SL EEV ESs MA R KET

INFOGRAPHIC

by Jos-L. Giraldez
Jose.madrid.es@googlemail.com

Market Share

ROSO/RFS 8%

Expansion
North America 19%

South America 2%

Stretch 17%

Africa 3%

Asia/Pacific 46%

Shrink 75%

7%

Europe 30%

of new product launches in North America uses Shrink Sleeves label products

Of total labels market 12% in North America uses Shrink Sleeves label products

40% overall cost savings

Materials
PP/PO 5% OPS 9% Others 1% PE 11%

PVC 53%

Expected CARG 2014-2019

5,6%
35% of purchases it caught my eye 59%-70% of brand decisions are made in store 68% of consumers Brand Switch 2/3 of shoppers buy off list

PETG 21% Shoppers try new products when the product catches their eye at the store more so than ads, coupons or recommendations

FIRST MOMENT of TRUTH

Sleeves
By sector 2014* Household
4,10% Food & Dairy 14,99% Alcoholic Drinks 22,38% Cosmetics & Toiletries 2,60% Soft drinks 47,85% Other Markets 3,60% Pharma 4,50%