www.mobileeurope.co.

uk

2012 MEDIA INFORMATION

ESSENTIAL READING

FOR SENIOR DECISION-MAKERS

IN THE EUROPEAN MOBILE COMMUNICATIONS INDUSTRY

marketing opportunities l circulation l editorial features l online l roundtables l webinars l interviews

Editors Overview
be the Our aim is to e of primary sourc and about r fo n o ti a rm info e operators il b o m s e p ro Eu

That means covering all aspects that affect operators business models and strategies, focusing on how operators can meet consumer demand for mobile services, manage and develop their networks and systems, and work in partnership with content and application providers to respond to changing customer needs. Mobile Europe Magazine 12% Mobile Europe is the only magazine that specifically serves the European mobile industry and offers the 39% chance for in-depth analysis. Each issue features a commissioned central report into a key 22% industry issue, and is intended to provide a reference work into that area. Allied to the report is the opportunity for sponsored comment and interviews. Each issue also includes features that address mobile operator strategy. 27% The print magazine has a circulation of over 5,705 and there are an additional 16,000+ readers of our digital issue. Mobile Europe Online www.mobileeurope.co.uk is the daily source for wireless news and opinion, including the following elements: news analysis of the latest stories, editorial and guest opinion and articles, a selective newswire feed of company news, live webinars, video features and interviews, and a weekly newsletter. Keith Dyer Editor Mobile Europe

Marketing opportunities
Mobile Europe has been established for over 15 years. The magazine is distributed six times a year to a controlled circulation of 5,705 BPA audited decision-makers. We are able to offer thought-provoking content through numerous innovative channels, providing readers and advertisers with a unique mix to meet their marketing needs.

PRINT WEBINARS VIDEO

NEWSLETTER

MOBILE
EUROPE
BESPOKE EVENTS

RESEARCH

MANAGED INTERVIEWS

WEBSITE

THE MOST EFFECTIVE ADVERTISING MEDIUM IN MOBILE COMMUNICATIONS...

Better Targeted Mobile Europe is BPA audited and comprehensively circulated among Europes operators so you know for sure that your message is reaching your target audience. Longer-Lasting Keeps your specialist services and products in operators minds when they are actually making their decisions. Maximises Exhibition Investment Show editions attract new customers to your exhibition stands and reinforce your brand message and presence with both existing clients and new prospects.


FAST FACTS n BPA audited

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Mobile Europe magazine is read by senior decision makers within the mobile industry. Over 62% of the readership is within operators from all tiers. With a controlled and audited circulation of 5,705 copies delivered to named individuals across Europe (BPA December 2011), Mobile Europe is established as the leading title for the European mobile industry. The digital magazine is viewed by over 16,000 Mobile Europe online users

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n Senior decision makers Corporate Management, Technical and Sales & Marketing

n 62% operator audience

BUSINESS & INDUSTRY

TOTAL QUALIFIED

% OF TOTAL

Mobile Network Operator/MVNO/Service Provider or Other Carrier

3,513

61.6

OEM/NEP/Software/ Services Vendor or Developer

1,034

18.1

Systems Integrator/ Consultancy/Network Installer/Maintainer Enterprise User Regulators, Communications Authorities & Other businesses Total Qualified Circulation

609

10.7

205
344

3.6
6.0

5,705

100.0

INDUSTRY SECTOR
n OEM/NEP/Software/Services/ Vendor or Developer n Mobile Network Operator/MVNO/ Service Provider or Other Carrier 62% 18% 11% 3% 6%

Statistics
GEOGRAPHICAL (PRINTED EDITION)
n North America (Canada, USA, Mexico) n Asia n ROW n Europe 90% 4% 3% 3%

n Regulators, Communications, Authorities & other business

n Enterprise User

n Systems Integrator/Consultancy/Network Installer/Maintainer

JOB DESCRIPTION
n Engineering & Technical n Consultancy/Systems Integration n Sales & Marketing n Management 18% 32% 33% 10% 7%

GEOGRAPHICAL (DIGITAL EDITION) JAN 2012 ISSUE

n USA n Canada 37% 31% 10% 3% 19% n Australia n ROW

n Regulatory Affairs, Government, Legal Services & other functions

n United Kingdom

Editorial Features
Mobile Europe magazine aims to provide thought-provoking, informative, entertaining articles and features so our readers can stay better informed in the mobile market place. Mobile Europes Insight Reports are commissioned reports written by an independent and respected analyst from within the mobile industry. The reports typically run to 16 pages and provide an in-depth focus into key industry issues and provide a reference work for that area. Delivered within the printed edition of each issue of Mobile Europe to 5705 senior decision-makers within Europes mobile operators. A digital version is delivered to 16,000+ readers globally and promoted online to an average of 7,500+ monthly unique visitors at www.mobileeurope.co.uk

oking, Thought prov ntertaining informative, e atures articles and fe

FEBRUARY / MARCH 2012 MWC 2012 EDITION

Insight Report: Mobile Backhaul Features: Full MWC Preview (including): LTE-A Operator App Stores RCS-e Payments In-building Monetising Video ID Management and the telco Webinar Programme: Mobile Backhaul
vation Pricing inno

vation Pricing inno

ER R CUSTOM KNOW YOU

and connectivity of constant industry he promise s presents the cted device e providers smarter conne s. But servic opportunitie with great increasing challenge of nted with the stion and capex are also confro conge rk ging netwo who have revenues, mana ng customers irritati not , whilst ubiquitous. expenditure is free and e that data rks and data come to believ tise their netwo better mone d away from In order to have move e providers to implement services, servic are looking packages and example, the unlimited data otions. For as ges and prom packa by Amdocs, innovative highlighted ts have been following aspec to take: on the for operators packages based possible routes select to number of customers e such as the G Ability for just of data servic y (not tion qualit type and in high defini to download speed of films they wish s like size and nderstand metric harder-to-u s or family right? Is the price data download) multiple device steps nce across are taking family allowa each Operators G Shared data nt policies for personal with differe to make more data packages le factors pricing offers. member based on multip ve promotions e value, usage G More creati tary or lifetim mone eak mer non-p such as custo at peak and network status behaviour and hold . sed operators network times often propo tage that is (QoE). Yet Another advan y of Experience ective? on service Qualit customer persp is competing true from a tunity to hold oppor really have an does this do indeed drive e operators e churn and Well, mobil reduc mer satisfaction, mer research improve custo ding to consu dream streams, accor outlining a new revenue and Acision, g as a key by YouGov carried out y-based tariffin who see qualit vision for those ry. operator armou ioned UK tool in the YouGov quest cted and condu e broadband The research y of their mobil qualit the ets, on e hands consumers across mobil experience e-powered data services s and dongl s, tablets, laptop encountered smartphone of users have es on d that 77% using servic devices. It showe ience issue exper of y g of qualit mers havin some form 54% of consu connection band with having had mobile broad s and 42% slow speed experienced e, data-heavy problems. of time-sensitiv arity ion popul soaring adopt The increasing driven by the put and services, s, has not only applications e-rich device s and featur s that of smartphone rks but mean operators netwo quality of pressure on tations of the expec r is have highe service usage consumers e However, while e. mobil receiv their on services they who use VoIP of consumers higher, 77%

data, and r customer user, tly about thei value to the maximum think differen that deliver 2011 has to circle? strategies operator of square this ing ile they pric mob ver Can The rator. , to deli for the ope experience ility ber scri fitab sub d pro ver increase but also deli ever-

ntext and content/co ences, device personal prefer Gordon awareness. on to do this? tors in a positi ting, So are opera Regional Marke is r Director of that there says Rawling, Senio , EMEA unications, Oracle Comm expressed the hasnt tor who g and not an opera dynamic pricin having a more objective of g says that ure. Yet Rawlin are still billing struct there desire is there, gst although that Chief amon rs to overcome. some barrie technical ess and some these are busin

APRIL / MAY 2012

MATERIALS/ SPACE DEADLINE 25TH MARCH

problems with encountered that they have users have phone stated r 70% of video while a furthe video. For video the service, they access frequent and problems when experienced to be the most g was found g to wait a stallin ed by havin specifically, (60%), follow table issue least accep play (26%). the video to tunity. The long time for ives, lies oppor negat ent appar of consumers Yet in these that only 11% ed ention to reveal interv tor research also ee with opera and 21% of strongly disagr disagree or s of congestion during period nt the video optimise video to pay to preve s are even willing ll quality. respondent ve the overa g impro and amon g from stallin a strong desire also highlight personal The findings xt-aware and ioned for more conte those quest consumers es. 70% of about oriented servic d in real-time preferencelike to be notifie be to would d they wante stated that another 71% t stion, while may impac network conge load sizes, which n large down differentiatio notified about flexibility and 26% . Greater tariff wish-lists, with their data usage consumers on for pay high to to be be happy also appears they would bundle. stating that their on users of video e them to save would enabl s, meanwhile, ndent a service that respo of ) a time quarters (72% updates to Nearly three application option to delay wanted the SVP loads are free. van Zanen, when down ch, Steven the end on the resear to enhance Commenting says, In order strategies at Acision, to define new Marketing need tors ach, opera ience appro user experience, quality of exper s 360 ic, factor key holist er of and take a eration a numb perience, into consid cteristics/ex which takes service chara riber type, such as subsc

soiled data. into end up with that key data m is to turn are The proble ed. Operators d can be action to go beyon insights that streams and new revenue legacy looking for , beyond these matrix g and d, hi touch the new pricin r personalize ns, to delive . conversatio experiences fies able customer Reading, identi more profit Heavy t, senior analys tors have been Ari Banerjee, barriers opera are key technical charging tools one of the g policy and their existin ed facing - that e the requir and cant provid is global not integrated, ch shows there y. Our resear ing and policy functionalit charg of these integration to monetise consensus that is required ilities found capab have nt ers manageme Service provid nt by g strategies. manageme tion issues. new data pricin ional separa ing and policy and ce, the tradit integrate charg s challenging For instan attempts to is technically rk department r pre/post pay to consumers. al IT and netwo tegrated vendo of off/on line, their intern t mean a lot seeking pre-in , operatordoesn y now aid service are theor post-p in and VoIP be a driven, yet too expensive I happen to Over the of paying. If that provided or to take way a reveal want of gs just ns. le nt Its findin examp solutio I would its research Top are one doesnt mean an operator cs claims that mer experience s are customer, it opportunity custo Amdo e profile the servic on how user ribers based of a pre-paid systems are advantage charging subsc but existing ing. Rawling says. hare, chang me, CMO minds offer g the to gainin year the might want provided is issues, this that 212 business to enable it: et, surveyed Reading, found As for those challenged from Open with Heavy ology sponsorship carried out more ting and techn Council, with Its research, to introduce enting marke own ndents tors, repres tments want s thought their staff at opera 83% of respo marketing depar professional plans, with enable asked if these mer-centric d data price asking IT to functions. It provide consu sophisticate izations are equipped to anies organ riber were ting comp subsc in say their companies say their marke the changes Over 90% respond to data price plan. of business, services, and lexity. innovative ges across lines increasing comp at the CMO 86% of to create packa demands and and Operations are looking methods, while ed of Programs and payment and 82% of those survey Liz Miller, VP customer types pricing plans; e that 75% s was Mobile Europ to launch tiered le devices (e.g. en data source Council, told providers plan ation betwe plans for multip d lack of integr personalise h single data more launc to believe that new, plan of s, etc.). poor the introduction integrated s, smartphone hampering thought that cs says that tablet also Amdo 72% es, ed services. was these servic ilities are requir and relevant ting and IT To roll out gement capab en sales, marke policy mana price plans a traditional alignment betwe charging and agreed that sticated data of more sophi efforts. 68% new forms it difficult to hampering of sync with to enable these izations find et was out their that IT organ e is a corporate minds s do not think Amdocs says Ther ndent respo support . percent of d to get a better deployed to competition ators deliver, as 80 oper nt systems, felt they neede nges that fair geme e 83% nt, challe y, mana rt sens Additionall manageme rce and suppo existing policy (bandwidth a mer network resou ted use cases nding custo ced use cases, handle on the are dealing with network-rela e and dema rt more advan e a more divers ) can suppo that s and servic of business, presented by usage, bill shock of new device multiple lines legacy mindest nt proliferation plans across more. 10 perce base and the such as data limits, and g nt ds and spend responds to tors are dealin manageme offerings. and policy payment metho sense that opera nds ate charging There is a dema riber r integr said, subsc to cribe Miller subs have tried responds to mindest that failed. integrated ructure, with a legacy systems and ional infrast need for better is by applying applying tradit ath of that validates the in order for demands by This survey capabilities ns. The afterm nt solutio geme l g next and pricin traditiona policy mana the data they monetize the operational h access to charging and , offer and e, not have enoug ers to create iences. ca Prudhomm that they do infrastructure, service provid customer exper es, says Rebec at data-driven start to of data servic ns marketing need to drive sis to even generation and solutio operational and sense of paraly of product with this There is a vice president e | 35 they are faced could be Mobile Europ that data, that pricing solutions insights that aggregate of customer and wave data ng gate that overwhemli try to aggre . Then they aggregated

Insight Report: CEM loyalty across the channels Features: VoIP and IMS Cloud services Webinar Programme: CEM

Europe 34 | Mobile

JUNE / JULY 2012

MAY

MATERIALS/ SPACE DEADLINE 25TH

Insight Report: SONs and daughter cells Features: Policy Control M2M Webinar Programme: Small Cells

AUGUST / SEPTEMBER 2012

MATERIALS/ SPACE DEADLINE 25TH JULY

MOBILE
EUROPE

INSIGHT R

EPORT
R

Insight Report: Mobile Marketing location, NFC, AR Features: WiFi for all Mobile Payments Webinar Programme: Mobile Marketing & Advertising

The LTE G eneratio SM A LL ER n: A N D C LO U D IE

REPORT SPO

NSORS:

CONTENTS
P14 P15
Foreword Introducti on

OCTOBER / NOVEMBER 2012

MATERIALS/ SPACE DEADLINE 25TH SEPTEMBER

P15 P16 P18 P19 P20

Small cell drivers Heterogen ous Networks

Son at first, cloudy later Small cell backhaul

Vendor upda tes

Insight Report: LTE-A/ 4G Networks Features: The mobile enterprise opportunity Video Webinar Programme: 4G/LTE

Mobile money

EY MOBILE MON

ground, but still thin on the NFC services are cialisation of and payments e to commer mobile money operators mov entum? Operator-led ss Europe, as -led market mom is growing acro to for operator momentum look we e le from Orang So where can the operator. mobile availab fourth technology. the be will

DECEMBER 2012 / JANUARY 2013

MATERIALS/ SPACE DEADLINE 25TH NOVEMBER

Insight Report: Annual research. Annual Review and Predictions

Book your advertising and advertorial features early for exclusive thought-leadership options. For fuller information contact Shahid Ramzan on +44 (0) 207 933 8980 shahid.ramzan@mobileeurope.co.uk

ed to launch NFC ies are expect ome 20 countr s, resulting in next 18 month services in the worldwide ching $50 billion transactions approa Research. report from Juniper a to ing nts service by 2014, accord e Mobile Payme from the Orang year for on ing Follow ed to be a banner UK, 2012 is expect cts for NFC launch in the prospe with s, Juniper said, NFC service rollout the last half year. ed markedly in view is that having improv David Snow, Our Analyst Senior to countries. According es in up to 20 s will see launch a and the next 18 month that North Americ is forecasting in As a result Juniper the Far East region together will exceed tempting Western Europe tion value. Its transac on based NFC under three years operators, as if news for mobile good all as to a model to see this arily gravitate nts will necess the of tors services and payme chief distribu operators as the e. that sees mobile service possibl that make the devices and SIMs the NFC service Bains, who leads pilots are Certainly Nav e. The days for the GSMA is positiv properly, programme at going to market said. NFC is now launches ercial now over, he rs of comm increasing numbe ercial SIMand we will see ors making comm lot more operat thinks these of NFC, with a share where he cant Bains . sensitive, but based NFC moves as it is commercially from, come the launches will ant progress over there will be signific NFC he is clear that for operator-led can we look to next year. So where nts initiatives? mobile payme

NFC The phone e's brand for mobile of Cityzi, Orang has been for customers this device version . Orange said ng in line services in France Orange and Samsu the teams from mobile developed by d out by the French ations mappe international with the specific ) and relevant (AFSCM tion contactless associa e is the standards. d, make Orang the operator claime Android NFC The launch will, sed a SIM-ba Europe to offer security of first operator in guarantee the the SIM card to mobile using s. service abled contactless mobile rolling out NFC-en committed to sly stated Orange has already has also previou nationally, and acturers to secure SIM cards equipment manuf s is working with that the Group smartphone model new the of than half ensure that more tless services. with the contac hout are compatible mobiles throug marketing Cityzi first Orange has been it one of the world's ry 2011, making France since Februa on this scale. Orange mobile NFC offers than 150,000 attracted more transport, It claims to have passes for local include that s service couponing and customers for shops, loyalty, 1000 partner payment in over n tag reading. confirms its ambitio the Galaxy launch as Orange said that mobiles, to enable Cityzi of sive range contactless to offer an exten to benefit from ers as possible s the many of its custom device range include France. The existing across s service 578. City and Wave contactless Samsung Player CityZi mobile it will extend the the country in Orange has said in Nice, across tly being piloted One service, curren ing the "Player of or has been market It has a target 2011. The operat from January. t across France devices tible handse Cityzi ers with compa 0 French custom "at least" 500,00 be the calendar year. abled SIMs to by the end of NFC-en for g is also pushin by the second The operator s across Europe in all its market manufacturers made available working with Group is also it hone models half of 2011. The the new smartp over half of to ensure that tless services when tible with contac buys will be compa card. SIM secure the new, as France's other combined with Orange as well d involve mobile The Nice pilot es, as well as NRJ ors, SFR and Bouyg two major operat providers. and other service

DOM nced UNITED KING it has annou e, in the UK

Orang nt Staying with ased retail payme ing an NFC-b ed with that it is launch intially launch Quick Tap service called the Toco. ng handset, another Samsu

FRANCE

abled a contactless-en that it will sell r, making it Orange has said S II from Octobe Samsung Galaxy ing to version of the in Europe, accord d mobile sold the first NFC Androi
38 | Mobile Europe

Online Opportunities
www.mobileeurope.co.uk is Europes leading online business resource with a worldwide user base. It carries breaking news, analysis, research and informative opinion. Combined with commercial innovations and interactive elements www.mobileeurope.co.uk is an indispensible resource for the global wireless industry.

l reach A truly globa

www.mobileeurope.co.uk

WWW.MOBILEEUROPE.CO.UK USERS BY GEOGRAPHY

Headline banner
n UK n Rest of Europe n Asia Pacific n North America n South America n Africa 33% 32% 18% 13% 2% 2%

MPU

Skyscraper

FAST FACTS www.mobileeurope.co.uk on average is viewed by; n 7,510 unique visitors per month n 16,841 page impressions per month Source: Google Analytics 2011 KEY BENEFITS OF ADVERTISING n Highly Targeted Opportunities n Innovative & Flexible Solutions n Clear ROI all advertisers are sent regular usage reports

www.mobileeurope.co.uk
WEEKLY E-NEWSLETTER The Mobile Europe weekly e-newsletter is delivered every Tuesday to the inbox of around 14,900 subscribers. This key bulletin delivers breaking news, views, opinions and industry comment promoting your product or service on the newsletter is an excellent opportunity to interact with our readers. E-NEWSLETTER RATES Exclusive Skyscraper banner Exclusive Headline banner Exclusive Button Exclusive Sponsorship

120 x 600 486 x 60 120 x 90

1,150 per week 1,150 per week 695 per week POA

BANNER ADVERTISING ON www.mobileeurope.co.uk Headline banner 486 x 60 MPU 300 x 250 Skyscraper banner 120 x 600 Button 120 x 90 OTHER COMMERCIAL OPPORTUNITIES ONLINE INCLUDE: Video interviews Hosting your white paper Podcasts Bespoke email campaign (14,900 recipients) Event listings Directory profile of your company

1,950 per month 1,950 per month 1,850 per month 695 per month

2,500 1,250 for 12 months POA 4,200 POA POA

E-newsletter www.mobileeurope.co.uk

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tly with Interact direc l your potentia generate d n a rs e m to cus ads high-quality le

Thought Leadership
WEBINARS ROUNDTABLES
Webinars are a cost-effectivechannel to help you deliver your specialist message or product benefits directly to your prospective clients and position your company as the industry thought-leader. Fast Facts: n Generate high-quality leads n Position yourself as a thought-leader n Engage directly with your potential clients within operators, carriers and vendors n Cost-effective with clear ROI n Promoted for a minimum of four weeks via print, online, e-marketing and editorial routes n The webinar is designed to be an hour long session with a moderated live Q&A section at the end of the event n Full database of registered attendees will be shared with the sponsoring partner n Each webinar will be recorded and will be hosted by Mobile Europe on a dedicated webinar section of www.mobileeurope.co.uk n A link will be delivered to the sponsoring partner to promote further Rate: from 10,500 Rate: From 15,000 To find out more and discuss topics/ format/ scheduling/ panellist selection please contact Shahid Ramzan +44 207 933 8980 shahid.ramzan@mobileeurope.co.uk To discuss roundtable sponsorship opportunities please contact Shahid Ramzan +44 (0) 207 933 8980 shahid.ramzan@mobileeurope.co.uk Roundtable events offer a real-time opportunity for sponsors to associate their products and services with a particular topic. The experience and expertise of the high calibre attendees ensures a roundtable event is the ideal place to raise the profile of your company with senior decision-makers in the industry. Fast Facts: n The opportunity to take part and put your views into the roundtable discussion n Inclusion in pre and post-event marketing: email, print and web n Receive a PDF copy of the write-up, usually in the following print and online edition of Mobile Europe magazine n Copies of any event photography n Podcast and video recording of the event, if appropriate n All registrants contact details provided to you n Mention in a pre-event press release and postevent press coverage

MANAGED INTERVIEWS

Present your tailored, thou ght-leading messages dir ect to the industry enha ncing your companys pro file amongst you r peers

Mobile Europes Managed Interviews are in-depth editorial profile pieces between your companys figurehead and our editorial team. These interviews explore the organisations priorities, products and key messages as well as profiling executives. They can be designed as either 2 , 3 or 4 page features within Mobile Europes print and digital magazines and the website. Mobile Europe also provides an opportunity to professionally film the interview which will shown on www.mobileeurope.co.uk and made available via e-blasts and our weekly newsletter. Companies recently featured in Mobile Europes managed interviews include... n Alcatel-Lucent n Huawei n Spirent n NEC n Cisco n HP n NetCracker n Agilent n Acme Packet n Axell Wireless n Dragonwave n Tekelec n IMImobile n Transmode... to name but a few! Rate: From 7,500

VIDEO INTERVIEWS
Take the opportunity to be interviewed by the editor of Mobile Europe at major industry events. We can also arrange editorial videos to be filmed at your offices or landmark venues. Ideal for delivering your key messages or showcasing your services/ products to a receptive audience. Videos appear on the dedicated Mobile Europe TV section of www.mobileeurope.co.uk. Videos are also made available for your own use in a variety of formats. Supported events include; Mobile World Congress, Femtocells World Summit, LTE World Summit and many others... Rates: Individual Video from 2,500 Overall Sponsorship of Editors Interviews - POA

Costs
We can help create a bespoke campaign offering you the opportunity to maximise your awareness and exposure whilst providing a clear ROI. DISPLAY ADVERTISING Double page spread Full page Half page SPECIAL POSITIONS Inside front cover Inside front spread Outside back cover Inside back cover EDITORIAL PROFILES 4-page managed interview package 3-page managed interview package 2-page managed interview package SERIES DISCOUNTS 2 issues 4 issues Annual series (6 issues) 9,450 5,500 3,150

MECHANICAL DATA
Double Page Spread Bleed size Trim size 281mm x 432mm
Inc 6mm gutter allowance

275mm x 420mm
Inc 6mm gutter allowance

6,600 10,395 6,600 6,600

Type size

257mm x 378mm
Inc 6mm gutter allowance

Whole Page Bleed size Trim size Type size Half Page Spread Bleed size Trim size Type size

281mm x 216mm 275mm x 210mm 257mm x 172mm

15,000 11,250 5,500

136mm x 432mm
Inc 6mm gutter allowance

133mm x 420mm
Inc 6mm gutter allowance

112mm x 378mm
Inc 6mm gutter allowance

10% 20% 30%

Half Page Horizontal Bleed size Trim size Type size Half Page Vertical Bleed size Trim size Type size All specifications are height x width.

136mm x 216mm 133mm x 210mm 112mm x 172mm

Disc Format: High Res PDF File, 300 dpi, CMYK and pass for press suitable. Email: Must be a High-Res PDF File 300 dpi, CMYK, pass for press ready and under 10 Meg. Digital Copy submission: We can accept copy supplied in PDF formats. All graphical content should be CMYK four colour at a minimum of 300 dpi at 100% of the final printed size. PDF files should be generated using the X1A setting of distiller. You can send large files via yousendit.com, rapidshare.com or any other site of that nature. Please ensure that a colour proof is sent in conjunction with the ad materials, so we can verify that no elements are missing. Bound: Perfect Covers: Laminated All adverts must be in gif/jpeg/Flash format and must not be over 25KB in size. If the advert has alternating images it should have no more than 4 frames Main site: Pixel dimensions width x height n MPU - 300 x 250 n Banner - 468 x 60 n Skyscraper - 120 x 600 Banners and MPU adverts: gif/Flash/jpg file with click through links; can be animated. We do not accept some media rich formats. We do not accept expandable formats, pop-ups/ pop-unders or adverts with sound. All white and light coloured creative should have 1 pixel, solid, dark boundary to clearly mark its border. Flash banners can include a click tag within the file to allow clients own reporting. This can be provided by your sales contact.

281mm x 105mm 275mm x 102mm 257mm x 90mm

CONTACTS
Editor Keith Dyer keithd@mobileeurope.co.uk Commercial Manager Shahid Ramzan +44 (0) 207 933 8980 shahid.ramzan@mobileeurope.co.uk Publisher Justyn Gidley +44 (0) 207 933 8979 justyn.gidley@mobileeurope.co.uk St John Patrick Publishers 6 Laurence Pountney Hill, London EC4R 0BL Tel: +44 (0) 207 933 8999 Fax: +44 (0) 207 933 8998