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    Lahore School of Economics International Marketing Smart Phone Case Study. Respond to following questions: 1) what has been happening in smart phone industry in last few years? 2) Who are the major players and what are their strategies? 3) in particular what is the difference between Apple's and Samsung's Marketing Strategy? 4) Which company is more successful - Apple or Samsung? Provide rationale.

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    Lahore School of Economics International Marketing Smart Phone Case Study. Respond to following questions: 1) what has been happening in smart phone industry in last few years? 2) Who are the major players and what are their strategies? 3) in particular what is the difference between Apple's and Samsung's Marketing Strategy? 4) Which company is more successful - Apple or Samsung? Provide rationale.

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    37 views2 pages

    Smart Phone Case Study-Questions

    Uploaded by

    Waseem Liaquat Khan
    Lahore School of Economics International Marketing Smart Phone Case Study. Respond to following questions: 1) what has been happening in smart phone industry in last few years? 2) Who are the major players and what are their strategies? 3) in particular what is the difference between Apple's and Samsung's Marketing Strategy? 4) Which company is more successful - Apple or Samsung? Provide rationale.

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    Lahore School of Economics


    International Marketing (MKT 605) Smart Phone Case Study
    Respond to following questions: 1) What has been happening in smart phone industry in last few years (provide a an overview) 2) Who are the major players and what are their strategies? 3) In particular what is the difference between Apples and Samsungs Marketing Strategy? 4) Which company is more successful Apple or Samsung? Provide rationale. 5) Is there particular naming strategy used by companies in this industry? 6) What are Key success factors in this industry? 7) What similarities do you find in Marketplace Live simulation and Mobile phone industry? 8) What lessons can you draw from Mobile phone industry that could be used in Marketplace Live Simulation?

    MKT 605 Spring 2014

    Team (company) Name Section:

    Smart Phone Case Study

    Date Names and IDs of Team Members

    Submitted to: Dr. Irfan Butt

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