Country Road Macro Environment: Social and Environmental Factors: Fashion Market Trends - Global demand / a areness Consumers

rs are more attuned to hat is bein! "roduced !lobally and their demand in terms o# desi!n and styles have emer!ed as a ne challen!e #or manu#acturers caterin! to a s"eci#ic re!ion$ %rands like Country Road have to continue to innovate in their styles and ensure their "roduct is !lobally com"etitive$ - &irates / chea" co"ies - Emer!in! markets such as China and 'ndia are in#luencin! buyers decisions as ell$ Small #actories in these countries are setu" to kee" an eye out #or ne desi!ner ear and are (uick to )co"y* the desi!ns and make it available in international markets includin! +ustralia$ ,ith the desi!n royalties and develo"ment costs out o# the e(uation is has become increasin!ly chea"er #or these manu#acturers to "roduce chea" co"ies and make them available #or lo er "rices$ &urchasin! Trends - -nline buyin! + recent develo"ment in !lobal "urchasin! habits is the evololution o# online sho""in!$ Most consumers are no demandin! "roducts that are available locally and have access to them as ell$ ,ith the introduction o# ebsites such as ebay. +ma/on and other reliable names consumers are more con#ident about s"endin! online and savin! money$ - Cro dsourcin! + ne online trend has emer!ed here consumers are online to vote #or a )desi!n*$ 't is no lon!er the desi!ner*s statement only. consumers have become more active in the desi!n "rocess$ 0emo!ra"hics &o"ulation: 12.344.322 56uly 1722 est$8 +!e structure 7-29 years: 2:$;< 5male 1.797.:9:/#emale 2.=;3.>998 2>-49 years: 43$3< 5male 3.94=.7=1/#emale 3.144.29;8 4> years and over: 29< 5male 2.;=:.>34/#emale 2.4>9.>7:8 51722 est$8 Country Road caters to the demo!ra"hic o# men and omen a!es above 2>$ ?ence. the 43< and 29< re"resentation o# the !rou" is a "ositive indicator #or the industry$ Median a!e total: ;3$3 years male: ;3 years #emale: ;:$9 years 51722 est$8