Perlindungan Hukum pada Merek yang Terdaftar

Nur Hidayati Staf pengajar pada Jurusan Teknik Mesin, Politeknik Negeri Semarang Abstract: Protection of the brand through brand registration system has a specific purpose, such as the protection of employers' brand owners, consumer protection, protection of society through the prevention and control of all forms of unfair competition, justice, public order and legal certainty. If the trademark registration contrary to that goal as pemboncengan brand (passing off) certainly needs to be prevented. The use of the brand by the brand owners who have registered with the means he uses brand rights penuh. Therefore considering the importance of trademark registration in the constitutive system adopted by Indonesia today, it is expected to brand users to register its brand in the trademark office in order to avoid lawsuits either and criminal claims for compensation from another party. Key words: protection, registration, brand