Professional Documents
Culture Documents
CONTENTS
1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. Introduction What is e-business? E-business models Supply chain ERP CRM EdI Intranet,Internet,Mail Web server,Firewall Conclusion Referances
INTRODUCTION
Supply chain management (SCM) is the management of a network of interconnected businesses involved in the ultimate provision of product and service packages required by end customers(Harland, 1996). Supply chain management spans all movement and storage of raw materials, work-in-process inventory, and finished goods from point of origin to point of consumption (supply chain). Myntra was established by Mukesh Bansal, Ashutosh Lawania and Vineet Saxena in February 2007. Myntras headquarter is in Bangalore, with regional offices in New Delhi, Mumbai and Chennai. It began its operations in the B2B (business to business) segment with the personalization of gifts, which included :- clothing, footwear, cosmetics In 2010, the company shifted its strategy to becoming a B2C (business to customer) oriented firm, expanding its catalogue to fashion and lifestyle products. Myntra.com is ranked among the top 10 e-commerce companies in India . In the last 3 years, Myntra has E-retailing become the most popular destination for personalized products in the country. strategies of myntra
INTRODUCTION
Myntra.com is into the e-commerce (online shopping) business. It is an online retailer of fashion and lifestyle products in India. It began its operations in the B2B (business to business) segment with the personalization of gifts, which included :- clothing, footwear, cosmetics In 2010, the company shifted its strategy to becoming a B2C (business to customer) oriented firm, expanding its catalogue to fashion and lifestyle products. Myntra.com is ranked among the top 10 e-commerce companies in India . In the last 3 years, Myntra has become the most popular destination for personalized products in the country. Myntra pioneered the personalization of sports jerseys and offered sports jerseys of several cricket and football teams such as Team India, IPL & FIFA . These jerseys could be personalized with a name and number of the customers choice.
E-retailing strategies of myntra
PRODUCTS
Myntra has tied up with top fashion and lifestyle brands in India, such as Nike, Reebok, Puma, Adidas, Lee, Converse, Lotto, FIFA, John Miller, Indigo Nation etc.
To offer a wide range of current season merchandise from these brands Myntra currently offers products from more than 200 Indian and international brands. These include shoes for running, tennis, football, basketball and fitness, along with casual footwear from world-renowned industry leaders.
There are also casual and dressy footwear for women from Catwalk, Carlton London and Red Tape to name a few.
E-retailing strategies of myntra
WHAT IS E-BUSINESS?
E-business (or electronic business) is the term used to describe using the internet to operate your business. E-business represents only a fraction of worldwide business, but is one of the fastest growing sectors and provides entrepreneurs with excellent opportunities to enter the market. In a historical sense, the internet is a relatively new way in which to do business, with the growth of e-business taking off in the 1990's. The internet provides consumers with an increasing amount of ways to interact with businesses and has made buying and selling more competitive worldwide. The rate of globalization has been significantly impacted by the internet, making it easier for people and organizations separated by distance to communicate and interact with each other.
E-retailing strategies of myntra
E commerce considered the following attributes:Direct electronic interaction between two computer applications(application to application) or between a person using a computer . Interaction involves the completion of a specific transaction or part of a transaction The transaction crosses enterprise boundaries either between two businesses(B2B) or between a business and a consumer (B2C). Two ways of Transactions:Buyer/ seller Transaction Producer/Consumer Transaction
SELLER
INFORMATION FLOW
BUYER
PRODUCER/CONSUMER TRANSACTION
Production process that converts digital inputs into a value added output through a set of intermediaries. This will give more refined information ,which can lead to a better decision making for the customer
PRODUCER
Digital data & documents Multimedia content
Information
INTERMEDIARIES
ONLINE PRODUCTION PROCESS
CONSUMER
E-retailing strategies of myntra
Digital products
Processed Order
Services
ELECTRONIC RETAILING
The e-retailing(less frequently; e-Retailing, e-Tailing, etc.) is the concept of selling of retail goods using electronic media, in particular, the internet.. e-retailing is synonymous with business- to- consumer (B2C) transaction model of e-commerce. Although e-retailing is an independent business model with certain specific constituents like; trust model, electronic transaction process, etc, but in reality it is a subset of e- commerce by nature. Electronic retailing or e-tailing, as it is generally being called now, is the direct sale of products, information and service through virtual stores on the web, usually designed around an electronic catalogue format and auction sites.
E-retailing strategies of myntra
E-BUSINESS MODELS
Creating an e-business solution mainly involves creating and deploying an e-commerce site. The first step in the development of an e-commerce site is to identify the e-commerce model. Depending on the parties involved in the transaction, e-commerce can be classified into 4 models.
These are: Business to Business (B2B) model Business to Consumer (B2C) model Consumer to- Consumer (C2C) model Consumer to Business (C2B) model
E-retailing strategies of myntra
Infrastructure - Shared , global networks Information - World Wide access to whoever is authorized
Members - Members join and leave quickly, securely and with consistent, easy to use administration.
Control - Permission controlled, where data is accessible from anywhere in the world with sophisticated security for authentication and authorization.
Process - Virtual product modeling and world wide simultaneous engineering with integrated video conferencing and Internet telephone links
E-retailing strategies of myntra
SUPPLY CHAIN
Myntra.com is an aggregator of many brands. Its business model is based on procuring current season merchandise from various brands and making them available on the portal at the same time as in respective retail brand outlets. All these products are offered to customers on MRP. It is a Business to Customer (B to C) revenue model.
E-retailing strategies of myntra
CUSTOMER SHIPPING
FIRM
Firm Infrastructure -The basic requirement of Myntra was for the office to reflect youthfulness, freshness, and vibrancy while incorporating fashion as the overall theme. The design team left no stone unturned in making this dream a reality. Human resource management- is one such support activity that can make or break any organization in the long run. It is a very employee friendly organization. The firm focuses on work-life balance. Technology- Its technology allows online retail to be possible by hosting the website in which the customer can browse through the online catalogue, choose what he wants to buy, make online payment and receive the goods at his/her doorstep.
Procurement is important for Myntra as they deal in merchandising; they receive the finished goods from various brands, store them at their various warehouses and then ship them to the customer when ordered.
Outbound logistics is one of the critical activities for Myntra. They use a third party courier for their outbound logistics. It is their responsibility to give the demanded product to the third party courier as soon as possible. They then keep track of the lead time and try to reduce it with collaboration from the courier company. Marketing and Sales is a core activity of Myntra. Through proper marketing Myntra is creating awareness among customer & enhancing their online shopping experience
Firm infrastructure
Technology
Procurement
INBOUND LOGISTICS
E-retailing strategies of myntra
SERVICE
M A R G I N
SUPPORT ACTIVITIES
SOFTWARES USED
Enterprise Resource Planning(ERP) originated as an extension of MRP(Material requirement planning) ; later manufacturing resource planning) and CIM (Computer Integrated Manufacturing). It was introduced by research and analysis firm Gartner, ERP systems now attempt to cover all core functions of an enterprise, regardless of the organizations business or charter. These systems can now be found in non-manufacturing business, non-profit organizations and governments.
To be considered an Enterprise Resource Planning (ERP) system, a software package must provide the function of at least two systems. For example, a software package that provides both payroll and accounting functions could technically be considered an ERP software package.
E-retailing strategies of myntra
ERP SYSTEM
FRM
SCM
CRM
HRM
CUSTOMERS
Sales and Delivery applications Sales force Sales force and customer and customer service reps service reps
Reporting applications
Financial applications
SUPPLIERS
Service applications
Central Database
Manufacturing applications
Employees Employees
E-retailing strategies of myntra
PERSONAL INTERACTION
SALES FORCE AUTOMATION
PHONE
CRM
WEB FAX
E-retailing strategies of myntra
PROCESS
Search Negotiate
Pre-Sale
Order
Deliver Invoice Payment After Sales
EDI
Execution
INTRANET
Mailbox QMS - Track quality in manufacturing parts with the same integrated database as your manufacturing, accounting, customer management and supply chain management systems. This Software modules link directly to all your ERP and manufacturing-related information such as RMAs, nonconforming inventory, BOMs and much more with no redundant data entry. Training Calendar EXTRANET SAP for Procurement. WEBSITE
Pre-Sale
Internet
Execution
WEBSITE
SERVER
The Server is a computer system linked into the internet and that can be accessed by the clients .
WEB SERVER
Software that takes requests from client browsers, searches the web and passes back the resultant pages to the browser. The server software will support TCP/IP. The server will, very probably, store a number of home pages that are available to local users and other internet users. MAIL SERVER Software that acts as a post office for the e mail system. Mail created on the client sites is passed to the appropriate post-box within the system or sent out over the internet to its intended destination. Mail from outside is stored in post box files and uploaded to the users machine when requested by the mail client. As with the web server, the mail server uses TCP/IP for its Internet transmissions.
E-retailing strategies of myntra
FIREWALL
Firewall is a mechanism used to protect a trusted network from an un trusted network, usually while still allowing traffic between the two. Typically, the two networks in question are an organizations internal (trusted) network and the (untrusted) internet. However , nothing in the definition of a firewall ties the concept to the internet. NEED OF FIREWALL Some people try to get real work done over the internet, and others have proprietary data they must protect. Usually, a firewall purpose is to keep the jerks out of your network while still letting you get your job done. In a case where a company policies dictate how data must be protected, a firewall is very important, since it is the embodiment of the corporate policy. Firewall provides not only the real security it often plays an important role as a security blanket for management
E-retailing strategies of myntra
WEBMASTER
Webmaster is responsible for the provision of web services for the organization. Responsibilities include setting up and maintaining the server software and the home page for the organization..
CONCLUSION
E- Business signifies a complete new & profitable way to do business, providing the all requirements as desired. The Internet is equivalent to online world where all the resources are not fully exploited and where customers may gain advantages. Here corporations may upsurge their profits further and users may find the desired product or service easily without stress of shopping around. Customers keep coming back only if earlier shopping experiences have been pleasant and successful. In this intricate business world, the e-retailing will become tremendous business strategic concept. Most profitable method of business process in coming decade to the textile and garment industries.
E-retailing strategies of myntra
REFERENCES
http://www.myntra.com/ http://retail.economictimes.indiatimes.com/news/e-tailing/myntra-explains-itsone-hour-delivery-management-for-some-e-commerce-purchases/21950837 http://www.mxmindia.com/2012/07/well-continue-focus-on-customer-delightsays-myntras-bansal/ http://onkarsule.files.wordpress.com/2012/08/erp2.pdf http://www.velink.com/ERP%20Applications.html http://searchcrm.techtarget.com/definition/CRM http://www.answers.com/topic/electronic-data-interchange
E-retailing strategies of myntra
http://www.investopedia.com/terms/c/customer_relation_management.asp http://www.webopedia.com/TERM/C/CRM.html http://ecommerceok.blogspot.in/2012/01/e-commerce-to-improve-supplychain-and.html http://onkarsule.files.wordpress.com/2012/08/erp2.pdf http://www.eservglobal.com/uploads/files/index.pdf http://retail.economictimes.indiatimes.com/news/e-tailing/myntra-inks-pactwith-uk-apparel-firm-raised-on-denim/25681656 http://www.business-standard.com/article/companies/e-commerce-cos-fightingon-delivery-time-113083100545_1.html http://www.slideshare.net/ali_2009/erp-e-commerce http://www.websitepipeline.com/ http://www.bluelinkerp.com/products/ecommerce-webstore-integrated-erpsoftware.asp
E-retailing strategies of myntra
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E-retailing strategies of myntra