Seven Cs of Effective Business Communication 1. 2. 3. 4. 5. 6. 7.

Correctness Clarity Conciseness Completeness Consideration Concreteness Courtesy

Correctness At the time of encoding, if the encoder has comprehensive no!ledge a"out the decoder of message, it ma es the communication an ease. #he encoder should no! the status, no!ledge and educational "ac ground of the decoder. Correctness means$

%se the right level of language Correct use of grammar, spelling and punctuation Accuracy in stating facts and figures Correctness in message helps in building confidence.

2.

Clarity Clarity demands the use of simple language and easy sentence structure in composing the message. &hen there is clarity in presenting ideas, it's easy for the receiver(decoder to grasp the meaning "eing conveyed "y the sender(encoder. Clarity makes comprehension easier.

3.

Conciseness A concise message saves time of "oth the sender and the receiver. Conciseness, in a "usiness message, can "e achieved "y avoiding !ordy e)pressions and repetition. %sing "rief and to the point sentences, including relevant material ma es the message concise. Achieving conciseness does not mean to loose completeness of message. Conciseness saves time.

4.

Completeness By completeness means the message must "ear all the necessary information to "ring the response you desire. #he sender should ans!er all the *uestions and !ith facts and figures. and !hen desira"le, go for e)tra details. 1

Completeness brings the desired response. 5. Consideration Consideration demands to put oneself in the place of receiver !hile composing a message. +t refers to the use of ,ou attitude, emphases positive pleasant facts, visuali-ing reader's pro"lems, desires, emotions and his response. Consideration means understanding of human nature. 6. Concreteness .eing definite, vivid and specific rather than vague, o"scure and general leads to concreteness of the message. /acts and figures "eing presented in the message should "e specif. Concreteness reinforces confidence. . Courtesy +n "usiness, almost everything starts and ends in courtesy. Courtesy means not only thin!ing a"out receiver "ut also valuing his feelings. 0uch can "e achieved "y using polite !ords and gestures, "eing appreciative, thoughtful, tactful, and sho!ing respect to the receiver. Courtesy "uilds good#ill. Courtesy strengthen relations.