Budapest University of Technology & Economics

Manager Communication

Turning a Good Idea Into a Business

1 by Rodrigo Barcelos
Science Without Borders Program March, 2014

Covered Topics

Getting an Idea
Protecting your innovation Setting up a business Putting your product in the market Marketing planning Legal issues Financial plans Conclusions

Getting an Idea
and then WHAT ??? Sell the technology? Becomes an Entrepreneur Protecting your new technology

Setting Up a Business
Main concepts of your business

What do I want to sell?

For who? Where? Vision What do I want to reach in 10 years? Aim/Mission Get rich is not enough as an answer!

Putting Your Product in the Market

At this point you have to know: The potential market The competitors Strengths and Weaknesses Suppliers

Marketing Planning
Companys Philosophy Why do the customers should prefer my product instead my competitors? (best price is not enough) Product/Company ID Advertisements

Legal Issues
Registration Type of company and fees

Security Inspection
Number of employees

Financial Planning
Salaries Ways to payment Initial Investment Sales Projection Equilibrium Point Production Costs

Pay back

Conclusions
Some basic steps to set up a business
There are a lot of tasks to be done hidden on this summarization Set up a business its not like a cake receipt After this presentation, seems that to get an idea is the easiest step

Do you have any doubts?

10

11

Thanks for your attention!

Kzsnm!
Thank you! Merci!

Obrigado!