MIS 3538 1. Give Yourself 5 Stars?

Online, It Might Cost You I did not realize the practice of reviewing yourself or company better had such high fines. It seems as though these companies are looking for a shortcut for success and do not understand the importance of social media or their stakeholders. The fact that increasing a star on Yelp can increase revenue by 5 to 9 percent is huge. If these companies did think of proper sound marketing strategies, like hiring a social media coordinator, they could improve in a legal way. I am guilty of organic reviews of my own rap music only to get noticed amongst the crowd, so I do see where these businesses come from.