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Phn loi khch hng 1. Khch hng l t chc: c quan nh nc, t chc doanh nghip ... - Cc doanh nghip t nhn: thiu ti chnh, ag pht trin rng, nhng thc dc nhu cu hin i ha => khch hng tim nng. => cnh tranh cng cao vi cc cty camera khc. - Vn phng i din nc ngoi: nhu cu ni mng camera cc b vi vn phng m nc ngoi. - Cc cty dch v khch sn, nh hng pht trin : do nhu cu qun l t tn km => rt tim nng. 2. Khch hng l c nhn - Nhu cu v quan st v nhu cu thm m , nn tim nng v s dng camera ko dy . => khch hng yu cu cao v cht lng, kiu dng, gi c ca camera - = > gi thnh cao, ch gia nh c iu kin ti chnh mi lp. PHT TRIN TH TRNG SN PHM 1. NGHIN CU TH TRNG CAMERA l loi mt hng c hm lng cng ngh cao, lun bin i nhanh theo thi gian. C cu v gi thnh s bin i nhanh mi khi c s i mi v cng ngh. Phi thng xuyn nghin cu th trng c c s nh gi cung cu sn phm ca th trng v xu hng th hiu, nhu cu ca khch hng . 1.1. Nghin cu khi qut th trng: - Cc yu t nm ngoi kim sot ca DN, nhng chnh sch kinh t, x hi tc ng n th trng Camera . - Cc yu t nh hng n kh nng xut nhp khu mt hng Camera c thun li hay khng . - Phn tch qui m c cu v nhng bin ng ca th trng camera theo thi gian. - Nghin cu qui m th trng xc nh c nhu cu ca th trng , bit c kh nng c mt ca camera trong th trng ny l bao nhiu phn trm: + S ngi tiu th, s i l lp t camera + Chng loi camera, mu m gi c, kh nng tiu th tng chng loi. + Doanh s bn hng tng khu vc. a ra k hoch phn phi trong khong thi gian nht nh . 1.2. Nghin cu chi tit : - Nghin cu cc i tng bun bn camera, hot ng kinh doanh ca cc doanh nghip phn phi. + Nghin cu v nhu cu camera: u th ca camera trn th trng, u th ca camera cty THT + Ty thuc mc ch s dng nn nhu cu v tng loi mu m khc nhau, loi no c a chung nht, loi no s thay th cho SP khch hng nh mua. Xc nh c th phn ca THT trn tng th trng, so snh c gi c, cht lng, mu m, cc dch v khch hng km theo vi cc Cty khc . T , a ra cc chnh sch khc tt hn i th. Phng php nghin cu

Tm hiu thng tin th trng , i th , cc thng tin lin quan camera qua sch bo, mng internet, ...

=> t tn km chi ph, tnh bo mt khng cao, ai cng bit. Nghin cu thc t thng qua quan st thc t, thng qua tm hiu tip xc trc tip khch hng.

=> Chi ph cao , i hi nhn lc nhiu tuyn ngi ! -