Blog Marketing Tutorial

Blog Marketing Tutorial
Part I
2014
Blogging
Getting Started
WordPress
WordPress
13
blog
28
post
32
35
YouTbe blog
38
Tips n Tricks
43
YouTube
49
50
53
55
57
59
nikosportolos.wordpress.com
61
Page | 1

blogs;
blogs internet marketing;
blog ;
;
;
blog , (links) , ,
. .
.
2004. bloggers
, blog , mailing lists,
affiliate programs.
blog, ,
.
WordPress.com blog .
social media (Facebook, Twitter, Google+, )
blog .
blog marketing,
blogger bloggers :
,
, blogger
, blog .
blogging?
o
o
o
o
coca-colaconversations.com
blog.benetton.com
blog.ebay.com
www.blogjnj.com
o
o
maccosmetics.tumblr.com
googleblog.blogspot.gr
www.bmwblog.com
Page | 2
Blogging
81% of U.S. online consumers trust information and advice from blogs.
(Source: BlogHer)
Companies that blog have 97% more inbound links.

(Source: Hubspot)
92% of companies who blog multiple times per day have acquired a customer from their blog.
(Source: HubSpot)
37% of marketers say blogs are the most valuable type of content marketing.
(Source: Content Plus)
23% of total Internet usage time is devoted to social networks or blogs.

(Source: Dream Systems Media)
Once you write 21-54 blog posts, blog traffic generation increases by up to 30%.
(Source: TrafficGenerationCafe)
Among those who use e-mail marketing, companies that blog get twice as much traffic from their
email than those who dont.
(Source: HubSpot)
Small businesses that blog get 126% more lead growth than small businesses that do not blog.
(Source: ThinkCreative)
Businesses that blog 20 times/month get 5x more traffic than those who blog 4 times/month.
(Source: Hubspot)
14% of Bloggers earn a salary throught blogging, with $24,086 average annual earnings.
(Source: Velocitydigital)
Page | 3
Getting Started
tutorial WordPress YouTube.
,
blog, YouTube,
blog .
,
post , .
blog

(post).
, .
blog, !
Page | 4
WordPress
WordPress
, PHP MySQL.
( CMS).
, ,
. WordPress 14% 1.000.000
.
27 2003, Matt Mullenweg
b2/cafelog. 2011, 3.0 32,5
.
.

PHP HTML.
. PHP HTML
, .
(: el.wikipedia.org/wiki/WordPress)
Page | 5
, WordPress.com
https://signup.wordpress.com/signup/
Page | 6
, No thanks, Ill use the free address.
, Create Blog account blog .
!
email
link .
Page | 7
blog Next Step
Page | 8
Page | 9
blog Twitter Facebook.
Page | 10
(post), Next
Step .
blog !
Page | 11
blog , .
Page | 12
WordPress
WordPress blog
, Dashboard ( ),
:
blog .wordpress.com/wp-admin
:
http://blogmarketingebook.wordpress.com/wp-admin/
Page | 13
Dashboard
Dashboard blog.
blog.
Dashboard :
At a Glance blog,
.
Quick Draft post
. , link 5 .
Activity post, post
.
Stats blog, post .
Whats Hot blogs,
WordPress.com
: en.support.wordpress.com/dashboard
Page | 14
Store

WordPress.
,
.
Page | 15
Posts
.
post :
Edit post.
post
.
Quick Edit post,

: , , .
Trash post Trash (),

.
Preview post
.
post ,
Bulk Actions.
Page | 16
Media Library
,
.
( Add New)
,
.
: Edit,
Delete Permanently, View.
: en.support.wordpress.com/media
Page | 17
Links
Links ()
, Widgets .
, link site .
links , Link Categories *.
link, .
: en.support.wordpress.com/blogroll
*:
post.
Page | 18
Pages
(Pages) (Posts), , ,
blog.
.
,
.
.
.
Edit, Quick Edit, Trash, View
Bulk Actions.
Page | 19
Comments
site ,
.
Author, e-mail Blog
IP .
IP.
Comment .
.
, ,
, spam .
In Response To .
, link .
Page | 20
Feedback
blog.
blog
.
WordPress.com PollDaddy, online
, blog .
Page | 21
Appearance
blog.

blog .

blog.
Customize
,
, ,
.
Page | 22

, Links

blog.

,
.
Page | 23
Users
blog.
5 :
Administrator ()
Editor () , , , ,
.
Author () , ,
.
Contributor ( ) ,
.
Follower () .
Invite New,
blog.
Page | 24

blog
,
(General Settings) .
Tutorial (Interface Language) .
Page | 25
Tools
WordPress :
blog Google, Bing, Pinterest, Twitter Yandex.

, ,
blog.
blog.
blog .
Page | 26
Settings
(Settings) blog
blog.
(General)
blog , , tagline,
/ .
(Writing) .
(Reading) blog .
(Discussion)
blogs .
(Media) o
.
Page | 27
blog
blog,
.
Themes
Appearance Themes
.
Page | 28
Widgets
Widgets .
Widget
.

Page | 29
Widget blog
.
blog site Widgets Twitter Facebook.
Page | 30
blog!
Widgets.
Page | 31

Posts New Post.
Page | 32
, , , Add Media
.
Insert into post
Page | 33
, Publish
blog.
Page | 34

Contact,
, blog .
Pages Add New .

Contact , Add
Contact Form.
Page | 35
, ,
, .
e-mail
e-mail.
Page | 36
WordPress .
, .
Publish .
Page | 37
YouTube blog
,
YouTube: www.youtube.com/watch?v=YXNj9rmTuHI
Page | 38
2
( ):
ShortCode Visual
Embedded Code Text
Visual
shortcode link .
[youtube http://www.youtube.com/watch?v=YXNj9rmTuHI?rel=0&w=640&h=360]
Page | 39
, Text embed (
38).
Blog Marketing Tutorial

Promo Video
<iframe width="640" height="360" src="//www.youtube.com/embed/YXNj9rmTuHI?rel=0"
frameborder="0" allowfullscreen></iframe>
Page | 40
, :
<p style="text-align: center;"><strong>Blog Marketing Tutorial</strong>

<strong> Promo Video</strong></p>

<p style="text-align: center;"><iframe width="640" height="360"
src="//www.youtube.com/embed/YXNj9rmTuHI?rel=0" frameborder="0" allowfullscreen></iframe>
</p>
Page | 41
Page | 42
Tips n Tricks
-Links
,
blog.
- ,
site.
Widget , Appearance Widgets.
text widget -:
<div align="center">
<a href="https://www.facebook.com/Facebook username" target="_blank">Like us on Facebook
<img title="Facebook" src="image source" alt="Facebook" width="35" height="35" /></a><br>
<a href="https://twitter.com/Twitter username" target="_blank">Follow us on Twitter
<img title="Twitter" src="image source" alt="Twitter" width="35" height="35" /></a> <br>
<a href="mailto:e-mail">Send us an e-mail
<img title="Email" src="image source" alt="Email" width="35" height="35" /></a>
</div>
( ) :
links email,
.
Media Library, ,
site.
site.
,
, HTML.
Page | 43
Page | 44
-links
-links blog.
(
), .
Widget :
<div id="floating_icons" class="fixed_btm"
style="bottom:0;position:fixed;right:0;">
<a href="https://www.facebook.com/Facebook username" target="_blank">
<img alt="fb" title="fb" src="image source"/></a>
</div>
, link Facebook
.
Page | 45
blog ,
YouTube
<div id="floating_icons" class="fixed_btm" style="bottom:0;position:fixed;left:0;">
[youtube=YouTube_Link]
</div>
Page | 46
,
.
Contact,
:
<div style="border-radius:15px;border:1.5px black solid;box-shadow:16px 5px 12px;"

align="center">
[contact-form]
[contact-field label='Name' type='name' required='1'/]
[contact-field label='Email' type='email' required='1'/]
[contact-field label='Website' type='url'/]
[contact-field label='Comment' type='textarea'/]
[/contact-form]
</div>
, ,
.
,
(background) , :
<div style="background-color:#E6E6E6;border-radius:15px;border:1.5px black solid;boxshadow:16px 5px 12px;" align="center">
,
.
Widget ,
blog.
Page | 47
Contact
Page | 48
YouTube
YouTube , ,
.
2005 2006
Time "Invention of the Year 2006" ( 2006). 2006,
Google 1,65
Google.
(),

. ,
. .
"
" .
,
.
18 .
(: el.wikipedia.org/wiki/Youtube)
YouTube
Page | 49
-
YouTube
Google. .
Google ,
.
Page | 50

Google.
Page | 51

YouTube .
(Upload), ,
:
Page | 52
YouTube .
,
.
, :
,
.
.
-,
.
Page | 53
Page | 54

YouTube, .
www.youtube.com/features
.
Page | 55
,
.
SMS .
, .
Page | 56
blog,
(Annotations)
blog .
www.youtube.com/advanced_settings
blog
site .

Page | 57
content ( )
blog , Tools Google Webmaster Tools

.
blog !
Page | 58
, .
,
.
,
.
, ,
.

,
""
.
, .
Page | 59
, 0:00:00.0
0:01:25.7
, .
:
site.
, ,
.
Page | 60
tutorial.
WordPress YouTube
blog.
, ,
blog: nikosportolos.wordpress.com
e-book .
blogging!
Page | 61

Blog Marketing Tutorial - Part I

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Companies that blog have 97% more inbound links.

23% of total Internet usage time is devoted to social networks or blogs.

tutorial WordPress YouTube.

, No thanks, Ill use the free address.

, Create Blog account blog .

blog Next Step

blog Twitter Facebook.

Quick Edit post,

Trash post Trash (),

links , Link Categories *.

Tutorial (Interface Language) .

blog Google, Bing, Pinterest, Twitter Yandex.

blog site Widgets Twitter Facebook.

Insert into post

Pages Add New .

Blog Marketing Tutorial

<p style="text-align: center;"><strong>Blog Marketing Tutorial</strong>

Widget , Appearance Widgets.

<div style="border-radius:15px;border:1.5px black solid;box-shadow:16px 5px 12px;"

blog , Tools Google Webmaster Tools

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