Age 40+ 25-40 25-40 25-40 40+ 25-40 18-25 25-40 25-40 25-40 18-25 40+ 25-40 25-40

25-40 25-40 40+ 40+ 25-40 25-40 25-40 25-40 25-40 18-25 25-40 25-40 25-40 25-40 18-25 25-40 40+ 18-25 25-40 25-40 40+ 25-40 40+ 40+ 25-40 40+ 25-40 18-25 25-40 18-25 40+

Gender Female Female Female Female Female Female Male Male Male Male Male Male Female Male Female Male Male Male Male Male Male Male Male Male Male Male Male Male Male Male Male Male Male Male Male Male Female Female Female Male Male Male Female Male Male

Occupation Other Farmer Farmer Farmer Farmer Employee Employee Student Employee Businee Businee Employee Employee Businee Farmer Employee Employee Farmer Businee Businee Farmer Employee Businee Student Employee Businee Farmer Businee Student Businee Farmer Employee Farmer Employee Farmer Employee Other Other Other Farmer Employee Businee Employee Employee Businee

Household Income 50,000 - 1,00,000 50,000 - 1,00,000 50,000 - 1,00,000 50,000 - 1,00,000 50,000 - 1,00,000 Below 50,000 Below 50,000 Below 50,000 1,00,000 - 3,00,000 Above 3,00,000 Above 3,00,000 Below 50,000 Below 50,000 Above 3,00,000 50,000 - 1,00,000 50,000 - 1,00,000 Below 50,000 Above 3,00,000 1,00,000 - 3,00,000 50,000 - 1,00,000 1,00,000 - 3,00,000 50,000 - 1,00,000 Above 3,00,000 Below 50,000 Above 3,00,000 Above 3,00,000 Above 3,00,000 Above 3,00,000 Above 3,00,000 Above 3,00,000 Above 3,00,000 50,000 - 1,00,000 1,00,000 - 3,00,000 50,000 - 1,00,000 1,00,000 - 3,00,000 1,00,000 - 3,00,000 1,00,000 - 3,00,000 1,00,000 - 3,00,000 1,00,000 - 3,00,000 Above 3,00,000 1,00,000 - 3,00,000 Above 3,00,000 Below 50,000 1,00,000 - 3,00,000 Above 3,00,000

Marital Status Married Single Married Married Married Single Single Single Married Married Married Single Divorced Married Married Single Married Single Married Married Married Single Married Single Married Married Single Married Single Married Divorced Single Married Single Married Married Married Married Divorced Married Married Single Divorced Single Married Four - Wheeler 0 0 0 1 0 0 0 0 1 1 1 0 0 1 0 1 0 0 0 2 0 1 2 1 2 2 2 2 2 1 2 1 2 1 1 0 2 1 0 3 0 1 0 0 1 Two - Wheeler 1 1 2 1 1 1 2 1 2 1 2 1 1 1 2 1 1 2 2 3 3 1 3 1 2 2 2 2 3 2 2 1 3 2 2 2 1 1 2 2 2 1 1 1 2

Facilities

25-40 18-25 25-40 25-40 25-40 25-40 25-40 18-25 18-25 18-25 25-40

Male Male Male Male Male Male Male Male Male Male Male

Businee Employee Farmer Businee Businee Businee Employee Businee Employee Businee Businee

Above 3,00,000 Above 3,00,000 Above 3,00,000 Above 3,00,000 Above 3,00,000 Above 3,00,000 1,00,000 - 3,00,000 1,00,000 - 3,00,000 50,000 - 1,00,000 Above 3,00,000 Above 3,00,000

Married Married Married Single Married Married Single Single Single Single Married

2 1 0 3 2 1 1 1 2 2 1

2 2 2 2 3 1 1 2 1 3 3

Facilities Refrigerator 1 1 1 1 1 0 1 1 1 1 1 0 1 1 1 0 1 1 1 1 1 0 2 1 1 1 1 1 1 1 1 1 1 1 1 0 1 1 1 2 1 1 1 1 1

House Kacha Air-Conditioner 0 0 0 0 1 0 0 0 1 1 1 0 0 1 0 0 0 0 0 1 0 1 2 0 2 2 2 2 2 1 1 0 1 0 0 0 1 0 0 3 2 1 0 0 2 Telivision 1 1 2 1 1 1 1 1 0 1 1 1 1 1 1 1 1 1 1 1 1 1 2 1 1 1 2 2 2 2 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 No No No No No No No No Yes No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No

Type of House Self Owned Leased Self Owned Rented Rented Rented Self Owned Rented Self Owned Self Owned Self Owned Rented Rented Self Owned Self Owned Rented Rented Self Owned Self Owned Self Owned Self Owned Self Owned Self Owned Self Owned Self Owned Self Owned Self Owned Self Owned Self Owned Self Owned Self Owned Self Owned Self Owned Rented Self Owned Leased Self Owned Self Owned Self Owned Self Owned Rented Self Owned Rented Self Owned Rented

Village GS No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No

Job Seekers No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No

1 1 1 1 2 1 1 1 2 1 1

1 0 0 2 2 0 1 2 1 1 1

1 1 1 1 2 1 1 1 1 1 2

No No No No Yes No No No No No No

Self Owned Self Owned Self Owned Rented Rented Rented Self Owned Self Owned Self Owned Self Owned Self Owned

No No No No No No No No No No No

No No No No No No No No No No No

Spending 5,000 - 10,000 5,000 - 10,000 5,000 - 10,000 5,000 - 10,000 10,000 - 25,000 5,000 - 10,000 Below 5,000 Below 5,000 Below 5,000 5,000 - 10,000 5,000 - 10,000 5,000 - 10,000 Below 5,000 Below 5,000 5,000 - 10,000 Below 5,000 5,000 - 10,000 Below 5,000 10,000 - 25,000 Below 5,000 10,000 - 25,000 5,000 - 10,000 10,000 - 25,000 5,000 - 10,000 5,000 - 10,000 10,000 - 25,000 Above 25,000 10,000 - 25,000 Above 25,000 Above 25,000 Above 25,000 Below 5,000 10,000 - 25,000 10,000 - 25,000 5,000 - 10,000 Below 5,000 10,000 - 25,000 10,000 - 25,000 5,000 - 10,000 Above 25,000 Above 25,000 Above 25,000 Below 5,000 5,000 - 10,000 10,000 - 25,000 Local 1 1 1 1 1 1 1 1 2 3 2 3 3 1 1 2 1 1 2 2 1 3 3 3 2 3 2 3 3 1 1 3 1 2 2 2 1 1 1 1 3 1 2 1 2

Holidays State 0 0 0 0 0 0 0 0 0 0 0 1 1 1 0 0 1 0 0 1 0 0 0 0 2 1 1 3 2 3 1 1 1 1 1 0 0 2 0 0 2 2 1 0 2

Shopping Mall Street Street Street Street Street Local Shop Local Shop Mall Mall Mall Local Shop Street Mall Other Local Shop Local Shop Local Shop Local Shop Local Shop Local Shop Local Shop Mall Mall Mall Local Shop Mall Mall Mall Mall Local Shop Local Shop Mall Local Shop Street Local Shop Local Shop Local Shop Local Shop Local Shop Local Shop Mall Local Shop Local Shop Street Soap y y y y y y y y y y y y y y y y y y y y y y y y y y y y y y y y y y y y y y y y y y y y y Shampoo y y y y y y y y y y y y y y y y y y y y y y y y y y y y y y y y y y y y y y y y y y y y y

FMCG Product Ditergent y y y y y y n n n y y y y n y y n y y n y y y y y y y y y y y y y y y y y y y y y y n y y

Above 25,000 Above 25,000 Above 25,000 Above 25,000 10,000 - 25,000 5,000 - 10,000 Below 5,000 Above 25,000 Above 25,000 Above 25,000 5,000 - 10,000

1 3 1 1 3 3 2 2 2 2 2

0 2 0 0 2 2 1 1 3 3 1

Mall Street Street Mall Mall Local Shop Local Shop Mall Mall Mall Mall

y y y y y y y y y y y

y y y y y y y y y y y

y y y y y y y y y y y

MCG Product Toothpaste y y y y y y y n y y y y y n y y n y y y y y y y y y y y y y y y y y y y y y y y y y n y y Grocery y n n n n n y y y y y y y y y y y y y y y y y y y y y y y y y y y y y y y y y y y y y y y

FMCG Company HUL HUL ITC HUL HUL ITC Dabour ITC HUL P&G P&G P&G P&G Dabour P&G P&G P&G HUL P&G HUL HUL HUL P&G P&G P&G P&G P&G P&G HUL HUL HUL HUL P&G P&G Dabour Dabour Other P&G ITC HUL ITC HUL ITC P&G Dabour

Influenced Advetisement Advetisement Advetisement Advetisement Advetisement Advetisement Other Advetisement Advetisement Advetisement Advetisement Advetisement Word of Mouth Other Advetisement Advetisement Advetisement Advetisement Other Other Advetisement Advetisement Advetisement Advetisement Advetisement Advetisement Advetisement Advetisement Advetisement Advetisement Advetisement Advetisement Advetisement Advetisement Advetisement Advetisement Advetisement Word of Mouth Advetisement Advetisement Advetisement Advetisement Packaging Advetisement Word of Mouth

Particular Brand Drop the idea Drop the idea Drop the idea Drop the idea Drop the idea Competitior's Product Competitior's Product Competitior's Product Competitior's Product Competitior's Product Competitior's Product Competitior's Product Competitior's Product Change Retailer Shop Drop the idea Competitior's Product Competitior's Product Competitior's Product Others Competitior's Product Competitior's Product Competitior's Product Competitior's Product Competitior's Product Change Retailer Shop Change Retailer Shop Drop the idea Competitior's Product Competitior's Product Competitior's Product Competitior's Product Competitior's Product Competitior's Product Competitior's Product Competitior's Product Change Retailer Shop Drop the idea Competitior's Product Competitior's Product Competitior's Product Drop the idea Change Retailer Shop Change Retailer Shop Competitior's Product Change Retailer Shop

y y y y y y y y y y y

y y y y y y y y y y y

HUL HUL P&G ITC Dabour ITC P&G P&G P&G P&G ITC

Word of Mouth Advetisement Packaging Other Packaging Word of Mouth Advetisement Advetisement Advetisement Advetisement Advetisement

Drop the idea Drop the idea Competitior's Product Change Retailer Shop Competitior's Product Change Retailer Shop Competitior's Product Change Retailer Shop Competitior's Product Change Retailer Shop Competitior's Product

FMCG 1 2 2 2 2 4 5 5 4 5 4 4 5 4 3 4 4 5 4 5 5 5 5 5 5 4 4 3 3 4 5 5 5 5 5 4 4 3 4 4 2 3 5 2 4

Rural Products Consumer Durables 1 2 2 2 2 2 1 2 4 4 4 4 1 3 4 4 1 2 3 2 2 3 3 3 3 3 3 4 3 3 3 4 2 2 2 3 3 3 3 3 3 2 1 3 3

Services 1 1 1 1 1 1 1 1 3 4 3 4 1 3 2 3 1 1 1 1 1 1 3 1 4 2 2 3 2 3 1 3 2 1 1 3 2 1 3 2 2 4 1 1 2

Agri- Inputs 1 1 2 1 1 1 1 1 2 2 1 1 1 2 3 2 1 1 1 1 1 1 2 1 2 1 1 1 1 1 1 2 1 1 1 2 2 1 2 2 2 2 1 3 1

5 4 5 4 5 5 5 4 2 4 5

3 5 4 3 3 3 3 2 3 3 3

1 2 2 3 3 3 3 1 2 2 3

1 2 1 4 1 2 2 3 1 1 2

Age 40+ 25-40 25-40 25-40 40+ 25-40 18-25 25-40 25-40 25-40 18-25 40+ 25-40 25-40 25-40 25-40 40+ 40+ 25-40 25-40 25-40 25-40 25-40 18-25 25-40 25-40 25-40 25-40 18-25 25-40 40+ 18-25 25-40 25-40 40+ 25-40 40+ 40+ 25-40 40+ 25-40 18-25 25-40 18-25 40+ Gender Female Female Female Female Female Female Male Male Male Male Male Male Female Male Female Male Male Male Male Male Male Male Male Male Male Male Male Male Male Male Male Male Male Male Male Male Female Female Female Male Male Male Female Male Male

25-40 18-25 25-40 25-40 25-40 25-40 25-40 18-25 18-25 18-25 25-40

Male Male Male Male Male Male Male Male Male Male Male