REPORT

OF

WINTER PROJECT
ON
ANALYSIS OF BRAND PREFERENCE OF SOFTDRINKS IN THE GLOBAL MARKET

Submitted to: MS!R"PALI MBA#FAC"LTY$

Submitted to: SWATI KATHPAL MBA%&'%()

N.C. COLLEGE OF ENGENEERING, ISRANA(PANIPAT)

AKNOWLEDGEMENT
First & foremost, I am very thankful to Ms.Rupali (Project Gui es! "ho sho"n keen interest in project an #ui e me in project "ork. Further, I "oul also like to thank all the Peoples of Panipat an that all are respon e to survey, "ithout "hom it "oul $e impossi$le for me to complete the project. %ast $ut not the least, my sincere re#ar s to Mrs. Pooja &alia ('.(.), M*+ )eptt.! an all faculty mem$ers of ,.- -olle#e (f .n#ineerin# Israna (Panipat!for their pain stalkin# supervision an o"n ri#ht su##estions "hich $rou#ht a lot of confi ence in me to complete this issertation report.

E*EC"TI+E S"MMARY
(ne of the most competitive market in the "orl at present is the soft rink market in "hich crores of rupees on a vertisement an other promotion activities are $ein# spent.It is one of the many sectors ,re#isterin# stea y #ro"th over a hun re years throu#hout the "orl .In In ia the soft rink in ustry is flourishin# "ell "ith a "i e ran#e of $ran s comprisin# $oth popular0international ,national & re#ional $ran e soft rinks. In present investi#ation , the impact of #lo$alisation on $ran preference of soft rinks & the factor eterminin# the $ran preference are stu ie . Primary ata has $een collecte re#ar in# present stu y of soft rinks throu#h 1uestionnaire in Panipat city.

DECLARATION
I, 3"ati 4athpal, here$y eclare that the )issertation on 5+nalysis of *ran Preference of 3oft )rinks in Glo$al Market6, Panipat assi#ne to me for the re1uirement of partial fulfillment of 5Master of *usiness + ministeration (M*+!6 un er 4urukshetra 7niversity, 4urukshetra. It is the ori#inal "ork con ucte $y me an ata provi e in this stu y is authentic to the $est of my kno"le #e an $elief. 8his report is not su$mitte to any other institute or university for the a"ar of any other e#ree.

3"ati 4athpal M*+ ,--., Israna.

INDE*
CONTENTS
+4,(&%.)G.M.,8 .:.-78I;. 37MM+R< ).-%+R+8I(, I,8R()7-8I(, 8( 8(PI3(F8 )RI,4 I,)738R< & I83 *R+,)3 (*?.-8I;. (F 387)< R.3.+R-' M.8'()(%(G< +,+%<3I3 & I,8.RPR.8+8I(, R.37%83 & )I3-733I(,3 %IMI8+8I(,3 (F 387)< -(,-%73I(,3 & 37GG.38I(,3 *I*%I(GR+P'<

PAGE NO
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INTRODUCTION TO TOPIC

INTROD"CTION TO TOPIC
8he In ian soft market is very "i e & $i# to control ,as In ia has all types of seasons & ifferent locations "ith ifferent cultures . 3oft rink in ustry is a massive in ustry "ith a stiff competition. +ll people , irrespective of their a#e & earnin#s , consume soft rinks & are intereste in makin# their o"n choice of soft rink $ran . In mo ern $usiness "orl , ue to the evelopment of science & technolo#y , many ne" $ran s of pro ucts floo the market every year. &hen the ne" $ran s enter into market , some consumer s"itch over to it. 'ence, a stu y on $ran preference $ecomes necessary. 8he purchase ecision lar#ely epen s upon taste, 1uality, 1uantity, price, availa$ility & the like. )ue to #lo$alisation , there are many soft rink $ran s availa$le in the market such asC

INTERNATIONAL BRANDS
COCA COLA BRANDS -oca0cola Fanta 3prite Gol spot %imca MaaDa 8hum$s up PEPSI BRANDS
@

Pepsi Mirin a 3lice %ehar @up

NATIONAL BRANDS
8(RI,( *(;(,8+

LOCAL BRANDS
.<. *R+,) 4+%IM+R4 R7*<

In current scenario, "here the competition is tou#h, consumer choose accor in# to their o"n "ill & pleasure & hence there eEists a preference of $ran . 8he company can achieve the o$jectives & complete in the market, only "hen they satisfy the nee s of the customer $y takin# into account their reasons for $ran preference, factors influencin# it, level of satisfaction, complaints & su##estions.

INTRODUCTION TO SOFT DRINKS

>

INTROD"CTION OF SOFT DRINKS

+ etaile analysis of the soft rinks market, provi in# forecast ata to /AA@.8he report eEamines key local tren s in soft rinks , "ith an emphasis on provi in# 1uality primary research ata , o$taine irectly from major players in the in ustry . It esta$lishes the market siDe & structure , provi es analysis of current market tren s , & profiles the in ustryGs major players . 8he 3oft )rinks in ustry & the chil hoo o$esity e$ate H mana#ement $riefin# C 8he chil hoo o$esity e$ate affects & is affecte $y the 3oft )rinks in ustry . 8his $riefin# provi es $oth an account of current pu$lic health thinkin# on the pro$lems & causes of risin# chil hoo o$esity , alon# "ith the vie"s & actions of the soft rinks in ustry in response to "hat is un enia$ly a serious pro$lem in many countries . 8he report presents a $rief overvie" of "hat pu$lic health community eEpects from the in ustryGs of soft rinks . 8he report eEamines "hat the soft rinks in ustry has one , is oin# & "ill have to o in future , $oth at a collective & a company level ,to a ress the pro$lems , en#a#e in the e$ate & counter ne#ative pu$licity . In particular , the report eEamines similarities $et"een the situation the soft rinks in ustry fin itself in & the alcohol companies position "ith in the e$ate surroun in# the a verse social & health conse1uences of alcohol misuse , & "here $est practice in the area of corporate social responsi$ility (-3R! mi#ht $e share $et"een the t"o sector. +s "ith alcohol companies , the soft rinks in ustry has to $e & $e seen to $e part of the solution & not , as it is currently vie"e $y some , part of the pro$lem .

1A

SOFT DRINK INDUSTRY & ITS BRAND PREFERENCE

11

SOFT DRINK IND"STRY

3oft )rink In ustry is one of the most familiar In ustry , "hich is affecte $y the #lo$aliDation process to a #reat eEtent . )ue to the impact of #lo$aliDation , many International *ran s have entere into the local market . In 8amilna u also the impact of #lo$aliDation on ifferent *ran s of 3oft )rink is eEpecte to $e very hi#h & eserves to $e stu ie . 8o ay most of the International -ompanies are successful are in 3oft )rink Market, *ecause they spen hu#e amount on + vertisement & provi e attractive offer to customers. +ll people, especially 8eena#ers are stimulate $y these factors. In this 3cenario, %ocal *ran s are not a$le to spen much amount for improvin# their sales to stan the competition. %ocal *ran s are availa$le only in petty shops. 8he People of $oth semi ur$an & 7r$an areas onGt like the %ocal *ran s of 3oft )rinks, $ecause they prefer only International & ,ational pro ucts of 3oft )rinks .

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CLASSIFICATION OF SOFT DRINKS BRANDS A+AILABLE IN MARKET

8hrou#h Investi#ation a stu y is ma e a$out the *ran preference of 3oft )rinks in Glo$alise Market.

BRANDS: ,! INTERNATIONAL BRAND:

8he Investi#ation has classifie the international $ran users of soft rinks. -oca0-ola & Pepsi are the important players in M,-s. From survey it is analyse that C '-!&./ respon ents prefer Pe01i B234d (,!!)(/ respon ents prefer Co53 Co63

PEPSI BRAND PREFERENCE:

Pepsi company manufacture ifferent *ran s likeC P.P3I MIRI,)+ 3%I-. %.'+R @7P

8he Pepsi *ran meet heavy competition "ith other *ran s. ((!((/ respon ents prefer Pe01i 7'!'./ respon ents prefer Mi2i4d3 77!77/ respon ents prefer S6i5e

12

8!8-/ respon ents prefer Le932 : 8u0

COCA COLA BRAND PREFERENCE:

-oca0cola company manufactures ifferent *ran s likeC F+,8+ M++I+ %IM-+ 8'7M3 7P 3PRI8. G(%) 3P(8 -(-+0-(%+

78!.)/ respon ents prefer F34t3 /2.AFJ respon ents prefer Co5305o63 ,-!(./ respon ents prefer S02ite ,'!;-/ respon ents prefer M33<3 8!8&/ respon ents prefer Lim53 .!,'/ respon ents prefer T9um1 u0 ,!'(/ respon ents prefer Go6d S0ot

19

7! NATIONAL BRAND PREFERENCE:

8hrou#h Investi#ation it is analyse the *ran preference of ,ational *ran consumers of 3oft )rinks . ,ational *ran plays an important role in 3oft )rinks Markets in In ia. 8hese $ran s are also affecte ue to Glo$alisation. NATIONAL BRANDS: 8orino *ovonta 8hrou#h 3urvey it is analyse that C '-!;;/ respon ents prefer To2i4o (,!.8/ respon ents prefer Bo=o4t3 +fter Glo$alisation nearly =AJ of respon ents consume 8orino amon# the ,ational *ran s.

1B

;! LOCAL BRAND PREFERENCE: 8he %ocal *ran s of 3oft )rinks face stiff competition after Glo$alisation . *ecause of the Glo$alisation many International *ran s havecome into %ocal Market . 8he %ocal *ran preference is stu ie . LOCAL BRANDSC .<. *R+,) 4+%I M+R4 R7*< 8hrou#h survey it is analyse thatC '8!,(/ respon ents prefer E>e B234d 7-!'8/ respon ents prefer K36i M32?
,(!7)/ respon ents prefer Rub>

1=

FACTORS INFL"ENCING BRAND PREFERENCE:

8o ay, the *usiness &orl is characteriDe $y heavy competition . Many firms are manufacturin# the same pro uct "ith ifferent *ran names & at the same time the same firm is pro ucin# ifferent *ran s of the same pro uct . *ran preference amon# the consumers may $e relate to the Personal attri$utes like a#e , e ucational 1ualifications , occupational status & monthly income .

AGE WISE CLASSIFICATION

)ifferent a#e #roups have ifferent Physiolo#ical & Psycholo#ical characteristics & have 1uiet issimilar social0cultural roles. 3o, to i entify their $ehaviour , the a#e of the respon ents nee s ue consi eration . 8he investi#ation have ma e an attempt to fin out relationship $et"een the respon entGs a#e #roups & their *ran preference . 8o test the 'ypothesis that there is no relation $et"een a#e #roup & *ran s , +,(;+ is use . 8he investi#ation have conclu e that the *ran is not affecte $y the a#e #roup of the consumers . 8hus, F08est sho"s that there is no association $et"een a#e of the respon ents & their *ran preference .

ED"CATION WISE CLASSIFICATION

8he e ucational profile of the consumer "ill affect their *ran preference . It is a kno"n fact that, the e ucate people have more a"areness a$out the *usiness environment & ifferent pro ucts & hence they may prefer a *ran . I entifyin# the e ucational level of the 3oft )rink consumers & the *ran preference is one of the aims of the stu y . 8he investi#ation have ma e an attempt to fin out the relationship $et"een e ucation of the respon ents & their preferre *ran s .

1@

8o test the 'ypothesis that there is no association $et"een e ucation & *ran , +,(;+ is use .8he investi#ation have conclu e that $et"een the *ran s there is no ifference . 8hus F08est sho"s that , there is no association $et"een e ucation of the respon ents & their *ran preference .

OCC"PATION WISE CLASSIFICATION

8he consumer $ehaviour is often influence $y occupational status of the consumers . (ccupation of consumers influences *ran preference & ten s ton place consumers in cultural & social $ack#roun cate#ories at important times urin# their lives . 8he investi#ation have ma e an attempt to fin out relation $et"een occupation "ise classification of the respon ents & their preferre *ran s . 8o test the 'ypothesis that there is no association $et"een (ccupation & *ran s , +,(;+ is use . 8he investi#ation have conclu e that the *ran preference oes not vary "ith the occupation of the 3oft )rink consumers . 8hus the F08est sho"s that , there is no association $et"een occupation of the respon ents & their *ran preference .

INCOME WISE CLASSIFICATION

8he income level of the respon ents is yet another factor "hich etermines the *ran preference . -han#e in the consumer $ehaviour iffers "ith the chan#e in consumer income . 8he researchers have ma e an attempt to fin out the relation $et"een the monthly income of the respon ents & their preferre *ran s . 8o test the 'ypothesis that there is no association $et"een income level & *ran s , +,(;+ is use . 8he investi#ation have conclu e that $et"een the *ran s there is ifference. 8he investi#ators have conclu e that the income level of the consumers affects the *ran . 8hus, the F0 8est sho"s that there is association $et"een income level of the respon ents & their *ran preference .
1F

INTERNATIONAL BRAND

1>

PEPSI
8he company consist of frito0%ay ,orth +merica , Pepsi co *evera#es ,orth +merica , Pepsi co International & Kuaker Foo s ,orth +merica . Pepsi co $ran s are availa$le in nearly /AA countries & territories & #enerate sales at the retail level of a$out L FB $illion . Many of Pepsi coGs *ran names are more than 1AA0years0ol , $ut the corporation is relatively youn# . Pepsi co "as foun e in 1>=B throu#h the mer#er of Pepsi H -ola & Frito0lay . 8ropicana "as ac1uire in 1>>F & Pepsi co mer#e "ith Kuaker (ats -ompany , inclu in# Gatora e , in /AA1. Pepsi co offers pro uct choices to meet a $oar variety of nee s & preferences from Fun 0for 0you items to pro uct choices that contri$ute to heathier lifestyles . Pepsi coGs mission is 58o $e the "orl Gs premier consumer pro ucts company focuse on convenient foo s & *evera#es . 8hey seek to pro uce healthy financial re"ar s to investors as they provi e opportunities for #ro"th & enrichment to their employees , their $usiness partners & communities in "hich they operate . +n in everythin# they strive for honesty , fairness & inte#rity . Pepsi -o is foun e $y )onal M. 4en all , Presi ent & -hief .Eecutive (fficer of Pepsi -ola & 'erman &.%ay , -hairman & -hief .Eecutive (fficer of Frito0%ay , throu#h the mer#er of t"o companies . Pepsi H cola "as create in the late 1F>As $y -ale$ *ra ham , a ,e" *ern , ,,-, Pharmacist . Frito0%ay , Inc. "as forme $y the 1>=1 mer#er of the Frito0 %ay -ompany , foun e $y .lmer )oolin in 1>2/, & the '.&. %ay -ompany , foun e $y 'erman &.%ay , also in 1>2/ . 'erman %ay is -hairman of the *oar of )irectors of the ne" -ompany , )onal M . 4en all is Presi ent & -hief .Eecutive (fficer .8he ne" -ompany reports sales LB1A million & has 1>AAA employees .

/A

MAJOR PROD"CTS OF PEPSI

PEPSI COLA COMPANY C Pepsi0-ola -ompany (formulate in 1F>F! )iet Pepsi (1>=9! Mountain )e" (intro uce $y 8ip -orporation in 1>9F! F2ito L3> @ I45! : Fritos $ran corn chips ( create $y .lmer )oolin in 1>2/! %ayGs $ran potato chips ( create $y 'erman &. %ay in 1>2F ! -heetos $ran cheese flavoure snacks ( 1>9F ! Ruffles $ran potato chips ( 1>BF ! Rol Gol $ran pretDels ( ac1uire 1>=1 !

/1

COCA COLA
8he pro uct that has #iven the "orl its $est kno"n taste in +tlanta , Geor#ia , on May F , 1FF= . )r. ?ohn 3tith Perm$erton , a local pharmacist , pro uce the syrup for -oca0cola R & carrie a ju# of the ne" pro uct o"n the street to ?aco$sG Pharmacy , "here it "as sample , pronounce 5eEcellent6 & place on sale for five cents a #lass asa so a fountain rink . -ar$onate "ater "as teame "ith the ne" syrup to pro uce a rink that "as 5 )elicious & Refreshin#6 a theme that continues to echo to ay "herever -oca0cola enjoye . 8hinkin# that the t"o -s look "ell in a vertisin# , 5 )r. Pem$ertonGs partner & $ookkeeper M Frank M. Ro$inson , su##este the name & penne the no" famous tra emark 5 -oca0cola6 in his uni1ue script . 8he first ne"spaper a for -oca0cola soon appeare in 8he Atlanta Journal , invitin# thirsty citiDens to try 5 the ne" & popular so a fountain )rink6. 'an H painte oilcloth si#ns rea in# 5-oca0cola6 appeare on store a"nin#s , "ith the su##estion 5)rink6 a e to inform passers$y that ne" $evera#e "as for so a foun ation refreshment . )urin# the first year , sales avera#e a mo est nine rinks per ay . )r. Pem$erton never realiDe the potential of the $evera#e he create .

//

OBJECTIVE OF STUDY

OBJECTI+E OF ST"DY
N 8o stu y the profile of soft rink consumers. N 8o etermine $ran preference of soft rinks in the #lo$al environment. N 8o fin out the factors influencin# $ran preference.
/2

N 8o analyDe the level of satisfaction of soft rink consumers.

/9

RESEARCH METHODOLOGY

/B

RESEARCH METHODOLOGY
Research Metho olo#y in a "ay is systematic representation of research or any other pro$lem. It is a "ritten #ame plan for con uctin# research. It ten s to escri$e the step taken $y a researcher in stu yin# the research pro$lem alon# "ith a lo#ical $ack#roun .

,! SPECIFY THE RESEARCH OBJECTI+E

O8o #ive information to customer. O8o stu y level of satisfaction. O)etermine $ran preference of soft rinks.

7! PREFERENCE THE LIST OF NEEDED INFORMATION

Personal factors like a#e, e ucational 1ualification, occupational status & monthly income of consumer influence the $ran preference & an association eEists $et"een the varia$les.

;! DESIGNING PROCESS

THE

DATA

COLLECTION

P+,IP+8 istrict is one of main istrict of 'aryana. 7sin# convenient samplin# techni1ue from /BA respon ents, urin# the perio /AAB0/AA= , primary ata "as collecte . +ll type of customers are inclu e . )ata collecte "ere analyse statistically.

/=

(! SELECTING THE SAMPLE SIAE

8akin# the sample of the stu y "as not easy task. 8he o$jective an the limitation of the stu y have to $e kept in min $efore eci e a$out the sample type. In the sample type all level of its consumers have "ith $een covere . *asically the present customers as "ell as prospective customers "ere 1uestione help of the 1uestionnaires.

'! ORGANIAING : CARRYING O"T FIELD WORK

+fter eci e upon the sample siDe & preparin# the 1uestionnaire, the fiel "ork has to $e carrie out. In the fiel "ork the place ha to $e chosen "here you "ant to o your stu y. 8his project survey "ork "as carrie out in the Panipat city.

.. ANALYAING THE COLLECTED DATA

+fter the survey "ork "as over & ata ha $een collecte the analyDin# of the ata must & its #raphically representation "as nee e . 3o after the ata collection process step $y step analysis of ata "as one. (n the $asis of the analysis.

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ANALYSIS & INTERPRETATION

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ANALYSIS : INTERPRETATION
P2oBi6e oB t9e Re10o4de4t1

AGE
A0/A /A02A 2A09A 9A a$ove

NO!
11A FA 29 /=

/
99 2/ 12.= 1A.9

ED"CATION
.%.M.,8+R< 'IG'.R 3.-(,)+R< GR+)7+8. P(38 GR+)7+8.

NO!
1= 1AB F1 /= //

/
=.9 9/ 2/.9 1A.9 F.F

OCC"PATION
-((%I. G(;8. .MP%(<.. P;8. .M%(<.. *73I,.33 M+, PR(F.33I(,+% 387).,8 '(73.0 &IF. 8.-',I-+%

NO!
1= 1F 9A /A 1/ 11= 1F 1A

/
=.9 @./ 1= F.A 9.F 9=.9 @./

INCOME
*.%(&=AAA =AAA0>AAA >AAA01/AAA 1/AAA01BAAA +*(;.1BAA A

NO!
1// =9 2= /A F

/
9>.F /B.= 19.9 F.A 2./

TOTAL

7'&

,&&

TOTAL

7'&

,&&

TOTAL

7'&

,&&

TOTAL

7'&

,&&

/>

B234d P2eBe2e45e oB SoBt D2i4?1

BRAND %(-+% *R+,) ,+8I(,+% *R+,) I,8R,+8I(,+% *R+,) 8(8+%

NO! OF RESPONDENTS 2B =A 1BB /BA

PERCENTAGE 19.AA /9.AA =/.AA 1AA.AA

2A

LE+EL OF SATISFACTION
8o analyse the level of satisfaction of the consumers to"ar s the 3oft )rinks, an Investi#ation has $een ma e .

/3Ce
9AJ /F.FAJ /FJ 2./AJ

LE+EL OF SATISFACTION
'i#hly satisfie "ith 1uality of 3oft )rinks. 'i#hly satisfie . Mo erately satisfie . 3atisfie to lo"est eEtent.

9AJ of the -onsumers are very hi#hly satisfie "ith the 1uality of 3oft )rinks.

CORRELATION ANALYSIS
21

8he Price & satisfaction level play the most important role in the purchase of 3oft )rinks . 8he level of 3atisfaction of -onsumers are measure as hi#h, me ium & lo" . 8he follo"in# 'ypothesis is frame i.e. there is a close relationship $et"een Price & 3atisfaction level . 8o test this 'ypothesis , the -orrelation analysis is use . 8he result of correlation analysis is rP A.@A since, there is a fairly #oo Positive -orrelation , the 'ypothesis is accepte & the Price & level of satisfaction are closely associate . 8here eEists linearity $et"een the Price & level of satisfaction .

2/

RESULTS & DISCUSSION

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RES"LTS : DISC"SSIONS
8he 3oft )rinks Market till early 1>>As "as in the han s of omestic players like 4alimark , Mappillai ;inaya#ar , Ru$y & .ye *ran etc, $ut "ith the openin# up of Multi ,ational -ompanies , Pepsi & -oke *ran s enter into the Market . Pepsi scores over -oke . Pepsi entere In ian Market in 1>>1 & -oke re H entere in 1>>2 . Pepsi has $een tar#etin# its pro ucts throu#hout the year O the sales reache Rs. 22/.21 crores $y /AA9 itself . -oke on the other han stru##le initially in esta$lishin# itself in the market & sales coul only reach Rs. 1>> crores $y /AAB . ,on0alcoholic 3oft )rinks $evera#e Market can $e ivi e into 3oft )rinks & Fruit )rinks . 3oft )rinks can $e further ivi e into car$onate & ,on0 car$onate )rinks . -ola , lemon & (ran#es are car$onate rinks , "hile Man#o )rinks come un er ,on H car$onate cate#ory . 8he 3oft )rink Market can also $e se#mente into -ola pro ucts & non0cola pro ucts . -ola pro ucts alone account for aroun =A percent of the total 3oft )rinks Market . 8he *ran s that fall un er this cate#ory are Pepsi , -oca0-ola & 8hums up , )iet -oke & )iet Pepsi . ,on0-ola se#ment $ase on flavour are oran#e , clou y lime , clear lime & Man#o. (ran#e flavour $ase 3oft )rinks constitute aroun 1@ percent. 8he se#ment is lar#ely ominate $y ,ational $ran s like Fanta of -oca0-ola & Mirin a (ran#e of Pepsi co , "hich collectively from 1B percent of the Market & rest of the Market is in the han s of smaller *ran s like -rush , Gol 3pot etc. -lou y lime flavour is lar#ely ominate $y %imca of -oca0-ola & Mirin a lemon of Pepsi co. -lear time se#ment of the Market "itnesse #oo #ro"th initially . 8he *ran s availa$le in this se#ment are @up of Pepsi & 3prite of -oca -ola . 8his se#ment constitutes 2 percent of the total 3oft )rink Market . Man#o flavour se#ment constitutes / percent of the total 3oft )rinks Market & it irectly competes "ith man#o $ase fruit like Frooti . 8he lea in# *ran s in this se#ment are MaaDa of -oca -ola & 3lice of Pepsi . 3oft )rinks are availa$le in #lass $ottles , aluminum cans , pet $ottles & isposa$le containers for omestic consumption.

29

8he hot & humi climate of 8amil ,a u is a favourite #roun for 3oft )rink Market in In ia . 8he 3oft )rink Market for $oth -oke & Pepsi , $ecause it contri$utes upto F percent of their total sales on all In ia level . In /AA2 , the 3oft )rink in ustry poste a volume #ro"th of only =J overall , accor in# to the ne" $evera#e )i#est Q MaE"ell all0 channel ata. 8hat #ro"th rate represents a sli#ht ecrease from /AA/Gs #ro"th rate ran#e of /J 0 9J throu#h out the 1>>As. In /AA2 , the in ustryGs total sales "ere Rs. =2.F $illion , & total volume "as 1AJ $illion cases .

2B

LIMITATIONS OF STUDY

2=

LIMITATIONS OF ST"DY
It is very small research, "hich may $e insufficient to #ive the real picture scope of the $ran preference in panipat an its catchment area. 8he research is $ase on collecte ata an the researcher is not responsi$le for any "ron# inference ra"n ue to the incorrect fillin# of the 1uestionnaire $y the respon ents. 8he metho of result is also limite to the relia$ility of metho of investi#ations, measurement an analysis of ata. People "ere not intereste in fillin# 1uestionnaire properly.

2@

CONCLUSION & SUGGESTIONS

2F

CONCL"SIONS : S"GGESTIONS
+fter #lo$alisation most of the respon ents (1BB,F/J! like the international $ran . BF.A=J of the respon ents prefer Pepsi $ran , Fanta is like the most . +mon# the Pepsi $ran s, Pepsi (99.99J! has more patrona#e. +mon# -oca0-ola $ran Fanta is like much. ,early BF.22J of the respon ents take torino in national level $ran . In local level soft rinks (B@.19J! .ye has more sales. 8he F H8.38 reveals that there is no association $et"een a#e, e ucation, occupation & the choice of $ran s. *ut there is association $et"een monthly income & $ran preference . 9AJ of the consumers are 1uite satisfie "ith the 1uality of the soft rink. 8he correlation analysis reveals that there is a close relationship $et"een price & satisfaction level. It is su##este that the companies manufacturin# soft rinks must manufacture hi#h 1uality soft rink "ith (ran#e taste, in or er to compete "ith multi national companies.

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BIBLIOGRAPHY

9A

BIBLIOGRAPHY

""".$ran repu$lic.com

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