1BOZBQJXBU+PVSOBM7PM/P+VMZ%FDFNCFS



 #FODINBSLJOH


#&/$)."3,*/(."/"(&.&/5500-5)"5*/45*565*0/44)06-%/0507&3-00,


"#453"$5

%VF UP JOUFOTF DPNQFUJUJPO DSJUJDBM NBOBHFNFOU UPPMT IBWF QMBZFE BO JNQPSUBOU SPMF
JO UIF NBOBHFNFOU PG B EJWFSTF PSHBOJ[BUJPO JODMVEJOH NBOVGBDUVSFT TFSWJDFT BOE FEVDBUJPO
#FODINBSLJOH JT BO JNQPSUBOU UPPM UP IFMQ UIFTF TFDUPST JNQSPWF BOE EFWFMPQ NBOBHFNFOU
QSPDFTTFTFGGFDUJWFMZ MFBEJOHUPUIFEFWFMPQNFOUPGBMFBQPSHBOJ[BUJPO5IJTQBQFSJTFOUJUMFE
#FODINBSLJOHNBOBHFNFOUUPPMUIBUJOTUJUVUJPOTTIPVMEOPUPWFSMPPLBOEBJNFEUPSFWJFX
DPODFQUTBOEUIFPSJFTPGNFBOJOHTBOETJHOJDBODFPGCFODINBSLJOH CFODINBSLJOHQSPDFTTBOE
NPEFMT JOTUJUVUJPOTCFODINBSLJOH JODMVEJOHDSJUJDBMTVDDFTTGBDUPSTBOEMJNJUBUJPOT"ENJOJTUSBUPST
DPVMEBQQMZTVDIDPODFQUTBOEJEFBTBTHVJEFMJOFTBOEBEBQUUPTVJUUIFDPOUFYUPGUIFJSPXO
PSHBOJ[BUJPO UP JNQSPWF UIF NBOBHFNFOU PQFSBUJPOT BOE UFBDIJOH MFBSOJOH NBOBHFNFOU


E-mail: natatub@pim.ac.th



   

*OPSEFSUPJNQSPWFUIFJSQPUFOUJBMTUPUIFMFWFMPGDPODSFUFBOEDPOUJOVPVTFYDFMMFODFBOEUP
CFBCMFUPDPNQMFUFBUCPUIUIFOBUJPOBMBOEJOUFSOBUJPOBMMFWFMT
,FZXPSET#FODINBSLJOH #FTUQSBDUJDF &OBCMFST


#FODINBSLJOH

)JHIFS&EVDBUJPO'VOEJOH
$PVODJM GPS &OHMBOE 








 



(PFUTDI%BWJT 



3JHCZ #BJO.BOBHFNFOU 

.BMFZFGG 

$BSQJOFUUJEF.FMP


.BMDPMN#BMESJHF
/BUJPOBM 2VBMJUZ "XBSE .#/2"

&VSPQFBO2VBMJUZ
"XBSE &2"

4JOHBQPSF 2VBMJUZ .BOBHFNFOU 42"



1BOZBQJXBU+PVSOBM7PM/P+VMZ%FDFNCFS



  #BJO.BOBHFNFOU 




4USBUFHJD1MBOOJOH 
4USBUFHJD1MBOOJOH

.JTTJPOBOE7JTJPO 
$3.
4UBUFNFOUT

#FODINBSLJOH

$VTUPNFS
4FHNFOUBUJPO

0VUTPVSDJOH

Benchmarking

$VTUPNFS

.JTTJPOBOE7JTJPO
4BUJTGBDUJPO
4UBUFNFOUT

(SPXUI4USBUFHJFT 
$PSF$PNQFUFODJFT

4USBUFHJD"MMJBODFT 
0VUTPVSDJOH

1BZGPS
1FSGPSNBODF

$VTUPNFS
4FHNFOUBUJPO

$PSF
$PNQFUFODJFT



Benchmarking

4USBUFHJD1MBOOJOH



Benchmarking

4USBUFHJD1MBOOJOH



Benchmarking

4USBUFHJD1MBOOJOH


.JTTJPOBOE7JTJPO
4UBUFNFOUT

$3.

0VUTPVSDJOH


.JTTJPOBOE7JTJPO
4UBUFNFOUT

$3.

0VUTPVSDJOH


.JTTJPOBOE7JTJPO
4UBUFNFOUT

$3.

0VUTPVSDJOH


#BMBODFE4DPSFDBSE

$VTUPNFS
4FHNFOUBUJPO

#VTJOFTT1SPDFTT
3FFOHJOFFSJOH

$PSF$PNQFUFODJFT


#BMBODFE4DPSFDBSE 
#BMBODFE4DPSFDBSE

$PSF$PNQFUFODJFT 
$IBOHF
.BOBHFNFOU1SPHSBNT

$IBOHF

$PSF$PNQFUFODJFT
.BOBHFNFOU1SPHSBNT

4USBUFHJD"MMJBODFT 
4USBUFHJD"MMJBODFT


#VTJOFTT1SPDFTT
3FFOHJOFFSJOH

4DFOBSJPBOE
$POUJOHFODZ1MBOOJOH

,OPXMFEHF

.FSHFSTBOE
.BOBHFNFOU
"DRVJTJUJPOT





(PFUTDI%BWJT 

&VSPQFBO/FUXPSLGPS


$VTUPNFS
4FHNFOUBUJPO


$VTUPNFS
4FHNFOUBUJPO

2VBMJUZ"TTVSBODFJO)JHIFS&EVDBUJPO &/2"



#FOEFM #PVMUFS(BUGPSE 



   

(PFUTDI  %BWJT 






#FTUFSFME 



1%$"$ZDMF 1MBO
%P

$IFDL
"DU
&WBOT
-JOETBZ 

"NFSJDBO 1SPEVDUJWJUZ BOE 2VBMJUZ
$FOUFS "12$
 





 

 CFODINBSLJOHQSPDFTT
$BNQ 

1BOZBQJXBU+PVSOBM7PM/P+VMZ%FDFNCFS

$BNQ 

 










"MTIBXJ *SBOJ  #BMEXJO



5FBNCVJMEJOHPSUFBNXPSL

#PXFSNBO FUBM 

%BDLP



(SZOB 

5SBJOJOH



$FSUP 



#FTUFSFME






1MBOOJOHTUBHF









-POHCPUUPN .BZFS$BTFZ 















$IBQQMF


$IVOH 



   

$FSUP  (BSMJDL  1SZPS

,BSKBMVPUP FUBM -BUUBOBOE 







%BGU 

QSPDFTTNBQQJOH


,FZ1FSGPSNBODF*OEJDBUPS ,1*

$SJUJDBM4VDDFTT'BDUPS $4'



-POHCPUUPN .BZFS$BTFZ 

MFBEFSTIJQ

%POOB4VNNFST 

3BNQFSTBE


+BDLTPO 

)VNBOSFTPVSDF

#BUFNBO4OFMM 

#SFZGPHMF $VQFMMP  .FBEPXT 

(PFUTDI%BWJT 

,1*

%POUIV )FSEICFSHFS
0TNPOCFLPW 

-FF 

#PXFSNBO FUBM 


"OBMZTJTTUBHF





(PFUTDI%BWJT 



1BOZBQJXBU+PVSOBM7PM/P+VMZ%FDFNCFS

FOBCMFST

8BO "CEVMMBI/PPSFIB 

-FF 





"NNPOT


DMPTF HBQ



(PFUTDI%BWJT 


*OUFHSBUJPO





-POHCPUUPN 

(PFUTDI%BWJT 

$PNNVOJDBUJPO

(PUFTDI  %BWJT 

%BGU 





/BZMPS
)BXLJOT8JMTPO 


"DUJPO







 BDUJPO QMBO

JNQMFNFOUBUJPO QMBO





   

3PIMGFS 







3BMTUPO
8SJHIU  ,VNBS 

8FMDI 

#PXFSNBO
FUBM 



8BO "CEVMMBI/PPSFIB







%POUIV )FSEI
CFSHFS0TNPOCFLPW 


.D(BVHIFZ 

-PGTUSPN
.BODVTP &OEVU .PLIUBS/PPSFIB



+BDLTPO -FF 

&JE 5SVFNBO"INFE 

4UFUBS 
3BMTUPO 8SJHIU,VNBS 

#SPXOMJF "NJO"NJO 

$IVSDIJMM1FUFS 
,PUMFS 
4BVOEFST
%POUIV )FSEICFSHFS0TNPOCFLPW 

3FZOPMET
-BVHIBSOF 

"INFE 

&OEVU .PLIUBS/PPSFIB
 -BVHIBSOF  "NJO "NJO 
4BMIJFI4JOHI %PVHIFSUZ $MFCTDI 
"OEFSTPO 

/JJOJLPTLJ 

4BMIJFI4JOHI %PVHIFSUZ $MFCTDI 
"OEFSTPO 

%POUIV )FSEICFSHFS0TNPOCFLPW 

8BO "CEVMMBI/PPSFIB 

1BOZBQJXBU+PVSOBM7PM/P+VMZ%FDFNCFS



 #BMESJHF/BUJPOBM
2VBMJUZ 1SPHSBN  &EVDBUJPO $SJUFSJB GPS
1FSGPSNBODF &YDFMMFODF



  3PEKBLQBJ


 
-BUUBOBOE 







3"1$NPEFM













3"1$.PEFM



   

3"1$
.PEFM 3 SFTFBSDI


"BOBMZTJT 

8)

1QSBDUJDF 

1%$"DZDMF

$ DPODMVTJPO




3"1$ .PEFM

3"1$NPEFM 

R= research


 4805BOBMZTJT
 70$

 NBUSJY

 #SBJOTUPSNJOH
 $SJUFSJBUFTUJOH


  
A= analysis
  'MPXDIBSU

P= practice
  1%$"DZDMF
 'MPXDIBSU

C= conclusion

 4805BOBMZTJT



1BOZBQJXBU+PVSOBM7PM/P+VMZ%FDFNCFS



3"1$.PEFM



 


 






 

 




   

 


 

#FODINBSLJOH

 




"INFE / 
)JHIFS&EVDBUJPO )JHI*ODPNF
.BLF "TJBO"NFSJDBO .BSLFU "UUSBDUJWF
/BUJPOBM6OEFSXSJUFS  

"MTIBXJ 4 *SBOJ ;#BMEXJO - 
#FODI
NBSLJOH *OGPSNBUJPO BOE DPNNVOJDBUJPO
UFDIOPMPHJFTBenchmarking: An International
+PVSOBM  
.
"NJO .3"NJO /" 
#FODINBSLJOH
MFBSOJOHPVUDPNFTPGVOEFSHSBEVBUFCVTJOFTT
FEVDBUJPO. Benchmarking: An International
+PVSOBM  
.
"NNPOT %/ 
 #FODINBSLJOH BOE B
QFSGPSNBODFNBOBHFNFOUUPPM&YQFSJFODFT
BNPOH NVOJDJQBMJUJFT JO /PSUI $PSPMJOB.
+PVSOBMPG1VCMJD#VEHFUJOH "DDPVOUJOH
'JOBODJBM.BOBHFNFOU  

#BJO.BOBHFNFOU 
Management tools
BOEUSFOET 3FUSJFWFE'FCSVBSZ 
GSPN IUUQXXXCBJODPNNBOBHFNFOU@
UPPMT.BOBHFNFOU@UPPMT@BOE@USFOET@
QEG
#BUFNBO 544OFMM 4" 
Management:
5IF/FX$PNQFUJUJWF-BOETDBQF/FX:PSL
.D(SBX)JMM

#FOEFM 5 #PVMUFS -(BUGPSE , 

5IF
Benchmarking Workout. -POEPO 1FBSTPO
&EVDBUJPO  

 

#FTUFSFME %) 
Quality control. UIFE
6QQFS4BEEMF3JWFS /+1SFOUJDFIBMM
#PXFSNBO . FU BM 
 5IF FWPMVUJPO
PG CFODINBSLJOH JO 6, MPDBM BVUIPSJUJFT.
#FODINBSLJOH "O *OUFSOBUJPOBM +PVSOBM
9 

#SFZGPHMF '8 $VQFMMP +.  .FBEPXT #

Management Six Sigma: A Practical
(VJEF UP 6OEFSTUBOEJOH "TTFTTJOH BOE
Implementing the Strategy that Yields
#PUUPN-JOF4VDDFTT/FX:PSL+PIO8JMFZ
#SPXOMJF % 
#FODINBSLJOHZPVSNBSLFUJOH
QSPDFTT-POH3BOHF1MBOOJOH  

$BNQ 3 
Benchmarking..JMXBVLFF 03
"4$22VBMJUZ1SFTT
$BSQJOFUUJ -$3EF.FMP ". 
8IBU
UP CFODINBSLJOH " TZTUFNBUJD BQQSPBDI
BOEDBTFTBenchmarking: An International
+PVSOBM  

$FSUP 4$ 
Modern ManagementUIFE
6QQFS4BEEMF3JWFS /+1SFOUJDF)BMM
$IBQQMF - 
 'VOEJOH BOE NBSLFUJOH
USFOET GPS OPOQSPU BSUT PSHBOJ[BUJPO
$BTF TUVEZ UIF #FSLTIJSF .VTJD 4DIPPM
.BTTBDIVTFUUT
 6OQVCMJTIFE EPDUPSBM
EJTTFSUBUJPO 6OJWFSTJUZPG$JODJOOBUJ
$IVOH 8, 
#FODINBSLJOH4JOHBQPSFT
IJHI52. NBUVSJUZ PSHBOJ[BUJPOT. BenchNBSLJOH"O*OUFSOBUJPOBM+PVSOBM  


1BOZBQJXBU+PVSOBM7PM/P+VMZ%FDFNCFS

$IVSDIJMM +(  1FUFS +1 

 Marketing:
Creating Value for Customers. OEFE#PTUPO
.".D(SBX)JMM
%BDLP 4( 
#FODINBSLJOHDPNQFUJUJWF
SFTQPOTFTUPQJPOFFSJOHOFXQSPEVDUJOUSP
EVDUJPOT Benchmarking: An International
+PVSOBM  

%BGU 3- 
ManagementUIFE.BTPO
0)5IPNQTPO4PVUI8FTUFSO
%POOB $4VNNFST 4 
Quality. OEFE
6QQFS4BEEMF3JWFS /+1SFOUJDF)BMM
%POUIV / )FSEICFSHFS &,0TNPOCFLPW 5

#FODINBSLJOHNBSLFUJOHQSPEVDUJWJUZ
VTJOHEBUBFOWFMPQNFOUBOBMZTJT.Journal
PG#VTJOFTT3FTFBSDI  
%PVHIFSUZ +% $MFCTDI 8  "OEFSTPO (

Management by fact: benchmarking
VOJWFSTJUZ*5TFSWJDFT &%6$"64&2VBSUFSMZ
 

&JE 3 5SVFNBO .  "INFE ". 

#VTJOFTTUPCVTJOFTTJOUFSOBUJPOBMJOUFSOFU
NBSLFUJOH"CFODINBSLJOHFYFSDJTFBenchNBSLJOH"O*OUFSOBUJPOBM+PVSOBM  


&OEVU 8+8 .PLIUBS "  /PPSFIB )

#FODINBSLJOHJOTUJUVUJPOTPGIJHIFS
FEVDBUJPO 5PUBM 2VBMJUZ .BOBHFNFOU
 

&VSPQFBO /FUXPSL GPS 2VBMJUZ "TTVSBODF JO
)JHIFS&EVDBUJPO 
3FUSJFWFE"QSJM
 GSPNIUUQXXXFORBFVQVCT@SFWJFX
MBTTP
&WBOT +3-JOETBZ 8. 
5IF.BOBHFment and Control of Quality.  UI FE
4JOHBQPSF5IPNTPOTPVUIXFTUFSO



(BSMJDL 41SZPS ( 

Benchmarking the
VOJWFSTJUZ -FBSOJOH BCPVU JNQSPWFNFOU.
$BOCFSSB%FQBSUNFOUPG&EVDBUJPO 4DJFODF
BOE5SBJOJOH "VTUSBMJBO(PWFSONFOU
(PFUTDI %-%BWJT 4# 
Introduction
UP5PUBM2VBMJUZ.BOBHFNFOUGPS1SPEVDUJPO 1SPDFTTJOHBOE4FSWJDFTUIFE6QQFS
TBEEMF3JWFS /+1FBSTPO1SFOUJDF)BMM
(PFUTDI %-  %BWJT 4# 
 Quality
.BOBHFNFOU*OUSPEVDUJPOUP5PUBM2VBMJUZ
.BOBHFNFOUGPS1SPEVDUJPO 1SPDFTTJOH BOE
Services. 6QQFS4BEEMF3JWFS /+1FBSTPO
1SFOUJDF)BMM
(SZOB '. 
Quality planning and analysis:
from product development through use.
UIFE/FX:PSL.D(SBX)JMM
)JHIFS&EVDBUJPO'VOEJOH$PVODJMGPS&OHMBOE

Benchmarking Methods and Experiences $POTPSUJVNGPS&YDFMMFODFJO)JHIFS
&EVDBUJPO
3FUSJFWFE'FCSVBSZ  GSPN
XXXIFGDFBDVLQVCTIFGDF
IUN
+BDLTPO / 
#FODINBSLJOHJO6,IJHIFS
FEVDBUJPO"OPWFSWJFXQuality Assurance
JO&EVDBUJPO  
.
,BSKBMVPUP ) FU BM 
 $SFBUJWF CFODI
NBSLJOHJONBSLFUJOHFEVDBUJPO$PNQBSJOH
CFTUQSBDUJDFTBNPOHEJWFSHFOUVOJWFSTJUJFT.
Journal for Advancement of Marketing
&EVDBUJPO  8JOUFS
.
,PUMFS 1 
 Marketing Management
/FX+FSTFZ1SFOUJDFIBMM.
-BUUBOBOE , 
5IFTUSBUFHJFTGPSJNQSPWJOH
the educational management of the nursing
colleges under the jurisdiction of the ministry



   

PGQVCMJDIFBMUI .01)
UISPVHIUIFCFODImarking process. 6OQVCMJTIFE EPDUPSBM
EJTTFSUBUJPO .BIJEPM6OWFSTJUZ
-BVHIBSOF . 
#FODINBSLJOHBDBEFNJD
TUBOEBSET2VBMJUZ"TTVSBODFJO&EVDBUJPO
 
.
-FF 5+ 
#FODINBSLJOH"DBEFNJD,FZ
1FSGPSNBODF*OEJDBUPSTGPS)JHIFS&EVDBUJPO
6OQVCMJTIFEEPDUPSBMEJTTFSUBUJPO 6OJWFSTJUZ
PG.JOOFTPUB
-PGTUSPN & 
 Benchmarking Marketing
-BOHVBHF 5SBJOJOH JO )JHIFS &EVDBUJPO
)FMTJOLJ'JOOJTI )JHIFS&EVDBUJPO&WBMVBUJPO
$PVODJM
-POHCPUUPN % 
#FODINBSLJOHJOUIF6,
"O FNQJSJDBM TUVEZ PG QSBDUJUJPOFST BOE
BDBEFNJDT.Benchmarking: An International
+PVSOBM  

-POHCPUUPN % .BZFS 3$BTFZ + 

.BSLFUJOH UPUBMRVBMJUZNBOBHFNFOUBOE
CFODINBSLJOH&YQMPSJOHUIFEJWJEF. Journal
PG4USBUFHJD.BSLFUJOH  
.BMFZFGG + 
#FODINBSLJOHQFSGPSNBODF
JOEJDFT1JUGBMMTBOETPMVUJPOTBenchmarking:
"O*OUFSOBUJPOBM+PVSOBM  
.
.BODVTP 4 
 "EVMUDFOUFSFE QSBDUJDFT
#FODINBSLJOH TUVEZ JO IJHIFS FEVDBUJPO.
*OOPWBUJWF)JHIFS&EVDBUJPO  

.D(BVHIFZ 3& 
#FODINBSLJOHCVTJOFTT
UPCVTJOFTTFMFDUSPOJDDPNNFSDF.BenchNBSLJOH "O *OUFSOBUJPOBM +PVSOBM  


/BZMPS + )BXLJOT /  8JMTPO $ 

#FODINBSLJOHNBSLFUJOHJOBO4.&UIFDBTF
PGBO*UBMJBOLJUDIFOGVSOJUVSFNBOVGBDUVSF.
5IF.BSLFUJOH3FWJFX  

/JJOJLPTLJ 4 
 Creative Benchmarking
Designing Sustainable International CoPQFSBUJPO JO )JHIFS &EVDBUJPO. )FMTJOLJ
&VSPQFBO/FUXPSLGPS2VBMJUZ"TTVSBODFJO
)JHIFS&EVDBUJPO
3BMTUPO % 8SJHIU ",VNBS + 
1SPDFTT
CFODINBSLJOHBTBNBSLFUSFTFBSDIUPPMGPS
TUSBUFHJDQMBOOJOH Marketing Intelligence &
Planning,  

3BNQFSTBE ), 
5PUBM2VBMJUZ.BOBHFNFOU "O &YFDVUJWF (VJEF UP $POUJOVPVT
Improvement /FX:PSL4QSVCHFS
3FZOPMET /- 
#FODINBSLJOHJOUFSOBUJPOBM
NBSLFUJOHSFTFBSDIQSBDUJDFJO6,BHFODJFT
QSFMJNJOBSZ FWJEFODF. Benchmarking: An
*OUFSOBUJPOBM+PVSOBM  

3JHCZ % 
.BOBHFNFOUUPPMTBOEUFDI
OJRVFT"TVSWFZCalifornia Management
3FWJFX  
.
3PEKBLQBJ : 
)FBMUI&EVDBUJPO1SPHSBN
Quality Development Model in a CommuOJUZ )PTQJUBM JO $IBOUBCVSJ 1SPWJODF CZ
Benchmarking and AIC Process.6OQVCMJTIFE
EPDUPSBMEJTTFSUBUJPO .BIJEPM6OWFSTJUZ
3PIMGFS 4 
#FODINBSLJOHDPODFQUTJOUIF
6,BOE(FSNBOZ"TIBSFEVOEFSTUBOEJOH
BNPOH LFZ QMBZFST Benchmarking: An
*OUFSOBUJPOBM+PVSOBM  

4BMIJFI -4JOHI / 
"TZTUFNEZOBNJDT
GSBNFXPSLGPSCFODINBSLJOHQPMJDZBOBMZTJT
GPSBVOJWFSTJUZTZTUFN.Benchmarking: An
*OUFSOBUJPOBM+PVSOBM  

4BVOEFST &,4 
 5IF "QQMJDBCJMJUZ PG
Benchmarking for Best Practices to Improve
the Process of Recruiting and Admitting
Students into Undergraduate Pre-Service

1BOZBQJXBU+PVSOBM7PM/P+VMZ%FDFNCFS

5FBDIFS&EVDBUJPO1SPHSBN"%JTTFSUBUJPO
GPS UIF %FHSFF PG %PDUPS PG &EVDBUJPO
%FQBSUNFOUPG$VSSJDVMVNBOE*OTUSVDUJPO
*MMJOPJT4UBUF6OJWFSTJUZ
4UFUBS + 
Benchmarking Quality Assurance
JO )JHIFS &EVDBUJPO 1SFTFOUBUJPO BU UIF
6OJWFSTJUZ PG 5BNQFSF 'JOMBOE )FMTJOLJ
'JOOJTI )JHIFS&EVDBUJPO&WBMVBUJPO$PVODJM



8BO +8 "CEVMMBI & /PPSFIB ) 


#FODINBSLJOHJOTUJUVUJPOTPGIJHIFSFEVDB
UJPO5PUBM2VBMJUZ.BOBHFNFOU#VTJOFTT
&YDFMMFODF  

8FMDI % 
Benchmarking the performance
of employment and training programs: A
QJMPU&GGPSUPGUIF"OOJF&$BTFZ'PVOEB
tions Jobs Initiative.$BNCSJEHF .""CU
"TTPDJBUFT

Nata TubtimcharoonSFDFJWFEIFS1I%JO2VBMJUZ.BOBHFNFOUGSPN
4VBO4VOBOEIB3BKBCIBU6OJWFSTJUZ JO4IFJTDVSSFOUMZBGVMMUJNF
MFDUVSFSJO'BDVMUZPG#VTJOFTT"ENJOJTUSBUJPOBOE%FQVUZ%JSFDUPSPG
"DBEFNJD "GGBJST %JWJTJPO 1BOZBQJXBU *OTUJUVUF PG .BOBHFNFOU )FS
SFTFBSDI JOUFSFTUT BSF JO UIF BSFBT PG CFODINBSLJOH NBSLFUJOH NJY
TFSWJDFNBSLFUJOH BOEQSPDFTTJNQSPWFNFOU