Professional Documents
Culture Documents
Lux Presentation
Lux Presentation
B.M.S
Introduction
Lux stands for promise of beauty and glamour as one of India's most trusted personal care brands
Lux soap was launched in India in 1929 Lux is the largest personal wash brand in the country with a value share of 15%
Three in every five Indian consumers enjoy the luxurious bathing pleasure of Lux during the course of a year
Luxury Lux first appeared toilet soap in 1925 In1960s, Lux went coloured First Hollywood great to appear in a Lux commercial
MARKETING MIX
PROMOTION MIX PRODUCT MIX
MARKETING MIX
PLACE MIX
PRICING MIX
MARKET SEGMENTATION
Market segmentation
Geographic Region Demographic Gender Psychographic Personality Buyer Behaviour Conservatives Volume Bulk
Country
State Urban
Age
Family size Income level
LIfe style
Value system
Liberals
Life style
Regular
Rural
DISTRIBUTION NETWORK
PARENT COMPANY
RETAILER
FINAL CONSUMER
ADVERTISING STRATEGY
AROMATIC GLOW
LUX WHITE STA BODY WASH SHAH RUKH KHAN: FIRST INDIAN MALE BRAND AMBASSADER
LUX IS A BRAND THAT APPRECIATES BEAUTY AND GLAMOUR LUX IS A BEAUTY SOAP OF THE FILM STARS A DELIGHT TO THE SENSES
ACHIEVEMENTS
India's Most Trusted Brand
Rank 1 2 3 4 5 6 Brand Lux Colgate Rin Thums Up Dettol Fair & lovely
7
8 9
Surf
Coca cola Pepsi
10
Horlicks