Professional Documents
Culture Documents
Κοινωνική Ευθύνη στο Διαδίκτυο
Κοινωνική Ευθύνη στο Διαδίκτυο
A 2009
1
ISBN 978-960-8428-07-2
2009
INE - OTOE
B 9, 106 72,
12
13
14
1.
,
17
1.
18
2.
20
2.1
20
2.2 subprimes
22
2.3
27
2.4
,
28
2.4.1
29
2.4.2
29
2.4.3
30
3. ;
31
3.1
31
3.1.1
31
3.1.2
-
32
3.1.3 -
33
3.2 ;
35
3.2.1
35
3.2.2
36
3.2.3 ;
37
2. H :
,
39
1.
1.1 ..
40
1.2 ..
42
1.2.1
42
1.2.2
..
43
1.2.3
45
1.2.4
46
1.3. ..
47
2. :
48
40
2.1 ..
48
2.2
49
2.3 ;
50
2.3.1
50
2.3.2
..
51
2.4
..
52
2.5
53
2.6 ..
54
2.7 ..
55
2.8 ..
:
56
3. ..:
58
3.1 ..
58
3.2 ..
59
3.3 ..
60
3.3.1 -
60
3.3.2
61
3.3.3 ..
61
3.3.4
4. ..
62
63
4.1
63
4.2
64
4.3 ,
65
4.4
65
4.4.1
66
4.4.2
67
4.5 -
71
4.5.1
71
4.5.2 :
72
4.6
74
4.6.1 ..
75
4.6.2
76
5.
77
3.
,
79
1.
82
1.1
82
1.2
82
1.3
83
2.
84
2.1
84
2.2
86
3.
3.1
88
90
3.1.1
90
3.1.2 , ,
92
3.2
94
3.2.1 :
94
3.2.2
97
3.2.3
98
3.2.4
98
3.2.5
99
3.2.6
100
100
3.3.1
101
3.3.2
102
3.3.3
103
3.3.4 ,
:
106
3.3.5
;
108
3.4
109
3.4.1
109
3.4.2
109
3.5.
, ,
111
3.5.1 :
111
3.5.2
112
3.6
114
3.6.1
114
3.6.2
115
10
3.3
3.7.
115
3.7.1
115
3.7.2
116
3.7.3
117
3.7.4
118
3.7.5
120
3.7.6
120
121
126
11
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80
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HSBC, BBC,
1.
Pierre Rimbert, Monde Diplomatique2,
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traders). Goldman Sachs, Citigroup, Barclays, PNB Paribas
HSBC 2009
, ,
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.
HSBC Chairman says banks must promote ethics, Boston.com, October 7, 2009.
Pierre Rimbert, Banques, bonus, bnfices: Le paradoxe des parasites, Le Monde Diplomatique, 7 Aot 2009.
20 25 2010, 8 10
.
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Monde, 3 2008, , Jan Peter Balkenende , Wouter Bos,
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) ,
(SIV - Structured Investment Vehicule).
, mortgage backed securities (MBS).
originate and distribute,
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Merrill Lynch, Wall Street 2008.
,
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2.2. subprimes
ABS .. 11.000
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22
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debt obligation)
(hedge funds).
,
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.
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,
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. , -
traders-
, Nouriel Rubini4.
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. ,
(, , 2009).
Nuriel Rubini, The Shadow system is unraveling, Financial Times, 21 September 2008.
20% 2006
2008.
4
5
23
6 Bear Stearns,
2007, ,
, 2005, Fortune7,
subprimes8.
.
2007,
(, , 2009). , ,
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Jacques Adda,
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,
1929, .. Glass
Steagall Act ( Banking Act 1933)
( 1999).
Bear Stearns High-Grade Structured Credit Fund Bear Stearns High-Grade Structured Credit Enhanced Leveraged Fund.
, Fortune Magazine Names Bear Stearns Most Admired Securities Firm, Business Wire, February 25, 2005.
Bear Stearns .
9
Jacques Adda, Comment la finance est devenue folle, Alternatives Economiques, Pratique No 38, Avril 2009.
6
7
24
,
. ,
,
.
Socit Gnrale
.
32 trader Jerome Kerviel
, 2008, 4,8
(futures).
, ,
10:
.
Socit Gnrale
,
.
,
Kerviel , ,
.
, ,
Enron. Enron
.
, Enron ,
,
.
Enron , ,
,
,
.
10
Eve Channing, Socit gnrale: les trois cls dun drapage, Alternatives Economiques, 30 Janvier 2008.
25
Enron , ,
trading
. EnronOnline 1999,
(trading)
Enron.
Enron
. Gary Hamel11, Enron
,
20 ,
Fortune , ,
... Hamel,
Enron .
bonus.
,
. Nick Beams
traders Enron
12:
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,
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Enron
, , .
Francois Soult (2003) -
- :
, ,
, .
Enron .
Enron,
, , ,
, stock-options .
11
12
26
, Hamel, G., Leading the revolution, Harvard Business School Press, 2000.
Beams, N. La faillite dEnron et la crise du systme de profit, World Socialist Web Site, 2002.
2.3
,
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:
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,
.
( S&P 500 60%) -
-
13.
.
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.
.
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750 2009 2010 (IMF, 2009).
,
,
,
(Pollin, 2009).
, ..,
. ,
(Posen, Veron, 2009).
, , .
,
. ,
13
Guillaume Duval, Les banques restent toujours fragiles, Alternatives Economiques, No 283, Septembre 2009.
27
LBO (
), ,
. ,
LBO 699 2006.
,
-
.
2.4
,
,
,
(Boyle, Nissan,
Spratt, 2009). ,
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, (Boyle, Nissan,
Spratt, 2009):
:
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28
2.4.1
2700
.
, , (e-banking),
, ,
.
.
( 20% 30% ),
.
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).
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. , ,
, , ,
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(transaction cost)
-
- .
(start-up) ,
.
,
.
,
,
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29
2.4.3
.
. .
1000 (Rubin, 2006).
(financial exclusion)
.
30
3. ;
- -
.
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;
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.
3.1.1
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10 15 . ,
.
(Pollin, 2009):
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31
(2009), ,
,
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subprimes. ,
, 14,
,
,
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3.1.2 -
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:
.
(Artus, 2008).
,
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32
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33
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34
3.2 ;
3.2.1
(Pollin, 2009):
(universal bank)
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36
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37
38
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39
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(, , , )
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).
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(, 2009).
16
17
Our Common Future, United Nations World Commission on Environment and Development, 1987.
, .
41
1.2 ..
1.2.1
..
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.
, , ,
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(institutionalisation) , ,
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Lamarche, 2007).
42
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. Frederic Lordon (2006)
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(Reich, 2008).
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, Corinne Gendron (2009)
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43
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(Vogel, 2005).
44
H : ,
1.2.3
,
, ,
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. :
Global Compact
2000. ..,
, .
, 3600 120
. Global Compact
,
.
(..) , 1977,
, ( 2000 2006).
, ,
, ,
.
... 2001,
.
2002,
(CSR Multi-Stakeholder Forum).
,
.. ,
, . , 2006,
..,
..
19.
1999, ()
. ,
-
.
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.
(2006), .
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19
45
(WEF) , 2001,
Global Corporate Citizenship Initiative, 40
16 18 .
..
.
1.2.4
.. .
. ..
(Tzivara, 2007).
13
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Europe. , 2007, ,
.
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.. ( ,
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46
H : ,
, , .. ,
Accountability Rating20,
think tank.
Accountability Rating 2007.
,
100 .
1.3 ..
. , :
(Equator Principles),
.
2003 2006, .
2008, 60
.
(UNEP-FI) 170
,
. (Alpha Bank,
EFG Eurobank, Emporiki Bank, Interamerican Hellenic Life
).
, 2004 - Global
Compact- ,
O.H.E, 20
9 .
.
20
http://www.accountabilityrating.gr/
47
2. :
2.1 ..
.., ,
, , ,
.
, ,
,
.., , ,
.
, , ,
..,
, , , ,
(Bory, Lochard, 2008). ,
... ,
:
(Sadler, Lloyd, 2009).
(Michael, 2003).
-
(Bory, Lochard, 2008).
.. -
, , ,
, ,
(Coutrot, 2004),
(Bory, Lochard, 2008).
48
H : ,
2.2
195021,
..,
(Coutrot, 2004).
(business ethics),
, ,
.
, , , ,
( , ,
), (
), (,
), ,
( ).
,
- 1990-
(
, , ).
, ..,
, , , ,
- , , ,
.
..
.. (Sadler, Lloyd, 2009).
.., 2000 ,
.
, .. - -
(shareholder value)
(corporate governance)
, ,
.
.
21
, Bowen, H.R. (1953) Social responsibilities of the businessman, Harper & Row, New York.
49
2.3 ;
..
(Coutrot, 2004). ,
,
,
. , ..
,
- - , ,
,
(Michael, 2003). ..
soft law, ,
.
.
2.3.1
,
,
, , , .
:
- ,
- ,
.
(TotalFinaElf )
(, ,
) (, ,
).
, ,
,
, .
Pierre Bauby (1998),
,
, ,
, , ,
, ,
.
50
H : ,
.. .
, ..,
,
, ,
,
(Reich, 2008). ,
,
.
2.3.2 ..
(
)
,
(.
).
,
, ,
, , (ORourke, 2003).
,
(Utting, 2008).
,
, ,
. , ,
(
, , ). , 2007,
Global Compact
(Utting, 2008).
51
2.4
..
..
22.
:
- ..,
- , , , ,
.
Reich (2008) .
, ,
. Cummins
Engine, Dayton-Hudson, Levis Strauss, Polaroid, Marks & Spencer, Body Shop
Ben & Jerry :
-
-
(hostile takeover),
-
, ,
.
,
.. , ..
.
, ,
.
22
52
H : ,
2.5
- - Exxon-Mobil, Robert Reich (2008)
,
, .
, Reich,
2000,
.
.
,
.
, ,
..
(Koku and al, 1997).
(Vogel, 2005).
,
(Reich, 2008).
(socially responsible
investment , SRI). ,
(core) SRI 13 2007 3,5%
(Eurosif, 2008).
:
(. )
(. ).
(. , ) , ,
(.
, ).
Best in Class.
(. )
.
53
(de Ravigan, 2007). ,
. ,
. , ,
funds.
, , SRI,
, . ,
. ,
, , ,
, , .
2.6 ..
..
,
(Utting, 2008).
, , ...
, UN Global Compact,
3600 2007,
, UNCTAD, 78.000, 780.000
.
...
, ,
, ,
... off limits
, ,
(race to the bottom),
,
. , ,
, (
), , ,
.
54
H : ,
2.7 ..
.
(Sadler, Lloyd, 2009):
..
.
Christian Aid23 ..
(Shell, BAT, Coca-Cola)
.
Christian Aid
( ,
),
.
Global Compact
, ,
.
..,
, , ,
.
,
.
, , ,
, , ,
.
23
Christian Aid (2004) Behind the Mask. The real face of corporate social responsibility.
55
2.8 .. :
.
,
.
,
11 1991 2007.
..
. O
(Schuster, 2000).
,
, , ,
,
, .
, , , ,
,
/
( ).
..
,
.
,
Milton Friedman , 35 ,
24.
..
, ,
, 25. ,
Friedman, M. (1970), The Social Responsibility of Business is to Increase its Profits, The New York imes Magazine,
September 13, 1970.
25
, V. V. Ramanadham
,
,
.
24
56
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,
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.
,
,
,
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, ,
.
.
57
3. ..:
...
, ,
.
3.1 ..
.., ,
. ,
.., ,
. , ..,
, , , . .. -
(Bory, Lochard. 2008).
, ,
,
, -
- ,
, . ,
.. -
-
,
, , ,
(Palpacuer, 2008).
58
H : ,
3.2 ..
.. (Capron, QuairelLanoizelee, 2004):
..,
.
..
(, , ).
, ,
(
, ,
)
, ,
.
, , ,
, , , , ,
.
, ETUC ..
,
.
..
.
59
3.3 ..
3.3.1 -
(2006),
, ,
,
. Coutrot (2004), ,
,
. -
..
26.
- , ,
.
,
.
.
, , ,
,
, , ,
,
,
Global Compact .
,
. -
, ,
..,
(Michael, 2007).
, ,
. ,
.
26
60
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3.3.2
, , ..
, ,
, .
,
.. ( ),
(Deluzet, 2006). , ,
..
(. , ). ,
.. , ,
, ,
, . Marc Deluzet,
&
(CFDT), ,
12 -
.., , , ,
, , ,
,
, ,
. ,
.
3.3.3 ..
,
.. (Coutrot, 2004):
..
,
,
. , ,
,
(, 2006). ..
( ) -
61
( )
.
H
( , , ;)
O
.
(2006),
.
3.3.4
. ..
,
-,
.
.
2008 ,
, , .
, ,
(Bauby, 2009).
.
,
, ,
, .
62
H : ,
4. ..
4.1
.
- .. , , Accountability Rating 2008
. , ,
, . ,
4 10
.
,
, , , CEO & CSR
.
,
,
, , ,
, , ,
, ,
. ,
.. CSR 2008 ,
27.
Public Issue ( 2008)
. ,
7 10
90%
28.
VPRC
29.
, 1 2 , 73%
, 77%
, 86% 62%
.
, CSR 2008.
Public Issue, & , Flash
141, 2008.
29
, VPRC -, 2001
27
28
63
, ,
, , ,
.
, 2002,
,
, ,
, .
.
.
.
. , ,
. ,
, ,
, .
4.2
( , Alpha Bank, , Eurobank EFG
Emporiki Bank).
.
.
.. .
,
.
64
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4.3 ,
, ,
,
,
,
.
,
.
,
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).
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65
4.4.1
,
. :
66
( )
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.
.
.
,
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.
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.
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,
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4.4.2
,
,
, , ,
. ,
(, 2002).
. ,
,
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