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Case Study-Hewlett Packard

Reference: Concepts of Strategic Management and Business Policy, by Thomas L. Wheelan and J. David Hunger, Pearson Publishing. Pages 411 and 412

HEWLETT-PACKARD BUYS EDS


(Questions for discussion)
1. Discuss the products of Hewlett-Packard (HP), Compaq and Electronic Data Systems (EDS) 2. Discuss the competitors of HP products and the market share of HP and IBM. 3. Discuss the reasons for HPs adoption of merger and acquisition strategies. 4. What is the HP Way and how is it different from the Compaq and EDS cultures? 5. How did the corporate cultural differences affect the performance of HP? 6. What is the difference between the matrix structure and strategic business unit structure introduced in HP? 7. How does the new organizational structure (SBU) fit with the corporate strategies of HP and improve its competitive advantage?

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