Running Head: CONSULTING IN ACTION

Activate Incorporated: Learn how to jump start your start up by putting innovation into
action.

Entrepreneur Consulting

By Scott Bartlow
 Table of Contents

Cover page—Identifies your business………………………………………….pg

Table of contents—Organizes information for the reader……………………..pg

Executive summary—Provides a “big picture” view of the plan, highlighting the

factors that will lead to success…………………………………………………pg

Business background—If it is a brand-new business, include your background and

skills

Marketing plan—Relates the business’s marketing strategy………………...pg

Action plan—Summarizes how you will create and deliver your product or
service…………………………………………………………………………pg

Financial statements and projections—Illustrates how the business will perform

financially based on the plan’s assumptions………………………………….pg

Appendix—Includes statistical analyses, marketing materials, résumés……..pg

Cover page