SUMMER TRAINING PROJECT REPORT ON

EFFECTIVENESS OF RETAILING MIX IN BIG

BAZAAR "

Under the supervision of : MR.SOBHAN BANERJEE HR-HEAD Big Bazaar, Ranchi Sub itted B!: Shiv Mohan Singh "#R$%&'%(' S$S, )aranasi *n partia+ fu+fi++ ent of the re,uire ent of "-S. #RADUA.E D*"/-$A *0 RE.A*/ $A0A#E$E0. course Session :'&&1-2&

School of Management Science

DECLARATION

I hereby declare that the information presented here is true to the best of my knowledge. Also, the report has not been published any where else.

SHIV MOHAN SINGH

PREFACE

PREFACE
PGDM is the one of the most reputed professional coures in the field of Retail Management.It include theory as well as its practical application. ummer !raining is an integral part of PGDM"retail programme, for sucessful completion of this programme re#uire two months summer training in retail organisation. o after completion of second semester each student at School of Management Sciences,Varanasi need to under go two months training in an organisation. !his training ser$es the purposes of ac#uainting the student with en$ironment of an organisation in which student ha$e to work hard in future .%nly theoretical knowledge is not enough but its practical application is also re#uired to be learned.

I was fortunate enough to ha$e an opportunity of doing summer training at BIGBAZAAR,RANCHI. &$ery trainee was re#uired to prepare a report of his working in the organisation. I was assigned a pro'ect on EFFEC IVENESS !F RE AI"ING MI# IN BIGBAZAAR$% In this report,all the important findings of the pro'ect are included ,o$er and abo$e an o$erall profile of the company&'AN A"!!N( is also gi$en.It is hoped that this report will make the readers familiar with the store and also gi$e the idea about the product and ser$ices offered by the company.

ACKNOWLEDGEMEN T

Acknowledgement
!he pro'ect of this magnitude would not ha$e been completed singly. (irstly I want to gi$e my hearty thanks to all mighty who made the world and me also. !here are many other people without whom the completion of the pro'ect would not ha$e been possible. ome ha$e contributed towards this directly while other ha$e pro$ided indirectly. It gi$es me immense pleasure to thank

Mr$S)a*line +,tta$&Store Manager) and Mr$ So-han Baner.ee &HR( for pro$iding me summer training in his reputed organi*ation and gi$ing me a chance to ha$e the e+perience of actual retail operations. I am indebted to Mr$Bishnath .ha &+e*artment Manager(of ,IG ,A-AAR for his guidance and cooperation in completing this pro'ect. .ast but not the least I would like to con$ey my heartiest gratitude to all Mem-ers of BIG BAZAAR who helped a lot during my summer training.

SHIV MOHAN SINGH

TABLE OF CONTENTS

TABLE OF CONTENTS
S.NO. 1 2 ( Contents COMPANY PROFILE Group !s!on" #!ss!on an$ a%ues Organ!)at!on Stru*ture Page no 9-25 2&-2' 2+-29

, 5 & ' + 9 1. 11 12 1( 1, 15 1& 1'

Manage#ent st-%e Strateg/epart#ent an$ Pro$u*ts Intro$u*t!on Resear*0 O12e*t! e Resear*0 #et0o$o%ogAna%-s!s an$ Interpretat!on F!n$!ngs Re*o##en$at!ons L!#!tat!ons 3!1%!ograp0Anne4ure Lo*at!on Co#pet!tors

(. (. (1-(2 ((-,. ,1-,2 ,( ,,-&1 &2-&( &,-&5 &&-&' &+-&9 '.-'2 '(-', '5

COMPANY PROFILE

Com!an" !#ofile
Pantaloon Retail (India) Limited, is Indias leading retailer that operates m ltiple retail !ormats in "oth the #al e and li!est$le segment o! the Indian %ons mer mar&et' Head( artered in M m"ai ()om"a$), the %ompan$ operates o#er *+ million s( are !eet o! retail spa%e, has o#er *+++ stores a%ross ,* %ities in India and emplo$s o#er -+,+++ people' .he %ompan$s leading !ormats in%l de Pantaloons, a %hain o! !ashion o tlets, )ig )a/aar, a ni( el$ Indian h$permar&et %hain, 0ood )a/aar, a s permar&et %hain, "lends the loo&, to %h and !eel o! Indian ba*aars 1ith aspe%ts o! modern retail li&e %hoi%e, %on#enien%e and ( alit$ and 2entral, a %hain o! seamless destination malls' Some o! its other !ormats in%l de, 3epot, Shoe 0a%tor$, )rand 0a%tor$, )l e S&$, 0ashion Station, aLL, .op *+, m)a/aar and Star and Sitara' .he %ompan$ also operates an online portal, ! t re"a/aar'%om' A s "sidiar$ %ompan$, Home Sol tions Retail (India) Limited, operates Home .o1n, a large4!ormat home sol tions store, 2olle%tion i, selling home ! rnit re prod %ts and 546one !o% sed on %atering to the %ons mer ele%troni%s segment' Pantaloon Retail 1as re%entl$ a1arded the International Retailer o! the 7ear 8++9 "$ the :S4 "ased National Retail 0ederation (NR0) and the 5merging Mar&et Retailer o! the 7ear 8++9 at the ;orld Retail 2ongress held in )ar%elona' Pantaloon Retail is the !lagship %ompan$ o! 0 t re Gro p, a " siness gro p %atering to the entire Indian %ons mption spa%e' Pantaloon is not < st an organi/ation 4 it is an instit tion, a

%entre o! learning = de#elopment' ;e "elie#e that &no1ledge is the onl$ 1eapon at o r disposal and o r ( est !or it is !o% sed, s$stemati% and n1a#ering' At Pantaloon, 1e ta&e pride in %hallenging %on#entions and thin&ing o t o! the "o>, in tra#elling on the road less tra#eled' O r %orporate do%trine ?Re1rite R les, Retain Val es is deri#ed !rom this spirit' O#er the $ears, the %ompan$ has a%%elerated gro1th thro gh its a"ilit$ to lead %hange' A n m"er o! its pioneering %on%epts ha#e no1 emerged as ind str$ standards' 0or instan%e, the %ompan$ integrated "a%&1ards into garment man !a%t ring e#en as it e>panded its retail presen%e at the !ront end, 1ell "e!ore an$ other Indian retail %ompan$ attempted this' It 1as the !irst to introd %e the %on%ept o! the retail departmental store !or the entire !amil$ thro gh Pantaloons in *@@9' .he %ompan$ 1as the !irst to la n%h a h$permar&et in India 1ith )ig )a/aar, a large dis%o nt store that it %ommissioned in Aol&ata in O%to"er 8++*' And the %ompan$ introd %ed the %o ntr$ to the 0ood )a/aar, a ni( e B"a/aarB 1ithin a h$permar&et, 1hi%h 1as la n%hed in C l$ 8++8 in M m"ai' 5m"ra%ing o r leadership #al e, the %ompan$ la n%hed aLL in C l$ 8++D in M m"ai, ma&ing s the !irst retailer in India to open a !ashion store !or pl s si/e men and 1omen' .oda$ 1e are the !astest gro1ing retail %ompan$ in India' .he n m"er o! stores is going to in%rease man$ !olds $ear on $ear along 1ith the ne1 !ormats %oming p' .he 1a$ 1e 1or& is distin%tl$ EPantaloonE' O r %o rage to dream and to t rn o r dreams into realit$ F that %hange peoples li#es, is o r "iggest ad#antage' Pantaloon is an in#itation to <oin a pla%e 1here there are no "o ndaries to 1hat $o %an a%hie#e' It means ne#er ha#ing to stop as&ing ( estionsG it means ne#er ha#ing to stop raising the "ar' It is an opport nit$ to ta&e ris&s, and it is this passion that ma&es o r dreams a realit$'2ome enter a 1orld 1here 1e promise $o good da$s and "ad da$s, " t ne#er a d ll momentH

Future Group
0 t re Gro p is one o! the %o ntr$s leading " siness gro ps present in retail, asset management, %ons mer !inan%e, ins ran%e, retail media, retail spa%es and logisti%s' .he gro ps !lagship %ompan$, Pantaloon Retail (India) Limited operates o#er *+ million s( are !eet o! retail spa%e, has o#er *,+++ stores and emplo$s o#er -+,+++ people' 0 t re Gro p is present in ,* %ities and ,D r ral lo%ations in India' Some o! its leading retail !ormats in%l de, Pantaloons, )ig )a/aar, 2entral, 0ood )a/aar, Home .o1n, e6one, 3epot, 0 t re Mone$ and online retail !ormat, ! t re"a/aar'%om' 0 t re Gro p %ompanies in%l des, 0 t re 2apital Holdings, 0 t re Generali India Ind s Leag e 2lothing and Gala>$ 5ntertainment that manages Sports )ar, )re1 )ar and )o1ling 2o' 0 t re 2apital Holdings, the gro ps !inan%ial arm, !o% ses on asset management and %ons mer %redit' It manages assets 1orth o#er I* "illion that are "eing in#ested in de#eloping retail real estate and %ons mer4related "rands and hotels' .he gro ps <oint #ent re partners in%l de Italian ins ran%e ma<or, Generali, 0ren%h retailer 5.AM gro p, :S4"ased stationar$ prod %ts retailer, Staples In% and :A4"ased Lee 2ooper and India4"ased .al1al&ars, )l e 0oods and Li"ert$ Shoes'0 t re Gro ps #ision is to, Jdeli#er 5#er$thing, 5#er$1here, 5#er$ time to 5#er$ Indian 2ons mer in the most pro!ita"le manner'K .he gro p %onsiders ?Indian4ness as a %ore #al e and its %orporate %redo is4 Re1rite r les, Retain #al es'

Mr' Aishore )i$ani Managing 3ire%tor (0:.:R5 GRO:P)

Ma$o# Mile tone %&'( 3o pan! incorporated as $anz 4ear "rivate /i ited5 /aunch of "anta+oons trouser, *ndia6s first for a+ trouser brand5 /aunch of BARE, the *ndian 7eans brand5 *nitia+ pub+ic offer 8*"-9 :as ade in the onth of $a!5

%&&% %&&) %&&*

.he "anta+oon Shoppe ; e<c+usive ens:ear store in franchisee for at +aunched across the nation5 .he co pan! starts the distribution of branded gar ents through u+ti-brand retai+ out+ets across the nation5 =ohn $i++er ; >or a+ shirt brand +aunched5 "anta+oons ; *ndia6s fa i+! store +aunched in ?o+@ata5 Big Bazaar, A*s se sasta aur accha @ahi nahin6 - *ndia6s first h!per ar@et chain +aunched5 >ood Bazaar, the super ar@et chain is +aunched5 3entra+ ; AShop, Eat, 3e+ebrate *n .he Heart -f -ur 3it!6 - *ndia6s first sea +ess a++ is +aunched in Banga+ore5 >ashion Station - the popu+ar fashion chain is +aunched a// ; Aa +itt+e +arger6 - e<c+usive stores for p+us-size individua+s is +aunched

%&&+ %&&( ),,%

),,) ),,*

),,+

),,-

>uture 3apita+ Ho+dings, the co pan!6s financia+ ar +aunches rea+ estate funds ?shiti7 and Horizon and private e,uit! fund *ndivision5 "+ans fora!s into insurance and consu er credit5 $u+tip+e retai+ for ats inc+uding 3o++ection i, >urniture Bazaar, Shoe >actor!, EBone, Depot and futurebazaar5co are +aunched across the nation5 #roup enters into 7oint venture agree ents :ith E.A$ #roup and #enera+i5

Our culture
At Pantaloon, 5mpo1erment is 1hat $o a%( ire and 0reedom at ;or& is 1hat $o get' ;e "elie#e o r most #al a"le assets are o r People' 7o ng in spirit, ad#ent ro s in a%tion, 1ith an a#erage age o! 89 $ears, o r s&illed = ( ali!ied pro!essionals 1or& in an en#ironment 1here %hange is the onl$ %onstant' Po1ered "$ the desire to %reate path4"rea&ing pra%ti%es and held together "$ #al es, 1or& in this people intensi#e ind str$ is dri#en "$ so!ter iss es' In o r 1orld, ma&ing a di!!eren%e to 2 stomers li#es is a Passion and per!orman%e is the &e$ that ma&es it possi"le' O t o! the )o> thin&ing has "e%ome a 1a$ o! li!e at Pantaloon and li#ing 1ith the %hange, a ha"it' Leadership is a #al e that is !ollo1ed "$ one and all at Pantaloon' Leadership is the ( alit$ that moti#ates s to ne#er stop learning, stret%hing to rea%h the ne>t %hallenge, &no1ing that 1e 1ill "e re1arded along the 1a$' In the ( est o! %reating an Indian model o! retailing, Pantaloon has ta&en initiati#es to la n%h man$ retail !ormats that ha#e %ome headed !or ser#e as a "en%hmar& in the ind str$' )elie#ing in leadership has gi#en s the optimism to %hange and "e s %%ess! l at it' ;e do not predi%t the ! t re, " t %reate it' At Pantaloon $o 1ill get an opport nit$ to handle m ltiple responsi"ilities, and therein, the grooming to pla$ a larger role in the ! t re' ;or& is a ni( e mi> o! preser#ing o r %ore Indian #al es and $et pro#iding % stomers 1ith a ser#i%e, on par 1ith international standards' At Pantaloon $o 1ill 1or& 1ith some o! the "rightest people !rom di!!erent spheres o! ind str$' ;e "elie#e its a pla%e 1here $o %an li#e $o r dreams and p rs e a %areer that re!le%ts $o r s&ills and passions'

New discoveries in retail

In the !inan%ial $ear 8++,4+9, the %ompan$s retail " sinesses dis%o#ered ne1 %ategories a%ross !ormats, ne1 sets o! %ons mers and !resher and %ontemporar$ mer%handise' ;e ha#e "een a"le to o!!er more in the esta"lished " sinesses and gain !a#o ra"le a%%eptan%e 1ith ne1 %on%epts' In addition, %on%erted e>pansion plans sa1 retail spa%e in%rease to o#er D'8 million s( are !eet at the end o! 8++,4+9' .his e>pansion mode 1as %hara%teri/ed "$ a t1opronged approa%h' )$ dominating the %ities the %ompan$ 1as alread$ present in and "$ "ringing the "ene!its o! modern

retail to to1ns and %ities li&e Mangalore, Pala&&ad, S rat, Indore, Aanp r, Haldia, Agra, 2oim"atore, Caip r and Panipat' .he %ompan$ has also nderta&en signi!i%ant pri#ate la"el initiati#es in !ood, in general mer%handise and in the %ons mer d ra"les and ele%troni%s %ategories' Strategi% allian%es ha#e also "een !orged 1ith esta"lished domesti% and international "rands' Ho1e#er, the most signi!i%ant de#elopment 1as the internal realignment the %ompan$ ndertoo& 1ithin ea%h o! its retail " sinesses' .o em"ar& on a more detailed approa%h to1ards #al e %reation and in%reasing e!!i%ien%$, the %ompan$ re#ie1ed its " siness operations and adopted a more !o% sed approa%h "$ %reating an integrated s pport nit or Line o! ) siness' A gmenting the retail !ront4end team, Line o! ) siness (Lo)) nits ha#e "een %reated in the three most %riti%al " sinesses F !ood, !ashion and general mer%handise' 0ormed d ring the se%ond hal! o! 8++,4+9 these " siness nits !o% s on introd %ing optim m operational e!!i%ien%ies' .h s, these nits ens re that "a%& 4 end meas res are appropriatel$ ta&en %are o! and the right &ind o! mer%handise rea%hes the stores in the "est possi"le time, at the right pri%e' .hese teams !o% s on prod %t %onsolidation and s ita"ilit$, margin impro#ement, and #endor rationali/ation, there"$ ens ring that the so r%ing "ene!its are made a#aila"le to the !ront 4 end team'.he %ompan$s e!!orts o#er the ne>t %o ple o! $ears 1o ld entail a %om"ination o! e>pansion and pro%ess pgradation and implementation' .he emphasis 1ill "e on the ne>t dis%o#eries to "e made in the retail spa%e that 1ill lead to e>pansion' At the same time, there 1ill "e an in%reased !o% s on mi%ro detailing aspe%ts in%l ding pro%ess, prod %t and operational e!!i%ien%ies there"$ %ontri" ting positi#el$ to the %ompan$s "ottom4line'

discovering fresh f shion

It 1as the !irst Pantaloons store in Aol&ata that set o!! a %hain o! dis%o#eries that ha#e led s to 1here 1e are toda$' .en $ears later, 1e ha#e la n%hed o r largest Pantaloons store in Aan& rga%hi in Aol&ata' Spread a%ross LD,+++ s( are !eet, the store is the !irst among a series o! large !ormat stores that 1ill "e la n%hed a%ross the nation' A!ter %onsolidating its 0resh 0ashion positioning, Pantaloons em"ar&ed on a ma<or e>pansion d ring the $ear 8++,4+9' In L %ities,** Pantaloons stores 1ere opened 1ith 9 o! them opening in the single month o! Mar%h 8++9' .he total %o nt o! Pantaloons stores as on -+th C ne 8++9 stood at -* 1ith the total area nder retail

%lose to * million s( are !eet' In order to maintain the top o! the mind asso%iation 1ith !ashion in India, Pantaloons %ontin ed to "e the title sponsor !or the 0emina Miss India 8++9 pageant' In addition, )ipasha )as and 6a$ed Ahan 1ere roped in as "rand am"assadors in the month o! A g st 8++,' .he s %%ess o! this initiati#e 1as e#ident in the in%reased sales !or the ?Haldi G lal range as 1ell as the ?S#a$am :tsa# s mmer %olle%tion that 1ere endorsed "$ )ipasha and 6a$ed' .he pri#ate la"el apparel share d ring the $ear 1as in e>%ess o! 9+ per%ent' .he $ear also 1itnessed %ategories li&e ;inter41ear and 5thni% Ladies41ear strengthening their presen%e in the stores' .he in%reasing s %%ess o! the store "rand is e#ident !rom the !a%t that the stores lo$alt$ programme, Green 2ard, added 8++,+++ ne1 mem"ers' Pantaloons 1ill see a signi!i%ant e>pansion d ring the %oming $ear 1ith an in%rease o! nearl$ +'D+ million s( are !eet o! retail spa%e and an addition o! a"o t *D stores' Pantaloons 1ill loo& at dominating %ities 1here it has a !irst entrant ad#antage and 1ill s%ale p si/ea"l$ 1ith larger stores, additional %ategories and retail !ormats' .he $ear 8++94+L 1ill 1itness %onsidera"le !o% s in the North and 5ast regions' 3elhi and the N2R area along 1ith P n<a", 2handigarh and L dhiana 1ill see the ne>t stage o! e>pansion' 2ities li&e Ran%hi, G 1ahati and Silig ri in the 5ast 1ill also dis%o#er 0resh 0ashion'

discovering more value

In 8++,48++9, more Indians dis%o#ered the #al e o! shopping in )ig )a/aar' And 1ith the la n%h o! ea%h store, 1e dis%o#ered more #al e in terms o! operational e!!i%ien%$' )ig )aa/aar la n%hed 89 ne1 stores in 88 %ities, %o#ering o#er *'M+ million s( are !eet' As o! C ne 8++9, there 1ere D, )ig )a/aar stores a%ross M- %ities' ;hile )ig )a/aar %ontin ed to e>pand in the large %ities, it also tapped %ons mption potential in smaller %ities li&e Agra, Allaha"ad, 2oim"atore, S rat, Panipat, Pala&&ad, Aanp r and olhap r' .he $ear nder re#ie1 also 1itnessed realigning o! " siness teams 1ith shared e>perien%e in %ategor$ management, so r%ing, !ront4end operations and " siness planning' In addition, separate teams ha#e "een !ormed to loo& into all aspe%ts o! ne1 store la n%hes and to manage mat re stores' .his pro#ides more !le>i"ilit$ and !o% s in e>pansion plans' .he in%rease in SA:s in e>isting %ategories and the introd %tion o! ne1 %ategories en%o raged the opening o! larger stores or S per 2entres, meas ring *++,+++ s( are !eet or more' .here are no1 D )ig )a/aar S per 2entres' 2onsidering this s%ale o! e>pansion, te%hnolog$ pla$s a signi!i%ant !a%ilitating role' .he introd %tion o! SAP in 8++D4+, and its roll o t d ring the $ear, positi#el$ impa%ted the " siness' )ig )a/aar has initiated the pro%ess o! A to Replenishments S$stems, th s impro#ing operational e!!i%ien%ies and prod %ti#it$' .he %ompan$ has also rationali/ed nearl$ 8D+ #endors

thro gh "etter #endor management in terms o! potential to e>pand, and !or in%l sion and pgradation to the online )8) plat!orm' .he %ompan$ plans to open o#er ,+ stores a%ross India in 07 8++L, and the opening o! the *++th )ig )a/aar store 1ill mar& the !asteste#er e>pansion "$ a h$permar&et !ormat'

discovering the new consumer

)ased on the %ompan$s in4ho se %ons mer data and resear%h, and in %ogni/an%e 1ith o"ser#ations on % stomer mo#ements and the shopping %on#enien%e !a%tor, 0ood )a/aar has initiated %ertain re! r"ishments and la$o t design a%ross all stores' .he intention is to %ontin o sl$ %hange 1ith the times and demands o! the e#ol#ing Indian %ons mer' 0ood )a/aar also 1itnessed health$ e>pansion d ring the $ear 8++,4+9, ma&ing its presen%e !elt in nearl$ 8, %ities and adding M+ stores d ring the $ear nder re#ie1' .he total %o nt o! 0ood )a/aars as on -+th C ne 8++9 stood at L, stores' .he $ear nder re#ie1 1itnessed the %ompan$s pri#ate la"el programme gaining signi!i%ant tra%tion' .he "rands ha#e "een #er$ %ompetiti#e #is4

N4#is the esta"lished "rands in ( alit$ and pri%e terms, and ha#e in !a%t s%ored "etter than national or international pla$ers in %ertain %ategories' .he share o! pri#ate la"els as a per%entage o! total 0ood )a/aar re#en es has in%reased signi!i%antl$ and %omprise nearl$ D+ mer%handise %ategories' ;hile 0resh = P re "rand entered %ategories li&e %heese sli%es, !ro/en peas, hone$, pa%&aged drin&ing 1ater and pa%&aged tea, the .ast$ .reat "rand re%ei#ed a #er$ !a#ora"le response in ne1 %ategories li&e nam&eens and 1a!ers' In the home %are %ategor$, 2aremate la n%hed al min m !oil and "a"$ diapers 1hile 2leanmate la n%hed detergent "ars and s%r ""ers' A ne1 !ormat ?)) ;holesale 2l " 1as la n%hed and M s %h stores ha#e "een opened so !ar' .o "e managed "$ 0ood )a/aar !rom the ens ing !inan%ial $ear, this !ormat sells onl$ m lti4 pa%&s and " l& pa%&s o! a sele%t range o! !ast mo#ing %ategories and %aters to pri%e sensiti#e % stomers and smaller retailers' .he %ompan$ has also !orged tie4 ps 1ith esta"lished %ompanies li&e I.2, Adanis, 32M Gro p, :SAI3 and other !arm gro ps in Maharashtra and Madh$a Pradesh to so r%e dire%tl$ !rom them' .hese allian%es are e>pe%ted to dri#e e!!i%ien%ies as 1ell as "ring "etter prod %ts to %ons mers' )$ the end o! 07 +94+L, the total n m"er o! 0ood )a/aar stores is e>pe%ted to "e 8++'

Future ideas

+isco/ering ne) o**ort,nities

0 t re Ideas is the Inno#ation, 3esign = In% "ation %ell 1ithin Pantaloon Retail that stems !rom

the %ore proposition 4 ?Prote%ting and preser#ing the so l o! a small " siness or enterprise 1ithin a large organisation' 0 t re Ideas deals 1ith the 1hole aspe%t o! idea %reation, s%enario planning a%ti#ities, alternate approa%hes to an iss e, pro#iding #aried o t%omes and sol tions to a pro"lem and handholding the a%ti#it$ till its s %%ess parameters are satis!ied' A ni( e initiati#e in %orporate India, 0 t re Ideas rests on a tripod that %an "e %lassi!ied as Inno#ation dri#en, 3esign Management approa%h and an In% "ation %ham"er, ea%h 1ith its o1n ni( eness, $et 1ith %ommon o"<e%ti#es' .he 3esign Management team loo&s at ea%h o"ser#ation made "$ the Inno#ation team, and "rainstorms "$ sing a %olla"orati#e and holisti% approa%h' .he res ltant ideas are then n rt red 1ithin the In% "ation %ell' .he In% "ation team %omprises o! " siness teams, mentored "$ the Inno#ation and 3esign teams' .he$ are people 1ho are released !rom their original " sinesses or %on%epts and made part o! the entire ideation pro%ess at 0 t re Ideas' .he$ remain at 0 t re Ideas till pro<e%t %ompletion stage 1hen the s %%ess parameters !or r nning the " siness are met' 0 t re Ideas dra1s inspiration !or most o! its a%ti#ities and pro<e%ts, &eeping in mind the ne1 genre o! aspirational Indians' At an$ point o! time 0 t re Ideas 1o ld 1or& on a"o t 8+ #aried pro<e%ts 1ithin the 0 t re Gro p' Some o! the !ormats that are no1 "eing in% "ated "$ this team in%l de .op*+, 3epot, Star = Sitara and .al1al&ars 0it = A%ti#e' .he team is also 1or&ing on ideas aro nd small !ormat no4 !rills stores, r ral retailing, !ashion !or the masses and on pro<e%ts in#ol#ing 1omen and sel!4help gro ps'

+isco/ering ne) segments

3epot, in man$ %ities, is the !irst modern retailer in "oo&s and m si% and the response has "een o#er1helming' .he %ore di!!erentiators o! 3epot are its $o ng, %olor! l and #i"rant stores, strong regional range, a!!orda"ilit$ and a pri#ate la"el p "lishing program 4 3epot 5>%l si#es' In its !irst $ear o! operation, 3epot has la n%hed , stand4alone stores and D+ % t4ins' Along 1ith its e>pansion in ma<or %ities, 3epot de" ted in smaller to1ns li&e Ra<&ot, Vadodara, Haldia, .hriss r, Pala&&ad and .ir #anantharam' .he 3epot 5>%l si#es (released solel$ in3epot) %atalog e e>panded rapidl$ 1ith o#er *++ titles a%ross genres li&e %hildrens "oo&s, %oo&er$, regional literat re et%' Rep ted a thorsO imprints li&e Nita Mehta and San<ee# Aapoor in %oo&er$, 3isne$ in %hildrens "oo&s et%', ha#e "een asso%iated 1ith the %ompan$' 3epot has also tied4 p 1ith the :A "ased p "lisher o! %hildrens "oo&s, Small ;orld, to %o4p "lish a series o! toddlers intera%ti#e "oo&s' In 07 8++94 +L, the total 3epot !ootprint sho ld %ross o#er *++ stores' .he Health, )ea t$ = ;ellness " siness opened -D ne1 o tlets in the "ea t$ prod %ts, ser#i%es and holisti% health %are !ormats M ltiple !ormats operate in this segment, in%l ding . lsi, the pharma%$ %hain and Star = Sitara, the "ea t$ prod %ts % t4ins and Star = Sitara Salons' .he largest !ormat, )ea t$ 0ree o!!ers ni( e %om"ination o! prod %ts, ser#i%es and holisti% health o!!erings'

.o %apt re the in%reasing %ons mption spend on 1ellness and pre#enti#e health %are, the <oint #ent re "et1een Pantaloon Retail (I) Limited and .al1al&ar )etter Val e 0itness opened its !irst ?.al1al&ars 0it = A%ti#e health %entre at Or%hid 2it$ 2entre, M m"ai in April 8++9' Spread o#er D,8++ s( are !eet, it is the %o ntr$s !irst health %entre to o!!er health, !itness and g$m ser#i%es 1ithin a modern retail and %ons mption en#ironment' .he #ent re is also loo&ing at inno#ati#e #al e added o!!erings in the !itness spa%e as 1ell as de#eloping a Spa model !or the 0it = A%ti#e "rand a%ross the %o ntr$, "$ in%reasing its presen%e to nearl$ D+ s %h %enters in the near ! t re'

Human Resources
Discovering talent diversity
.he %ompan$ strongl$ "elie#es that its s staina"le %ompetiti#e ad#antage lies in the #al es that it %herishes, the % lt re that it im"i"es and spirit o! enterprise that resides 1ithin the organi/ation' .alent management there!ore %ontin es to "e the %ore !o% s !or the %ompan$' 2onsidering the m ltiple " sinesses and rapid e>pansion e>pe%ted a%ross the " siness, the %ompan$ sa1 merit in ta&ing a !resh g ard to the 1a$ in 1hi%h " siness 1o ld r n in order to meet the ne>t leg o! e>pansions' 3 ring the $ear 8++,4+9, the %ompan$ %ond %ted an e>tensi#e re#ie1 o! in4ho se talent management, 1hi%h in#ol#ed mapping e#er$ managerial position in the organi/ation !or their s&ill sets, %ompeten%e and attit dinal aspe%ts as 1ell as ta&ing an in#entor$ %he%& o! the e>isting talent "ase and addressing their de#elopment needs' 3e#elopment 2entres 1ere %reated 1ith in4 ho se assessors, 1hi%h ! rther aided in identi!$ing potential reso r%es and helped %hal& o t post assessment de#elopment plans' 2ontin ing 1ith its poli%$ o! strategi% allian%es, the %ompan$ is %olla"orating on <oint degree programs 1ith *D management s%hools, design instit tes and instit tes o! higher learning in areas li&e !ood " siness, s ppl$ %hain management, design e>perien%e management et%' .his ?See&ho

programme !or e>ternal and internal %andidates has ens red a stead$ stream o! mid le#el, 1ell trained retail pro!essionals e#er$ $ear' .he %ompan$s ?G r &ool programme pro#ides the !ront4end emplo$ees an opport nit$ to im"i"e the %ompan$s #al es and a sense o! o1nership to the %ompan$' .he %ompan$ has also %reated an 5mplo$ee Gro1th .r st 0 nd that 1as la n%hed d ring the last !inan%ial $ear !or the senior management'

Equal Opportunity
.he %ompan$ "elie#es that in order to " ild a s staina"le " siness en#ironment, the %omposition o! its talent "ase needs to re!le%t the di#ersit$ that e>ists in o r %o ntr$ and among its % stomers' .here!ore the %ompan$ ens res that the proportional representation o! di!!erent %omm nities in the Indian pop lation is mirrored in its emplo$ee pro!ile' .he ma<orit$ o! emplo$ees in the %ompan$ %ome !rom so%iall$ and e%onomi%all$ marginali/ed se%tions o! the so%iet$' 2lose to M,P o! the emplo$ees in the organi/ation are 1omen and the a#erage age 1ithin the organi/ation is 89 $ears' .he e!!e%ti#eness o! its talent management initiati#es is re!le%ted in the !a%t that the ann al rate o! attrition is L'*8P, m %h "elo1 ind str$ le#els' .he %ompan$ plans to strengthen its emplo$ee plat!orm to a"o t -+,+++ people "$ 07 +L, !rom nearl$ *L,+++ people as on 07 +9'

Hu an Re!ource Initiati"e!
Pantaloon Retail "elie#es that one o! its s staina"le %ompetiti#e ad#antages 1ill %ontin e to "e the people 1ho are part o! the organi/ation' )eing in ser#i%e ind str$, the 2ompan$ pla%es a lot o! !o% s is pla%ed on attra%ting, training, in%enti#ising and retaining talent' .he #ision is E.o pro#ide an en#ironment that %reates happ$ people 1ho ha#e a meaning! l li!e and add #al e to " siness and so%iet$'E ;ith o#er *L+++ emplo$ees at an a#erage age o! 89 $ears, the 2ompan$ prides itsel! on "eing a $o ng and energeti% organi/ation, dri#en thro gh the #T$e Pantaloon People Mana%e ent Sy!te #' .his is

" ilt on D pillars o! people "ased gro1th, namel$ 4 2 lt re ) ilding, Per!orman%e Management thro gh )alan%ed S%ore%ard, People Pro%esses, Management Pro%esses and Leadership )rillian%e' Trainin% A %ompetent Learning = 3e#elopment .eam is responsi"le !or training emplo$ees at all the le#els a%ross the %o ntr $, !o% sing on primar$ and se%ondar$ resear%h into #ario s aspe%ts o! retail and assessment o! training needs a%ross Ano1ledge, S&ills = Attit de areas' .he emphasis is on %reating prod %t and pro%ess &no1ledge thro gh 1ell de!ined programs li&e Praara &$ an' Pari(ra a' 0or the %riti%al !ront line sta!!, the 2ompan$Bs ni( e o t"o nd residential training program Guru(ool !o% ses on integrating the mind, "od$ and so l and "rings a"o t meas ra"le attit dinal and "eha#ioral %hanges' .he program has %o#ered nearl$ M,D++ emplo$ees' .he SMILE initiati#e !or training o! ne1 Store ManagerBs has "een %reated and disseminated to o#er *++ store managers "$ this team

Future Group Mani)e!to

J0 t reK F the 1ord 1hi%h signi!ies optimism, gro1th, a%hie#ement, strength, "ea t$, re1ards and per!e%tion' 0 t re en%o rages s to e>plore areas $et ne>plored, 1rite r les $et n1rittenG %reate ne1 opport nities and ne1 s %%esses' .o stri#e !or a glorio s ! t re "rings to s o r strength, o r a"ilit$ to learn, nlearn and re4learn, o r a"ilit$ to e#ol#e' ;e, in 0 t re Gro p, 1ill not 1ait !or the 0 t re to n!old itsel! " t create )uture !cenario! in the con!u er !pace and !a%ilitate %ons mption "e%a se %ons mption is de#elopment' .here"$, 1e 1ill e!!e%t so%io4e%onomi% de#elopment !or o r % stomers, emplo$ees, shareholders, asso%iates and partners' O r % stomers 1ill not < st get *$at the$ nee', " t also get them *$ere+ $o* and *$en the$ need' ;e 1ill not < st post satis!a%tor$ res lts, 1e 1ill *rite !ucce!! !torie!' ;e 1ill not < st operate e!!i%ientl$ in the Indian e%onom$, 1e 1ill e"ol"e it' ;e 1ill not < st spot trends, 1e 1ill !et tren'! "$ marr$ing o r nderstanding o! the Indian %ons mer to their needs o! tomorro1' It is this nderstanding that has helped s s %%eed' And it is this that 1ill help s s %%eed in the 0 t re' ;e shall &eep relearning' And in this pro%ess, do < st one thing'

Re.#ite R/le . Retain 0al/e .

Group ,i!ion
Future Grou

s!all deliver Ever"t!in#$ Ever"w!ere$ Ever" time ro%ita&le manner!

%or Ever" Indian Consumer in t!e most

Group Mi!!ion
Q ;e share the #ision and "elie! that o r % stomers and sta&eholders shall "e ser#ed onl$ "$ %reating and e>e% ting ! t re s%enarios in the %ons mption spa%e leading to e%onomi% de#elopment' Q Q
Q

;e 1ill "e the trendsetters in e#ol#ing deli#er$ !ormats, %reating retail realt$, ma&ing %ons mption a!!orda"le !or all % stomer segments F !or %lasses and !or masses' ;e shall in! se Indian "rands 1ith %on!iden%e and rene1ed am"ition' ;e shall "e e!!i%ient, %ost4 %ons%io s and %ommitted to ( alit$ in 1hate#er 1e do' ;e shall ens re that o r positi#e attit de, sin%erit$, h milit$ and nited determination shall "e the dri#ing !or%e to ma&e s s %%ess! l'

Core ,alue!
In'ianne!!2on!iden%e in o rsel#es' Lea'er!$ip.o "e a leader, "oth in tho ght and " siness' Re!pect . Hu ility.o respe%t e#er$ indi#id al and "e h m"le in o r %ond %t' Intro!pectionLeading to p rpose! l thin&ing' Openne!!.o "e open and re%epti#e to ne1 ideas, &no1ledge and in!ormation' ,aluin% an' Nurturin% Relation!$ip!.o " ild long term relationships' Si plicity . Po!iti"ity-

Simpli%it$ and positi#it$ in o r tho ght, " siness and a%tion' A'apta&ility.o "e !le>i"le and adapta"le, to meet %hallenges' Flo*.o respe%t and nderstand the ni#ersal la1s o! nat re'

ORAGANATION STR/T/RE

ORAGANATION STR/T/RE

SAL5S 35PAR.M5N. ASSIS.AN. .5AM S.OR5 ASSIS.AN. P5RSONS 35PAR.M5N. L5A35R MANAG5R S.OR5 MANAG5R Or MANAG5R PROMO.5RS MANAG5R

MANAGEMENT STYLE
.he organi/ation str %t re !or )ig "a/aar is !lat in nat re' 0or )ig "a/aar, the di#isions are apparel, non apparel and the ne1 " siness di#ision, 1hi%h in%l des gold, !oot1ear and the shop4 in4shops' 0or 0ood )a/aar, a separate teem has "een %reated 1hi%h again 1or&s independentl$' A"o t *,L++ people 1or& !or )ig "a/aar dire%tl$' S pport and an%illar$ ser#i%es %omprise another M++ people' A ne1 trainee is p t thro gh a "asi% three da$ training program "e!ore going on the shop !loor' 5#al ation is done e#er$ si> months'

THE STRATEGY
Sa#ing is &e$ to the Indian middle %lass %ons mer' .he store, 1hi%h 1o ld "e %reated, had to o!!er #al e to the %ons mer' Aeeping this in mind, the %on%ept o! )ig "a/aar 1as %reated' In India, 1hen a % stomer needs some thing !or the home, a t$pi%al tho ght is to see& it !rom the "a/aar' A "a/aar is a pla%e 1here a %omplete range o! prod %ts is al1a$s a#aila"le to the %ons mer' .his is tr e a%ross India' As the store 1o ld o!!er a large mi> o! prod %ts at a dis%o nted pri%e, the name )ig "a/aar 1as !inali/ed' .he idea 1as to re4%reate a %omplete "a/aar, 1ith a large prod %t o!!ering (at times modi!ied to s it lo%al needs) and to o!!er a good depth and 1idth in terms o! range' .he mind to mar&et !or the !irst store 1as < st si> months' Pri%e 1as the "asi% #al e proposition at )ig "a/aar' .he )ig "a/aar o tlets sold a #ariet$ o! prod %ts at pri%es, 1hi%h 1ere D to ,+ per%ent lo1er than the mar&et pri%e' .he line 0I!!e !a!ta aur ac$$a (a$in na$in1 emphaised this'

LINE OF B/SINESS
Line o% Business BB$F shion Su& De artment BF$Chi%dren&s BF$'ids Acc BF$L dies BF$L dies Acc BF$Men&s BF$Men&s Acc F shion Accessories Foo#(e r GF$L)gg ge GF$Ne( B)siness GF$S*or# Goods GF$To+s G,$,o-e d.cor G,$,o)seho%d croc/er+ G,$,o)seho%d 0% s#ic G,$,o)seho%d )#ensi% SS$0erson % Groo-ing "nder #he Br nd BIG BAZAAR BIG BAZAAR BIG BAZAAR BIG BAZAAR BIG BAZAAR BIG BAZAAR BIG BIG BIG BIG BIG BIG BIG BAZAAR BAZAAR BAZAAR BAZAAR BAZAAR BAZAAR BAZAAR

BB$GM$F shion

BB$GM$,o-e ( re

BIG BAZAAR BIG BAZAAR BIG BAZAAR BIG BAZAAR ONE MOBILE ONE MOBILE ONE MOBILE SIS SIS

Be )#+ 1 he %#h One Mo2i%e3co--)nic #ion 4 CM$Accessories CM$C rriers CM$, rd( re CC$Non c)re 1c re 0rescri*#ion CC$0rescri*#ion

5e*o#

E%ec#ronics

Food B 6

F)rni#)re ,o-e F shion ,o-e I-*rove-en#

Loo#- r#

N vr s SIS

50$Boo/ 50$M)%#i-edi 50$S# #ioner+ EE$Cd1e Accessories EE$Co-*)#er 1Acces EE$Cons)-er 5)r 2%e EE$E%ec#ronics EE$0erson % E%ec#ro FB$Chef Zone FB$Chi%% S# #ion FB$F 2ric%een FB$Fr)i#s 1 Vege# 2%e FB$Go%den , rves# FB$,e d #o #oe FB$,)ngr+ /+ FB$S*ic N S* n FR$F)rni#)re ,o-e F shion ,I$C r*en#r+ ,I$E%ec#ric %s ,I$I-*rove-en# L dies Mens Mens Accessories NR$0recio)s 7e(ee%%e BB SIS F shion Accessories

5E0OT 5E0OT 5E0OT ,OME BAZAAR ,OME BAZAAR ,OME BAZAAR ,OME BAZAAR ,OME BAZAAR FOO5 BAZAAR FOO5 BAZAAR FOO5 BAZAAR SIS FOO5 BAZAAR FOO5 BAZAAR FOO5 BAZAAR FOO5 BAZAAR ,OME BAZAAR ,OME BAZAAR ,OME BAZAAR ,OME BAZAAR ,OME BAZAAR BIG BAZAAR BIG BAZAAR BIG BAZAAR N vr s SIS

INTRO2/CTION
A retailer or retail store is an$ " siness enterprise 1hose sales #ol me %omes primaril$ !rom retailing' Retail organi/ations e>hi"it great #ariet$ and ne1 !orms &eep emerging' .here are store retailers, non store retailers, and retail organi/ations' 2ons mers toda$ %an shop !or goods and ser#i%es in a 1ide #ariet$ o! stores' .he "est4&no1n t$pe o! retailer is the department store' Capanese department stores s %h as .a&ashima$a and Mits &oshi attra%t millions o! shoppers ea%h $ear' .hese stores !eat re art galleries, %oo&ing %lasses, and %hildrens pla$gro nds'

A retailer is at the end o! the distri" ti#e %hannel' He pro#ides goods and ser#i%e to the ltimate %ons mers' .his he does thro gh his small organi/ation, 1ith the help o! a !e1 personnel' In an indi#id al retail store there is not m %h s%ope !or organi/ation e>%ept in the sense that the shop&eeper has to organi/e apportions his time and reso r%es' .he need !or organi/ation "e%omes essential as soon as he hires people o enters into partnership or ta&es the help o! mem"ers o! his !amil$ in r nning his store' A retailer deals in an assortment o! goods to %ater to the needs o! %ons mers' His o"<e%ti#e is to ma&e ma>im m pro!it o t o! his enterprise' ;ith that end in #ie1 he has to p rs e a poli%$ to a%hie#e his o"<e%ti#e' .his poli%$ is %alled retailing mi>' A retailing mi> is the pa%&age o! goods and ser#i%es that store o!!ers to the % stomers !or sale' It is the %om"ination o! all e!!orts planned "$ the retailer and em"odies the ad< stment o! the retail store to the mar&et en#ironment' Retailing mi>, a %omm ni%ation mi> and a distri" tion mi>' .he ma>im m satis!a%tion to the % stomers is a%hie#ed "$ a proper "lend o! all three' .he s %%ess o! the retail stores, there!ore, depends on % stomers rea%tion to the retailing mi> 1hi%h in!l en%es the pro!its o! the store, its #ol me o! t rno#er, its share o! the mar&et, its image and stat s and !inall$ its s r#i#al'

RETAIL
Retailing is the set o! " siness a%ti#ities that adds #al e to the prod %ts and ser#i%es sold to the %ons mer !or their personal or !amil$ se'

a EretailerE " $s goods or prod %ts in large ( antities !rom man !a%t rers or importers, either dire%tl$ or thro gh a 1holesaler, and then sells smaller ( antities to the end4 ser' Retail esta"lishments are o!ten %alled shops or stores' Retailers are at the end o! the s ppl$ %hain' Man !a%t ring mar&eters see the pro%ess o! retailing as a ne%essar$ part o! their o#erall distri" tion strateg$' .he term EretailerE is also applied 1here a ser#i%e pro#ider ser#i%es the needs o! a large n m"er o! indi#id als, s %h as a p "li% tilit$, li&e ele%tri% po1er'
Q

Retailing is an important instit tion in o r so%iet$, Retailing pro#ides %onsidera"le #al e to %ons mers 1hile gi#ing people opport nities !or re1arding and %hallenging %areers' Retail !ormats and %ompanies are no1 ma<or !a%tors in the ind str$' .he &e$ to s %%ess! l retailing is o!!ering the right prod %t, at the right pri%e, in the right pla%e, at the right time, and ma&ing a pro!it' Retailers m st nderstand 1hat % stomers 1ant and 1hat %ompetitors are o!!ering no1 and in the ! t re'

Q Q Q Q

T$e 3orl' o) Or%ani4e' Retailin%

Q Retailers are sing sophisti%ated %omm ni%ations and in!ormation s$stems to manage their " siness' .he se o! ne1 te%hnologies helps retailers red %e their operations %osts, 1hile "etter ser#ing their % stomers'

.o %ompete against non4store retailers, stores are no1 "e%oming more than < st pla%es to " $ prod %ts' % stomers' .he$ are o!!ering entertaining and ed %ational e>perien%es !or their

In this d$nami% en#ironment, entreprene rs are la n%hing ne1 %ompanies and %on%epts and "e%oming ind str$ leaders, *$ile tra'itional )ir ! $a"e $a' to ret$in( t$eir &u!ine!!5

Retail managers toda$ m st ma&e %omple> de%isions on sele%ting target mar&ets and retail lo%ations, determining 1hat mer%handise and ser#i%es to o!!er, negotiating 1ith s pplier and distri" ting mer%handise to stores, training and moti#ating sales asso%iates, and de%iding ho1 to pri%e, promote and present mer%handise'

RETAIL MI6'
.he retail mi> is the %om"ination o! !a%tors retail sed to satis!ied % stomer needs and in!l en%es their p r%hase de%ision' Its in%l de the t$pe o! mer%handise and ser#i%es o!!ered, mer%handise pri%ing, ad#ertising, promotional programs store design mer%handise displa$, assistan%e to % stomer pro#ided "$ salespeople, and %on#enien%e o! the stores lo%ation' Retail mi> is the term sed to des%ri"e the #ario s elements and methods re( ired

to !orm late and e>e% te retail mar&eting strateg$'

Retail managers m st determine the optim m mi> o! retailing a%ti#ities and %o4

ordinate the elements o! the mi>' .he aim o! s %h %oordination is !or ea%h store to ha#e a distin%t retail image in

%ons mers mind' .he mi> ma$ #ar$ greatl$ a%%ording to the t$pe o! the retailer is in, and the t$pe

o! prod %tOser#i%es' ;hile man$ elements ma$ ma&e p a !irms retail mi>, the essential elements ma$ in%l deR Store lo%ation, mer%handise assortments Store am"ien%e, % stomer ser#i%e, pri%e, 2omm ni%ation 1ith % stomer Personal selling Store image Store design Sales in%enti#es People Pro%ess

Ph$si%al e#iden%e

Co po!ition o) retail
0% ce

i7

Prod %t Pri%e Promotion People Pro%ess Ph$si%al 5n#ironment

8ey ele ent

9:Place ;!tore location:

<:Pro'uct ; erc$an'i!e: 0rod)c# deve%o*-en# 0rod)c# - n ge-en# 0rod)c# fe #)res nd

T rge# - r/e# Ch nne% s#r)c#)re Ch nne% - n ge-en# 2enefi#s

Re# i%er i- ge Re# i% %ogis#ics

Br nding 0 c/ ging

Re# i% dis#ri2)#ion =:Price >:Pro otion

Cos#s -i8es

5eve%o*ing

*ro-o#ion %

0rofi# 2i%i#+ V %)e for -one+ Co-*e#i#iveness Incen#ives 9) %i#+

Adver#ising - n ge-en# S %es *ro-o#ion S %es - n ge-en# 0)2%ic re% #ions 5irec# - r/e#ing

S# #)s Af#er$s %es services ?:People ele ent

@:Proce!! ele ent Order *rocessing 5 # 2 se - n ge-en# Service de%iver+ 9)e)ing s+s#eS# nd rdis #ion

S# ff c * 2i%i#+ Efficienc+ Av i% 2i%i#+ Effec#iveness C)s#o-er in#er c#ion

In#ern % - r/e#ing

Retail

i7 plannin%

Retail mi> plan %onsists o!R Setting o"<e%ti#es S$stemati% 1a$ o! identi!$ing a range o! options' 0orm lation o! plans !or a%hie#ing goals Logi%al se( en%e o! retailing a%ti#ities'

I portance o) Retail

i7 plannin%

Hostile and %omple> retail en#ironment 5>ternal and internal retail organisation !a%tors intera%t F F F F Ma>imising re#en e Ma>imising pro!it Ma>imising ret rn on in#estment Minimising %osts

5a%h element has %on!li%ting needs All these #aria"les intera%t All these #aria"les res lt in optim m %ompromise'

Approac$e! to plannin%
Top 'o*n approac$ Retail management sets goals and plans !or all le#els o! management'

Botto

up approac$ Vario s nits prepare o1n goals and plans sent p !or appro#al'

It is the e!!e%ti#e "lending o! all the elements o! retail mi> a%ti#ities 1ithin the retail organi/ation that determines the s %%ess o! retail management' 3is% ss this statement and e>plain 1ith retail e>amples ho1 the elements o! retail mi> %o ld "e "lended to ens re the s %%ess o! retail operation'

OBAECTI,E

OBJECTIVE
PRIMARY OBAECTI,E .o st d$ the e!!e%ti#eness o! retailing mi> in the store'

SECON2ARY OBAECTI,ES *' .o identi!$ the per!orman%e o! store operations' 8' .o nderstand the ( alit$ o! ser#i%es maintained in the store' -' .o determine the per!orman%e o! sales persons in the store' M' .o nderstand the a#aila"ilit$ o! prod %ts in the store'
D'

.o identi!$ the e!!e%ti#eness o! atmospheri%s in the store'

RESEARCH METHO2OLOGY

B T" e o% researc! 5escri*#ive B T" e o% data 0ri- r+ d # B Data collection met!od 5 # is co%%ec#ed #hro)gh s#r)c#)red :)es#ionn ire! B Sam lin# Convenien# s -*%ing Q Sam le si'e ;<< B Data anal"sis tec!ni(ue 9) n#i# #ive

B Data anal"sis tool B r ch r#s= *ie ch r#s!

ANALYSIS AN2 INTERPRETATION

ANALYSIS AN2 INTERPRETATION

S*' In a month ho1 man$ times $o #isit "ig "a/aarT a) ") %) d) e) Once T(ice Thrice More #h n #hrice As *er re:)ire-en# > ?@ A ?B @>

INTERPRETATIONO t o! *++ respondent, -9P people #isit the store 1hen the$ ha#e some re( irement and 8DP are #isited more than thri%e, 8-P #isited t1o times in month and 9P = LP people #isited one and three times in a month respe%ti#el$' Most o! them reg larl$ #isit "ig "a/aar' Ma7i u nu &er o) people "i!ite' !tore )requently5

S8' 7o r shopping e>perien%e in "ig "a/aar is al1a$sH

a) ") %) d) e)

o)#s# nding E8ce%%en# Good Aver ge B d

; ?; C@ @? @

INTERPRETATIONO t o! *++ respondent, M-P people has good shopping e>perien%e in "ig "a/aar,-8P has a#erage and 8*P people has e>%ellent' ) t *P has o tstanding shopping e>perien%e and -P has "ad shopping e>perien%e'

Ma7i u &a4aar'

nu &er! o) people $a! a &etter e7perience o) !$oppin% in &i%

S-' )rands and prod %ts a#aila"ilit$ in "ig "a/aar is H a) ") %) d) o)#s# nding E8ce%%en# Good Aver ge @ ?A CC ??

e)

B d

INTERPRETATIONO t o! *++ respondents, O#er all -*P % stomer are satis!ied "$ the a#aila"ilit$ o! "rand and prod %ts in "ig "a/aar,,,P % stomer prod %t a#aila"ilit$ is a#erage rest said it is "ad' Some people thin& there is no good "rands and prod %ts a#aila"ilit$ in "ig "a/aar' E!pecially in apparel!5

SM' Am"ien%e = atmosphere inside the store is H a) ") %) d) e) o)#s# nding E8ce%%en# Good Aver ge B d B ?> C; ?; D

INTERPRETATION-

O t o! *++ respondents, Am"ien%e = atmosphere inside the store is good !eel "$ M*P % stomers, 89P !eel it is e>%ellent and onl$ -P !eel o tstanding' ) t 89P % stomers are not satis!ied "$ the am"ien%e = atmosphere inside the store o! "ig "a/aar' 2ue to uc$ noi!y an' unplea!ant en"iron ent !o e o) t$e cu!to er irritate!5 At o!p$ere i! really %oo'5

SD' 3is%o nts and o!!ers ser#ed in "ig "a/aar is H o)#s# nding E8ce%%en# Good Aver ge B d > @? @D ?@ ?

a) ") %) d) e)

INTERPRETATIONO t o! *++ respondents, 3is%o nts and o!!ers ser#ed in "ig "a/aar is good said "$ -,P % stomers, -8P !eel it is e>%ellent and onl$ 9P !eel o tstanding' ) t 8DP % stomers are not satis!ied "$ 3is%o nts and o!!ers ser#ed in the "ig "a/aar'

)a*imum Customers are satis%ied &" Discounts and o%%ers served in t!e &i# &a'aar+

Discounts and o%%ers served in t!e &i# &a'aar are e*cellent!3Es eciall" in Bi# da",

S,' Home deli#er$ ser#i%es o! "ig "a/aar is H a) ") %) d) e) o)#s# nding E8ce%%en# Good Aver ge B d > ;E @A ?A A

INTERPRETATIONO t o! *++ respondents, Ma>im m n m"er o! respondent i'e' ,MP is satis!ied "$ Home deli#er$ ser#i%es o! "ig "a/aar rest -,P is not satis!ied' So e cu!to er ne"er u!e' t$i! )acility5

S9' Lo%ation +! "ig "a/aar in $o r %it$ is H a) ") o)#s# nding E8ce%%en# ?E @?

%) d) e)

Good Aver ge B d

?? ;@ C

INTERPRETATIONO t o! *++ respondents, ,*P is highl$ satis!ied 1ith lo%ation o! "ig "a/aar in %it$, 88P is satis!ied and onl$ *9P is not satis!ied' Location o) &i% &a4aar i! out!tan'in%5 It i! !ituate' central &u!ine!! 'i!trict ;CB2:5

SL' Prod %t displa$ and signage in the store is H a) ") %) d) e) o)#s# nding E8ce%%en# Good Aver ge B d A @D C< ;C ?

INTERPRETATIONProd %t displa$ and signage in the store is highl$ satis!a%tor$ a%%ording to MMP o! the respondent, satis!a%tor$ a%%ording M+P o! the respondent rest *,P are not satis!ied 1ith it' Cu!to er! are !ati!)ie' *it$ Pro'uct 'i!play an' !i%na%e in t$e !tore5

S@' In o!!er da$s the shopping e>perien%e in the store isH a) ") %) d) e) o)#s# nding E8ce%%en# Good Aver ge B d @ ?E @E ?B C

INTERPRETATIONO t o! *++ respondent, -@P people has good shopping e>perien%e in "ig "a/aar, 8DP has a#erage and 8@P people has e>%ellent' ) t -P has o tstanding shopping e>perien%e and MP has "ad shopping e>perien%e'

Ma7i u 'ay!'

nu &er! o) people $a! a &etter e7perience o) !$oppin% in o))er

So e cu!to er 'o not enter in !tore 'ue to $ea"y ru!$5

S*+' Ho1 do $o !eel a"o t sales persons and promotersT a) ") %) d) e) O)#s# nding E8ce%%en# Good Aver ge B d C ?; CE ?@ @

INTERPRETATION9MP o! the respondents are satis!ied "$ the sales persons and promoters in the store rest 8,P respondents are not satis!ied "$ the sales persons and promoters in the store' Sale! per!on! an' pro oter! &e$a"e *ell *it$ cu!to er5

S**'.he par&ing !a%ilit$ in "ag "a/aar isH a) ") o)#s# nding E8ce%%en# ;> ?E

%) d) e)

Good Aver ge B d

@? ;> B

INTERPRETATION9LP o! the respondents are satis!ied "$ the par&ing !a%ilit$ in "ag "a/aar, rest 88P respondents are not satis!ied "$ the par&ing !a%ilit$ in "ag "a/aar' Ma7i u cu!to er !ati!)ie' *it$ t$e par(in% )acility in &a% &a4aar5

S*8' .he ( alit$ o! the prod %t ser#ed "$ "ig "a/aar isH a) ") %) d) e) o)#s# nding E8ce%%en# Good Aver ge B d @ ;E C> ?D B

INTERPRETATION8*P o! the respondents are highl$ satis!ied 1ith the ( alit$ o! the prod %ts at "ig "a/aar, rest 9MP are said the ( alit$ o! the prod %ts in "ig "a/aar is a#eraged, onl$ DP said its not good' Ma7i u nu &er o) people i! not !ati!)ie' *it$ quality o) t$e pro'uct5

S*-' .he %leanliness and h$giene maintained in the store is H a) ") %) d) e) o)#s# nding E8ce%%en# Good Aver ge B d ;@ C; ?A ;@ B

INTERPRETATIONA%%ording to ma>im m n m"er o! respondent i'e' L8P !eels that %leanliness and h$giene maintained in the store is p to the mar& rest *LP !eel it is not p to the mar&' Cleanline!! an' $y%iene aintaine' in t$e !tore i! up to t$e ar(5

S*M' Are $o satis!ied 1ith the "illing !a%ilit$ at the storeT a) ") FES NO >? ?A

INTERPRETATION98P o! the respondents are satis!ied "$ the "illing !a%ilit$ in the store, rest 8L P are not satis!ied' Some % stomer are not satis!ied "$ "illing !a%ilit$(E!pecially in o))er 'ay an' ru!$ $our! :5

S*D' Is it eas$ to mo#e 1ith the trolle$ in the storeT a) ") FES NO >C ?D

INTERPRETATIONA%%ording to 9MP o! the respondents it is eas$ to mo#e in the store 1ith trolle$ onl$ 8,P said it is not' T$e !pace ana%e ent in t$e !tore i! up to ar(5

S*,' 3o $o !eel that shopping in "ig "a/aar has made $o a more &no1ledgea"le %ons%io s and a1are % stomerT a) ") FES NO D@ @>

INTERPRETATION-

A%%ording to ,-P o! the respondents the$ !eel that shopping in "ig "a/aar has made more &no1ledgea"le %ons%io s and a1are % stomer, and -9P the$ are alread$ &no1ledgea"le %ons%io s and a1are % stomer' 0Bi% &a4aar $a! a'e cu!to er a ore (no*le'%ea&le con!ciou! an' a*are cu!to er1

S*9'3o $o !eel that "ig "a/aar pro#ide $o #al e !or mone$T a) ") FES NO AB ;B

INTERPRETATIONO t o! *++ respondent, LDP o! the respondents !eel that "ig "a/aar pro#ide $o #al e !or mone$, *DP !eel not'

discovering more value

T$e a&o"e !tate ent i! true !potte' &y t$e a&o"e 'ata!

FIN2INGS

FIN2INGS
Store per!orming 1ell in attra%ting the % stomers' )ig "a/aar pro#ides "etter shopping e>perien%e'
)rands and prod %ts a#aila"ilit$ in "ig "a/aar is not p to the mar&' 5spe%iall$ in

apparels'
Nois$ and npleasant en#ironment is irritates % stomer' Air %onditioning is reall$ good'

3is%o nts and o!!ers doing 1ell in the store' In o!!er da$s the store management is good' Home deli#er$ ser#i%es are not sed "$ % stomer' Prod %t displa$ and signage is good' S alit$ in prod %ts is not p to the mar&' Lo%ation o! "ig "a/aar is o tstanding' It is sit ated %entral " siness distri%t (2)3) Par&ing !a%ilit$ in "ig "a/aar is good' 2leanliness and h$giene maintained in the store is p to the mar&

discovering more value

T$e a&o"e !tate ent i! true !potte' &y t$e a&o"e 'ata!

RECOMMEN2ATIONS

RECOMMEN2ATIONS

2reate a1areness = manage home deli#er$ ser#i%es properl$' .here sho ld "e proper assortment o! #ario s prod %t %ategories' Proper signage sho ld "e there so that % stomer %an lo%ate the prod %ts easil$' 2leanliness and h$giene sho ld "e maintained reg larl$' Proper training sho ld "e pro#ided to sales person so that the$ %an deal 1ith the % stomer e!!i%ientl$' Vario s s%hemes and o!!ers %an "e pro#ided to them and attra%t ne1 % stomers (:se p ll strateg$)' No' o! %ash %o nter needs to "e in%reased &eeping in #ie1 % stomer tra!!i% intensit$'

S alit$ in prod %ts sho ld "e in%reased p to mar&'

LIMITATION

Limitations o% t!e stud"

*' .ime limit is the ma<or %onstraint' 8' Some respondents re! se to %o4operate' -' Some respondents replied hal! heartedl$' M' Some respondents ga#e in%omplete in!ormation'
B! .he s r#e$ 1as %ond %ted in #er$ general 1a$ as no other #aria"le s %h as their

ed %ation le#el, o%% pation and se>!

BIBLIOGRAPHY

BIBLIOGRAPHY

)OOA R505RR53R Re!earc$ et$o'olo%y ;C5R5 8ot$ari:

Retailin% Mana%e ent ;Le"y . *eit4:

;5) SI.5SR 111'pantaloon'%om

ANNE6/RE

C/ESTIONNAIRE
PERSONAL INFORMATION Dear sir/ Madam, I Shiv Mohan Singh student of School of management sciences, Varanasi conducting a survey on Effectiveness of retailing mix in Big Bazaar !his survey is a "art of my "artial fulfillment of #$DM %&M' course( #lease "rovide relevant information )y filling this *uestionnaire to ma+e my survey more com"rehensive( ,ll details from your "art -ill )e +e"t confidential( .ame/0 1111111111111111111111((

Sex/0 a' Male )' 2emale 3ontact no(/0 1111111111111111111111 S*' In a month ho1 man$ times $o #isit "ig "a/aar T a) Ones d) more than thri%e ") t1i%e e) As per re( irement %) .hri%e

S8' 7o r shopping e>perien%e in "ig "a/aar is al1a$sH a) O tstanding d) A#erage ") 5>%ellent e) )ad %) Good

S-' )rands and prod %ts a#aila"ilit$ in "ig "a/aar is H a) O tstanding d) A#erage ") 5>%ellent e) )ad %)Good

SM' Am"ien%e = atmosphere inside the store is H a) O tstanding d) A#erage ") 5>%ellent e) )ad %)Good

SD' 3is%o nts and o!!ers ser#ed in "ig "a/aar is H a) O tstanding d) A#erage ") 5>%ellent e) )ad %)Good

S,' Home deli#er$ ser#i%es o! "ig "a/aar is H a) O tstanding ") 5>%ellent d) A#erage e) )ad S9' Lo%ation +! "ig "a/aar in $o r %it$ is H a) O tstanding d) A#erage ") 5>%ellent e) )ad %)Good

%)Good

SL' Prod %t displa$ and signage in the store is H a) O tstanding d) A#erage ") 5>%ellent e) )ad %)Good

S@' In o!!er da$s the shopping e>perien%e in the store isH

a) O tstanding d) A#erage

") 5>%ellent e) )ad

%)Good

S**' Ho1 do $o !eel a"o t sales persons and promoters T a) O tstanding d) A#erage S*-'.he par&ing !a%ilit$ in "ag "a/aar isH a) O tstanding d) A#erage ") 5>%ellent e) )ad %)Good ") 5>%ellent e) )ad %)Good

S*M' .he ( alit$ o! the prod %t ser#ed "$ "ig "a/aar is H a) O tstanding d) A#erage ") 5>%ellent e) )ad %)Good

S*D' .he %leanliness and h$giene maintained in the store is H a) O tstanding d) A#erage ") 5>%ellent e) )ad %)Good

S*8' Are $o satis!ied 1ith the "illing !a%ilit$ at the store T a) 7es ") No

S*+' Is it eas$ to mo#e 1ith the trolle$ in the storeT a) 7es ") No

S*,' 3o $o !eel that shopping in "ig "a/aar has made $o a more &no1ledgea"le %ons%io s and a1are % stomerT a) 7es ") no

S*9'3o $o !eel that "ag "a/aar pro#ide $o #al e !or mone$T a)$es ")No (Signat re)

Th n/ing +o) for fi%%ing )* #his :)es#ionn ire

LOCATION

LOCATION
Ranc$i D))ice )ig )a/aar, C' 2' .o1er, Aadr More, Main Road, Ran%hi Char&hand Pin R L-M++* Phone R +,D*F-+D8+-8 Pantaloon Retail (India) Limited, +-4+@9,0o rth 0loor,)lo%& No 4 )G, Plot No'D, A%tion Area 4 *), )lo%& )$ )lo%& Shopping Mall, P'O' 4 Ne1 .o1n, (Near Indian Oil Petrol P mp) Aol&ata 4 9++ *D, Tel- U@* +--4-+@* 9D++OD* Fa7- U@* +--4-+@* 9D+8 eF ail- east'regionVpantaloon'%om Ano1ledge Ho se, Sha$am Nagar,

Eonal O))ice -

Re%'5 O))ice -

O!!' Cogesh1ari4Vi&hroli Lin& Road, Cogesh1ari 5ast, M m"ai M+++,+' India Ph U@* 88 ,,MM88++, 0a> U@* 88 ,,MM88+*

COM0ITATORS

VISHAL M5GA MAR. R5L5N25 MAR. = 0R5SH SOM5 LO2AL S.RO5S .OO