K HOCH KINH DOANH 2014

Ngi thc hin: Nguyn Thi Trng

TpHCM, Ngy 20 thng 12 nm 2013

Phn 1:

TNG QUAN

1. GII THIU K HOCH Cng ty: SOTER Tn k hoch: M rng v pht trin kinh doanh nm 2014 Mc ch lp k hoch: Xy dng chin lc kinh doanh 2014 Ci thin ngun khch hng Khc phc nhng im yu kinh doanh 2013

2. TNG QUAN V SOTER 2.1. Cng ty SOTER - Thnh lp nm 2012 - Gim c: ng Hunh Thanh Sang - Hnh thc kinh doanh: t nhn, nhp khu hng ha. - S lng nhn vin: 1 - Cc knh phn phi: Truyn thng - a im cng ty: 1524 Nguyn Hong, P. An Ph, Q.2, TpHCM - Phng tin vn chuyn hng ha: thng thng 2.2. Sn phm kinh doanh ca cng ty SOTER - Dng my PR Series - Dng my Aircare Series - Dng my Mobizone - Dng my ExcelZone - Dng my Induct - Dng my Minipowerzone - Dng my Powerzone Cung cp sn phm: Hng mi 100%, cha qua s dng Phiu bo hnh y cho tng s lng my Ti liu ki thut c nh km theo My phi c test k thut trc khi giao n khch hang. : PR 10, PR 20, PR 30 : AC 10, AC 20, AC30 : MPZI

2.3. Dch v sau kinh doanh ca cng ty SOTER - Ch bo hnh my

- Bo tr k thut - Thay th linh kin - Kim tra thc t hin trng khch hng s dng my - Chm sc nh k v cht lng sn phm dnh cho khch hng - Ch i ng cho khch hng sau kinh doanh 2.4. Cng dng cc sn phm Biozone - ng dng nhiu trong mng lm sch khng kh ti cc khch sn - Lm sch khng kh, loi tr cc mi hi t cc ngun tp nhim bn ngoi - Ngn chn mi hi t du m trong khu vc nh bp - Lm sch mi hi t khu vc nh v sinh v cc ngun x l rc thi. - Kim sot cc ngun ly nhim t cc ngun vi khun ti cc bnh vin. - Lm sch cc khu vc khi thuc l v cc mi hi trong phng kn. - X l mi tp nhim ti cc khu vc x l hi lnh trung tm ti cc ta nh. - X l mi kh chu trn cc xe oto. Cng ngh kh mi sn phm Biozone Nguyn l hot ng chnh ca Biozone l PhotoPlasma. Plasma l mt tp hp nhng phn t kh c mt trong mi trng t nhin, hot ng trng thi cc k nng ng nh trong trng hp c st hoc di nh sng gay gt ca mt tri. Vi cng ngh Photoplasma, vic s dng tia cc tm ti bc sng 254nm khin khng kh c tip thm nng lng chuyn sang th plasma. Cc phn t Oxy v OHc phng thch c xem l mt phn ca th Plasma. Cc phn t oxy v OH- th plasma tn ti trong khng kh vi pht c tc dng lm sch khng kh. Hu ht cc my lm sch khng kh hin nay l loi th ng (khng kh nhim cn phi c i qua thit b c lm sch). Do , cc loi my ny khng kh nng tiu dit vi rt hoc cc tc nhn gy nhim khc bm trn cc b mt m sau li c kh nng pht tn li trong khng kh. My Biozne li thuc v s t loi my thuc loi ch ng. Tc nhn lm sch ca my c lun chuyn trong khng kh v i n mi ngc nghch ca khu vc. Vi nguyn l hot ng nh vy, vic lm sch ca my Biozone c xem l nhanh chng v trn vn hn cc loi my khc.

My Biozone cn hu nh khng cn phi bo tr. Do khng c li lc, nn khng cn chi ph lm sch li. Theo Biozone, li lc nu khng c chm sc bo tr, lm sch ng lc cng ng thi l ngun gy nhim. 3. S cnh tranh ti th trng my lm sch khng kh ti Vit Nam 3.1. V tnh thng mi nhn hng trn ton cu Biozone scientific international l mt thng hiu ln ti M chuyn cung cp cc dch v v thit b lm sch khng kh trn ton cu, c nhiu i l v cc chi nhnh khp ni trn th gii, cng ngh chnh ca hng l da vo tc dng chnh ca tia cc tm loi tr cc tc nhn gy mi hi trong khng kh. Sn phm ca Biozone t nhiu chng nhn ca cc bn th 3 v cc tiu ch v sc khe, hiu nng sn phm, 3.2. S cnh tranh i vi cc nhn hng khc Vit Nam, th trng my lc khng kh khng phi l mt th trng mi, sn phm my kh mi ozone u tin c sn xut ti Vit Nam l thuc v 2 hng OBM v Lifepro, cc sn phm ny u tin c phn phi ti th trng H Ni, sau m rng ra th trng Thnh ph H Ch Minh. Cc khch hng ca cc i th ny hu ht l cc khch sn ln ti H Ni nh: Deawoo, Metropole, Nikko, i vi cc i th l cc cng ty, tp on nc ngoi, cc hng chuyn dng v lc khng kh nh: Promec, Optima - KIA, Biomez, Honeywell l nhng thng hiu lu nm v c uy tn trn th trng Chu u, mc d h khng c i l y uyn ti Vit Nam, nhng hng nm h u c dch v chm sc khch hng th trng Vit Nam theo nh k u n hng nm, bn cnh dch v ca cc cng ty ny kh tt, nn hu ht cc khch hng ln ca h nh: Sheraton, Caravelle, Windsor v Equatorial u hi lng, nhu cu i nh cung cp cng khng c. 3.3. V SOTER im mnh: L cng ty Vit Nam c y quyn duy nht ti Vit Nam phn phi cc sn phm ca Biozone. C iu kin thun li hn so vi cc i th trong vic tip cn v chm sc khch hng. Dch v sau kinh doanh lun c thc hin nhanh. Chnh sch chm sc khch hng khng nghng c ci thin.

im yu: Cng ty c nng lc yu so vi cc i th.

Cha c chnh sch marketing ph hp. Tnh thng hiu cha c trn th trng. Nhn lc cng ty t. Kinh nghim kinh doanh lnh vc my lc khng kh cn nhiu khuyt im.

Cc nhm i tng khch hng ca SOTER Khch sn & Resort Bnh vin, trung tm phng sch. Showroom oto. An ton thc phm n v cng tc v sinh. Cc ta nh, cn h cao cp.

Phn 2:

NI DUNG CHNH

2. NI DUNG 2.1. Nhng ni dung chnh trong bn k hoch 2014 a ra nhng thiu st i vi k hoch nm 2013 Trnh by nh gi c nhn v nhng im sang th trng my kh mi khng kh, v so vi nhng c im kinh t nm 2013. nh gi li ngun khch hng, nhng im tt? im xu ? nh gi s lng khch hng d kin 2014, nhng c s thc hin cc chnh sch ph hp cho tng i tng khch hng. ra nhng phng n cn phi thay i trong nm 2014. a ra cc kt qu kinh doanh 2014 m SOTER c th t c

2.2. Nhng mc tiu kinh doanh trong nm 2013 2.2.1. Nhm khch hng Pht trin th trng v m, s lng khch hng tim nng phi bao ph nhiu hn trn mi lnh vc, khng dng li cc nhm i tng l khch sn ch yu. Phi xm nhp c th trng ca cc c quan nh nc. M rng c cc i tng khch hng trong lnh vc y t v mi trng. Pht trin sn phm ra cc th trng An Ton Lao ng. a sn phm my kh mi vo cc th trng nng nghip (bo qun la, go, ng cc). Ph bin dng sn phm Induct vo cc ta nh ln ti Vit Nam. M rng v to mi quan h cht ch hn i vi cc showroom oto ln.

2.3. Doanh s nm 2014 Vi doanh s c ra l 1 t 500 triu ng (1,500,000,000 VND) trong nm 2014, v c chia ra lm 4 qu trong nm Qu I : Qu II : Qu III : Qu IV : T 1/2014 3/2014

T 4/2014 6/2014 T 7/2014 9/2014 T 10/2014 12/2014

K hoch chi tit 2.3.1. Qu I T 1/2014 3/2014: i tng khch hng: Khch sn

Thc hin thc y nhng cho gi trong nm 2013 m chng ta vn cha thc hin c, mt s khch hng ln trong nhm ny nh: Tn Sn Nht, Caravelle, New World, Novotel, Liberty, Rex Trong qu u 2014, a phn cc khch sn ny s c ngun ngn sch mi trong lnh vc mua sm trang thit b dng trong cng tc phc v phng, bn cnh , my kh mi c cc khch sn ln ti TpHCM trang b c mt khong thi gian di, chnh v vy h cng s c nhu cu i mi u nm Khch hng tim nng trong qu: REX, Libery, Novotel, TSN, Nikko. Khch hng c nh cung cp: Sheraton, Caravelle, New World, Movenpick. Khch hng c nhu cu trang b thm s lng my Biozone: Pullman, Windsor.

Cc d n ny s c thc hin trong 2 thng u ca qu I, tt c cc cho gi cn dang d trong nm 2013 ca cc i tng khch sn ti TpHCM phi c thc hin hon chnh v bt nhanh kp k hoch. Tn Khch Hng 1/2014 Khch sn ti TpHCM Showroom TpHCM Khc * Chi tit k hoch
Tn Sn Nht Pullman Thng 1 Nikko Rex Majestic Mercedes Chervolet Q.2 + Q.8 Thng 2 Ford Phu My + Sai Gon Q.3 BMW Q.7 Nissan TSN Mercedes Binh Th Honda Hyundai Q.2 Vietnam Star Q.7 Mercedes Liberty TDT Movenpick Sherwood Equatoroial A&E City Ford Thu Duc Toyota Ben Thanh Majestic RS Riverside Silverland Norfolk Rubic Q.1 Porsche Q.7 Ford Ben Thanh Lotte Legend Liberty LTT Tasmago Somerest ParkHyatt Hyundai TC Hyundai Q.4 + Q.5

K hoch gp g khch hng 2/2014 3/2014

Vietnam Star TC AGS Q.2 British International School Q.2 International School Q.2 AIS Q.2 Thng 3 ACG Q.2 Horizon Q.2 Smartkid Q.2 ISH Q.2

Audi RISS Q.7 SISS Q.7 RMIT Q.7 Elementary & High School Q.7 CREATIVEKIDSVIET NAM Q.7 Bnh An Q.7 Quc t Khai Sng Nam My Q.8

Vietnam Star TP Khai Sng Q.3 ISH Q.3 Kindergarden Q.3 FOSCO Q.3 AIS Q.3 ISH Q.3 Anglophone British Q.3 Si Gn Lin Kt Q.7

KIA Horizon Q.1 Ngoi Sao Sai Gon Q.1 Kinderworld KinderGarten Q.1 Colette School Q.3 Kinderworld KinderGarten Q.3 American School Q.11 + Q.1 + Bth APU Q.11

Bn cnh cc nhm khch hng ti TpHCM, Soter cn phi tm kim them ngun khch hng mi ti cc thnh ph du lch ni ting ca Vit nam nh: Nng, Hi An, Nha Trang, H Ni, trong phi k n cc khch sn c ngun vn u t ln v c kinh ph trang b cc sn phm Biozone V cc i tng l cc khch hng l Buiding Tm kim ngun khch hng trn Internet Thc hin database cho cc nhm khch hng ny Ln k hoch meeting.

V cc i tng l cc khch hng l Showroom oto Theo nh thng tin hin c v cc vn khng kh trong xe oto m c ghi nhn trong nm 2013, a s phn ln cc xe oto c sn xut gn y a phn c trang b h thng to mi hng. Cc hng xe ny ch yu nm trong phn khc xe sang nh: Porches, Audi,... Nhng hng xe ny khng d dng tip cn h qung b thng hiu sn phm SOTER, th nht Biozone l mt thng hiu cn mi m ti th trng Vit Nam, th hai gi bn cao nhiu ln nu so vi cc hng i th khc (Lifepro, Sharp), th ba l nhiu hng xe h c chnh sch kinh doanh mng linh kin dch v ni b, khng chp nhn sn phm ca bn th 3. c th tip cn th trng ny, trc mt ta cn phi c mi quan h cht ch vi nhng ngi ph trch ca cc hng xe, c chin dch marketing thng mi ng n.

To ra nhiu chng trnh marketing v kt hp vi vic qung b sn phm rng ri hn, bn cnh thc hin nhiu chuyn i gp g khch hng thc t to mi quan h tt hn i vi cc ngi c lin quan n mng ph kin ca cc showroom cng l iu cn thit. K hoch ny s c thc hin trong thng cui cng ca qu I Doanh thu d kin: STT Khch Sn Oto Bng Theo Di Doanh Thu D Kin Qu I (VND) 100,000,000 150,000,000 50,000,000

Doanh thu tng 200,000,000 Vo cui qu I, ta cng cn phi lin h vi mt s ca hng thc n nhanh nh: KFC, Lotteria, Subway, McDonald, tm hiu v nhu cu ca h. Trong qu trnh tm hiu, cn phi tm c nhng thng tin t pha khch hng nh: nh thu, kin trc phng n, 2.3.2. Qu II : T 4/2014 6/2014

V cc i tng l cc khch hng l Showroom oto Thc hin nhng cho gi cn tn ng ti qu I m chng ta cha gii quyt c, m nguyn nhn ch yu xut pht t khch hng Trong thng 4, thc hin chin dch m rng dealer vo cc showroom oto ti cc qun trn a bn TpHCM. Trong th trng tim nng nht l phi k n cc hng xe nm trong phn khc bnh dn nh: BMW, Toyota, Hyundai, Nissan, c im chung ca cc hng xe hi trn l mi nm, doanh s ca cc cng ty ny khng ngng tng ln v s lng ln nh cht lng xe, m theo nh nh gi trong doanh s ch yu ph thuc vo cc dng xe bnh dn, cc dng xe ny vn cha c trang b cc h thng kh mi hon chnh, chnh v th y l th trng tim nng trong nm 2014 ca cng ty SOTER. Trong thng ny, ta nn ln k hoch lin h vi mt s Bnh vin hay mt vi cc trung tm phng chng dch bnh ca thnh ph gii thiu sn phm Biozone, nh mnh vo tm l khch hng l ang cn tm nhng sn phm c kh nng phng chng ly nhim din rng. Mt s bnh vin ln cn lin h nh: i Hc Y Dc, Ch Ry, Hng Vng, Mt s c quan phng dch v kim nghim nh: Pasteur

V cc i tng thuc nhm Fastfood Thc hin cc cuc meeting trong tun 2 v tun 3 KFC, Lotteria & Jolibee: Tun 2 Subway & Donut: Tun 3 Khc

V cc i tng l cc khch hng l khch sn ngoi TpHCM Trong thng 5, nhu cu mua sm trang thit b ti cc khch sn v resort c y mnh, c th l ti mt s a im du lch ni ting ca Vit Nam nh: Lt, Vng Tu, Hu, Nng, Hi An, im chung ca cc khu vc khch hng ny l: H cha trang b cc sn phm my kh mi ti resort hoc khch sn ca h. a phn h ch yu s dng tinh du v hng liu m khng c bin php ci thin v x l mi khng kh no khc. min trung hin nay vn cha c mt nh phn phi chuyn nghip v cc thit b ny, h ch yu mua hng trc tip t nc ngoi. Da vo nhng yu t trn, cng ty cn thc y thc hin meeting vi cc khch hng ny lu di, thi gian d kin thc hin meeting i vi cc i tng khch hng ti Min Trung Hi An Tun 1 Tun 2 Tun 3 * Chi tit k hoch
a danh Hu Nng Nha Trang Hi An Vng Tu H Ni Danh sch khch hng lm vic d kin Vedana Lagoon ; La Residence; Best Western; Imperial Hue; BanyanTree; Primage Village, HAGL, Novotel, Penisula Resort, Pullman, Furama, Hyyat, Vinepearl Luxury, Fusion Maia... Novotel, Havana. Sheraton, VinePearl Luxury, Diamond Bay, Lam Ninh Van Bay, Evason Sunrise, The Nam Hai, Goden Sand Resort, Victoria, Palm Garden, Ancient House, Imperial, Vietso Petro, Grand Ho Tram, Sammy, Palace, Mng Thanh, Inter, Hilton, Deawoo, Nikko, Melia, Sofitel, Marriot, Movenpick, Sheraton, Pullman,

Nng

Hu

Vng Tu

Lt

Nha Trang,

Tun cui ca thng 5, cng vic trong tun ny ch yu tm kim ngun khch hng thuc lnh vc GYM & FITNESS, i tng ny cng c nhng nhu cu cho my kh mi khng kh, cc trung tm ny hay gp nhng tnh trng c mi hi kh chu t nhng ngi sinh hot ti y, bn cnh , cng c nhng pht sinh v nm mc hin din trn b mt thm. Bn cnh , cn thc hin cc cuc meeting vi khch hng thuc nhm Buiding qu I Vo thng 6, Lin h li vi nhng nhm khch hng thuc cc i tng hot ng trong fastfood: nh gi nhu cu ca h Cc n v c lin quan trong mng Purchasing

Thc hin k hoch meeting vi cc nhm khch hng Buiding Nhm Buiding Ni thnh Ngoi thnh Tun 1 Tun 2 Ghi ch Thi gian c th lu hn

Tn Qun Buiding Tun 1 Q.1 + Q.3 x x x Tun 2 x x x x Q.2 + Q.9 Q.3 + Q.5 x x x X x x X x x x Q.7 + Q.4 Q.Tn Bnh + BTh x Q.6 + Q. BT

V Tr Buiding Tun 3 H Ni X x x Tun 4 x x x x X X X X x X X Nng Cn Th Qung Ninh Khc

Trong 2 tun cn li trong thng 6, mt s cng vic cn phi lm: Lin h vi cc nhm khch sn ngoi thnh lm vic vi h v nhng n hng cn ch duyt. nh gi nhu cu ca cc nhm khch hng t do. nh g tnh hnh hot ng kinh doanh ca cc showroom oto sau hn 1 qu m rng kinh doanh. Gi in n cc khch hng s dng sn phm Biozone.

Doanh thu d kin ca qu II STT Khch Sn Oto Buiding Fastfood Bnh vin GYM Doanh s 450,000,000 Bng Theo Di Doanh Thu D Kin Qu II (VND) 100,000,000 200,000,000 80,000,000 50,000,000 70,000,000 30,000,000 40,000,000 20,000,000 50,000,000

2.3.3. Qu III: T 7/2014 9/2014 M rng th trng i vi nhm khch hng Showroom oto ti H Ni Sau khi xy dng v m rng th trng dealer showroom oto ti TpHCM ng nh k vng ban u ca k hoch, chng ta cng c nhng nh gi khch quan v i tng ny v doanh thu cng nh s lng khch hng cn tm kim. Th trng c xem xt m rng u tin l th trng H Ni, c nhiu nguyn nhn m rng th trng dealer ti cc khu vc ny: th hnh chnh, c nhiu showroom tp trung khng km TpHCM, nhiu hng xe a dng, v quan trng nht hin ny l vn cha c i th cnh tranh ti th trng ny v sn phm Biozone. K hoch ny s c thc hin trong 3 tun ca thng 7 u qu III - Tun 1: Thc hin quy trnh tm kim khch hng trn internet v nh gi nhng khch hng tim nng ca cng ty SOTER

- Tun 2: Bc u lin h trc tip vi nhng ngi ph trch ca cc showroom oto ti min Bc. - Tun 3: Thc hin meeting i vi cc khch hng ny. - Tun 4: tun cui cng trong thng 7, bc u xy dng k hoch tm kim nhm i tng khch hng mi trong lnh vc cng nghip K hoch cng vic trong thng 8: - Lin h vi cc khch hng c ca cng ty SOTER, p dng i vi nhng khch hng hoc cha s dng sn phm Biozone ca cc qu trc. - Lin h li vi cc showroom min bc, sau thc hin nhiu chin dch marketing sn phm nhiu hn ti th trng ny. - Tm kim ngun khch hng thuc nhm i tng cng nghip ti hai th trng: Thnh ph H Ch Minh v Bnh Dng Nhm cng nghip Cng nghip nng Cng nghip nh Ha cht Khc H Ch Minh Bnh Dng Thi gian Tun 2 Tun 3 Tun 3 Tun 2

Khu Vc

Danh Sch Khch Hng

Cai Lan Oil, Holcim, Unilever, Mersk, M Phm Si Gn, Thorakao, Kiddo, Sweedens, Ha Tien. Sinh hc Vit M, BioLand, CTC Bio, Nam Khoa, Nano Gen. Air Liquid, Bio Pharma, Boral. Thnh Ph H Ch Beureal Veritas, Coca Cola, Pepsi, Sanofi, Intertek. Minh VBL, VISSAN, S Ti Nguyn V Mi Trng. D.I, Ben Thanh Steel . Toa Paint, JOTUN, Synthomer, Sherwin William, Nitto Denko, Messer, Clariant, Hutamaki, Phonak, Fujikasui, DSKH, Becamex, Dehues Friesland Campina, Vinamilk, Nutifood, Nutifarm, Trung Nguyen. Rich, Lotte, United Parma, Frorte Grown Medical, Viet Xanh SC Johnson, P&G, UNZA, Colgate, DUPONT, BASF, Seamaster Paint, ALKANA Plantation Grown Timber, Swire Cold, Hi M Shoes, DUnpolio, DDK, KUMHO GLatz, OMORI, VINAKRAFT,SSG, Sab Miller, DRB, .

Bnh Dng

- Tun 4: thc hin li k hoch meeting vi khch hng i vi 2 khu vc HCM v Bnh Dng. Vo thi im cui qu, i tng khch hng mi ch yu l tp trung cc nh my ch bin thy hi sn ti cc tnh Min Ty, ni tp trung nhiu nht. cc nh my ny c nhiu tim nng s dng sn phm Biozone trong tng lai, h c nhng khu vc v quy trnh ch bin, nhng khu vc ny thng xut hin nhng mi hi kh chu t chnh ngun nguyn liu ti ca nh my, nhim v trong tun cui l phi lp ra danh sch lin h trc tip vi cc b phn c lin quan ti cc nh my thy hi sn. K hoch cng vic trong thng 9: - Thc y nhu cu ca cc khch hng thuc nhm cng nghip, nh gi mc tim nng ca cc nhm khch hng ny. - Thc hin meeting vi cc khch hng thuc nhm i tng sn xut thy hi sn Min Ty trong 2 tun. - Lin h li vi cc nhm khch hng v resort ti cc tnh min Trung, kim tra nhu cu v thc hin li cc cho gi vn cha thc hin c t h. - Lm vic li vi cc nhm i tng khch hng l cc buiding ti HCM, bn cnh ta cng cn lin h vi cc buiding ti min Bc nh gi nhu cu ang tin trin nh th no. - Chm sc cc nhm khch hng delaer showroom ca c 2 min Bc v Nam, xem xt s pht trin kinh doanh v a ra hng i pht trin trong qu cui. STT Khch Sn Oto Buiding Cng Nghip Thy sn Fastfood Doanh s Bng Theo Di Doanh Thu D Kin Qu III (VND) 20,000,000 30,000,000 100,000,000 40,000,000 70,000,000 50,000,000 50,000,000 20,000,000 300,000,000

2.3.4. Qu IV: T 10/2014 12/2014 K hoch lm vic trong qu cui ca nm 2014 10/2014 Khch sn - Resort 11/2014 12/2014

Cng nghip GYM & Spa & Nh hng Fastfood Seafood Showroom Oto Bnh Vin TT phng sch Building Ni dung ch yu ca k hoch: - Gp li tt c cc khch hng c mi quan h cng tc trong 3 qu trc. - Thc y nhng n hng cha gii quyt trong 3 qu. - y mnh nhu cu ca h i vi sn phm Biozone - Ghi nhn nhng nh gi t pha khch hng. - Tp trung xy dng k hoch mi 2015 Doanh thu d kin STT Khch Sn Oto Buiding Cng Nghip Thy sn Fastfood Bnh vin Gym & Spa Doanh s Bng Theo Di Doanh Thu D Kin Qu III (VND) 100,000,000 65,000,000 40,000,000 32,000,000 20,000,000 20,000,000 30,000,000 20,000,000 350,000,000

2.3.5. Doanh thu tng d kin nm 2014 Qu I II III IV Tng Doanh s (VND) 300,000,000 450,000,000 400,000,000 450,000,000 1,600,000,000

Phn 3:

TNG KT

3.1. Yu cu h tr trong nm 2014 - Cn xy dng gp trang web cng ty to s chuyn nghip. - Tng ph cp, thay i iu kin lm vic ca nhn vin cng ty. - Thng bo qu ngn sch cho vic gp g khch hng ngoi thnh. - Lm mi phong b, letter head, v cc chng t khinh doanh: cn phi thay i theo ng thng tin hin ti ca cng ty. - Cn phi c nhng ch tt hn cho nhn vin cng ty SOTER. - m phn vi nh cung cp c c gi sn phm tt hn - Lin h vi nh cung cp c c s training t h. - Cung cp nhiu ti liu k thut mi ca cc dng sn phm Biozone. 3.2. Nhn xt v th trng kinh doanh nm 2014 3.2.1. Nhn li nm 2013 Tnh hnh kinh t cn kh khn, nn nhiu khch hng tim nng ca cng ty SOTER khng c ngn sch trang b my kh mi, bn cnh , SOTER l mt cng ty mi v qui m nh, cha c tnh thng hiu cao, v nhn s cng ty qu t, khng th h tr cng vic cho ti, v th trong nm qua vn cn tn ti mt s khuyt im: a phn cc khch hng cha c nim tin vi thng hiu cng ty. Nhn s qu t, khng c b phn h tr chm sc khch hng. Cha c trang web, khch hng khng tin vo s chuyn nghip ca SOTER. Gi sn phm cao hn nhiu so vi cc i th trn th trng. Nhn vin kinh doanh cha hiu ht v sn phm Biozone, cn c nhiu cng tc h tr k thut hn, c th t vn tt hn cho khch hng. 3.2.2. Tm nhn nm 2014 Mc d trong nm 2013 vn cn tn ti nhiu khuyt im, nhng bn cnh , cng ty SOTER c th bt u to c tnh thng hiu trn th trng, a phn cc khch hng u hi lng vi sn phm v dch v m h c t SOTER. Chnh v th trong nm 2014, vn c nhiu im sng: Cc mng li khch hng hi lng sn phm SOTER c th gii thiu cho cc i tc ca h v sn phm Biozone ca SOTER. Cch thc lm vic ca nhn vin SOTER lm cc khch hng hi lng.

Do nhiu khch hng trong nm 2013 bit c sn phm ca cng ty SOTER nn h s u tin cho cng ty SOTER khi h c nhu cu v ngn sch mi trong nm 2014.