CHRIST UNIVERSITY

Hosur Road, Bangalore 560 029

POST R!"U!TE "EP!RT#ENT O$ BUSINESS !"#INISTR!TION

SY%%!BUS $OR #!STERS "E REE IN BUSINESS !"#INISTR!TION &#B!' &TRI#ESTER SCHE#E'

#!STERS IN BUSINESS !"#INISTR!TION

CURRICULUM YEAR- I
Trimester - I Course MBA131 MBA132 MBA133 MBA13% MBA13' MBA13) MBA13* MBA1*1 MBA1*2 MBA1*3 MBA1*% MBA1*' T()le Information Technology for Management Organizational Behaviour - I (Micro Per !ective" Mathematic an# Bu ine $tati tic &inancial Accounting &or Manager Managerial (conomic I Princi!le of Management Management +ommunication an# +a e $tu#ie Pro,ect- Organizational $tructure $tu#y . Boo/ 0evie1 $eminar OBT +or!orate Interface +urrent Affair TOTA2 Hrs 3 3 3 3 3 3 3 #ar*s 100 100 100 100 100 100 100 Cred() 2 2 2 2 2 2 2

2 cre#it

21

300

1)

Trimester - II Course MBA231 MBA232 MBA233 MBA23% MBA23' MBA23) MBA23* MBA233 MBA2*1 MBA2*2 MBA2*3 MBA2*% MBA2*' T()le Organizational Behaviour - II (Macro Per !ective" 0e earch Metho#ology Management Accounting +or!orate 4ata5a e Management Managerial (conomic II Mar/eting I &un#amental of $ervice Management Bu ine 2a1 Pro,ect- $ocial +oncern $eminar Management 6ame +or!orate Interface +urrent Affair TOTA2 Hrs 3 3 3 3 3 3 3 3 #ar*s 100 100 100 100 100 100 100 100 2 cre#it Cred() 2 2 2 2 2 2 2 2

2%

700

13

Trimester - III Course MBA331 MBA332 T()le 8uman 0e ource Management . In#u trial 0elation Management Information $y tem Hrs 3 3 #ar*s 100 100 Cred() 2 2

MBA333 MBA33% MBA33' MBA33) MBA3*2 MBA3*3 MBA3*% MBA3*'

&inancial Management O!eration 0e earch Pro#uction an# O!eration Management Mar/eting -II $eminar Management 6ame +or!orate Interface +urrent Affair TOTA2

3 3 3 3

100 100 100 100 2 cre#it

2 2 2 2

13

*00

1%

YEAR - II
Trimester - IV Course MBA%31 MBA%32 MBA%33 T()le $trategic Management Total 9uality Management (nter!ri e 0e ource Planning &unctional (lective (lective I M-1 &-1 8-1 (lective II M-2 &-2 8-2 (lective III M-3 &-3 8-3 (lective I: M-% &-% 8-% (lective : M-' &-' 8-' Pro,ect- $ummer Intern hi! (2 month " $eminar +or!orate Interface +urrent Affair TOTA2 Hrs 3 3 3 3 #ar*s 100 100 100 100 Cred() 2 2 2 2

MBA %)1 MBA %)2 MBA %)3 MBA %)% MBA %)' MBA %)) MBA %)* MBA %)3 MBA %)7 MBA %*0 MBA %*1 MBA %*2 MBA %*3 MBA %*% MBA %*' MBA %*) MBA %** MBA %*3 MBA %*7

100

100

100

100

100

2%

2 cre#it 700 20

Trimester - V

Course MBA '31 MBA '32 MBA '33

T()le (ntre!reneur hi! Bu ine (thic ( - +ommerce &unctional (lective (lective :I M-) &-) 8-) (lective :II M-* &-* 8-* (lective :II M-3 &;3 8;3 (lective I< M-7 &;7 8;7 (lective < M - 10 & ; 10 8 ; 10 M ; 11 4i ertation I $(+TO0A2 $P(+IA2I$ATIO=(Any one of the follo1ing" &-A M-A $eminar +or!orate Interface +urrent Affair TOTA2

Hrs 3 3 3 3

#ar*s Cred() 100 2 100 2 100 2 100 2

MBA ')1 MBA ')2 MBA ')3 MBA ')% MBA ')' MBA ')) MBA ')* MBA ')3 MBA ')7 MBA '*0 MBA '*1 MBA '*2 MBA '*3 MBA '*% MBA '*' MBA '*) MBA '**

100

100

100

100

100

2 2

MBA '*3 MBA '*7 MBA '30 MBA '31 MBA '32

2 cre#it 13 700

20

Trimester - VI Course MBA)31 T()le International Bu ine &unctional (lective (lective <I M - 11 Hrs 3 3 #ar*s Cred() 100 2 100 2

MBA))1

MBA))2 MBA))3 MBA))% MBA))' MBA))) MBA)*0 MBA)*1 MBA)*2 MBA)*3

& - 11 8 - 11 (lective <II M - 12 & - 12 8 - 12 4i ertation II $eminar +or!orate Interface +urrent Affair TOTA2 60A=4 TOTA2

100

100 2 cre#it 12 11* %00 %)00

12 100

E%ECTIVES #ar*e)(ng Tr(+es)er , IV 1> +on umer Behaviour 2> Bu ine to Bu ine

3> $trategic Mar/eting Management %> 0ural Mar/eting '> International Mar/eting Se-)oral S.e-(al(/a)(on 1> 0etailing $(nan-e Tr(+es)er , IV 1> $ecurity Analy i . Portfolio Management 2>Management of &inancial $ervice 3> Management of Ban/ an# &inancial In titution %> Pro,ect A!!rai al an# &inance '> TaAation I Se-)oral S.e-(al(/a)(on 1> In urance

Tr(+es)er , V 1A> +u tomer 0elation hi! Management 1B> Innovation Management 2> Integrate# Mar/eting +ommunication 3> Mar/eting 0e earch %> $ale an# 4i tri5ution Management '> $u!!ly +hain Management

Tr(+es)er , VI 1> $ervice Management? $trategie . Pro,ect 2> Bran# Management

Tr(+es)er , V 1> Merger ? Ac@ui ition . 0e tructuring 2> TaAation II 3> International &inancial Management %> Bealth Management '> $trategic Management &inancial

Tr(+es)er , VI 1> &inancial 0i / Management 2> +ommo#ity Mar/et

Hu+an Resour-e Tr(+es)er , IV Tr(+es)er , V Tr(+es)er , VI 1> 80 Planning 0ecruitment . 1> Organizational +hange 1> 8uman 0elation /ill $election . 4evelo!ment 2> Performance Management . 2> 2a5our 2a1 II 2>(m!loyee +oun eling A!!rai al $y tem 3> Training an# 4evelo!ment 3>+om!en ation Management %> 2a5our 2a1 I %> $trategic 8uman 0e ource Management '> International 8uman 0e ource '> 2ate t tren# in 8uman Management 0e ource Management

CURRICULUM

YEAR - I

Trimester I

IN$OR#!TION TECHNO%O Y $OR #!N! E#ENT #B! 010 2 Cred()s O23e-)(4es o To un#er tan# the im!ortance of IT a a /ey ena5ler in !rovi#ing olution to mo#ern 5u ine !ro5lem o To tu#y the im!act of IT on organization ? ociety an# in#ivi#ual o To realize the im!ortance of Information a the /ey re ource for organization !ro#uctivity an# effectivene o a#a!t an# u!gra#e continuou ly to !re ent an# tren# in IT Pedagog5 The cour e i facilitate# 5y cla lecture ? ca e tu#ie ? tu#ent !re entation an# cla room #i cu ion > 6rou! !re entation on emerging technologie an# a !ractical analy i on a#vantage that IT !rovi#e to organization are u5mitte# 5y tu#ent for evaluation> #odule 0 In)rodu-)(on )o In6or+a)(on Te-7nolog5 Re6eren-e 2oo*8 Information Technology for Management> Ma/ing connection for $trategic A#vantage 5y Tur5an? Mclean? Bether5e ; John Wiley & Sons Inc Information Technology . it role in mo#ern 5u ine > Tren# in Information Technology> Information Technology a an ena5ler> Pre ure eAerte# 5y IT on 5u ine an# ho1 5u ine re !on# to it Tran ition from Ol# (conomy to 4igital (conomy A!!lication of IT in variou functional #e!artment IT? !eo!le vie1? em!o1ering !eo!le through information? managing change ; the In#ian !ara#igm> #odule2 In6or+a)(on as 9e5 Bus(ness Resour-e Re6eren-e 2oo*8 Princi!le of Information y tem- 0al!h $tair- Cengage publications 4imen ion of Information? Information flo1 in Organization ? Information !roce ing? Management Information $y tem ? Inter-organizational Information y tem ? Information architecture? the Cno1le#ge Bor/er #odule 1 Role o6 Hard:are (n IT Re6eren-e 2oo*8 Information Technology for Management> Ma/ing connection for $trategic A#vantage 5y Tur5an? Mclean? Bether5e ; John Wiley & Sons Inc

Ba ic element of com!uter har#1are> 4evelo!ment in IDO #evice > Micro!roce or > Primary an# $econ#ary torage? (nter!ri e torage? +om!uter 6eneration an# +om!uter hierarchy #odule ; Role o6 So6):are (n IT Re6eren-e 2oo*8 Information Technology for Management> Ma/ing connection for $trategic A#vantage 5y Tur5an? Mclean? Bether5e ; John Wiley & Sons Inc A!!lication an# $y tem oft1are (o!erating y tem "> Alien oft1are> Overvie1 of !rogramming language #odule 5 Role o6 Tele-o++un(-a)(on and Ne):or*(ng (n IT Re6eren-e 2oo*8 Management Information y tem - (ffy Oz- Thomson +om!onent of telecommunication y tem > Telecom cenario in In#ia> Ty!e net1or/ an# to!ology> Birele technology> 6$M? +4MA> of

#odule 6 In6or+a)(on Te-7nolog5 !..l(-a)(ons Information high1ay? 6rou!1are? Multime#ia? :oice recognition an# Touch creen ? +onvergence? :irtual reality? Artificial Intelligence? 6ro1th of internet? Internet2> Internet governing 5o#ie > Im!act of internet connectivity an# !ricing in In#ia (rural an# ur5an"> Intranet ? eAtranet #odule < I+.a-) o6 IT on Organ(/a)(ons, Ind(4(duals and So-(e)5 (thical I ue ? Information !rivacy? Information Technology . it im!act on Organization ? IT . it im!act on in#ivi#ual ? 8ealth . afety? $ocial im!act of IT? IT . em!loyment>? Overvie1 of cy5er la1 > Re6eren-e Boo*s 1> Information Technology for Management> Ma/ing connection for $trategic A#vantage 5y Tur5an? Mclean? Bether5e ; John Wiley & Sons Inc 2> Management Information $y tem ? 5y OEBrien ; Tata McGraw Hill 3> Princi!le of Information y tem- 0al!h $tair- Cengage publications %> Management Information y tem - (ffy Oz- Thomson '> F ing Information Technology 5y Billiam a1yer ; Tata McGraw Hill )> Management of Information Technology 5y +aroll &renzel? Gohn + &renzel ; Thomson

OR !NIS!TION!% BEH!VIOUR , I &#ICRO PERSPECTIVE' #B! 012 2 Cred()s O23e-)(4es o To enhance the tu#ent E un#er tan#ing of one o1n 5ehaviour an# it im!act on other > o To #evelo! a meaningful in ight to #iagno e an# effectively #eal 1ith human 5ehaviour at the 1or/!lace> o To #evelo! tu#ent /ill for influencing an# managing grou! thu enhancing !er onal . inter!er onal /ill > Pedagog5 The cour e i #e igne# in a manner o that tu#ent are !rovi#e# o!!ortunitie to eA!re oneE 5ehaviour an# eA!erience other E 5ehaviour> The eA!eriential learning metho# i a#o!te#> o A learning #iary to 5e maintaine# to timulate intro !ection a5out oneE 5ehaviour> o +a e tu#ie ? grou! #i cu ion ? eAerci e ? game ? role-!lay . ! ychological in trument 1ill 5e a#o!te#> o Term !a!er? mall grou! interaction? grou! ta / an# !re entation 1ill 5e ma#e com!ul ory> #odule 0 In)rodu-)(on )o Organ(/a)(onal Be7a4(our 8i torical 4evelo!ment? Behavioural $cience an# Organizational Behaviour? Meaning? Im!ortance? Ba ic conce!t ? organizational Behaviour (OB" in glo5al conteAt? Managing 1or/er #iver ity> #odule 2 Ind(4(dual Be7a4(our &oun#ation of in#ivi#ual 5ehaviour? Per onality? Meaning an# Im!ortance? 4evelo!ment of !er onality? 4eterminant of !er onality? Theorie of !er onality? 0elevance of !er onality to manager > Per-e.)(on =ature? Im!ortance an# 4efinition of Perce!tion? &actor Involve# in !erce!tion? The Perce!tual Proce ? Perce!tual $electivity an# Organi ation? A!!lication in Organi ation > #odule 1 %earn(ng 4efinition an# Im!ortance? Theorie of learning? Princi!le of learning? $ha!ing a managerial tool? A!!lication in organization > !))()udes, Values and =o2 Sa)(s6a-)(on $ource an# ty!e of attitu#e ? Attitu#e formation an# change? +ognitive 4i onance Theory> :alue - meaning? im!ortance? ource an# ty!e ? an# a!!lication in organization > (ffect of em!loyee attitu#e? Go5 relate# attitu#e > #odule ; #o)(4a)(on Meaning? Theorie of motivation? Motivation a!!lie# in organization ? Go5 4e ign? Performance A!!rai al? 6oal $etting>

#odule 5 rou.s Meaning cla ification an# nature of grou! ? $tage of 6rou! 4evelo!ment? 0e ource $tructure an# Proce e ? Ta / an# (ffect of grou! on !erformance an# ati faction> Tea+s Meaning of team ? ty!e of team ? characteri tic of team ? team #evelo!ment? team #eci ion ma/ing> #odule 6 Co++un(-a)(on Increa ing Per onal an# Inter!er onal effectivene through un#er tan#ing an# !racticing Tran actional Analy i an# Gohari Bin#o1 Mo#el> #odule < %eaders7(. 8i torical 4ata an# $tu#ie ? Meaning? Im!ortance an# =ature of 2ea#er hi!? Ty!e an# $tyle of lea#er hi!? 2ea#er hi! Theorie - Trait Theorie ? Behavioural Theorie an# +ontingency Theorie ? 2ea#er hi! in mo#ern organization > Re6eren-e Boo*s 1> 0o55in ? $>P? Organizational Behaviour? +once!t ? +ontrover ie ? . A!!lication ? Prentice Hall o! In"ia#$%%%> 2> &re# 2uthan ? Organizational Behaviour? McGraw Hill international e"ition#$%%& 3> C> A 1atha!!a? Organizational Behaviour? Himalaya Publishing House# '((') %> 8elriegel 4>? $locum G>=? Boo#man 0>B? Organizational Behaviour? South Western# Thomson *earning#'((() '> 0ao? :$P? =arayana? P>$ Organi ation Theory . Behaviour? +onar, Publishers P-t) *t")$%%.) )> 4avi ? C . =e1 torm? 8uman Behaviour at 1or/? Organizational Behaviour? McGraw Hill# $%&$) *> 8o#gett 0>M? Organi ational Behaivour? MacMillan# $%%$> 3> 6reen5erg G> . Baron 0>A> Behaviour in Organi ation ? Prentice-Hall o! In"ia)$%%%)

#!THE#!TICS !N" BUSINESS ST!TISTICS #B! 011 2 Cred()s

O23e-)(4es Thi cour e !rovi#e o An overvie1 of the variou techni@ue availa5le for @uantitative analy i of 5u ine ituation an# their a!!lication for #eci ion ma/ing o +om!etence in inter!retation? ummarization an# !re entation of re ult Pedagog5 The cour e i facilitate# 5y cla cla room #i cu ion > lecture ? ca e tu#ie ? tu#ent !re entation an#

#odule 0 !..l(-a)(on o6 >uan)()a)(4e #e)7ods (n #anager(al "e-(s(on #a*(ng "a)a Pro-ess(ng +la ification ; $ummarization ; Ta5ulation of #ata ; Pre entation (Ta5ular an# 6ra!hic" ; &re@uency 4i tri5ution #easures o6 Cen)ral Tenden-5 Arithmetic Mean? Beighte# Mean? 6eometric Mean? Me#ian? Mo#e? Partition :alue ; 9uartile ? 4ecile an# Percentile #easures o6 "(s.ers(on 0ange? 9uartile 4eviation? $tan#ar# 4eviation? :ariance an# +o-efficient of :ariation #odule 2 Pro2a2(l()5 0ule ; +once!t - +on#ition of tati tical #e!en#ence an# in#e!en#ence? Baye E Theorem an# it a!!lication Pro2a2(l()5 "(s)r(2u)(ons ; 0an#om :aria5le? (A!ecte# :alue? Binomial? Poi on? =ormal an# (A!onential 4i tri5ution #odule 1 Sa+.l(ng des(gn =ature? ty!e ? Pro5a5ility am!ling? =on !ro5a5ility am!ling Es)(+a)(on Point an# Interval e timate ; +onfi#ence Interval ; #etermining am!le ize #odule ; Inde? nu+2ers 4efinition ; a!!lication - inter!retation Se@uen)(al "e-(s(on #a*(ng 4eci ion ma/ing un#er certainty? uncertainty? (PPI? (:PI ; Baye ian A!!roach ; 4eci ion Tree #odule 5 Bus(ness $ore-as)(ng Time erie analy i ? com!onent ; Metho# ; $traight line metho# ; $emi average metho# ; 2ea t @uare metho# ; Moving average Correla)(on and Regress(on

+orrelation ; inter!retation an# a!!lication > 0egre ion ; meaning an# u e ; normal e@uation ; mo#el 5uil#ing> +orrelation ver u 0egre ion> #odule 6 Tes)(ng O6 H5.o)7es(s +once!t ; ty!e of error ; null an# alternate hy!othe i ; level of ignificance> Te ting of mean an# !ro!ortion for mall an# large am!le - one- am!le te t> Te ting of #ifference 5et1een mean an# !ro!ortion for mall an# large am!le 2 Te t of goo#ne of fit ; Te t of in#e!en#ence ; !NOV! ; one 1ay an# t1o 1ay cla ification> #odule < #a)7e+a)(-s Progre ion ; Arithmetic? 6eometric ; a!!lication> 4ifferential +alculu ; maAima? minima> Matrice ; a##ition? multi!lication? inver e> Re6eren-e Boo*s 1> $tati tic for Management ; 0ichar# I> 2evin an# 4avi# $> 0u5in? Prentice Hall o! In"ia 2> 9uantitative Techni@ue for Managerial 4eci ion ma/ing ; F> C> $riva tava? 6> :> $henoy . $> +> $harma? Wiley /astern *t" 3> Bu ine $tati tic ; 4avi# 0> An#er on? 4enni G> $1eeney . Thoma A> Billiam ? Thomson *earning %> Multivariate Analy i ; Go e!h &> 8air? 0ol!h (> An#er on? Billiam +> Blac/ . 4onal# 2> Tatham? Prentice Hall o! In"ia '> Mathematic for Management ; 0aghava +hari? Prentice 8all of In#ia )> +A &oun#ation +our e in Mathematic ; P> => Arora . $> Arora? S) Chan" & Company

$IN!NCI!% !CCOUNTIN #B! 01;

$OR #!N! ERS 2 Cred()s

O23e-)(4es o The cour e i #e igne# to familiarize the tu#ent 1ith financial tatement an# the !rinci!le un#erlying them . !rovi#e an un#er tan#ing of the 5a ic element ? conce!t an# y tem of co t accounting an# the u e of co ting information in managerial #eci ion-ma/ing> o It aim at !rovi#ing an un#er tan#ing of the role an# relevance of accounting function in an organization an# al o the 5a ic conce!t ? techni@ue an# metho#ologie relevant to accounting function> Pedagog5 The cour e i a com5ination of +la room 2ecture ? Pro5lem $olving? +a e $tu#ie ? A ignment an# (Aerci e #odule 0 Intro#uction to Accounting #odule 2 &inancial Accounting ; conce!t ? convention ? !rinci!le ? 6AAP> #odule 1 4ou5le-entry 5oo/-/ee!ing? $y tem ? Gournal ? 2e#ger ? Po ting? 4e5it ? +re#it ? Trial Balance? A#,u ting entrie ? +lo ing? &inal Account for non-cor!orate ( Manufacturing Tra#ing? P. 2? BD$"? &inal Account for +or!orate ( P.2? BD$? P. 2 A!!ro!riation" #odule ; 4ay Boo/ ? +a h Boo/? Ban/ reconciliation #odule 5 4i clo ure of information? In#ian Accounting $tan#ar# ? 2egal re@uirement (+om!anyE Act? $(BI? Income ;TaA Act etc>" 0evenue 0ecognition? +ontract - &iAe# A et . 4e!reciation Accounting? Intangi5le A et - Inventory :aluation (5a ic" #odule 6 In)rodu-)(on )o Cos) A #anage+en) !--oun)(ng +ategorie ? Allocation? A!!ortionment . A5 or!tion? A!!ortionment of ervice co t centre ? Pre-#etermine# overhea# rate > #odule < Cos) Con-e.)s and Class(6(-a)(ons +o t ? +o t center ? +o t unit? Metho# of +o ting? Techni@ue of +o ting? +la ification of co t - &iAe#? :aria5le #odule B O4er7eads Out!utDFnit +o ting? +o t $heet? Go5 +o ting? +ontract +o ting

#odule 9 Pro-ess Cos)(ng Proce Accounting? BIP ((@uivalent Pro#uction"? =ormal . A5normal 2o e ? Internal !roce !rofit > Goint . By-!ro#uct co ting Re6eren-e Boo*s 1> 2yrich - Accounting for Management? Tata Mc)Graw Hill# 0ew 1elhi# '(($> 2> Bhattacharya $> C>- Accounting for Management? 2i,as Publishing House 0ew 1elhi# 3th /"ition# '(($) 3> Pan#ey? I>M - &inancial Management- 2i,as Publishing House# .th /"ition# '(($

#!N! ERI!% ECONO#ICS I #B! 015 2 Cred()s

O23e-)(4es o The focu of the cour e i on certain #eci ion that manager ma/e an# on /ey conce!t that are nece ary for un#er tan#ing the 5ehaviour an# tructure of firm > o It i al o nece ary to #evelo! the economic foun#ation nece ary for un#er tan#ing the 5ehaviour an# tructure of the /in# of cor!oration that are encountere# in a ra!i#ly changing economic an# ocial environment> #odule 0 #ean(ng and na)ure o6 #anager(al E-ono+(-s +hief +haracteri tic of Managerial (conomic ? co!e of Managerial (conomic ? 0ole an# re !on i5ilitie of a Managerial (conomi t? Ba ic conce!t an# !rece!t > #odule 2 T7eor5 o6 Consu+er Be7a4(our +on umerE overeignty> A!!roache to the tu#y of +on umerE Behaviour> +ar#inal an# or#inal utility analy i > The 2a1 of 4imini hing Marginal utility> The la1 of e@uimarginal utility- +on umerE e@uili5rium> Price? Income an# u5 titution effect> The 0eveale# !reference Theory> The con umerE ur!lu #odule 1 "e+and !nal5s(s Meaning of #eman#? 2a1 of #eman#? In#ivi#ual an# mar/et #eman# curve ? 4eman# #i tinction ? 4eman# foreca ting techni@ue > (la ticity of 4eman#- Meaning? !rice? Income? cro an# a#verti ement ela ticity of #eman#? Mea urement? #egree an# ignificance of !rice? ela ticity of #eman#>? factor affecting !rice ela ticity of #eman#> #odule ; Cos) !nal5s(s +o t conce!t ? Tra#itional theory of co t? mo#ern theory of co t? urvivor techni@ue #erivation of co t function from the !ro#uction function> $ha!e of co t curve in the hort run an# long run analy i > #odule 5 Su..l5 and Produ-)(on "e-(s(ons 2a1 of u!!ly? #eterminant of u!!ly ela ticity of u!!ly- !ro#uction function? 2a1 of varia5le !ro!ortion ? (@uili5rium of the firm> 2ea t co t com5ination-+hoice of o!timal eA!an ion !ath> 2a1E of 0eturn to cale> (conomie of cale an# economie of co!e> Technology an# !ro#uction function>

#odule 6 #ar*e) S)ru-)ure Perfect +om!etition? Mono!oly? Mono!oli tic +om!etition? Oligo!oly-=on +ollu ive an# +ollu ive> Pricing !ractice an# trategie an# conce!t of revenue inclu#ing Brea/even analy i > Re6eren-e Boo*s 1> 2> 3> %> '> Bat on an# 6etz- !rice theory an# it u e > Atmanan#- Managerial (conomic > Managerial (conomic ; Peter on an# 2e1i Cout oynnai A> ; Mo#ern Micro (conomic Gohn B> Taylor - Princi!le of Micro (conomic

PRINCIP%ES O$ #!N! E#ENT #B! 016 2 Cred()s

O23e-)(4es o To give a general intro#uction to management tu#ie an# a 5rief outline on hi tory an# #evelo!ment of management thought o To !rovi#e an un#er tan#ing a5out the variou function of management o To !rovi#e an in#e!th /no1le#ge on Management &unction through analy i of +a e $tu#ie > o It aim to !re!are tu#ent for an eAciting challenging an# re1ar#ing managerial career through ca e tu#ie on H6lo5al Per !ectiveE> Pedagog5C 1> 2ecture on relevant to!ic > 2> +a e #i cu ion on to!ic on (One in each 1ith glo5al !er !ective"? a> 2earning organization? 5> Planning? c> Organization tructure? #> 2ea#ing e> +ontrol f> $tre Management 3> Practical eAerci e on Planning an# action !lan !re!aration > #odules8D #odule 0C Na)ure and .ur.ose o6 #anage+en)C MeaningI $co!eI Managerial level an# /ill I Managerial 0ole I Management- $cience? Art or Profe ionI Fniver ality of Management> E4olu)(on o6 #anage+en) T7oug7)C Ancient root of management theoryI +la ical chool of management thoughtI Behavioural $chool? 9uantitative $choolI $y tem A!!roach? +ontingency A!!roachI +ontem!orary Management thin/er . their contri5ution> Ancient In#ian Management y tem . !ractice > +om!arative tu#y of glo5al management y tem . !ractice > Re6eren-e Boo*s 1> Game A>&> $toner . 0> (#1ar# &reeman? Management? Prentice-Hall o! In"ia Pri-ate *imite"# 0ew 1elhi) 2> Go e!h 2 Ma ie? ( ential of Management? Prentice-Hall In"ia# 0ew 4or, #odule 2C Plann(ngC Ty!e of !lan I $te! in Planning Proce I $trategie ?Policie an# Planning !remi e (Planning a!!roache "I 4eci ion ma/ing? &oreca ting . MBO> Re6eren-e Boo*s 1> Hein5 Weihrich# Mar, 2 Cannice an" Harol" +oont5# Management? McGrawHill# 0ew 4or,) 2> $>A> $herle/ar? Management? Himalaya Publications# Mumbai)

#odule 1 Organ(/(ng Organizational tructure an# #e ignI ty!e of organizational tructure I authority? #elegation? #ecentralization an# reengineering Re6eren-e Boo*s 1> Hein5 Weihrich# Mar, 2 Cannice an" Harol" +oont5# Management? McGrawHill# 0ew 4or,) 2> 2>M> Pra a#? Princi!le an# Practice of Management? Sultan Chan" & Sons# 0ew 1elhi) #odule ; S)a66(ng 8uman re ource !lanning? 0ecruitment? election? training . #evelo!ment? !erformance a!!rai al? managing change ?com!en ation an# em!loyee 1elfare> Re6eren-e Boo*s 1> Hein5 Weihrich# Mar, 2 Cannice an" Harol" +oont5# Management? McGrawHill# 0ew 4or,) #odule 5 %ead(ng and Con)roll(ng 2ea#er hi! conce!t ? lea#er hi! theorie ? motivation . communication> 1> Hein5 Weihrich# Mar, 2 Cannice an" Harol" +oont5# Management? McGrawHill# 0ew 4or,) 2> Game A>&> $toner . 0> (#1ar# &reeman? Management? Prentice-Hall o! In"ia Pri-ate *imite"# 0ew 1elhi) #odule 6 Con)roll(ng =ature of organizational control I control !roce I Metho# an# techni@ue of controlI 4e igning control y tem > Re6eren-e Boo*s 1> Hein5 Weihrich# Mar, 2 Cannice an" Harol" +oont5# Management? McGrawHill# 0ew 4or,) 2> Game A>&> $toner . 0> (#1ar# &reeman? Management? Prentice-Hall o! In"ia Pri-ate *imite"# 0ew 1elhi) #odule < So-(al Res.ons(2(l()5, E)7(-s and S)ress #anage+en) +once!t of ocial re !on i5ilityI cor!orate governance ? Managing ethical 5ehaviour? Tool of (thic an# Management of $tre > Re6eren-e Boo*s 1> $>A> $herle/ar? Management? Himalaya Publications# Mumbai) 2> 2>M> Pra a#? Princi!le an# Practice of Management? Sultan Chan" & Sons# 0ew 1elhi)

#!N! E#ENT CO##UNIC!TION !N" C!SE STU"IES #B! 01< 2 Cred()s O23e-)(4es o To ma/e the tu#ent un#er tan# the nuance of the communication !roce in to#ayE #ynamic cor!orate 1orl# o To har!en the analytical? 1ritten an# !o/en communication /ill of the tu#ent o To teach them 5a ic /ill of ma/ing !re entation an# ca e analy e that are u eful them not ,u t in their aca#emic !ur uit ? 5ut throughout their career Pedagog5 The cour e i eA!ecte# to u e a com5ination of a!!roache uch a - lecture an# ca e #i cu ion > Partici!atory a!!roach from tu#ent 1ill facilitate learning from the cour e> $tu#ent are eA!ecte# to ma/e effective !re entation ? #raft letter? memo ? an# !artici!ate in ca e #i cu ion > #odule 0 In)rodu-)(on )o #anager(al Co++un(-a)(on Im!ortance of communication? Proce of communication? Barrier to communication Overcoming 5arrier to communication? ( ential of 6oo# +ommunication #odule 2 Co++un(-a)(ng !) Eor* +ommunication =et1or/ ? &ormal +ommunication =et1or/ - 4o1n1ar# communication? F!1ar# communication? 8orizontal communication? Informal communication =et1or/ - Ba e# on ; &rien# hi! ? $hare# Per onal or +areer intere t an# !roAimity 5et1een 1or/er > Co++un(-a)(on, Cul)ure and Eor* +ultural 4iver ity an# +ommunication - The =ature of +ulture? +ultural 4ifference in international Bu ine ? $ocial +u tom ? $tyle of 4re ? Time? 6en#er 0ole > Ver2al and Non4er2al #essages D :er5al Me age - +larity an# Am5iguity? Inflammatory language? Male . &emale language u e> =onver5al +ommunication Ty!e of =on-ver5al communication? +haracteri tic of =onver5al communication Co++un(-a)(ng :()7 Te-7nolog5 (lectronic communication Technologie - Tele!hone? &ac imile an# com!uter - I ue relating to communicating 1ith (lectronic Technologie - $uch a Information overloa#? Anonymity? 2ac/ of Inter!er onal contact an# organizational value > #odule 1 Er())en Co++un(-a)(on Princi!le of 2etter Briting - $tructure an# layout of letter ? $ale letter - +laim an# A#,u tment 2etter ? +re#it an# +ollection 2etter - +ircular 2etter ? Memoran#um? =otice ? Agen#a an# Minute ? 4rafting Memo ? Metho# of 1riting- =otice ? Agen#a an# Minute of the Meeting ? 0e!ort Briting - Ty!e of 0e!ort - Im!ortance of 0e!ort $tructure of 0e!ort

#odule ; Case S)ud(es #odule 5 #a*(ng E66e-)(4e Presen)a)(ons (Practical e ion 5y tu#ent " - Oral Pre entation - Bo#y language? :oice Mo#ulation? Au#ience a1arene ? (ye contact? $tance? Pre entation Plan - :i ual Ai# Re6eren-e Boo*s 1> 0aymon# :> 2e i/ar? Marie (> &latley? Ba ic Bu ine +ommunication 2> 0onal# B> A#ler? Geanne Mar@uar#t (lmhor t? +ommunicating at 1or/? The McGraw-Hill Companies# Inc# 6i!th /"iton $%%. 3> 8elen 0oth chil# (1al# an# 0e5ecca (> Burnett? Bu ine +ommunication # International /"ition# Prentice- Hall International# Inc# 0J# $%%7 %> 4almar &i her? +ommunication in Organi ation? Jaico Publishing House# Secon" /"ition $%%%) '> Paul 0> Timm? Managerial +ommunication? Prentice- Hall Inc# Secon" /"ition# $%&.> )> Frmila 0ai . $> M 0ai? Bu ine +ommunication? Himalaya Publishing House# Secon" /"ition-'(($) *> Bu ine +ommunication 5y P>4 +haturve#i Mu/e h +haturve#i? Pearson /"ucation# 1elhi)

CURRICULUM

YEAR - I

Trimester II

OR !NIF!TION!% BEH!VIOUR D II & #!CRO PERSPECTIVE' #B! 210 2 Cred()s O23e-)(4es o To increa e tu#ent un#er tan#ing a5out the foun#ation of organization > o To ma/e a1are to tu#ent ho1 organizational !roce e influence !eo!le 1or/ing in organization > o To enhance the a5ility of tu#ent to initiate an# #eal 1ith ma,or organizational change > Pedagog58 The cour e 1ill 5e facilitate# u ing a com5ination? uch a lecture ? ca e analy e ? eAerci e ? in#ivi#ual . grou! !ro,ect > The tu#ent are re@uire# to tu#y in #etail one of the organization !roce of an organization an# u5mit a 1rite u!> #odule 0 In)rodu-)(on )o Organ(sa)(on (volution of Organization theory? Organizational effectivene ? #imen ion of Organization tructure> "(+ens(ons o6 Organ(/a)(on s)ru-)ure- $trategy? Organi ation $ize? Technology? (nvironment? Po1er-control> #odule 2 C7oos(ng )7e r(g7) s)ru-)ural 6or+ The im!le tructure? The machine Bureaucracy? The !rofe ional 5ureaucracy? the #ivi ional tructure? the a#hocracy? the matriA> Con)e+.orar5 (ssues (n organ(/a)(on )7eor5- Managing the environment? internal . eAternal trategie - A!!lication > #odule 1 Po:er A Pol()(-s Meaning? nature . 5a e of !o1er? !o1er relation hi! ? organizational !olitic ? outcome of !o1er> #odule ; #anag(ng organ(/a)(onal -ul)ure Meaning? #imen ion . ty!e of culture? creating? u taining . tran mitting culture? /ee!ing culture alive . ho1 em!loyee learn culture> #odule 5 #anag(ng Organ(/a)(onal Con6l(-) Meaning . vie1 to conflict? ource of conflict? 0e olution techni@ue ? timulation techni@ue > S)ress Meaning? factor re !on i5le for tre ? co!ing trategie > #odule 6 #anag(ng Organ(/a)(onal C7ange Meaning . ty!e of change? Managing organizational change? re i tance to change? overcoming re i tance to change?

#odule < Organ(/a)(onal "e4elo.+en) Meaning? . value of Organizational #evelo!ment? Organizational #evelo!ment a!!roache an# techni@ue > Re6eren-e Boo*s 1> Gone ? 6>0? Organizational Theory? 4e ign? an# +hange- TeAt . +a e ? Pearson /"ucation# '((8 2> 0o55in $>P? Organizational theory? tructure? #e ign . a!!lication ? PrenticeHall#$%%() 3> 4aft? 0> 2? Organization Theory an# 4e ign? Thomson South-Western# '((8 %> 8all 0>8>? Organizational $tructure ? Proce e . outcome ? Pearson /"ucation 9sia# '(($)

RESE!RCH #ETHO"O%O Y #B! 212 2 Cred()s

O23e-)(4es o Thi cour e cover all element of the 5u ine re earch !roce inclu#ing #ata analy i an# inter!retation u ing com!uter !ac/age an# re!orting re ult o It !rovi#e a com!etent Cno1le#ge 5a e in $cientific thin/ing an# cientific metho# a a mo#el for re earch? +om!etence in inter!retation? ummarization an# !re entation of re ult an# ethical i ue an# 5ehaviour in a!!lie# 5u ine re earch Pedagog5 The cour e ha a com5ination of 2ecture ? $tu#ent Pre entation ? +a e $tu#ie an# a live re earch tu#y that a ociate theory 1ith !ractice #odule 0 Bus(ness Resear-7 +once!t ; 0e earch /ill ; Ty!e of re earch ; Manager-0e earcher relation hi! ; 2imitation of re earch> E)7(-s (n Resear-7 (thical treatment of re !on#ent an# u5,ect Resear-7 Pro-ess and "es(gn 0e earch !roce - #e igning tu#y ; am!ling #e ign ; re ource allocation an# 5u#get ; che#uling of !ro,ect Resear-7 Pro.osal Pur!o e ; !ro!o al #evelo!ment? ty!e ? tructuring the !ro!o al ; evaluation #odule 2 #easure+en) =ature ; #ata ty!e ; ource of mea urement #ifference ; characteri tic of oun# mea urement ; vali#ity an# relia5ility S-al(ng "es(gn 4efinition ; cla ification ; re !on e metho# ; rating an# ran/ing cale ; $cale +on truction ; ar5itrary cale ; con en u cale ; item analy i ; cumulative cale > Sour-es o6 "a)a Primary ver u $econ#ary #ata ; li5rary re earch ; literature revie1 ; u e of internet "a)a Colle-)(on "es(gn Intervie1ing ; !er onal . tele!hone ; elf a#mini tere# urvey ; mail urvey ; out ourcing #odule 1 Ins)ru+en) "es(gn 4evelo!ing In trument 4e ign ; 9ue tionnaire +on truction ; @ue tionnaire tructure ; content? 1or#ing? e@uence? re !on e trategy ; In trument refining E?.er(+en)a)(on =ature ; evaluation ; con#ucting an eA!eriment ; 0an#omi e# #e ign - +om!letely 0an#omi e# 4e ign (+04"? 0an#omi e# Bloc/ 4e ign (0B4"? 2atin $@uare 4e ign (2$4"? &actorial 4e ign ; only a!!lication

#odule ; "a)a Pre.ara)(on (#iting? +o#ing? 4ata entry? ta5ulation? +ro -ta5ulation #ul)(4ar(a)e !nal5s(s ; Ba ic +once!t - Multi!le 0egre ion an# &actor Analy i ; a!!lication an# inter!retation> #odule 5 #ul)(4ar(a)e !nal5s(s - 4i criminant Analy i ; +lu ter Analy i ; a!!lication an# inter!retation> #odule 6 Re.or) Presen)a)(on $hort an# long re!ort ; 0e earch re!ort com!onent ; 0e!ort Briting ; Pre entation ; oral an# 1ritten Re6eren-e Boo*s 1> Bu ine 0e earch Metho# ; 4onal# 0> +oo!er an# Pamela $> $chin#ler Tata McGraw-Hill 2> 9uantitative Techni@ue for Managerial 4eci ion ma/ing ; $henoy 6:? $riva tave FC . $harma $+? 0ew 9ge Publishers 3> Mar/eting 0e earch ; 0a,en#ra =argun#/ar? Tata McGraw-Hill %> &oun#ation of Behavioural 0e earch ; &re# => Cerlinger '> Mar/eting 0e earch ; 4avi# A> Aa/er? :>Cumar . 6eorge $> 4ay )> 0e earch Metho# ; 4onal# 8> McBurney *> Mar/eting 0e earch ; 8ar!er B> Boy#? 0al!h Be tfall . $tanley &> $ta ch 3> Multivariate Analy i ; Go e!h &> 8air? 0ol!h (> An#er on? Billiam +> Blac/ . 4onal# 2> Tatham

#!N! E#ENT !CCOUNTIN #B! 211 2 Cred()s

O23e-)(4es o The cour e i #e igne# to !rovi#e tool for managerial #eci ion-ma/ing o It aim at !rovi#ing an un#er tan#ing of the role an# relevance of accounting function in an organization an# al o the 5a ic conce!t ? techni@ue an# metho#ologie relevant to accounting function> Pedagog5 The cour e i a com5ination of +la room 2ecture ? Pro5lem $olving? +a e $tu#ie ? A ignment an# (Aerci e #odule 0 Analy i of &inancial $tatement ? Tren# analy i ? +om!arative . +ommon tatement ? 0atio analy i > ize

#odule 2 &inancial tatement? Inter!retation an# 0atio Analy i ? Ty!e of ratio an# it im!ortance> Ba e for allocation &un# &lo1 Analy i ? +a h flo1 Analy i > #odule 1 Budge)s A Budge)ar5 Con)rol +once!t of Bu#get ? A#vantage ? &unctional Bu#get ? Ma ter Bu#get? +a h Bu#get? &leAi5le Bu#get ? JBB? 0e !on i5ility Accounting? Performance Bu#geting> #odule ; CVP and Brea* D E4en !nal5s(s Marginal +o ting Marginal +o ting? 4ifferential +o ting? $!ecial co t for Management #eci ion ma/ing? variou management #eci ion uch a ma/eD5uy #eci ion ? Plant clo ure #eci ion ? Pricing> #odule 5 S.e-(al To.(-s +o t re#uction . +o t control? Management 0e!orting? $trategic +o t Management? Activity Ba e# +o ting? Target +o ting? 2ife +ycle +o ting> Re6eren-e Boo*s 1> 2yrich - Accounting for Management? Tata Mc)Graw Hill# 0ew 1elhi# '(($ 2> $haru/ an# 6ovin#a 0a,an- $trategic +o t Management? 6ree Press 3> Chan an# Gain- +o t an# Management Accounting- Prentice Hall# 8th /"ition# '(($> %> Mahe 1ari $>=- +o t an# Management Accounting? Sultan Chan" an" Co)# 0ew 1elhi# .th /"ition '(($) '> Gain an# =arang- +o t Accounting- $> +han# an# +o>? =e1 4elhi? *th (#iton? 2001

CORPOR!TE "!T!B!SE #!N! E#ENT #B! 21; 2 Cred()s

O23e-)(4es o To #ifferentiate /no1le#ge? information an# #ata? vital for organization a et management> o To i#entify the area of a!!lication of information an# !rovi#ing thi facilitation through re!o itory of organizational information> o To !rovi#e control an# ecurity of information an# !rovi#e communication for organizational !ro#uctivity> Pedagog58 The cour e i facilitate# 5y? 1" Class le-)ures concerne# to relevant mo#ule to!ic 2" Case s)ud(es on (-0?(-(0 an# O5,ect Oriente# #ata mo#eling 3" S)uden) .resen)a)(on an# -lassroo+ d(s-uss(ons on #e ign on at lea t s(? #ata mo#eling ca e ? 5a e# a5ove techni@ue > $tu#ent 1ill #evelo! a /ill to #e ign a #ata5a e olution for variou functionalitie li/e Mar/eting? &inance an# 80 in organization an# comment on the a#vantage it can !rovi#e for organizational !ro#uctivity> #odule 0 "a)a2ase Con-e.)s 4ata : Information? #efinition? tra#itional !roce ing y tem ? #ata5a e a!!roach? a#vantage of #ata5a e a!!roach? com!onent of #ata5a e environment? ri / of #ata5a e a!!roach? evolution of 4B$> Re6eren-e Boo*s 1> Mo#ern 4ata5a e Management $y tem? Geffrey A> 8offer? Mary B>Pre cott an# &re# 0> Mc&a##en>> 2> 4ata5a e conce!t ? Corth . $u#ar an ; Tata McGraw Hill #odule 2 "a)a2ase !..l(-a)(ons Per onal com!uter #ata5a e? 1or/grou! #ata5a e ? #e!artment #ata5a e ? enter!ri e #ata? inter-organizational #ata5a e? #ata5a e for virtual organization etc> Re6eren-e Boo*s 1> Mo#ern 4ata5a e Management $y tem? Geffrey A> 8offer? Mary B>Pre cott an# &re# 0> Mc&a##en>> 2> Intro#uction to 4ata5a e $y tem ? Al5ert $il5er chatzD8enry #odule 1 "a)a2ase #anage+en) Information analy i an# architecture? information engineering? logical #e ign : !hy ical #e ign? (-0 Mo#eling? #ata flo1 analy i ? Im!lementation an# maintenance an# 4BA>

#odule 1 "a)a2ase #anage+en) &-on)dCCC' Re6eren-e Boo*s 1> Mo#ern 4ata5a e Management $y tem? Geffrey A> 8offer? Mary B>Pre cott an# &re# 0> Mc&a##en>> 2> 4ata5a e conce!t ? Corth . $u#ar an ; Tata McGraw Hill #odule ; "a)a Eare7ous(ng and "a)a #(n(ng +once!t in #ata 1arehou ing? architecture? #ata tran formation? O2AP? #ata mining? tool ? techni@ue ? a!!lication an# #ata vi ualization Re6eren-e Boo*s 1> Mo#ern 4ata5a e Management $y tem? Geffrey A> 8offer? Mary B>Pre cott an# &re# 0> Mc&a##en>> 2> 4ata5a e conce!t ? Corth . $u#ar an ; Tata McGraw Hill #odule 5 "a)a Co++un(-a)(on +ommunication me#ia? 1irele communication an# mo5ile com!uting? communication har#1are? net1or/ architecture? #ata !roce ing? centralize# : #i tri5ute# !roce ing? enter!ri e net1or/ing? communication !roce an# a!!lication> Re6eren-e Boo*s 1> Mo#ern 4ata5a e Management $y tem? Geffrey A> 8offer? Mary B>Pre cott an# &re# 0> Mc&a##en>> 2> 4ata5a e conce!t ? Corth . $u#ar an ; Tata McGraw Hill 3> =et1or/ +ommunication Technology- Thom on 2earning-(lahi #odule 6 Con)rol and Se-ur()5 o6 In6or+a)(on $ecurity threat ? y tem vulnera5ility an# hazar# ? com!uter crime ? #ata ecurity an# acce control? communication an# a!!lication control? #i a ter recovery !lanning? ri / management? information !rivacy> Re6eren-e Boo*s 1> Mo#ern 4ata5a e Management $y tem? Geffrey A> 8offer? Mary B>Pre cott an# &re# 0> Mc&a##en>> 2> 4ata5a e conce!t ? Corth . $u#ar an ; Tata McGraw Hill #odule < 9no:ledge #anage+en) Cno1le#ge? characteri tic of CM? conce!tual frame1or/? /no1le#ge conver ion? /no1le#ge tran formation? CM technology? 5uil#ing /no1le#ge? managing /no1le#ge> Re6eren-e Boo*s 1> Cno1le#ge management? =atara,an - Tata McGraw Hill

#!N! ERI!% ECONO#ICS II #B! 215 2 Cred()s

O23e-)(4es o To eA!o e tu#ent to an overvie1 of an eAchange 5a e# economy an# #ra1 out the relation hi! 5et1een crucial macroeconomic varia5le li/e the level of income? em!loyment? !rice inve tment? money u!!ly o To en ure that the tu#ent un#er tan# the im!lication of government !olicy mea ure in thi conteAt> o To !rovi#e the tu#ent 1ith a fun#amental /no1le#ge of the In#ian economy on the 5a i of 1hich 5u ine #eci ion can 5e ma#e o To familiarize the !artici!ant 1ith the macro economic environment in In#ia? 1hich influence 5u ine #eci ion-ma/ing Pedagog5 The cour e i facilitate# 5y cla cla room #i cu ion lecture ? ca e tu#ie ? tu#ent !re entation an#

#odule 0 !n In)rodu-)(on )o #a-ro E-ono+(-s Mea uring 4ome tic out!ut? =ational Income? an# the !rice level> #odule 2 #a-ro E-ono+(- Ins)a2(l()5, Une+.lo5+en) and In6la)(on Buil#ing the aggregate eA!en#iture mo#el> #odule 1 !ggrega)e E?.end()ures, )7e #ul)(.l(er, Ne) e?.or)s and go4ern+en) Aggregate 4eman# an# Aggregate u!!ly> #odule ; $(s-al .ol(-5 Monetary !olicy #odule 5 E-ono+(- gro:)7 Bu#get 4eficit an# the Pu5lic 4e5t #odule 6 T7e E-ono+(es o6 "e4elo.(ng Coun)r(es In#ian (conomy- +haracteri tic ? Agriculture? In#u try an# the ervice ector-+hanging cenario- Tra#e an# Tra#e !olicie - Monetary an# fi cal !olicie in In#ia-Planning in In#ia>-Pu5lic ector in In#ia- $tructural a#,u tment ince 1771-Im!lication for 5u ine ? &uture cenario-Fnion Bu#get Re6eren-e Boo*s 1> 4orn5u eh an# &i her- Macro(conomic > 2> A 6ui#e to Ceyene - A>8> 8an en 3> (liza5eth Bogan? Go e!h Ciernan- Macro (conomic ; Theorie an# A!!lication %> Bhavichan# an# &i her ; 2ecture on Macro (conomic

'> )> *> 3>

In#ian (conomy ; Agar1al an# $ingh In#ian (conomy ; $un#aram an# 4utt In#ian (conomic - I>+> 4hingra In#ian (conomic - $>C> 0ay

#!R9ETIN #B! 216

, I 2 Cred()s

O23e-)(4es8 Thi cour e aim to #evelo! 5a ic conce!tual /no1le#ge of mar/eting in #eci ion ma/ing> To ma/e tu#ent a1are that #eci ion ma/ing for mar/eting manager re@uire un#er tan#ing the 5uyer ? the internal an# eAternal force o!erating in the enter!ri e an# in the environment that are relevant for mar/eting #eci ion > To familiari e conce!t of #evelo!ing a !ro#uct ? manage !ro#uct lifecycle ? !ricing . channel #eci ion > Pedagog58 Thi cour e re@uire the u e of a ,u#iciou miA lecture e ion ? ca e tu#ie ? a ignment ? !re entation a 1ell a in-cla eAerci e an# imulation > #odule 08 Mar/eting Management- 4efinition? $co!e? +ore Mar/eting +once!t ? +om!any Oriente# to1ar# the mar/et !lace? mar/eting !roce > #odule 28 Mar/eting (nvironment (Macro"- 4emogra!hic? (conomic? =atural? Technological? Political-2egal an# $ocial-+ultural> #odule 1 8 +on umer Buying . Organi ational Buying Behavior #odule ; 8 $egmentation? Targeting? Po itioning #odule 5- Pro#uct- Pro#uct? Pro#uct miA? Pro#uct line #eci ion ? 5ran# #eci ion? Pac/aging an# 2a5eling? =e1 !ro#uct 4evelo!ment !roce ? !ro#uct life cycle $tage> #odule 68 Price- etting the !rice? a#o!ting the !rice> #odule <8 +hannel ; +hannel 4e ign #eci ion? +hannel-management #eci ion ? +hannel 4ynamic > 0etailing #odule 8 B +ontem!orary mar/eting - Integrating the cour e Re6eren-e Boo*s8 1> Mar/eting Management 5y Phili! Cotler 2> Mar/eting Management ; Planning? Im!lementation an# +ontrol The In#ian +onteAt 5y :>$> 0ama 1amy an# $> =ama/umari 3> Mar/eting in In#ia- +a e an# 0ea#ing 5y $> =eelamegham %> Mar/eting Management 5y $>A>$herle/ar '> +zin/ota M0 an# Cola5e ; Mar/eting Management ; Thom onD$outh Be tern? )> Paul Pefer an# Game 8> 4onnelly- Mar/eting Management? Mc6ra1 8ill? =e1 4elhi In)erne) s()es :::C+ar*e)(ng.ro6sC-o+ :::C+ar*e)(ng+agC-o+

$UN"!#ENT!%S O$ SERVICES #!N! E#ENT #B! 21< 2 Cred()s

O23e-)(4es To em!ha ize the im!ortance of the ervice in#u try 1hich i going through a !erio# of revolutionary change Pedagog5 +la room e ion 1ill 5e a com5ination of lecture ? conce!tual #i cu ion on cho en current ituation ? an# ca e - Pre entation an# #i cu ion > #odule 0 Unders)and(ng Ser4(-es 4i tinctive a !ect of ervice mar/eting - 4evelo!ing &rame1or/ for Analyzing $ervice ? The cu tomer eA!erience> #odule 2 S)ra)eg(- (ssues (n Ser4(-es #ar*e)(ng Po itioning a ervice in the mar/et !lace? Targeting cu tomer an# Buil#ing cu tomer relation hi! > Managing 4eman#> #odule 1 Tools 6or Ser4(-e #ar*e)ers +reating an# #elivering $ervice ? A##ing value to core !ro#uct 1ith u!!lementary ervice > 4evelo!ing !ricing trategie > Promoting ervice > #odule ; C7allenges 6or Sen(or #anage+en) (nhancing value 5y im!roving 9uality an# Pro#uctivity? +u tomer ; $ervice function Im!lementing Mar/eting effort> 6lo5alizing $ervice Mar/eting> Re6eren-e Boo*s 1> $ervice Mar/eting- +hri to!her 8> 2oveloc/ 2> $ervice Mar/eting- 8ellen Boo#ruffe 3> $ervice Mar/eting- 0olan# T> 0u t

BUSINESS %!E #B! 21B 2 Cred()s

O23e-)(4es o Bu ine la1 in the Mar/et economy in the light of con titutional gui#eline an# ,u#icial a!!roach> o To integrate international la1 relating to Bu ine la1 in In#ia an# the im!act of B>T>O on In#ian 5u ine > Pedagog5 The cour e i facilitate# 5y cla cla room #i cu ion #odule 0 #er-an)(le or Bus(ness %a: Meaning an# =ature of 2a1 #odule 2 %a: o6 Con)ra-) 2a1 of +ontractI +on ent an# &ree +on entI +on i#erationI +a!acity to +ontractI Performance of the +ontract> #odule 1 Con)ra-) o6 uaran)ee and Inde+n()5 +ontract of 6uarantee an# In#emnityI 0ight an# 4i charge of uretie I +ontract of In#emnity Con)ra-) o6 Ba(l+en) +ontract of Bailment- 4utie an# 0ight of BaileeI +ontract of Bailment- 4utie an# 0ight of Bailor an# Termination of Bailment Con)ra-) o6 !gen-5 +ontract of Agency-Cin# of Agency an# Agent - 4utie an# 0ight of an AgentPrinci!alE #utie to the Agent an# Termination of an Agency> #odule ; Sale o6 oods !-) 2a1 of $ale of 6oo# -( ential of a +ontract of $ale an# +la ification of 6oo# I +on#ition an# Barrantie I Fn!ai# $eller an# 0eme#ie for Breach of a +ontract> #odule 5 Nego)(a2le Ins)ru+en)s !-) 2a1 of =egotia5le In trument - Meaning an# ( ential (lement of =egotia5le In trumentI Bill of (Achange an# Promi ory =oteI 8ol#er an# 8ol#er in #ue cour eI 4i charging of =egotia5le In trument an# 2ia5ility of Partie I 4i honour of =egotia5le In trument> #odule 6 Co+.an5 %a: (lement of +om!any 2a1- +om!any an# it Incor!oration- +om!any management an# 1in#ing u!> lecture ? ca e tu#ie ? tu#ent !re entation an#

#odule < Cor.ora)e o4ernan-e Con-e.)s +or!orate 6overnanceI 4e ira5le +o#e for +or!orate 6overnance- (ffective +or!orate6overnance- International (A!erience Re6eren-e Boo*s 1> P>M> Ba/ hi- The +on titution of In#ia> 2> C>+>6o!ala/ri hnan- 2egal (conomic ; International 4imen ion of (conomic an# la1? (a tern Boo/ +om!any? 2uc/no1 3> P>M> Ba/ hi - The (nvironment Protection Act 173)? 1772 %> C>C>=aya/ - +on umer Protection la1 in In#ia- A= (co 2egal Treati e on +on umer? 1771 '> P>M> Ba/ hi - (nvironmental 2a1 ; !roce#ural - P>M> Ba/ hi 1773? Intellectual !ro!erty In#ia Tren# ? 1772> )> P>M> Ba/ hi- The Air ( Prevention an# +ontrol of Pollution Act 1731" *> P>M> Ba/ hi- The Bater Prevention an# control of Pollution Act 17*%> 3> $>$> F,,an1ar- 2a1 of +ontract? 2000> (a tern 2a1 8ou e +alcutta> 7> 0ay Augu t- International Bu ine 2a1 ; $econ# e#ition ; Prentice hall ; =e1 Ger ey> 10> Miller an# Geutz- Bu ine la1 To-#ay? Be t Pu5li hing +om!any? $t>Paul M=? F>$>A> 1733 11> =>8> Ga51ala- The la1 of contract? 177)? +? Gamuna#a . +o> Bom5ay> 12> =>8> Ga51ala- The $ale of 6oo# Act?? +? Gamuna#a . +o> Bom5ay>

CURRICULUM

YEAR - I

Trimester III

HU#!N RESOURCE #!N! E#ENT #B! 110 2 Cred()s

O23e-)(4es o To enhance the tu#ent a1arene of 8uman re ource an# ho1 it i the core com!etency of any organization to achieve a com!etitive a#vantage in a tur5ulent environment> o To ai# tu#ent in their un#er tan#ing of the com!leAitie involve# in 80M an# augment /ill to effectively manage human re ource> Pedagog5 The cour e 1ill 5e facilitate# a#o!ting metho# uch a tructure# #i cu ion ? role!lay ? ca e ? !roce e# fee#5ac/? tructure# eA!erience ? lecture ? Management game an# !re entation > In#ivi#ual a ignment an# grou! ta / 1ill al o 5e !art of thi cour e> #odule 0 Hu+an Resour-e #anage+en) +once!t- Meaning? O5,ective ? $co!e? &unction ? mo#el of 80M? +or!orate trategie . 80M> Hu+an Resour-e #anage+en) (n -7ang(ng en4(ron+en) 8uman 0e ource Management in In#ia an# !re ent #ay cenario> $trategic 80M? /ill an# com!etencie of 80 !rofe ional > #odule 2 Hu+an Resour-e Plann(ng, =o2 !nal5s(s and "es(gn 4efinition? O5,ective co!e an# im!ortance? Metho# of foreca ting? Go5 analy i ; o5,ective ? !roce an# metho# ? ,o5 #e cri!tion? ,o5 !ecification? ,o5 evaluation an# ,o5 #e ign> #odule 1 Re-ru()+en), Sele-)(on, So-(al(/a)(on and Re)en)(on Meaning an# o5,ective ? ource an# con traint of recruitment? $election !roce ? Metho# of election? relia5ility an# vali#ity of te t? meaning an# im!ortance of ocialization? metho# of ocialization> An# retention of em!loyee > #odule ; Hu+an Resour-e "e4elo.+en) Meaning? O5,ective an# co!e of 8uman 0e ource 4evelo!ment in In#ia> Metho# for training 1or/er . manager ? !ro5lem . challenge of training an# #evelo!ment in In#ia? (valuation of training effectivene > +areer #evelo!ment #odule 5 Per6or+an-e #anage+en) A !..ra(sals Meaning? O5,ective ? co!e . !ur!o e? A!!rai al !roce ? metho# for evaluating !erformance? !ro5lem . challenge in a!!rai al? fee#5ac/ . coaching? career !lanning . ucce ion !lanning>

#odule 6 Eage A Salar5 !d+(n(s)ra)(on 4efinition an# o5,ective ? theory of 1age ? metho# for com!uting value . 1orth of ,o5 ? com!onent of 1or/er com!en ation? com!onent of eAecutive com!en ation> Pro5lem . challenge in !romoting e@uity in com!en ation . re1ar# y tem > #odule < Indus)r(al Rela)(onsD Bas(- Con-e.)s Meaning an# im!ortance of in#u trial relation ? Tra#e Fnion ? +ollective Bargaining an# Bor/er E Partici!ation in Management> Re6eren-e Boo*s 1> P> Gyothi an# 4>=> :en/ate h? 8uman 0e ource Management? :;!or" <ni-ersity Press# '((.) 2> 4ecenzo 4>A? 0o55in $>P? 8uman 0e ource Management? John Wiley & Sons $%%% 3> &i her? +>4? $choenfel#t? 2>&? $ha1 G>B? 8uman 0e ource Management? Houghton Mi!!lin Company# $%%7) %> Mathi 0>2? Gac/ on G>8> 8uman 0e ource Management? South Western Thomson *earning '((() '> :$P 0ao? Managing Peo!le? 9me;cel Publishers pri-ate *t")# '((( )> Arun Mona!!a? Per onnel Management . In#u trial 0elation > *> +>$> :en/ataratnam? . B>= $riva tava ; Per onnel D 8uman 0e ource Management 3> M>= 0u#ra5a avara, ? 4ynamic Per onnel A#mini tration? Himalaya Publishing House# '((() 7> In#u trial 0elation ? Tra#e union an# 2a5our 2egi lation? P>0>=>$inha? In#u Bala $inha? $eema Priya#ar hini $he/har>

#!N! E#ENT IN$OR#!TION SYSTE#S #B! 112 2 -red()s

O23e-)(4es o The cour e offer a fun#amental frame1or/ for information y tem a!!lication in organization> o It i#entifie the variou information y tem olution for vertical an# horizontal 1or/flo1 of 5u ine o!eration > o It !rovi#e an# o!!ortunity for manager to !lan? analyze an# #e ign information y tem olution for variou functionalitie of the organization Pedagog58 The cour e i facilitate# 5y? %" Class le-)ures concerene# to relevant mo#ule to!ic '" Case s)ud(es on &unctional an# +ro &unctional Information $y tem > )" S)uden) .resen)a)(on an# -lassroo+ d(s-uss(ons on #e ign an MI$ olution for variou managerial function li/e? a> O!eration 5> Mar/eting c> &inancial Accounting #> 8uman 0e ource > #odule 08D In)rodu-)(on )o In6or+a)(on S5s)e+s +once!t of $y tem ? Information $y tem ? +BI$? Management frame1or/ for information $y tem ? (volution of Information $y tem ? Information Technology Infra tructure? Information $y tem . Bu ine > Re6eren-e Boo*s 1> Management Information $y tem ? Cenneth +>2au#on an# Gane P>2au#onPrentice-8all In#ia> 2> Management Information $y tem ? OEBrein ; Tata McGraw Hill 3> Management In!ormation Systems =Managerial Perspecti-e>#1)P)GoyalMacmillan %> #odule 28D Class(6(-a)(on o6 In6or+a)(on S5s)e+s Office Automation y tem ? Tran action . Analytical !roce ing y tem ? Managerial Information $y tem ? grou! u!!ort y tem ? 4eci ion u!!ort y tem ? (A!ert y tem Re6eren-e Boo*s 1> Management Information $y tem ? Cenneth +>2au#on an# Gane P>2au#onPrentice-8all In#ia> 2> Management Information $y tem ? OEBrein ; Tata McGraw Hill

#odule 18D In6or+a)(on S5s)e+s A Bus(ness a..l(-a)(ons O!erational Information y tem - 8uman 0e ource D &inancial AccountingD O!erationalD Mar/eting> Tactical Information y tem - 8uman 0e ource D &inancial AccountingD O!erationalD Mar/eting> $trategic Information y tem - 8uman 0e ource D &inancial AccountingD O!erationalD Mar/eting> Re6eren-e Boo*s 1> Management Information $y tem ? Cenneth +>2au#on an# Gane P>2au#onPrentice-8all In#ia> 2> Management Information $y tem ? OEBrein ; Tata McGraw Hill ?) Management In!ormation Systems =Managerial Perspecti-e>#1)P)GoyalMacmillan #odule ;8D En)er.r(seD:(de In6or+a)(on S5s)e+s (0P y tem ? 2ogi tic . $u!!ly chain y tem ? +u tomer 0elation hi! y tem ? Cno1le#ge management y tem ? 4ata5a e y tem ? 4ata 1arehou ing . 4ata mining y tem ? (-Bu ine ? $trategic management $y tem ? (Aten#e# (0P y tem Re6eren-e Boo*s 1> Management Information $y tem ? Cenneth +>2au#on an# Gane P>2au#onPrentice-8all In#ia> 2> Management Information $y tem ? OEBrein ; Tata McGraw Hill 3> Management Information $y tem ? Po t An#er on ; Tata McGraw Hill 8) Management In!ormation Systems =Managerial Perspecti-e>#1)P)GoyalMacmillan #odule 58D In6or+a)(on S5s)e+s !nal5s(s A "es(gn Planning of Information $y tem ? $y tem #evelo!ment 2ife +ycle? Information re@uirement analy i ? Gu tifying Information y tem ? $y tem Analy i ? $y tem #e ign? Information y tem im!lementation . maintenance Re6eren-e Boo*s 1> Management Information $y tem ? Cenneth +>2au#on an# Gane P>2au#onPrentice-8all In#ia> 2> Management Information $y tem ? OEBrein ; Tata McGraw Hill 3> Management Information $y tem ? Po t An#er on ; Tata McGraw Hill #odule 68D #anage+en) o6 In6or+a)(on S5s)e+s Organizing #ata !roce ing? (ffective organization of Information !roce ing? role . re !on i5ilitie of Information $y tem !rofe ional ? F er-#evelo!e# a!!lication ? Management of (n#-u er com!uting Re6eren-e Boo*s 1> Management Information $y tem ? Cenneth +>2au#on an# Gane P>2au#onPrentice-8all In#ia> 2> Management Information $y tem ? OEBrein ; Tata McGraw Hill 3> Management Information $y tem ? Po t An#er on ; Tata McGraw Hill %> Information $y tem for Management? 2uca ; Tata McGraw Hill '> Information Technology for Management? Tur5an? Mclean ; Wiley )> Management Information $y tem ? $chulthei ; Tata McGraw Hill

$IN!NCI!% #!N! E#ENT #B! 111 2 Cred()s

O23e-)(4es o To !rovi#e an un#er tan#ing of the financial !olicie an# i ue of an organization> The ma,or em!ha i of the cour e 1ill 5e on financing? inve tment an# #i tri5ution #eci ion > o It al o aim at familiarizing the firm 1ith the valuation of firm an# #evelo!ing /ill for inter!retation of 5u ine information an# a!!lication of financial theory incor!orate inve tment #eci ion? 1ith !ecial em!ha i on 1or/ing ca!ital management> Pedagog5 $olving !ro5lem an# learningI A!!lication through +a e $tu#ie ? Pre entation #odule 0 Activitie of &inancial Management? 0i / . 0eturn tra#e-off? In#ian &inancial $y tem Mar/et ? in titution . in trument -0egulatory frame1or/> Ba ic Techni@ue of &inancial Management -Time value of Money #odule 2 Sour-es o6 $(nan-e 2ong Term $ource Mi cellaneou to!ic

( $hare ? Bon# ? Term 2oan "? Bor/ing +a!ital

ource

#odule 1 Eor*(ng Ca.()al #anage+en) O!erating +ycle? AD0 Management? +a h Management? 4eterminant +a!ital

of Bor/ing

#odule ; In4es)+en) "e-(s(ons +a!ital Bu#geting - Ba ic ? +a h &lo1 :ariou techni@ue ( =P:? I00? A00"? 0i / . $en itivity analy i ? 4eci ion Tree? +o t of +a!ital #odule 5 Ca.()al S)ru-)ure 2everage ? +a!ital $tructure Theorie ( =I? =OI? M.M"? Planning the +a!ital $tructure (BIT-(P$? 0OI-0O( analy i - Tra#ing on e@uity? ca!ital gearing . leverage are inclu#e#> #odule 6 "(4(dend "e-(s(ons 4ivi#en# Theorie (Balter? 6or#on? M. M"? 4ivi#en# !olicie in !ractice 4ivi#en# ? Bonu hare

#odule < S.e-(al To.(-s 2ea ing? International &inance ; 2ea ing ; only theory? International finance ; fun#amental li/e foreA mar/et? ty!e of rate . !artici!ant an# ri / management in foreA Re6eren-e Boo*s 1> Brealey an# Myer - Princi!le of +or!orate &inance? McGraw Hill# 0ew 4or,# $%%$> 2> Pra anna +han#ra- &inancial Management- Theory an# Practice- Tata Mc)Graw Hill# 3th e"ition#'(($) 3> (ugene &> Brigham an# Goel &> 8ou ton? &un#amental of &inancial Management %th e"ition# Hart Court 9sia P-t) *t")# '(($) %> Pan#ey I>M- &inancial Management- 2i,as Publishing House# 0ew 1elhi# $%%%> '> Baner,ee A>$>C- &inancial Management? S) Chan" & Co)# 0ew 1elhi# 'n" e"ition# $%%%) )> :an 8orne G>+>- &inancial Management an# Policy? Prentice Hall o! In"ia# 0ew 1elhi# $$th /"ition# '((') *> :i, Ma#hu- Multinational &inancial Management? /;cel @oo,s# 0ew 1elhi# $$(('&# '(($

OPER!TIONS RESE!RCH #B! 11; 2 -red()s

O23e-)(4es o The real challenge face# 5y manager i ma/ing #eci ion in uncertainty ; their !rime o5,ective 5eing re ource o!timi ation o To !rovi#e a conce!tual un#er tan#ing of the role o!eration re earch !lay in the #eci ion ma/ing !roce o To create a cientific a!!roach to !ro5lem olving? formulation an# choice of o!timal olution un#er com!etitive environment Pedagog5 +la room 4i cu ion ? Pro5lem $olving an# learningI A!!lication $tu#ie ? Pre entation through +a e

#odule 0 In)rodu-)(on )o O.era)(ons Resear-7 (volution ; Im!ortance ; $co!e . Im!act on Bu ine ; Mo#el ; 5y functionI 5y tructureI 5y environment ; limitation of O0 techni@ue %(near Progra++(ng Intro#uction to 2P ; &ormulation? 6ra!hical Metho# ; Multi!le o!timal olution? 4uality Theory ; &ormulation of large 2PP ; Inter!retation #odule 2 Trans.or)a)(on Pro2le+s =ature . $co!e ; O!timal $olution ; =orth Be t +orner rule ; MatriA minima metho# ; :O6(2E A!!roAimation Metho# (:AM" ; Te t for o!timality ; Mo#ifie# 4i tri5ution Metho# (MO4I" - Fn5alance# Tran !ortation !ro5lem !s(gn+en) Pro2le+s 8ungarian Metho# ; Fn5alance# a ignment ; MaAimi ation in a ignment - Travelling $ale man !ro5lem ; &light A ignment #odule 1 a+e T7eor5 Intro#uction ; 4efinition ; Payoff ; Ty!e of game ; 2 !er on zero um game ; Theory of game ; MaAimin? MinimaA !rinci!leI $a##le !oint theorem ; Only a!!lication #odule ; Se@uen-(ng Proce ing HnE ,o5 through 2 an# 3 machine S(+ula)(on Intro#uction ;0an#om =um5er generation ; Monte +arlo Techni@ue ; A!!lication #odule 5 Re.la-e+en) 0e!lacement of item that #eteriorate 1ith time ; value of money #oe not change ; value of money change 1ith time> 0e!lacement of e@ui!ment that fail com!letely> >ueue(ng T7eor5 &eature of the Baiting 2ine y tem ; Cen#allE =otation ; 9ueueing mo#el ; $ingle +hannel D Infinite ca!acity

#odule 6 Ne):or* #odels Intro#uction ; +om!onent ; (vent ? Activitie ? Prece#ence? (rror ? 4ummie ; =et1or/ +on truction ; &ul/er onE 0ule ; Time Analy i ;Program (valuation 0evie1 Techni@ue (P(0T" ; +ritical Path Metho# (+PM" ; &loat an# $lac/ Time ; Time +o t O!timi ation Algorithm ; +ra hing Re6eren-e Boo*s 1> O!eration 0e earch ; $> Calavathy? 2i,as Publishing House 2> Intro#uction to O!eration 0e earch ; &re#eric/ $> 8illier . 6eral# G> 2ie5erman? Tata McGraw Hill 3> Pro5lem in O!eration 0e earch ; Prem Cumar 6u!ta . 4> $> 8ira? S) Chan" & Company %> 0e ource Management ; => 6> =air? 2i,as Publishing House '> An Intro#uction to Management $cience? 9uantitative A!!roache to 4eci ion ma/ing ; 4avi# 0> An#er on? 4enni G> $1eeney . Thoma A> Billiam ? Thomson *earning )> 9uantitative Techni@ue for Managerial 4eci ion ma/ing ; F> C> $riva tava? 6> :> $henoy . $> +> $harma? Wiley /astern *t"

#B! 115

PRO"UCTION !N" OPER!TIONS #!N! E#ENT 2 Cred()s

O23e-)(4es o To familiarize the tu#ent 1ith the conce!t of !ro#uction an# o!eration management y tem > o To a!!rai e cu tomer eA!ectation of @uality an# relation hi! an# to u!#ate technology to meet glo5al com!etition an# o To un#er tan# function of inter relation #e!artment an# #eci ion involve# therein> Pedagog5 The cour e i facilitate# 5y cla cla room #i cu ion > lecture ? ca e tu#ie ? tu#ent !re entation an#

MODULE 1. Managing Operations in the Global environment

In)rodu-)(on8 The &iel# of O!eration Management? Pro#uction $y tem ? OM in the Organizational +hart? O!eration a $ervice? 8i torical 4evelo!ment of OM? +urrent I ue in O!eration Management> O.era)(ons S)ra)eg5 and Co+.e)()(4eness8 O!eration $trategy? O!eration +om!etitive 4imen ion ? The +or!orate $trategy 4e ign Proce ? $trategic &it-&itting O!erational Activitie to $trategy? Pro#uctivity Mea urementC #O"U%E 2C "e+and $ore-as)(ng 9uantitative an# 9ualitative &oreca ting Mo#el ? $electing? Monitoring an# +ontrolling a &oreca ting Mo#el> #O"U%E 1C SYSTE# "ESI N Plann(ng )7e S)ra)eg(- use o6 Resour-es Pro-ess !nal5s(s8 Proce Analy i ? Proce &lo1charting? Ty!e of Proce e ? Mea uring Proce Performance? Proce Analy i - (Aam!le ? Proce Through!ut Time 0e#uction 4eci#ing among !roce ing alternative an# relevant ca e an# !lant vi it Produ-) "es(gn and Pro-ess Sele-)(onD#anu6a-)ur(ng8 The Pro#uct 4e ign Proce ? 4e igning for the +u tomer? 4e igning Pro#uct for Manufacture an# A em5ly? Proce $election? Manufacturing Proce &lo1 4e ign? 6lo5al Pro#uct 4e ign an# Manufacturing? Mea uring Pro#uct 4evelo!ment Performance Produ-) "es(gn and Pro-ess Sele-)(onDSer4(-es8 The =ature of $ervice ? An O!erational +la ification of $ervice? A!!lying Behavioral $cience to $ervice (ncounter ? 4e igning $ervice Organization ? $tructuring the $ervice (ncounter? $ervice-$y tem 4e ign MatriA? $ervice Blue!rinting an# &ail-$taffing> $a-(l()5 %o-a)(on8 Plant location metho# - (&actor rating? Tran !ortation metho#? +entroi# metho#" 2ocating ervice facilitie $a-(l()5 %a5ou)8 Ba ic Pro#uction 2ayout &ormat ? Proce 2ayout? Pro#uct 2ayout?

6rou! Technology (+ellular" 2ayout? &iAe#-Po ition 2ayout? 0etail $ervice 2ayout? Office 2ayout> Automate# !ro#uction $y tem ? Automation? $oft1are for Automation? I ue an# #eci#ing among alternative S)ra)eg(- Ca.a-()5 #anage+en)8 +a!acity Management in O!eration ? +a!acity Planning +once!t ? +a!acity Planning? Planning $ervice +a!acity #O"U%E ;C #anag(ng O.era)(ons (n )7e Su..l5 C7a(n Su..l5 C7a(n S)ra)eg58 $u!!ly +hain $trategy? Mea uring $u!!ly +hain Performance? $u!!ly +hain 4e ign $trategy? Out ourcing? 4e ign for 2ogi tic ? 6lo5al $ourcing? Ma +u tomization> Purcha ing? 2ogi tic an# Barehou ing? Benchmar/ing an# (-Bu ine an# $u!!ly +hain Management> GIT an# 2ean Manufacturing #O"U%E 5C In4en)or5 #anage+en) and S-7edul(ng !ggrega)e Sales and O.era)(ons Plann(ng8 Overvie1 of $ale an# O!eration Planning Activitie ? The Aggregate O!eration Plan? Aggregate Planning Techni@ue ? Kiel# Management Ma ter Pro#uction $che#uling? Ty!e of Pro#uction Planning an# +ontrol In4en)or5 #anage+en)8 4efinition of Inventory? Pur!o e of Inventory? Inventory +o t ? In#e!en#ent ver u 4e!en#ent 4eman#? Inventory $y tem ? &iAe# -Or#er 9uantity Mo#el ? &iAe#-Time Perio# Mo#el ? Mi cellaneou $y tem an# I ue O!!o ing vie1 > AB+? (O9? :MI +om!uter in Inventory Planning 0e ource Planning #a)er(al Re@u(re+en)s Plann(ng8 Bhere M0P +an Be F e#? Ma ter Pro#uction $che#ule? Material 0e@uirement Planning $y tem $tructure? M0P (Aam!le an# (0P O.era)(ons S-7edul(ng8 Manufacturing (Aecution $y tem ? The =ature an# Im!ortance of Bor/ +enter ? Priority 0ule an# Techni@ue ? $ho!-&loor +ontrol? Per onnel $che#uling in $ervice > Ea()(ng %(ne #anage+en)8 $y tem? 1aiting line metho# > (conomic of Baiting 2ine Pro5lem? The 9ueuing

=us)D(nD)(+e and %ean S5s)e+s8 GIT 2ogic? The Toyota Pro#uction $y tem? GIT Im!lementation 0e@uirement ? GIT in $ervice

#O"U%E 6C#anage+en) o6 >ual()5 O.era)(ons >ual()5 #anage+en)8 =ature of 9uality? Tra#itional 9uality Management? Mo#ern 9uality Management? To)al >ual()5 #anage+en)8 Total 9uality Management? 9uality $!ecification an# 9uality +o t ? $iA-$igma 9uality? The $hingo $y tem- &ail-$afe? I$O 7000 #a(n)a(n(ng E66e-)(4e and E66(-(en) O.era)(ons8 9uality +ontrol-$tati tical +once!t ?

+ontrol +hart ? Acce!tance $am!ling a# +om!uter in @uality control an# 9uality +ontrol in $ervice > Bor/ Mea urement? 2earning +urve ? (m!loyee Pro#uctivity an# Metho# Analy i ? Maintenance Management-Preventive maintenance !rogram ? Machine 0elia5ility? 0e!air Program ? TPM? Tren# in Maintenance an# Maintenance in $ervice 9uality Management in $ervice ? T9M A1ar# ? #O"U%E <C Pro3e-) #anage+en) Intro#uction? $tructuring Pro,ect ? Bor/ Brea/#o1n $tructure? =et1or/-Planning Mo#el ? Time +o t Mo#el ? Managing 0e ource
Detailed Curriculum

To!icDTeAt Boo/ +ha!ter Intro#uction $trategy an# +om!etitivene 4eman# &oreca ting Proce Analy i Pro#uct #e ign an# !roce election --Manufacturing Pro#uct #e ign an# !roce election --$ervice &acility 2ocation

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13

10

&acility 2ayout

'

20

10

$trategic +a!acity

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1*

Management $u!!ly +hain $trategy Aggregate $ale an# O!eration Planning Inventory Management M0PD(0P O!eration $che#uling Baiting 2ine Management GIT . 2ean $y tem O!eration 9uality Management T9M 9uality +ontrol Maintenance Management 10 1% 11 13 1) 12 10 3 11 13 7 1%

1' 1) 1* * Technical =ote 12 3

1% 1' 7?1)

11 13 1' 13

12?13 1% 11

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12 1% 1'

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1% 7

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1% 12

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10 10

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Pro,ect Management Pro#uctivity? Go5 4e ign? Bor/ Mea urement? 2earning +urve

3 Technical =ote %? ' +ha!ter '

10 13

11 17

1?10?$u! 1 !lement (

Cases and E?er-(seC RECO##EN"E" TEGT BOO9S 1> 0ichar# B +ha e? =ichola G A@uilano? an# & 0o5ert Gaco5 > O.era)(ons

#anage+en) 6or Co+.e)()(4e !d4an)age Tata Mc6ra1 8ill? =e1 4elhi> 00)7 Ed()(onC 2> 2ee G Cra,1e /i an# 2arry P 0itzman> O.era)(ons #anage+en)? Proce e an# :alue +hain ? Pear on (#ucation>4elhi>2002> <)7 Ed()(on 3> 6aither? = . &razier? 6- Produ-)(on A O.era)(ons #anage+en), Thom on 2earning 2002> 9)7 Ed()(on %> $teven on BG - Produ-)(on and O.era)(ons #anage+en)? Ir1in? Mc>6ra1 8ill? 9)7 Ed()(on '> Gay 8eizer? Barry 0en#er? O.era)(ons #anage+en) Pear on (#ucation B)7 Ed()(on )> (l1oo# $> Buffa an# 0a/e h C> $arin> #odern Produ-)(onHO.era)(ons #anage+en), Gohn Biley . $on ? B)7 Ed()(on *> A#am . (5ert? Prentice 8all

#!R9ETIN #B! 116

, II 2 Cred()s

O23e-)(4es8 Thi cour e o5,ective i to har!en the analytical /ill an# to 5ring in a!!lication !er !ective of the conce!t that have 5een earlier learnt> The focu i more to1ar# mar/eting arithmetic touching u!on 0OI ? !ractical !ricing metho# etc> Al o e@ual 1eightage to 5e given to familiarize on mar/eting trategy ? !lanning . com!etition Pedagog58 Thi cour e re@uire the u e of a ,u#iciou miA lecture e ion ? ca e tu#ie ? a ignment ? !re entation a 1ell a in-cla eAerci e an# imulation > #odule 08 #ar*e)(ng S)ra)eg5 Plann(ng Bhat are mar/eting trategic !lan? $electing a mar/et oriente# trategy? +reative trategic !lan? Im!lementing . controlling mar/et !lan L #odule2 8 "eal(ng :()7 -o+.e)()(on I#entifying com!etitor ? Analy ing com!etitor ? 4e igning com!etitor intelligence y tem ? 4e igning com!etitive trategie #odule 18 !d4er)(s(ng, Sales Pro+o)(on, Pu2l(- rela)(ons, Pu2l(-()5, Personal sell(ng, "(re-) #ar*e)(ng Intro#uction to A#verti ing? $ale Promotion? Pu5lic relation ? Pu5licity? Per onal elling> O5,ective ? 0ole? $trategie ? Bu#get #eci ion ? Me age #eci ion . Me#ia #eci ion #odule ;8 #anag(ng +ar*e)(ng e66or) Mar/eting organization? Mar/eting im!lementation? (valuation . control #odule5 8#ar*e)(ng !r()7+e)(Fn#er tan# com!onent of an o!erating tatement? ho1 to com!ute toc/ turn rate? 8o1 to com!ute mar/ u! . mar/ #o1n ? 0OI? un#er tan# la1 of #imini hing return ? #odule 68Co+.u)er a(ded .ro2le+s 0evenue co t an# !rofit relation hi!? com!etitor analy i ? #emogra!hic analy i ? 5ran#ing #eci ion analy i ? total #i tri5ution co t analy i ? ale com!en ation analy i $ale !romotion analy i ? mar/eting co t analy i ? creativity #odule <8 Case S)ud(es +om!etition? Pro#uct #eci ion ? Pricing? +hannel #eci ion? integrate# mar/eting communication Re6eren-e Boo*s 1> Mar/eting management - Gerome Mc+arthy

CURRICULUM

YEAR - II

Trimester - IV

STR!TE IC #!N! E#ENT #B! ;10 2 -red()s

O23e-)(4es The cour e give !artici!ant a general management !er !ective an# facilitate un#er tan#ing of the conce!t of trategy? trategic !roce an# it im!act on functional? #ivi ional an# cor!orate level > Pedagog5 Thi cour e 1ill 5e taught through lecture e ion ? ca e tu#ie ? a ignment ? role !lay an# cla !re entation > #odule 0 In)rodu-)(on and O4er4(e: o6 S)ra)eg(- #anage+en) =ature an# $co!e - (lement in $trategic Management Proce - Fn#er tan#ing trategy #evelo!ment !roce in organization an# the learning organization - 0ole of manager at variou level - :i ion? mi ion? value ? ethic an# ocial re !on i5ilitie - $trategic grou! inclu#ing the five force mo#el an# it limitation - Benefit of trategic a!!roach to managing - +rafting a trategy #odule 2 E?)ernal A In)ernal En4(ron+en) =ational . glo5al cenario - $BOT analy i - +om!etitive a#vantage an# generic 5uil#ing 5loc/ - 4ura5ility of com!etitive a#vantage #odule 1 Value C7a(n Con-e.) and !nal5s(s $u!erior efficiency? @uality innovation an# cu tomer re !on ivene - +om!etitive trategy at function level? 5u ine level . inve tment level-$trategy in fragmente# in#u trie ? mature# in#u trie in glo5al conteAt #odule ; In)egra)(on, "(4ers(6(-a)(on, #ergers and !-@u(s()(ons F! tream an# #o1n tream integration - 0elate# an# unrelate# #iver ification - Bu ine alliance ? ac@ui ition an# ,oint venture in In#ian an# international conteAt - Pur uing com!etitive a#vantage 5y com!eting glo5ally - +om!eting in emerging foreign mar/et $trategie for local com!anie in emerging mar/et #odule 5 S)ra)eg(- C7ange #anage+en) Turn aroun# Management an# management of trategic change inclu#ing $BF 0e tructuring !olitic ? !o1er an# conflict - +ore com!etence a a tool #odule 6 S)ra)eg(es Training trategy to fit !ecific com!any an# in#u try ituation - $trategie for com!eting in emerging in#u trie of the future - $trategie for com!eting in tur5ulent mar/et - $trategie for maturing? #eclining? fragmente# 1ee/ an# cri i ri##en in#u trie

#odule < I+.le+en)a)(on A Con)rol +or!orate culture an# lea#er hi! - 4e igning organization tructure $trategic control y tem - Matching tructure an# control #odule B Curren) (ssues o6 s)ra)eg(- +anage+en) 6lo5al i ue of 21 t century - $trategic Au#it - I ue in =on-!rofit Organization Managing Technology . $trategy - a Per !ective Re6eren-e Boo*s 1> Arthur A Thom on an# A G $tic/lan#? $trategic Management? Tata McGraw Hill 2> Gohn A>> Pearce an# 0ichar# B> 0o5in on? $trategic Management - $trategy &ormulation an# Im!lementation ? 9IT@S Publishers an" 1istributors 3 +harle B> 2> 8ill an# 6areth 0> Gone ? $trategic Management Theory? Integrate# A!!roach? 9ll In"ia Publishers & 1istributors %>4avi# 8unger an Toma 2 Bheeler? $trategic Management? 9""ision Wesley '> 6erry Gohn on an# Cevan $chole ? (A!loring +or!orate $trategy - TeAt an# +a e ? PHI )> 2a1rence an# 6luec/? $trategic Management . Bu ine Policy? McGraw Hill *> 0>$riniva an? $trategic Management - The In#ian +onteAt? PHI

TOT!% >U!%ITY #!N! E#ENT #B! ;12 2 -red()s

O23e-)(4es o To a i t in #evelo!ing conce!t ? /no1le#ge an# /ill for an integrate# a!!roach to 9uality Management o To eA!o e to the late t tool an# techni@ue in effective #eci ion-ma/ing> o To familiarize 1ith the current !ractice in the fiel# of T9M> Pedagog5 Thi cour e 1ill 5e taught through lecture e ion ? ca e tu#ie ? a ignment ? role !lay an# cla !re entation > #odule 0 An Overvie1 - 9uality 4efinition - 9uality? Price? :alue 0elation hi! - 8ar#1are an# $oft1are A !ect of 9uality #odule 2 9uality Philo o!hie - 4eming M1% Point N - Guran - TrilogyN - +ro 5y MJero 4efectN I hi/a1a M=eAt One in the O!eration i the +u tomerN #odule 1 +o t of 9uality - 4i cretionary +o t- - Prevention ; A!!rai al - +on e@uential +o tInternal &ailure - (Aternal &ailure #odule ; Total 9uality Management ; +once!t - +om!ari on 1ith Tra#itional 9uality Im!lementation of T9M - Malcolm Bal# 0i#ge A1ar# - T9M in (#ucation #odule 5 Management tool for @uality #odule 6 Technical tool for @uality - Techni@ue for general u e? for on-line @uality control? for off-line @uality control #odule < Caizen - +once!t of Ba te (limination - :ariou &orm An# +au e of Ba te - Caizen A!!roach - Benefit #odule B 9uality $y tem - I$O 7000 #odule 9 Benchmar/ing

#odule 00 Bu ine Proce

0e-engineering

Re6eren-e Boo*s 1> => 2ogotheti ; Managing for Total 9uality ; from 4eming to Taguchi an# $P+ 2> 4e5a hi $ar/ar ; The Manager 8an#5oo/ for Total 9uality Management 3> $>M> $un#era 0a,u ; Total 9uality Management- A Primer

ENTERPRISE RESOURCE P%!NNIN #B! ;11 2 -red()s O23e-)(4es The cour e offer a fun#amental frame1or/ for (nter!ri e 0e ource Planning ((0P" in an organization an# ma/ing the tu#ent ? o It i#entifie the variou information y tem olution for vertical an# horizontal 1or/flo1 of 5u ine o!eration > o It !rovi#e an# o!!ortunity for manager to !lan? analyze an# #e ign information y tem olution for variou functionalitie of the organization o To orient to1ar# un#er tan#ing the 5u ine !roce e 1hich can 5e integrate# in a eamle chain through variou Bu ine $uit > Pedagog58 The cour e i facilitate# 5y? *" Class le-)ures concerne# to relevant mo#ule to!ic 3" Case s)ud(es on &unctional an# +ro &unctional Information $y tem > 7" S)uden) .resen)a)(on an# -lassroo+ d(s-uss(ons on u e of an (0P olution for :ariou managerial !ro5lem of an organization in? e> O!eration f> Mar/eting g> &inancial Accounting h> 8uman 0e ource > #odule )o.(-s8D #odule 08D Concept and Benefits of ERP 4efinition of (0P? (0P !otential in Bu ine tran formation? 4eman# of (0P? (volution? Mo#ule (0P Mo#ule ? Benefit of (0P Re6eren-e Boo*8 01> (nter!ri e 0e ource Planning ;Maha#ev Gai 1al an# 6ane h :ana!alli (MacMillan" 02> (0P ; (llen Mon/ an# Bret Bagner? Thom on 03> (0P ; AleAi 2eon? *eon Publishers #odule 28D Building Business cases for ERP 0ole of (0P? =ee# for (0P? 6a! analy i ?+om!etitive (nvironment analy i ? $trategic nee# analy i ?&ea i5ility analy i ? (0P Pro,ect life +ycle? +o t element Re6eren-e Boo*8 01> (nter!ri e 0e ource Planning ;Maha#ev Gai 1al an# 6ane h :ana!alli (Macmillan" 02> (0P ; (llen Mon/ an# Bret Bagner? Thom on 03> (0P ; AleAi 2eon? *eon Publishers #odule 18D Co+.ara)(4e anal5s(s o6 ERP So6):areC The (0P mar/et? Intro#uction to $AP? Mo#ule of $AP? $$A 6lo5al? BAA=? I&$? The (0P !ro#uct life cycle? The magic @ua#rant? &unctional an# technical feature com!ari on> Re6eren-e Boo*8 01> (nter!ri e 0e ource Planning ;Maha#ev Gai 1al an# 6ane h :ana!alli (Macmillan" 02> (0P ; (llen Mon/ an# Bret Bagner? Thom on 03> (0P ; AleAi 2eon? *eon Publishers

Po t 6ra#uate 4e!artment of Bu ine

A#mini tration

+urriculum

#odule ;8 ERP enabled Business Process re-engineering - I 0e ; (ngineering =ece aryL? Bu ine !roce re-engineering? Im!lementing BP0 -BP0 characteri tic an# te! ? (0P an# BP0? (0P mo#eling in BP0? Bor/ flo1 management? Bu ine ca e? &ive tage A$-I$DTO- B( Analy i Re6eren-e Boo*8 1> (nter!ri e 0e ource Planning ;Maha#ev Gai 1al an# 6ane h :ana!alli (Macmillan" 2> (0P ; (llen Mon/ an# Bret Bagner? Thom on 3> (0P ; AleAi 2eon? *eon Publishers %> 0eengineering the cor!oration-8ammer? Michael an# +ham!y? Game #odule 58D ERP implementation Project Management IT infra tructure Planning an# metho#ology? (0P im!lementation lifecycle? (0P 1ith re !ect to mall an# me#ium enter!ri e (In#ian Per !ective"? I ue in (0P Pro,ect management Re6eren-e Boo*8 01> (nter!ri e 0e ource Planning ;Maha#ev Gai 1al an# 6ane h :ana!alli (Macmillan" 02> (0P ; (llen Mon/ an# Bret Bagner? Thom on 03> (0P ; AleAi 2eon? *eon Publishers #odule 68D #anag(ng ERPDES Ena2led C7ange Intro#uction? Planning for integration? +hange management $trategie ? tran formation of IT &unction Re6eren-e Boo*8 01> (nter!ri e 0e ource Planning ;Maha#ev Gai 1al an# 6ane h :ana!alli (Macmillan" 02> (0P ; (llen Mon/ an# Bret Bagner? Thom on 03> (0P ; AleAi 2eon? *eon Publishers #odule <8D ERP-ES enabled best Business Practices. Be t 5u ine ca e of at-lea t one in each of?

a" Metal In#u try 5" A em5ly line In#u try c" $ervice $ectorDIn#u try accrue#>

(0P ena5le# !ractice an# actual 5enefit

-'3-

Po t 6ra#uate 4e!artment of Bu ine Re6eren-e Boo*8

A#mini tration

+urriculum

1> (nter!ri e 0e ource Planning ;Maha#ev Gai 1al an# 6ane h :ana!alli(Macmillan" 2> (0P ; (llen Mon/ an# Bret Bagner? Thom on 03> (0P ; AleAi 2eon? *eon Publishers

-'7-

Po t 6ra#uate 4e!artment of Bu ine

A#mini tration

+urriculum

# 0 D CONSU#ER BEH!VIOUR #B! ;60 2 Cred()s

O23e-)(4es o To eAamine the nature of +on umer 5ehaviour o To analy e the a!!lication of +on umer Behaviour 1ith regar# to formulation of mar/eting trategy o To !rovi#e tu#ent 1ith an un#er tan#ing of the 1i#e range of ocial? cultural an# economic factor 1hich influence con umer 5ehaviour> o To analy e the #eci ion ma/ing !roce of the con umer> Pedagog5 Thi cour e re@uire the u e of a ,u#iciou miA lecture e ion ? ca e tu#ie ? a ignment an# cla !re entation #odule 0 Bhat i +on umer Behaviour - 0ole of +on umer Behaviour in Mar/eting -4evelo!ment of +on umer Behaviour fiel#? +on umer 5ehavioural mo#el - 8o1ar#-$heth mo#el of Buying Behaviour #odule 2 +on umer a an In#ivi#ual- +on umer =ee# an# Motivation> Meaning of MotivationI =ee# an# 6oal I 4ynamic =ature of MotivationI Ty!e . $y tem of =ee# - Ma lo1E 8ierarchy of nee# Mc+lellan#E Theory of =ee# Achievement-:roomE (A!ectancy theory-&reu#E P ychoanalytical theory Personality & Consumer Behaviour Meaning an# nature of Per onality I &reu#ian . Trait theorie of Per onalityI $elf +once!t - $elf Image I 2ife tyle an# AIO inventorie I Bran# Per onality Consumer perception Meaning an# #ynamic of Perce!tion ; A5 olute an# 4ifferential thre hol#I $elective Perce!tionI +on umer Imagery-Bran# ImageI Perce!tion of 9ualityI Perce!tion of ri /I Perce!tual Organi ationI +ategorization? Inference> Learning & Cognitive Process Meaning of 2earningI Behavioural 2earning Theorie -+la ical an# O!erant +on#itioningO5 ervational 2earningI +ognitive 2earning Theorie I Memory? $chema? Bran# 2oyalty Consumer Attitudes =ature an# function? Attitu#e formationI $tructural Mo#el of Attitu#e-Tricom!onent an# Multi-Attri5ute mo#el-TO0A? Attitu#e +hange-Multiattri5ute an# (2M an# +ognitive 4i onance

-)0-

Po t 6ra#uate 4e!artment of Bu ine

A#mini tration

+urriculum

#odule 1 +on umer in their ocial an# cultural etting 6rou! #ynamic . 0eference grou! ? Meaning of reference grou! I Influence of reference grou! on con umer 5ehaviourI Ty!e of reference grou! ? Im!lication for Mar/eting The Family +once!t an# function of familyI Im!ortance of family in In#ian conteAt? &amily #eci ion ma/ingI 0ole conflict an# it re olutionI &amily 2ife +ycle? +on umer ocialization? 0ole of chil#ren> Social Class and Consumer Behaviour Meaning an# mea urement of $ocial +la I 2ife tyle !rofile of ocial cla e I Im!lication of ocial cla on +on umer 5ehaviour> Culture and Consumer Behaviour Meaning an# characteri tic of cultureI Mea urement of culture? :alue -Terminal an# In trumental value I 0o/each - In#ian core value I Im!act of value on con umer 5ehaviourI A+: 2a##ering? #odule ; Consumer decision making process Per onal influence . O!inion lea#er hi! Proce - Meaning? #ynamic an# mea urement of o!inion lea#er hi! ; A !rofile of the O!inion lea#erI Inter!er onal flo1 of communicationI O!inion lea#er hi! an# firmE !romotional trategy - 4iffu ion of Innovation I Ty!e of Innovation I The 4iffu ion !roce -con umer an# in#u trialI The a#o!tion !roce I Pro#uct characteri tic an# con umer re i tanceI 4iffu ion enhancement trategie I A !rofile of the con umer innovator> Consumer Decision making A mo#el of con umer #eci ion ma/ingI Pro5lem recognition an# Information $earchI (valuation -+om!en atory an# non-com!en atoryI +on,unctiveI 4i ,unctive an# 2eAicogra!hic choice rule I Purcha e-$tore choiceI Po t !urcha e Proce ; 4i onanceI $ati factionD#i ati factionI Attri5ution theoryI 4i - ati fication re !on e I 4i !o al 5ehaviour> #odule 5 O)7er d(+ens(ons o6 Consu+er Be7a4(our 0elation hi! Mar/eting - Meaning of relation hi! mar/eting? Im!lication ? +on umeri m an# Pu5lic Policy Meaning? 0ight of +on umer I In titution an# their roleI (thical? $afety an# environmental i ue I +on umer !rotection act ? +on umer Behaviour an# (5u ine ? On line 5uyer 5ehaviourI +on umer #eci ion ma/ing !roce on the =et> +on umer 0e earch 1ith !ecial reference to yn#icate# re earch #odule 6 Role o6 Resear-7 (n -onsu+er Be7a4(our Motivational re earch? Attitu#e mea urementI $ati faction mea ure >

-)1-

Po t 6ra#uate 4e!artment of Bu ine

A#mini tration

+urriculum

Re6eren-e Boo*s
1. 2.

3>
4. 5. 6.

$chiffman? 2> 6>? an# Canu/? 2> 2>? +on umer Behavior? Prentice-Hall# 7th /")# $%%% & Pearson /"ucation =*ow Price /"ition '((?>) 8enry A ael? +on umer Behaviour . Mar/eting Action ; Thomson *earning .th /"ition '(($ (ngel Game &>? Blac/1ell? 0oger 4>? . Miniar#? Paul B>? +on umer Behaviour ; Thomson *earning '(($ $olomon? M>0>? +on umer Behaviour? Prentice-Hall# 8th /")# $%%& 8a1/in ? 4> I>? an# Be t? 0> G>? +on umer Behavior- Im!lication for Mar/eting $trategy? Irwin #&th /"ition# '((') 2ou#on an# 4ella Bitta +on umer Behaviour-+once!t an# A!!lication ? 8th /"ition Tata McGrawHill#'((')

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Po t 6ra#uate 4e!artment of Bu ine

A#mini tration

+urriculum

$0 D SECURITY !N!%YSIS !N" PORT$O%IO #!N! E#ENT #B! ;62 2 -red()s O23e-)(4es o To !rovi#e tu#ent 1ith a conce!tual an# analytical frame1or/ of evaluating a ecurity> o To !rovi#e tu#ent 1ith a conce!tual an# analytical frame1or/ of #ifferent financial in trument ? their ri / an# return an# trategie in managing fun# > o To familiarize tu#ent 1ith !ortfolio management techni@ue that challenge a financial manager> Pedagog5 Analy i of variou com!anie valuation? eAcel !rea# heet 5a e# eAerci e on !ortfolio con truction? ca e tu#ie an# !re entation > #odule 0 In)rodu-)(on )o Se-ur()(es and In4es)+en) +once!t ; inve tment vD !eculation ; ar5itrage - gam5ling ; inve tment o5,ective ; inve tment !roce - inve tment con traint - inve tment trategy - election of ecuritie 5uying? elling? an# hol#ing #eci ion an# trategie ; Mar/et in#ice - cre#it rating an# agencie - cre#it rating an# their function ? 1or/ing an# o!eration #odule 2 R(s* and Re)urn (A!ecte# return ; hi torical return - $y tematic an# un y tematic 0i / ; 5eta coefficient ; +APM ; $M2 an# +M2 ; factor mo#el an# ar5itrage !ricing theory #odule 1 Se-ur()5 !nal5s(s &un#amental analy i ; economic analy i ; economic foreca ting ; in#icator - In#u try analy i ; cla ification cheme ; In#u try life cycle - +om!any analy i ; mea uring earning ; foreca ting earning ; Technical analy i ; charting ; #ifferent tool for technical analy i ; efficient mar/et 8y!othe i #odule ; $(nan-(al Ins)ru+en)s +or!orate 5on# ; government 5on# ; !ecial 5on# ; Bon# return an# y tematic ri / un y tematic ri / ; Bon# Management trategy - Preference hare ; valuation analy i ; (@uity $hare ; 4ivi#en# !olicy ; e@uity valuation an# analy i ; Money mar/et in trument

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Po t 6ra#uate 4e!artment of Bu ine

A#mini tration

+urriculum

#odule 5 "er(4a)(4es &inancial #erivative mar/et ; glo5al !er !ective ; In#ian conteAt ; O!tion - ty!e ; !ricing - valuation an# analy i ;O!tion mo#el ; future ; /in# of future - he#ging ; !eculation ; $BAP$ ; Barrant an# converti5le #odule 6 Por)6ol(o anal5s(s and #anage+en) 0i / an# return ; Mar/o1itz mo#el ; ri / return o!timization ; $har!e !ortfolio o!timization ; Portfolio inve tment !roce ;inve tment timing an# evaluation ; !ortfolio revi ion - Mutual fun# - Manage# !ortfolio an# !erformance Re6eren-e Boo*s 1> &i cher an# Gor#an? $ecurity Analy i an# Portfolio Management? Prentice Hall) 2> :>C>Bhalla? Inve tment Management? S) Chan" & Co) 3> Pra anna +han#ra? Inve tment Analy i an# Portfolio Management? Tata McGraw Hill) %> :>A> Ava#hani? $ecurity Analy i an# Portfolio Management? Himalaya Publishing House

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Po t 6ra#uate 4e!artment of Bu ine

A#mini tration

+urriculum

H 0 D HU#!N RESOURCE P%!NNIN , RECRUIT#ENT !N" SE%ECTION #B! ;61 2 Cred()s O23e-)(4es o To eA!lore an# un#er tan# the i ue involve# in man!o1er !lanning an# election metho# in the in#u try o To un#er tan# an# #evelo! the techni@ue re@uire# for election . retention of em!loyee > o To i#entify an# match organizational nee# an# in#ivi#ual !otential for 5etter 80M !ractice > Pedagog5 Thi cour e 1ill 5e taught through lecture e ion ? ca e tu#ie ? a ignment ? role !lay an# cla !re entation > #odule 0 Man!o1er Planning- O5,ective (micro an# macro level "? Benefit ? a#vantage ? limitation ? !ro5lem - 80 !lanning? lin/age of 80 !lanning 1ith other 80 function ? influencing factor in man!o1er !lanning - Man!o1er !lanning- tool ? metho# an# techni@ue - Go5 analy i ? $/ill analy i D /ill inventory? Performance a!!rai al? Man!o1er inventory - F e an# a!!lica5ility of tati tical an# mathematical mo#el in man!o1er !lanning - +en u analy i - Mar/ov analy i #odule 2 $election +riterion in In#u try - 0ole of $cientific $election in Per onnel Management? Man!o1er Planning an# Organizational $tructuring- +hallenge of $election in to#ayE 1orl# - :alue of goo# em!loyee - $election Policy an# $trategy - $ource of 0ecruitment $te! of $y tematic $election - Go5 4e cri!tion - Go5 $!ecification - $election Te t ; Intelligence A!titu#e? Per onality - P ychometric Te ting ; $am!ling? :ali#ity? 0elia5ility - $tati tical inference - 1) P& an# other Per onality Te t - (Aerci e on P ychometric Te ting - 6rou! $election Metho# ; A e ment +entre #odule 1 Te ting in the in#u try for electing !romotion an# !lacement> 8i torical #evelo!ment of te ting election #evice an# a!!lica5ility? 0elia5ility an# vali#ity> #odule ; Intervie1 a a election 4evice - $/ill ? tool an# techni@ue of the election intervie1> #odule 5 Pro5ation . In#uction #odule 6 Internal mo5ility- Promotion? Tran fer? 4emotion an# $e!aration>

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Po t 6ra#uate 4e!artment of Bu ine

A#mini tration

+urriculum

#odule < +areer !lanning . $ucce ion !lanning- (m!loyee Turnover- Metho# to tu#y turnover . metho# to retain em!loyee > Re6eren-e Boo*s 1> 0o5ert 8alf-&in#ing? 8iring an# Cee!ing the 5e t em!loyee 2> $ally 8ar!er ((#itor"- Per onnel Management 8an#5oo/ 3> M>2> Blum . G>+> =aylor- In#u trial P ychology- It theoretical . ocial foun#ation %> Gac/ G> Bainter . 6lenn B> Gohn on- I#entifying? Placing an# (valuating em!loyee '> 0>$> 41ive#i ; Man!o1er Management )> Paul Prigor . +harle A> Myer ; Per onnel A#mini tration *> (#1ar# B> &ili!o ; Per onnel Management 3> Mona!!a an# $aiyu##in - Per onnel Management 7> M>=> 0u#ra5a avara,- 4ynamic Per onnel Management 10> Game B> Bal/er ; 8uman 0e ource Planning 11> 4avi# G> +herrington ; The Management of 8uman 0e ource %th (#ition 12> A> 4ale Tim!le ((#itor" - The Art . $cience of Bu ine Management I Managing Peo!le? :ol> '

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Po t 6ra#uate 4e!artment of Bu ine

A#mini tration

+urriculum

# 2 D BUSINESS TO BUSINESS #B! ;6; 2 -red()s

O23e-)(4es The cour e i #e igne# to enhance the a5ility of the tu#ent to un#er tan# the nature of B2-B mar/eting? the !roce involve# in !ractice? #evelo!ment of $trategie an# their im!lementation> Pedagog5 +la room e ion 1ill 5e a com5ination of lecture ? conce!tual #i cu ion on cho en current ituation D article in the area a 1ell analy i of ca e - Presentations an" "iscussions) (A!erience haring 1ith !ractitioner an# In#u trial vi it > #odule 0 Intro#uction to Bu ine -to-Bu ine Mar/eting? Bu ine an# +on umer mar/eting-A contra t? The value chain? Tren# an# change in Bu ine mar/eting> CaseA The Segway Company #odule 2 +la ifying +u tomer ? Organization ? an# Mar/et ? Ty!e of organizational cu tomer an# their uni@ue characteri tic of +ommercial enter!ri e ? 6overnment an# In titutional Mar/et > CaseA Saturn -s 1aimler Chrysler #odule 1 Organizational Buying an# Buying 5ehavior- The nature of 5uying? organizational 5uying !roce - A !roce flo1 mo#el> CaseA 1ell Computer) #odule ; +u tomer relation hi! Management $trategie for Bu ine Mar/et > Buyer eller connector? Managing Buyer eller relation hi! ? 6aining a cu tomer relation hi! a#vantage > CaseA Siebel Systems #odule 5 $egmenting? Targeting an# Po itioning> :alue 5a e# egmentation> A mo#el for egmenting the organizational Mar/et> CaseA The Ja-elin /;ecuti-e Jet #odule 6 Organizational 4eman# analy i ? 4etermining Mar/et an# $ale !otential? $ale &oreca ting metho# > CaseA I@M Global ser-ices

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Po t 6ra#uate 4e!artment of Bu ine

A#mini tration

+urriculum

#odule B Mar/eting miA - Managing Innovation an# =e1 !ro#uct #evelo!ment !roce > Pricing in Bu ine -to-Bu ine Mar/eting> Pricing 5a i ? Managing !rice a !art of Mar/eting $trategy? Managing !ricing tactic ? Pricing im!lementation-+a e of negotiate# !ricing> #odule 9 Mar/eting miA for Bu ine ervice &irm - $egmentation? $ervice !ac/age ? $ervice Promotion an# 4i tri5ution> CaseA 6e"/; #odule 00 Bu ine Mar/eting $trategie > CaseA Seale" 9ir Corporation Re6eren-e Boo*s 1> Bus(nessD)oDBus(ness #ar*e)(ng, Analy i an# Practice in a 4ynamic (nvironment? :itale an# 6iglierano- Thomson Press 2> Indus)r(al #ar*e)(ng? Analy i ? !lanning an# +ontrol? 0o5ert 0 0ee#er? (#1ar# 6 Brierty? Betty 8 0ee#er? PHI publication

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Po t 6ra#uate 4e!artment of Bu ine

A#mini tration

+urriculum

$2 , #!N! E#ENT O$ $IN!NCI!% SERVICES #B! ;65 2 -red()s

OB=ECTIVESOOOto ma/e tu#ent a1are of our financial y tem D tructure >> +once!t of &inancial ervice an# u age of the ame in the Profe ionO PE"! O YI 2ecture >>>$tu#y of financial !a!er regularly an# #i cu ion in the cla O+a e tu#ie O A ignment O #O"U%ECC0IC $tructure of In#ian &inancial y temO=ee# for uch y temO>0ole of the y tem in economic #evelo!ment O8i tory >>gro1th>> !re ent ituationO #O"U%E CC2CC +om!onent of In#ian financial y temOIntro#uction to +om!onent >Inve tment an# fun# rai ing conce!t > (conomic urveyOFnion Bu#get>>>0BI monetary !olicyO&oreign tra#e !olicy> 4i cu ion on relevance of the !olicie > #O"U%ECC1CC $tructure of 0e erve 5an/ of In#iaO0ole an# re !on i5ilitie of 0 BI O 0BI a a regulatory authorityO Money mar/etO> tructureO>Pro#uct D ervice O>6ui#eline >>Primary an# econ#ary mar/et O> +all an# notice money mar/et> +ommercial 5ill mar/et> 6overnment ecuritie T>Bill 0e!o an# rever e re!o +ommercial !a!er> +ertificate of #e!o it > (Im!ortant terminologie " #O"U%EI;CC +a!ital Mar/et O!a t an# !re entO$tructure> $(BI gui#eline > Merchant 5an/ingO 0ole an# activitie > I ue management OPricing O &iAe# !rice i ueO>Boo/ 5uil#ing >>0ight i ueO>Bonu i ue>

-)7-

Po t 6ra#uate 4e!artment of Bu ine

A#mini tration

+urriculum

4e5t in trument i ue>? $FB$TA=TIA2 A+9FI$ITIO=$ O& $(+F0ITI($? Buy 5ac/ of hare > 0ole of 4e!o itorie ? +u to#ian ? +re#it rating agency? $toc/ eAchange A40? 640? I40O5rief intro#uction> $econ#ary mar/et o!eration in +a!ital mar/et> 4erivative tra#ingO0ole of 5ro/ing hou e > (Im!ortant terminologie " #O"U%E 5I Intro#uction to variou In titution !rovi#ing ervice in the financial y temO =ABA04? (<IM BA=C? $I4BI? =8B? =B&+? Pro#uct D ervice O> 2ea ing? hire !urcha e? &actoring? &orfeiting +re#it rating? Mutual fun# ? :enture ca!ital?Private e@uity? 4e!o itorie ? $ecuriti ation? Portfolio management ervice +once!t of 1ealth management? ( any recent #evelo!ment in the y temO>" Re6eren-e Boo*s 1> Management Of &inancial $ervice -:>C>Bhalla? &ir t (#ition ? 9nmol Publications P-t) *t")# 0ew 1elhi 2> &inancial Management- 0>M> $riva tava? Himalaya Publishing

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Po t 6ra#uate 4e!artment of Bu ine

A#mini tration

+urriculum

H 2 D PER$OR#!NCE #!N! E#ENT !N" !PPR!IS!% SYSTE#S #B! ;66 2 -red()s O23e-)(4e o6 )7e -ourse8 Partici!ant 1ill eAamine the #evelo!ment of Performance Management in organization > The cla 1ill utilize lecture ? grou! #i cu ion? an# everal other analytical a!!roache to i#entify an# influence effective an# ineffective 5ehavior (to 5etter manage em!loyee !o!ulation on an ongoing 5a i "> Thi cour e 1ill eA!o e them to the conce!t of Performance Management an# enhance their a5ility to a i t organization to #eliver effective Performance Management !rogram > 0>In)rodu-)(on o6 Per6or+an-e #anage+en) S5s)e+8 4efining Performance Management $y tem - Performance Planning? Performance +oaching an# Performance A!!rai al? Performance Management $y tem an# other 1or/force !roce e li/e +areer Planning? +om!en ation Management an# $e!aration Planning> 2C Per6or+an-e Plann(ng8 2in/ing in#ivi#ual an# team goal to organizational goal 6oal $etting Proce#ure 1C Per6or+an-e !..ra(sal8 4efinition an# O5,ective of Performance A!!rai al Proce of Performance A!!rai al - $elf A e ment an# it im!ortance Metho# of Performance A!!rai al - Tra#itional an# Mo#ern - $traight 0an/ing Metho# - Paire# +om!ari on Metho# - +ritical Inci#ent Metho# Behaviorally Anchore# 0ating $cale Management 5y O5,ective - Proce an# Im!ortance Bhy Performance A!!rai al fail - 8alo (ffect - +ultural i ue in Performance A!!rai al - Managing (A!ectation - 0ole of communication in !roce 8o1 to minimize the effect of cau e for failure of Performance A!!rai al ;C Per6or+an-e Coa-7(ng8 Performance A!!rai al a a Training =ee# A e ment +oun eling for 5etter !erformance? &ee#5ac/ Mechani m in organization - Training the u!erior to give con tructive fee#5ac/ 5C Curren) Trends (n Per6or+an-e #anage+en) S5s)e+s8 (m!ha i on +ontinuou &ee#5ac/ 3)0 4egree - A 4e5ate A e ment +enter F e of Technology +hallenge ahea# in Performance Management $y tem Potential A!!rai al A e ment +enter $y tem of Pay for Performance A#hering to Bu ine Plan

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Po t 6ra#uate 4e!artment of Bu ine

A#mini tration

+urriculum

Re6eren-es8 Pula/o ? (> 4> (200%"> Performance Management- A roa#ma! for #evelo!ing? im!lementing an# evaluating !erformance management y tem > $80M &oun#ation (htt!-DD111> hrm>orgDfoun#ationD110%!ula/o >a !" Bacal? 0o5ert (1777"> Performance Management> (Ba" Mc6ra1-8ill> =e1 Kor/> I$B= 00*-0*13))-0 2atham . BeAley (177%"> Increa ing !ro#uctivity through !erformance a!!rai al> (2B" A##i on-Be ley Pu5li hing +om!any? =e1 Kor/> I$B=P 0-201-'1%00-1 $mith? G4Q $? an# Mazin? 0- 200%? The HB answer boo,# AMA+O= . Bec/er? B> (>? 8u eli#? M> A>? . Flrich? 4> 2001? The HB scorecar"# 8arvar# Bu ine $chool Pre

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Po t 6ra#uate 4e!artment of Bu ine

A#mini tration

+urriculum

#1 , STR!TE IC #!R9ETIN #B! ;6<

#!N! E#ENT 2 -red()s

O23e-)(4es8 To enhance the a5ility of the tu#ent to analyze the re ource ? ca!a5ilitie an# core com!etencie > +reate an# maintain com!etitive a#vantage > &ormulating the $trategie ? Im!lementing an# Monitoring trategic !erformance> Pedagog58 +la room e ion 1ill 5e a com5ination of lecture ? conce!tual #i cu ion on cho en current ituation D article in the area 1ith focu on analy i of the ca e Pre entation an# #i cu ion 1ill al o 5e con#ucte# > #odule 08 In)rodu-)(on and O4er4(e:C Bu ine $trategy- +once!t an# Tren# in it Management $trategic Management- An Overvie1 Bu ine $trategie an# their Mar/eting Im!lication > CaseA Maruti #odule 28 O..or)un()5 !nal5s(s $trategic (nvironment an# I#entifying Attractive Mar/et In#u try Analy i an# +om!etitive A#vantage Mea uring Mar/et O!!ortunitie Targeting Attractive Mar/et $egment 4ifferentiation an# Po itioning> CaseA +o"a, #odule 18 $or+ula)(ng #ar*e)(ng S)ra)eg(es $trategic 4ilemma Mar/eting $trategie for =e1 Mar/et entrie $trategie for 6ro1th Mar/et $trategie for Mature an# 4eclining Mar/et Mar/eting $trategy for the =e1 (conomy 6lo5al $trategy> CaseA MB6 #odule ;8 I+.le+en)a)(on and Con)rol Organizing an# Planning for (ffective Im!lementation $trategic Analy i an# Au#it CaseA Samsung Re6eren-e Boo*s8 1> Mar/eting Barfare 5y Al 0ie an# Gac/ Trout 2> Mar/eting $trategy 5y Bal/er? Boy#? Mullin an# 2arreche

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Po t 6ra#uate 4e!artment of Bu ine

A#mini tration

+urriculum

$ 1 D #!N! E#ENT O$ B!N9S !N" $IN!NCI!% INSTITUTIONS #B! ;6B 2 Cred()s OB=ECTIVESOO $tu#ent to un#er tan# the !ractical functioning of the +ommercial 5an/ Oa a 5an/er an# a a !ro !ective cu tomerO> PE"! O YCC 2ectureO+a e tu#ie OA ignment O #O"U%EIC0 Intro#uctionO>>In#ian financial y tem> (volution of Ban/ing ervice O4&IO+8A=6( O:(0>>Ty!e of 5an/ > 0ole of &inancial in titution O=ABA04O$I4BIO(<IM BA=C>>=B&+>>(+6+O 4I+I6+O>+6$TIO>+O OP(0ATI:( BA=C$>>00BR$ Bu ine 5u#get >>Planning O Ancillary ervice ( &ee 5a e# activitie #O"U%EI2 0e erve 5an/ Of In#ia a regulatory authority of Ban/ing o!eration >> 4i cu ion on #e!artment relevant to 5an/ing o!eration > +F00(=+K MA=A6(M(=T O>&(< 4(PTOMO=(TA0K PO2I+K 4(PTO>4BO4 0ole of 0BI in economic #evelo!ment of the country> 6eneral 5an/ingOCK+ norm O> +once!t of +00 an# $20> An# it relevance > Treasur5 +anage+en) (n 2an*s #O"U%EI1 +re#itO2en#ingO =orm O0BI gui#eline O +once!t of A!!rai al in 5an/ > :ariou !ro#uct &un# 5a e# activitie O> Term loan 4eferre# !ayment 6uarantee &oreign currency loan >

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Po t 6ra#uate 4e!artment of Bu ine

A#mini tration

+urriculum

Bor/ing ca!italO>Pre hi!ment finance? (P+ Po t hi!ment finance ? Bill #i counting ? 0eceiva5le financing Im!ortance #ocumentation Ofollo1 u! an# in !ectionO +once!t of toc/ tatement Oun#er tan#ingO+once!t of 4P> Irregularity>> Fn#er tan#ing +MA #ata an# analy i >> & under )7(s #odule a .ro.osal :(ll 2e :or*ed ou) (n )7e -lass 25 )7e s)uden)s :()7 6(gures' Non 6und 2ased 6a-(l()(esICle))er o6 -red() and 2an* guaran)ee Ban*(ng Ra)(osI #O"U%ECC;> 4efinition of =PAOManagement of =PAR 0eform in 5an/ingO>=ara imham committee recommen#ation >> P0F4(=TIA2 =O0M$O> I 0 A + =O0M$ Provi ioning Brite off +a!ital a#e@uacy BA$2(O1 BA$2(>>2 0i / management in 5an/ >> +AM(2> #O"U%EI5 $A0&(A$I A+TO>>A0+O+IBI2O $TATFT($ TO B( C=OB= BK A BA=C(0 Fn#er tan#ing the Ban/ Balance heet> #O"U%EIC6 M . A activitie in 5an/ing in#u try>> OMBF4$MA=>> &inancial inclu ion??Micro finance >> $BI&T? 0T6$? =I&T> 4i cu ion on the late t #evelo!ment in the 5an/ing In#u try>> Re6eren-e Boo*s 1> +re#it a!!rai al? ri / analy i an# #eci ion ma/ing >>>5y 4>4>mu/her,ee>>>$no1 1hite !u5lication> 2> 0BI in truction for 5an/ an# 5an/ing o!eration > 3> 0BI 1e5 ite

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Po t 6ra#uate 4e!artment of Bu ine

A#mini tration

+urriculum

H1 , TR!ININ #B! ;69

!N" "EVE%OP#ENT 2 -red()s

O23e-)(4es o To en itize the tu#ent 1ith the conce!t ? !rinci!le an# i ue connecte# 1ith training an# #evelo!ment> o To ena5le the tu#ent to #e ign a fea i5le? meaningful an# relevant training an# #evelo!ment !rogramme> Pedagog5 Thi cour e 1ill 5e taught through lecture e ion ? ca e tu#ie ? a ignment ? role !lay an# cla !re entation > #odule 0 A e ment of training nee# -trigger for trainingI organizational u!!ort for the nee# a e ment !roce I organizational analy i ? re@uirement analy i I ta / an# /no1le#ge? /ill an# a5ility analy i I !er onal analy i I nee# a e ment metho# an# techni@ue > #odule 2 2earning environment - 1hat i to 5e learntI 5uil#ing effective in tructionI incor!orating learning !rinci!le I trainee i ue I motivational theorie I con#ition of tran fer of learning> #odule 1 Training #elivery - tra#itional in tructional a!!roache I cla room in tructionI elf#irecte# learning !rogramme I imulate# 1or/ etting I effective in tructionI emerging training technologie > #odule ; Training intervention an# learning eA!erience - 5uil#ing em!loyee ca!a5ilitie I em!loyee orientation? ne1comer ocialization? on-the-,o5 training? a!!rentice hi! ? em5e##e# training !erformance u!!ort y tem ? enter!ri e training> Buil#ing team effectivene cro training? inter !o itional training? team an# elf- management? action learning> 4evelo!ing lea#er - 5u ine imulation ? 5ehavioral role mo#eling an# a!!lie# learning? a e ment event ? eA!erience ; centere# learning> #odule 5 (valuation an# au#it - training evaluation an# vali#ation? 5arrier to evaluation? criteria for evaluation? evaluation !roce ? internal an# eAternal vali#ity? metho# of evaluation> #odule 6 2earning y tem ; training an# the learning organization - characteri tic of a learning organization? mo#el for a learning organization? challenge to 5ecome a learning organization> Training an# ocietal concern - Increa ing 1or/force rea#ine ? en uring fairne an# enhancing o!!ortunity at 1or/? retraining 1or/er for changing mar/et >

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Po t 6ra#uate 4e!artment of Bu ine Re6eren-e Boo*s 0 2 1 ; 5 6

A#mini tration

+urriculum

Blanchar#? P> =? . Thac/er? G> B? (ffective Training- $y tem ? $trategie ? an# Practice ? II (#ition? Pearson /"ucation# '((8 Ir1in 2 6ol# tain an# G> Cevin &or#? Training in Organization? Thomson *earning> A>8 An#er on? Training in Practice? In!inity @oo,s) Gac/ G Philli! ? 8an#5oo/ of Training (valuation? Jaico) (>8 Mc6ra1th? Training for 2ife an# 2ea#er hi! in In#u try? Prentice Hall o! In"ia) $>Truelove? Training for 4evelo!ment? In!inity @oo,s)

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Po t 6ra#uate 4e!artment of Bu ine

A#mini tration

+urriculum

# ; D RUR!% #!R9ETIN #B! ;<0 2 -red()s

O23e-)(4es o To hel! the tu#ent un#er tan# an# a!!reciate the #ifference an# imilaritie 5et1een ur5an an# rural In#ian mar/et o To ma/e them un#er tan# an# #evelo! mar/eting trategie that are uni@ue to rural In#ia Pedagog5 The cour e i eA!ecte# to u e a com5ination of a!!roache uch a - lecture ? ca e #i cu ion ? mar/eting game . imulation > Partici!atory a!!roach from tu#ent 1ill facilitate active learning through cla !re entation an# eAerci e > #odule 0 Mar/eting Management !er !ective in relation to 0ural Mar/et> #odule 2 Rural E-ono+5 0ural ur5an #i !aritie ? 4iagno i of failure? Policy invention ? 0ural reform an# to1ar# cy5er In#ia> CasesA 2ision !or 9griculture o! H** <B* shows the way #odule 1 Rural #ar*e)(ng The ne1 #i ci!line? conce!t an# co!e? nature of rural mar/et? taAonomy of rural mar/et? attractivene of rural mar/et? :alue a##e# rural mar/eting> CasesA Smarter than one images Bural channels in broa"casting #odule ; Consu+er 2e7a4(or Mo#el of con umer 5ehavior? BuyerE characteri tic ? Buying #eci ion !roce ? Buying 5ehavior !attern ? Buying evaluation !roce#ure? Bran# loyalty? Innovation a#o!tion> CasesA /;ploring new pro"ucts Bu! an" Tu! Ceans #odule 5 #ar*e)(ng In6or+a)(on S5s)e+ +once!t ? ignificance? internal re!orting y tem? Mar/et re earch y tem? 4eci ion u!!ort y tem? M0-the rural 1ay? =e1 re earch tool ? Fr5an : rural mar/et re earch? 0ural re earch 5u ine > CasesA Bural mar,et sur-ey The mirage in rural mar,et)

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Po t 6ra#uate 4e!artment of Bu ine

A#mini tration

+urriculum

#odule 6 Sele-)(ng and !))ra-)(ng #ar*e)s $egmentation? 4egree of egmentation? Ba e of egmentation? targeting an# !o itioning CasesA Bele-ance o! 1emographics @ritannia in 1ilemma #odule < Pro#uct trategy? Pricing $trategy? Promotion $trategy an# 4i tri5ution trategy> CasesA The secret o! success# /nergetic 2ariants# Searching !or le-ers# Pricing in-isibles# Ignorant mothers an" 1I9BBH:/9# 0ee" 6or rural i"entity# Cattle !ee" "istribution 9nan" pattern) Re6eren-e Boo*s 1> The 0ural Mar/eting Boo/ - Pra#eee! Ca hya! . $i##hartha 0aut 2> 0ural Mar/eting - TeAt an# +a e ? 6$C Cri hnamacharyulu

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Po t 6ra#uate 4e!artment of Bu ine

A#mini tration

+urriculum

$ ; , PRO=ECT !PPR!IS!% !N" $IN!NCE #B! ;<0 2 -red()s

O23e-)(4es o To Provi#e tu#ent 1ith an analytical an# conce!tual frame1or/ to evaluate ca!ital inve tment !ro!o al > o To familiarize tu#ent 1ith the variou management techni@ue in im!lementing the !ro,ect to it com!letion> Pedagog5 F e of lecture metho# u!!lemente# 5y ca e tu#ie ? lecture ? Po1erPoint li#e ? ca e tu#ie ? !ro5lem an# !re entation > #odule 0 O4er4(e: D +a!ital Inve tment - Pha e of +a!ital Bu#geting - 2evel of 4eci ion Ma/ing - &acet of Pro,ect Analy i - &ea i5ility $tu#y +a!ital allocation ; trategic !lanning an# ca!ital 5u#geting - 6eneration of I#ea - Porter Mo#el - $couting for Pro,ect I#ea - Preliminary $creening - Pro,ect 0ating In#eA - $ource of Po itive =et Pre ent :alue #odule 2 !nal5s(s D $ituational Analy i - +ollection of $econ#ary Information - Mar/et $urvey 4eman# &oreca ting - Mar/et Planning ; technical Analy i D Manufacturing Proce DTechnology - Pro#uct MiA - Plant +a!acity - 2ocation an# $ite - Machinerie an# (@ui!ment - $tructure an# +ivil Bor/ - (nvironmental A !ect - Pro,ect chart an# 2ayout - $che#ule of Pro,ect Im!lementation - =ee# for +on i#ering Alternative ; financial e timate an# !ro,ection #odule 1 Pro,ect election ; urvey of Time :alue of Money ; urvey of inve tment criteria ; !ro,ect ca h flo1 - +a h &lo1 ( timation - urvey of +o t of +a!ital . +a!ital Bu#geting Techni@ue - 0i / Analy i of $ingle Inve tment - A#vance# Techni@ue 0i / Analy i - &irm 0i / an# Mar/et 0i / D Portfolio 0elate# 0i / Mea ure - Portfolio Theory an# +a!ital Bu#geting ; +APM an# +a!ital Bu#geting - +hoice Bet1een Mutually (Aclu ive Pro,ect of Fne@ual 2ife - Inflation an# +a!ital Bu#geting - $ocial +o t Benefit Analy i (Ba ic ' Gu#gmental? Behavioral? $trategic an# Organizational +on i#eration #odule ; $(nan-(ng o6 Pro3e-)s D +a!ital $tructure ; #ifferent form of &inancing - 0ai ing :enture +a!ital - 0ai ing +a!ital in International Mar/et D financing infra tructure !ro,ect , venture ca!ital - :c Inve tor - The :+ Inve tment A!!rai al Proce an# Management The In#ian :+ In#u try - 0egulation of :+ In#u try in In#ia - +urrent concern of the In#ian :+ In#u try>

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Po t 6ra#uate 4e!artment of Bu ine

A#mini tration

+urriculum

#odule 5 Pro3e-) (+.le+en)a)(on and #anage+en) D Pro,ect Planning - Pro,ect +ontrol an# Im!lementation - =et1or/ Techni@ue for Pro,ect Management D 4evelo!ment of Pro,ect =et1or/ - Time ( timation - 4etermination of the +ritical Path - $che#uling 1hen 0e ource are 2imite# ; P(0T Mo#el - +PM Mo#el - =et1or/ +o t $y tem - Pro,ect 0evie1 an# A#mini trative A !ect D +ontrol of In;Progre Pro,ect - Po t;com!letion Au#it > Re6eren-e Boo*s 1> 4r>Pra anna +han#raI Pro,ect Planning? Analy i ? &inancing? Im!lementation An# 0evie1? Tata McGraw Hill 2> =aren#ra $inghI Pro,ect Management 3> Gach 0>Mere#ith $amuel>G? Pro,ect Management %> :a anth 4e ai? Pro,ect Management? Himalaya Publishing House

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Po t 6ra#uate 4e!artment of Bu ine

A#mini tration

+urriculum

H ; , %!BOUR %!E I &!"#INISTR!TIVE %!ES' #B! ;<2 O23e-)(4es To ma/e the tu#ent a1are of o The em!loyer o5ligation un#er the tatute o The em!loyeeD1or/er right un#er the Act o +on e@uence of non com!liance of the tatute o The !o1er of the governmentDauthoritie un#er the Act Pedagog5 o 2ecture metho# 1ith the hel! of !o1er !oint o 6iving re!orte# ca e to tu#ent for analy i an# !re entation o 0ole !lay 5y tu#ent MO4F2( ;1 &A+TO0I($ A+T17%3 ((m!loyer o5ligation on 1or/ing hour ? 1elfare? leave . afety" MO4F2( ;2 CA0=ATACA $8OP$ . ($TAB2I$8M(=T A+T A=4 P2A=TATIO=$ A+T 17'1 ((m!loyer o5ligation on 1or/ing hour ? 1elfare . leave" MO4F2( ;3 +O=T0A+T 2ABOF0 (0.A" A+T 17*0 ((m!loyer o5ligation on engagement of contract la5our an# out ource# em!loyee " MO4F2( ;% BA6( 2(6I$2ATIO=$ ((m!loyer o5ligation un#er Payment of Bage Act 173)? Payment of Bonu Act 17)'? Minimum Bage Act 17%3? $tate &e tival 8oli#ay Act" MO4F2( ;' (=:I0O=M(=T P0OT(+TIO= A+T 173) (O5ligation of (m!loyer an# 0ole of the 6overnment Agencie " MO4F2( ;) MI$+(22A=(OF$ 2ABOF0 A+T$ ((m!loyer o5ligation un#er A!!rentice Act 17)1 . (m!loyment (Achange Act 17'7 2 Cred()s

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Po t 6ra#uate 4e!artment of Bu ine

A#mini tration

+urriculum

MO4F2( ;* Maintenance of 0egi ter . $u5mi ion of 0eturn Re6eren-e Boo*s 1> In#u trial 0elation . 2a5our 2egi lation ? Prof> M>0 $reeniva an? Magrham Publications 2> In#u trial 0elation ? +>$> :en/ata 0atnam? :;!or" Publications 3> In#u trial 2a1? :ol I . II? P>2> Mali/? /astern @oo, Company %> 2a5our 2a1 =ote ? Prof> 8>A>+> Po!!en

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Po t 6ra#uate 4e!artment of Bu ine

A#mini tration

+urriculum

# 5 D I NTERN!TION!% #!R9ETIN #B! ;<1 O23e-)(4es To &amiliarize the tu#ent 1ith the conce!t an# !rinci!le of international mar/eting To ena5le tu#ent a!!ly the conce!t an# !rinci!le in given ituation > To !rovi#e an un#er tan#ing of international mar/eting from In#ian !er !ective an# enhance their a5ility in analyzing the ame 2 -red()s

Pedagog5 Thi cour e 1ill 5e taught through lecture e ion ? ca e tu#ie ? a ignment ? role !lay an# cla !re entation > #odule 0 International mar/eting #efine#I challenge an# 5enefit of international mar/etingI #ome tic mar/eting vD international mar/etingI 0ea on for going glo5al-#riving re training an# un#erlying force of International Mar/etingI #evelo!ment of #ome tic to tran national cor!oration I ma,or !artici!ant in international mar/eting> An overvie1 of international tra#eI theorie of international tra#eI 5alance of tra#e? 5alance of !ayment an# foreign eAchangeI !rotection an# tra#e re triction I economic integration a a mean of !romoting international tra#e an# it economic an# mar/eting im!lication > #odule 2 lo2al +ar*e)(ng en4(ron+en) $ocial? cultural? legal? economic? !olitical? financial? technological an# other environmental factor of glo5al environment> Information technology an# changing nature of com!etitionI Im!act of electronic communication? area of o!eration an# mo#alitie of internetI 1orl# tra#e o!eration through com!uter > International agencie involve# in international tra#e ; IM&? (F? (&TA? 2A&TA? =A&TA? A$(A=? $AA0+? BTO . F0F6FAK 0OF=4? F=+TA4> #odule 1 !nal5/(ng glo2al +ar*e) o..or)un()(es and de4elo.(ng glo2al +ar*e)(ng s)ra)eg(es 4evelo!ing glo5al vi ion through mar/eting re earchI 5rea#th an# co!e of international mar/eting re earchI the re earch !roce I !ro5lem encountere#I international mar/eting information y tem an# mar/eting intelligence> (merging mar/et I mar/eting an# economic #evelo!mentI mar/eting in a #evelo!ing countryI #evelo!ing countrie a emerging mar/et I glo5al mar/eting !lan > $creening international mar/eting o!!ortunitie I techni@ue of mar/et election #eci ion I grou!ing international mar/et I gro1th of formal mar/et grou! > International 5uyer I !urcha e #eci ion !roce I analy ing the international 5uyer >

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Po t 6ra#uate 4e!artment of Bu ine

A#mini tration

+urriculum

0ea on for internationalizationI #etermining geogra!hic concentrationI country electionI mar/et entry mo#e #eci ion I geogra!hic eA!an ion trategie I glo5al trategie > +om!etitive trategie for glo5al mar/eting> 6lo5al egmentationI targeting an# !o itioning com!etitive a#vantage-glo5al trategic !artner hi! > trategie I trategie for creating

#odule ; lo2al #ar*e)(ng #(? nternational product decisions Pro#uct eAten ion an# a#o!tionI ne1 !ro#uct #evelo!mentI !ro#uct tan#ar#ization vD !ro#uct a#o!tionI glo5al 5ran#ing trategie I glo5al mar/eting of in#u trial !ro#uct an# ervice > nternational Pricing Decisions Pricing trategie . Policie I !rice e calationI lea ing in international mar/et I countertra#e a a !ricing toolI glo5al !ricingI tran fer !ricing> nternational promotion decisions 6lo5al a#verti ingI creative challenge I glo5al me#ia #eci ion I a#verti ing agencyI ale !romotionI !er onal elling an# ale management> International #i tri5ution #eci ion -- +hannel tructureI #i tri5ution !attern I choice of channel an# channel mem5er I logi tic management- u!!ly . #eman#> #odule 5 lo2al eD+ar*e)(ng and +anag(ng glo2al +ar*e)(ng e66or) The #eath of #i tanceI Targeting the in#ivi#ual cu tomer- 5eyon# egmentation? 2iving in the age of technological #i continuitie I =e1 technologie change the rule of com!etitionI com!onent of the electronic value chain> =egotiating 1ith international cu tomer ? !artner an# regulator > 2ea#er hi!? Organizing an# monitoring the glo5al mar/eting effort lea#er hi!? !attern of international organizational #evelo!ment? tructuring for glo5al 5ran# ? glo5al mar/eting au#it> The future of 6lo5al Mar/eting> #odule 6 In)erna)(onal #ar*e)(ng D Ind(an .ers.e-)(4e In#ian foreign tra#e in the era of glo5ali ationI #etermination of eA!ort an# im!ort I ma,or eA!ort I eA!ort !ro#uct country matriAI ma,or im!ort I #irection of tra#eI 5alance of !ayment of In#iaI !ro5lem . !ro !ect of In#iaE foreign tra#e ector> &oreign tra#e !olicyI economic !olicy li5eralization I (Aim !olicy ; an evaluation of !olicyI 0egulation . !romotion of foreign tra#e an# late t !olicy gui#eline > Organizational etu! for eA!ort !romotionI !ro#uct a i tanceI mar/eting a i tanceI im!ort facilitie for eA!orter I (OFE$ A=4 (PJE$I eA!ort hou e an# tra#ing hou e ; an evaluation? eA!ort !ricing an# eA!ort finance> !"port procedure and documentation

-3'-

Po t 6ra#uate 4e!artment of Bu ine

A#mini tration

+urriculum

Preliminarie I in@uiry an# offerI confirmation of offerI eA!ort licen eI finance? !ro#uction D !rocurement of goo# ? hi!!ing !ace? !ac/ing an# mar/ing? @uality control an# !rehi!ment in !ection? eAci e clearance? cu tom formalitie ? eAchange control formalitie ? in urance? hi!!ing the goo# ? negotiation of #ocument ? tan#ar#ize# an# aligne# !re hi!ment #ocument ? #ocument relate# to goo# an# hi!ment Re6eren-e Boo*s 1> Phili! 0> +ateora? Gohn 2> 6raham - International Mar/eting 2> Barren G> Ceegan? 6lo5al Mar/eting Management? Prentice Hall o! In"ia P-t) *t")# 0ew 1elhi) =!or Mo"ules I To 2> 3>&ranic +herunilam? International Mar/eting? Himalaya Publishing House? Mum5ai =!or mo"ule 2I>- chapters $7#$&#$%# & '()

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Po t 6ra#uate 4e!artment of Bu ine

A#mini tration

+urriculum

$5 D T!G!TION I #B! ;<; 2 -red()s

O23e-)(4es o To give the tu#ent /no1le#ge of the !rinci!le of #irect taA la1 an# the relevant rule an# !rinci!le emerging from lea#ing ca e o To teach the tu#ent to a!!ly the /no1le#ge of the !rovi ion of la1 to variou ituation in cor!orate !ractice > Pedagog5 F e of lecture metho# u!!lemente# 5y ca e tu#ie ? lecture ? Po1erPoint li#e ? ca e tu#ie ? !ro5lem an# !re entation > #odule 0 Bas(- Con-e.)s $ource of income taA la1? rate of taA? im!ortant #efinition . other 5a ic conce!t 0e i#ence An# $co!e Of Total Income0e i#ence? total income . it co!e? meaning of income receive# or #eeme# to 5e receive#? meaning of income accruing or ari ing? income #eeme# to accrue or ari e in In#ia? Income =ot Inclu#e# In Total Income#odule 2 In-o+e $ro+ Salar(es Meaning an# #efinition of alary? 5a i of charge? !lace of accrual of alary? a#vance alary? arrear of alary? allo1ance ? !er@ui ite ? !en ion? leave alary? #e#uction from alary? com!utation of income from alary Income &rom 8ou e Pro!erty - Ba i of charge ? #eeme# o1ner hi!? annual value? net annual value? #e#uction ? unrealize# rent? arrear of rent receive# #odule 1 In-o+e $ro+ Bus(ness Or Pro6ess(on Meaning of 5u ine ? !rofit etc? !eculation 5u ine ? allo1a5le #e#uction . not -allo1a5le #e#uction? com!utation of income from 5u ine ? #odule ; In-o+e $ro+ Ca.()al a(n +a!ital a et- long term? hort term? meaning of tran fer? mo#e of com!utation of ca!ital gain? com!utation of income from ca!ital gain Income &rom Other $ource D Income chargea5le un#er thi hea#? #e#uction -allo1a5le . not allo1a5le> #odule 5 In-o+e O6 O)7er Persons In-luded In !ssesseeJs To)al In-o+e

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Po t 6ra#uate 4e!artment of Bu ine

A#mini tration

+urriculum

#odule 6 Co+.u)a)(on o6 gross )o)al In-o+e, dedu-)(ons 6ro+ gross )o)al (n-o+e #odule < Ta? !u)7or()(es, assess+en) .ro-edures, !..eals A Re4(s(ons Re6eren-e Boo*s 1>:ino# $inghania? 4irect TaA 2> T> => Manoharan? 4irect TaA

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Po t 6ra#uate 4e!artment of Bu ine

A#mini tration

+urriculum

H 5 D INTERN!TION!% HU#!N RESOURCE #!N! E#ENT #B! ;<5 2 -red()s O23e-)(4es The O5,ective of thi cour e i to familiarize the tu#ent 1ith the variou conce!t an# i ue relating to management of human re ource in international 5u ine e > Pedagog5 Thi cour e 1ill 5e taught through lecture e ion ? ca e tu#ie ? a ignment ? role !lay an# cla !re entation > #odule 0 =ature of International 8uman 0e ource Management(I80M" ; a!!roache to 80M ; #ifference 5et1een #ome tic 80M an# I80M> #odule 2 8uman re ource !lanning in I80M ; recruitment an# election ; i ue in taff election ; election of eA!atriate > Training an# #evelo!ment ; eA!atriate training ; #evelo!ing international taff an# multinational team > #odule 1 Performance management ; factor a ociate# 1ith in#ivi#ual !erformance an# a!!rai al ; +riteria u e# for !erformance a!!rai al of international em!loyee ; a!!rai al of ho t country national > +om!en ation ; o5,ective of international com!en ation ; a!!roache of international com!en ation> #odule ; (A!at failure ; cau e for failure> 0e!atriation ; re!atriation !roce > #odule 5 2a5our relation ; Cey i ue in international relation ; trategic choice 5efore firm ; trategic choice 5efore union ; union tactic > #odule 6 Managing !eo!le in an international conteAt ; Ga!an ; (uro!e ; F$> Re6eren-e Boo*s 1> Peter G> 4o1ling? et al? International 8uman 0e ource Management? South Western Thomas *earning) 2> +harle B>2> 8ill? International Bu ine ? McGraw Hill) 3> Ian Bear#1ell an# 2on 8ol#en? 8uman 0e ource Management? Macmillan) +ynthia? 4> &i her? etal? 8uman 0e ource Management? Houghton Mi!!lin Co>

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Po t 6ra#uate 4e!artment of Bu ine

A#mini tration

+urriculum

CURRICULUM

YEAR - II

Trimester - V

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Po t 6ra#uate 4e!artment of Bu ine

A#mini tration

+urriculum

ENTREPRENEURSHIP #B! 510 2 -red()s

O23e-)(4es o To Ma/e $tu#ent un#er tan# the #ifferent #imen ion of entre!reneur hi! > o To inculcate the !irit of entre!reneur hi! in tu#ent an# ma/e them real entre!reneur > Pedagog5 Thi cour e 1ill 5e taught through lecture e ion ? ca e tu#ie ? a ignment ? role !lay an# cla !re entation > #odule 0 =ature an# im!ortance of entre!reneur ? entre!reneurial #eci ion ma/ing !roce ? role of entre!reneur hi! in economic #evelo!ment> (ntre!reneur hi!- feeling ? 5ac/groun# an# characteri tic ? motivation? role mo#el an# u!!ort y tem > Intre!reneur hi! - cor!orate ver e intre!reneurial culture? climate for intre!reneur hi!? e ta5li hment of intre!reneur hi! in organi ation > #odule 2 (ntre!reneurial !roce - I#entify an# evaluate o!!ortunitie ? #evelo!ing 5u ine #etermine the re ource re@uire#? !ro,ect a!!rai al an# fea i5ility !lan> #odule 1 +reating an# tarting the venture- legal re@uirement ? mar/eting trategie ? financial !lan an# taffing the venture> #odule ; Managing gro1th an# en#ing the venture> Pre!aring for the ne1 venture launch? early management #eci ion > - Managing early gro1th of the ne1 venture> =e1 venture eA!an ion trategie an# i ue > - 6oing !u5lic ; attraction to going !u5lic? en#ing the venture ; reorganization ? turnaroun# ? li@ui#ation> #odule 5 +hallenge face# 5y entre!reneur community - from ociety - in#ivi#ual - from family - from grou! - from !lan?

#odule 6 International entre!reneur hi!- internal ver u #ome tic entre!reneur hi! entre!reneurial entry into international 5u ine ? 5arrier to enter international entre!reneurial !artnering>

tra#e?

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Po t 6ra#uate 4e!artment of Bu ine

A#mini tration

+urriculum

#odule <8 $$IE in In#ia ; nature? role an# gro1th ? facilitie availa5le? !ro5lem ? !rovi ion for nur ing ic/ unit > Re6eren-e Boo*s 1>0o5ert 4> 8i rich an# Michael P> Peter ? 4ean A $he!her# - (ntre!reneur hi!? Mcgraw Hill 2>(ntre!reneur hi! ; HA contem!orary a!!roachE 4onal# 0orat/o . 0ichar# 8o#gett 3>4avi# 8olt H=e1 venture +reationE? Prentice Hall In"ia) %>0ichar# 2> 8argrem ? H$tarting a Bu ine E Heineman Publishers '>4avi# Butter ? HBu ine PlanningE )>Jaha Bloc/ ? H+or!orate venturingE Macmillan # H@ School Press> *>:a ant 4e ai ? H4ynamic of (ntre!reneurial 4evelo!ment an# Management- Himalaya Publishers

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Po t 6ra#uate 4e!artment of Bu ine

A#mini tration

+urriculum

BUSINESS ETHICS #B! 512 2 -red()s

O23e-)(4es o To en itize to the nature of ethical i ue an# ethical #ilemma in cor!orate 1orl# o To #evelo! a ca!acity for ethical rea oning an# to a!!ly them in organizational conteAt > Pedagog5 Thi cour e 1ill 5e taught through lecture e ion ? ca e tu#ie ? a ignment ? role !lay an# cla !re entation > #odule 0 =ature of 5u ine ethic an# value > $ource of ethic -religion? !hilo o!hical y tem ? cultural eA!erience? legal y tem ; im!ortance of ethic > &actor influencing 5u ine ethic ; lea#er hi!? trategy an# !erformance? environment? cor!orate culture? in#ivi#ual characteri tic > #odule 2 Theorie of 5u ine ethic ; categorical im!erative of Immanuel /ant? conventional ethic of Al5ert J> +arr? the #octrine of the mean of Ari totle? the en# -mean ethic of Machiavelli? might ;e@ual - right a!!roach of MarA? utilitarian ethic of taurt mill Art of 1ar of $un Tzu? one ; minute monali t of 0o5ert $oloman> In#iani m an# In#ian management foun#ation for value 5a e# management? illu trative ethical le on from Anciant teAt for managerial ethic #odule 1 (thical #eci ion ma/ing ; #ifficultie in #eci ion ma/ing ; #ilemma Po1er an# !olitic in organi ation ; ugge tion for ethical #eci ion ma/ing #odule ; Managing ethic ; co#e of ethic ? ethic committee ? ethic hotline ? ethic training !rogramme ? la1 enforcing ethical con#uct> #odule 5 (thic in 80M-+a h an# incentive !lan ? !erformance a!!rai al? race an# #i a5ility? em!loyment i ue ? !rivacy i ue ? re tructuring an# layoff ? 1age em!o1erment em!o1erment of the 1ea/e t an# uni@ue t- eAual hara ment (thic in mar/eting ; Proce relative ethic (u e of mar/eting trategie "? !ro#uct relative ethic ( a!!ro!riatene of mar/eting certain !ro#uct "? com!etition relative ethic (!ricing? a#verti ing? !iracy? !re#atory>" (thic in finance an# accounting- inve tment #eci ion ? #i clo ure norm ? in i#er tra#ing norm ; #i clo ure in financial tatement >

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Po t 6ra#uate 4e!artment of Bu ine

A#mini tration

+urriculum

(thic in !ro#uction an# o!eration management ; 1or/er afety? !ro#uct afety? @uality environment? clo ing facilitie ? 1or/er right ; @uality of material ; treatment of 1or/er #odule 6 (thic in glo5al 5u ine ; ethical !rinci!le governing glo5al 5u ine (Mo#el Bu ine !rinci!le 5y F$ #e!artment of +ommerce? The +auA Princi!le ? International co#e "? ethic relation to a#a!ting ho t countrie culture an# norm ? i ue relating negotiator an# gift giving? !rovi#ing acce to le #evelo!e# countrie ? avoi#ing anction ? !rotection of intellectual !ro!ertie > =ational #ifference in 5u ine ethic ? !re ure !rinci!le governing glo5al 5u ine > for ethical convergence ? ethical

Re6eren-e Boo*s 1>2aura P> 8artman? Per !ective in Bu ine (thic ? McGraw-Hill International 2>6eorge A $teiner an# Gohn &> $teiner? Bu ine ? 6overnment an# $ociety? McGrawHill International) 3>CautilyaE Artha a tra 5y Penguin %>$>C> +ha/ra5orthy (thic in Management-:e#antic Per !ective :;!or" <ni-) Press) '>M>C> 6han#hi? My (A!eriment 1ith Truth? 0a-Cee-an Publishing House# 9hme"aba"> )>$u5ha h $harma? Management in =e1 Age- Be tern Bin#o1 ; (a tern 4oor ? 0ew 9ge International Publishing# 0ew 1elhi) *>Mechivelli? The 2ittle Prince 3>Gohn >P Cotter? Po1er

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Po t 6ra#uate 4e!artment of Bu ine

A#mini tration

+urriculum

E D CO##ERCE #B! 511 2 -red()s

O23e-)(4es Thi !a!er 1ill create in the tu#ent an un#er tan#ing of con#ucting the mar/eting !roce e of a 5u ine via the internet> Pedagog5 Thi cour e 1ill 5e taught through lecture e ion ? ca e tu#ie ? a ignment ? role !lay an# cla !re entation > #odule 0 Intro#uction to (- +ommerce? a#vantage an# limitation to (-+ommerce? :alue chain an# managerial im!lication of (- +ommerce #odule 2 The internet an# the 1orl#1i#e 1e5? the Internet Protocol $uite? Internet architecture? Internet ervice !rovi#er ((na5ling technologie of the 1orl#1i#e 1e5" #odule 1 Inter organizational +ommerce an# (4I? (4I im!lementation? :A= ? mo5ile +ommerce #odule ; (lectronic !ayment y tem an# the i ue involve#? $ecurity i ue an# encry!tion #odule 5 (-+0M? (-$+M? (-$trategy #odule 6 +on umer oriente# (lectronic +ommerce? A#verti ing an# Mar/eting on the Internet? +on umer $earch an# 0e ource 4i covery #odule < Be5 5a e# 525 (-+ommerce? Intranet an# eAtranet ? launching (-5u ine ? :alue configuration an# the Internet #odule B 2egal an# ethical i ue ? legal infra tructure for (-+ommerce in In#ia (The Information Technology Act? 2000" (-$ecurity

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Po t 6ra#uate 4e!artment of Bu ine

A#mini tration

+urriculum

Re6eren-e Boo*s 1>(-+ommerce ? $chnie#er> 0avi B> Cala/ota An# An#re1 B>Bhin ton ; M&rontier Of (lectronic +ommerceN> 9""ison Wesley# Pearson /"ucation# 9sia 2>MPractical +ry!togra!hyN? Bruce $chneir an# =eil &ergu on? Wiley- 1reamtech In"ia Pri-ate *t") 3>M(-+ommerce-A managerial !er !ectiveN? P>T> Go e!h? Prentice Hall# In"ia %>M(lectronic +ommerceN? &rame1or/? Technologie an# a!!lication ? Tata McGraw Hill) '>M(lectronic +ommerceN? &rom vi ion to fulfillment? (lia M> A1a#? PHI> )> Geffrey &> 0ay!ort an# Bernar# G> Ga1o /i- intro#uction to (-+ommerce>

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+urriculum

#B! 560

# 6 ! D CUSTO#ER RE%!TIONSHIP #!N! E#ENT 0 Cred()

O23e-)(4es8 Thi cour e inten# to #evelo! un#er tan#ing an# a!!lication of the conce!t an# !rinci!le of +u tomer 0elation hi! Management (CR#" in a to#ayE ervice ector conteAt> Thi cour e ha 5een #evelo!e# to ena5le tho e 1ho tu#y it to enhance their /ill an# /no1le#ge in #ealing effectively 1ith a !ortfolio of ervice cu tomer in either a retail or 5u ine etting> It tre e the im!ortance of un#er tan#ing? in an em!athic 1ay? the nee# ? eA!ectation an# a !iration of cu tomer a a 5a i for 5uil#ing a relation hi!? 1hich a## value to the cu tomer 1hil t 5eing at lea t !otentially !rofita5le to the ervice u!!lier> Pedagog58 Thi cour e re@uire the u e of a ,u#iciou miA lecture e ion ? ca e tu#ie ? a ignment ? !re entation a 1ell a in-cla eAerci e an# imulation > #odule 0 Con-e.)s and Con)e?) o6 CR# 1>1 Bhat i CR#- 4efinition an# +once!t > 1>2 The im!ortance of effective CR# trategie a an integral !art of effective ervice mar/eting trategie for retail an# 5u ine cu tomer > 1>3 CR# a !art of a cu tomer ervice @uality trategy> 1>% The 5u ine environment of CR#- legal? ethical? economic? com!etitive an# ocial> 1>' CR# in other 5u ine ector e>g> retailing (home ho!!ing? loyalty car#" #odule 2 Unders)and(ng Cus)o+ers 2>1 +reating a cu tomer !rofile 2>2> Fn#er tan#ing egmentation tool - 0ecency? &re@uency? Monetary> 2ife Time :alue 2>3 0etail an# 5u ine cu tomer !rofiling> 2>% 0elation hi! life cycle > #odule 1 In6or+a)(on a)7er(ng Colla)(on, !nal5s(s and E4alua)(on 3>1 F ing internal information ource S F ing cu tomer #ata S 4ata 1arehou ing an# #ata mining 3>2 I#entifying co t effective eAternal information ource S Pu5li he# #ata S F ing the Internet S Mar/et re earch 3>3 Analy i an# evaluation of informationI#entifying 5u ine o!!ortunitie > 3>% Pre!aring !ro!o al for cu tomer > 3>' (valuating !ortfolio !rofita5ility an# etting !rioritie >

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+urriculum

#odule ; #anag(ng Cus)o+er Rela)(ons7(.s %>1 Fn#er tan#ing an# managing cu tomer eA!ectation > %>2 4evelo!ing cu tomer confi#ence> %>3 Buil#ing relation hi! 5y a##ing value to cu tomer co t effectively> %>% Planning an# ma/ing !er ua ive !re entation > %>' Managing cu tomer contact trategie %>) 4ealing 1ith #ifficult ituation S Im!arting 5a# ne1 S +lo ing account S (Ait trategie #odule 5 "e4elo.(ng CR# s)ra)eg5 '>1 The role of CR# in 5u ine trategy> '>2 Fn#er tan#ing ervice @ualityS Technical @uality- !ro#uct /no1le#ge S &unctional @uality S 4eterminant of ervice @uality '>3 Managing cu tomer communication > '>% Planning an# managing CR# !ro,ect >

'>' Target etting>

'>) Mea uring !erformance CR#S $etting tan#ar# S +u tomer ati faction S Portfolio !rofita5ility Re6eren-e Boo*8 1>+u tomer 0elation hi! Management - Gill 4yche 2> +u tomer 0elation hi! Management - $imon CnoA? $tan Ma/lan? Goe Pe!!ar#> 2ynette 0yal INTERNET SITE 111>crmguru>com 111>crmtutorial>com 111>crm2#ay>com Blog crm5logeer>com crm5log>org

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# 6DB D INNOV!TION #!N! E#ENT #B! 560 !8 Course O23e-)(4es8 To #evelo! a!!lication of innovation conce!t ? !roce !rofit > &ocu on im!ortance of !lanning innovation ( trategy? 0.4 management" an# im!lementation for ucce ful eA!loitation of Innovation> B8 Course des-r(.)(on8 $ucce ful Innovation management i the /ey to com!etitive gro1th an# !rofit re t on #i ci!line# management of the innovative !roce > +our e allo1 ? tu#ent to uncover vi ionary ne1 5u ine organization 5u ine o!!ortunitie 5y a!!lying innovative thin/ing to the mo#el? not re tricte# to it !ro#uct or invention > to real-life !ro5lem > 0 Cred()

To em!ha ize the lin/ 5et1een ne1 i#ea ? economic ,u tification an# continue#

+our e to cover variou !ha e from #i covery team? to the eA!loration of ne1 in ight an# the creation o a ne1 trategic roa# ma!> C8 Pedagog58 +la room e ion 1ill 5e a com5ination of lecture ? conce!tual #i cu ion on cho en current ituation D article in the area a 1ell analy i of ca e > Thu ? the ca e metho# 1ill 5e u e# eAten ively in the cour e to facilitate learning> In a##ition? the cour e re@uire critical tu#y of everal eminal article in the fiel# of innovation? to hel! !artici!ant a!!reciate the core conce!t > (A!erience haring 1ith !ractitioner an# #evelo!ing 5u ine matriA> 0elevant ca e let Dca e !hotoco!ying an# given to the !artici!ant > mo#el 1ith mar/eting re! for hall 5e !rovi#e# in a#vance to the cla

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Po t 6ra#uate 4e!artment of Bu ine "8 E4alua)(on8 +la

A#mini tration

+urriculum

atten#ance- 'T ? +IA-I 10T? Mi#-term (Aam 2' T?

+IA-II(Pro,ect" 10T an# (n# term (Aam '0 T C7a.)ers8 Par) I E7a) (s Inno4a)(onK Intro#uction Ty!e of Innovation Technological change Par) II8 E7a) does Inno4a)(on In4ol4eK Theorie of Innovation $ource of Innovation The !roce of Innovation Intellectual !ro!erty> Par) III8 Ho: do 5ou +anage Inno4a)(onK Technology trategy &un#ing Innovation &our $ factor +a h curve an# 0eturn on Innovation (0OI" Organizing for Innovation> Par) IV8 Ho: do 5ou 6os)er Inno4a)(onK Innovation Policy Innovation +lu ter Par) V8 Na)(onal Inno4a)(on S5s)e+s The !u5lic nature of Innovation 6overnance In titution Boo*s8 Innovation Management 5y Allan Afuah Pu5li her OAfor# The ne1 age of Innovation 5y +C Prahala# Tata-Mc6ra1-8ill Innovation Management 5y $hlomo an# 4r $he ha#ri 0e !on e Boo/ The !o1er of $trategy Innovation 0o5ert (>Ghon ton? P8I Be5 ite -111>hi toryhou e>com?111>guar#ian>co>u/?111>cio>co>au?111>themeit>com? 111> inga!oreair>comD aaDenUu/Dcontent

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$6 D #ER ERS, !C>UISITIONS !N" RESTRUCTURIN #B! 562 2 Cred()s O23e-)(4es8 Thi cour e aim to familiarize the tu#ent 1ith all a !ect relating to Merger ? Ac@ui ition an# 0e tructuring an# their im!ortance in cor!orate trategie > Pedagog58 2ecture ? ca e tu#y? !ro5lem olving an# gue t lecture from the In#u try #odule 0 0ecent M.A tren# ? #efinition ? Ty!e of merger ? rea on for M.A? Merger financing? cor!orate re tructuring? merger negotiation ? tructuring the #eal? hol#ing com!anie #odule 2 6ro1th? $ynergy? O!erating ynergy? #iver ification? other economic motive ? taA motive > Management Buyout ? 2everage# Buyout ? +a!ital tructure of 2BO? ource of 2BO financing? rever e 2BO #odule 1 4ive titure ? $!inoff ? (@uity +arve-out ? Bealth effect of elloff ? :oluntary li@ui#ation #odule ; :aluation metho# ? 5enchmar/ of value? valuation of targetE e@uity? ta/eover an# control !remium ? valuation of toc/-for- toc/ eAchange ? eAchange ratio? fiAe# num5er of hare ver u fiAe# value? #e ira5le financial characteri tic of target #odule 5 Management entrenchment hy!othe i ver u toc/hol#er intere t hy!othe i ? !reventive antita/eover mea ure ? active antita/eover #efen e ? information content of ta/eover re i tance> Ten#er offer ? o!en mar/et !urcha e ? cree!ing ac@ui ition ? !roAy fight #odule 6 Meaning ? 0egulation of $(BI- Thre hol# for #i clo ure ? Trigger Point for ma/ing o!en offer? 6eneral criteria a regar# ale of hare of the Target com!any Re6eren-es8 Patric/ A 6aughan? Merger Ac@ui ition an# +or!orate 0e tructuring ? %e? Biley Prata! $u5ramanian? Inve tment Ban/ing ? 1e? TM8 Pra anna +han#ra? &inancial Management? *e? +ha!ter 3%? TM8 I M Pan#ey? &inancial Management? 7e? +ha!ter 32? :i/a 1>

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H 6 D OR !NIF!TION!% CH!N E !N" "EVE%OP#ENT #B! 561 2 Cred()s O23e-)(4es To familiarize the tu#ent 1ith the conce!t of organizational culture? change an# #evelo!ment> Pedagog5 Thi cour e 1ill 5e taught through lecture e ion ? ca e tu#ie ? a ignment ? role !lay an# cla !re entation > #odule 0 =ature of organization ; 1hy organization eAi t ; organization #e ign an# tructure ; organization for the future> T7e .ro-ess o6 Organ(/a)(on "e4elo.+en)8 (ntering an# contracting? 4iagno ing Organi ation ? 4iagno ing grou! an# ,o5 ? collecting an# analyzing 4iagno tic information? &ee#ing 5ac/ 4iagno tic information? 4e igning Intervention > #odule 2 =ature of +hange ; level of change ; ty!e of change ; rea on for change ; re i tance to change ; mo#el of change ; change !roce > O4 techni@ue > #odule 1 +om!rehen ive O4 Intervention ; $earch +onference an# future earch conference ; +onfrontation meeting ? $trategic Managemetn activitie ; real time trategic change ; tream analy i ; urvey fee# 5ac/? 6ri# organization #evelo!ment? $cheinE cultural analy i ? large cale change an# high !erformance y tem ? tran -organizational #evelo!ment> Behavioural mo#eling? life an# career !lanning? coaching an# mentoring> #odule ; $tructural Intervention - ocio-technical y tem ? elf manage# team ? 1or/ re#e ign? MBO an# A!!rai al? 9uality +ircle ? 9uality of 1or/ life !rogramme ? 1or/ life 5alancing !rogramme ? hara ment free 1or/ !lace !rogramme ? !arallel learning tructure? !hy ical etting ? total @uality management? reengineering? high !erformance 1or/ y tem ? large cale tran formation > #odule 5 8uman !roce intervention > T - grou! ? meaning #efinition? !ur!o e? !roce ? outcome an# limitation > Thir# !arty an# inter grou! intervention ? meaning #efinition? !ur!o e? !roce ? outcome an# limitation > Team 5uil#ing intervention ? meaning? #efinition? !ur!o e? !roce ? outcome an# limitation > Per on focu e# intervention ; encounter grou! ? role !laying? in trumentation? elf tu#y? an# reflection? a1arene eA!an ion? motivation arou al? training> 0ole focu e# intervention ; role analy i ? role efficacy la5? managing role tre an# role negotiation>

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+urriculum

Re6eren-e Boo*s 0C +umming ? T> 6? . Borley ? +> 6? Organization 4evelo!ment an# +hange? SouthWestern College Publishing# '((8) 2> B &rench an# +>8> Bell? Organization 4evelo!ment? Pearson /"ucation# '((8

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+urriculum

#< INTE R!TE" #!R9ETIN #B! 56;

CO##UNIC!TION 2 Cred()s

O23e-)(4es8 To eA!o e the tu#ent to the theoretical an# !ractical a !ect of a#verti ing> To #evelo! an un#er tan#ing of the #ifferent element of integrate# mar/eting communication an# their integration To #evelo! the nece ary /ill among the tu#ent 1ith regar# to a#verti ing> To #evelo! en itivity to1ar# legal an# ethical con i#eration in the formulation an# im!lementation of communication trategie > Pedagog58 +a e tu#ie ? analy i of Integrate# Mar/eting +ommunication cam!aign through the u e of vi#eo an# other IM+ material? !re entation an# cla eAerci e > #odule 0 The fiel# of A#verti ing Management The a#verti er-&acilitating In titution -Per !ective on A#verti ing> A#verti ing Agencie &unction ? Ty!e of Agencie ? Agency-+lient relation hi!- election-Agency remunerationIn#ian A# Agencie #odule 2 A#verti ing Planning an# 4eci ion ma/ing Mar/eting $trategy-The mar/eting !lan-The a#verti ing !lan- $ocial? legal? glo5al factor O5,ective etting Integrate# Mar/eting +ommunication A#verti ing an# non-a#verti ing element of communication miA-meaning an# organizing for IM+ $etting goal an# o5,ective $ale a an o5,ective-O!erational o5,ective -A#verti ing re !on e varia5le -the 4A6MA0 a!!roach 4eterminant of A#verti ing $trategy A#verti ing an# +on umer Behavior $egmentation an# Target Mar/et 4evelo!ing egmentation $trategy? Target mar/et election? 4etermining the !o itioning trategy? Bran# !o itioning? 0e!o itioning -+on umer #eci ion mar/ing !roce ? A#verti ing $trategy re earch

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+urriculum

#odule 1 Me age $trategy Attention an# com!rehen ion -Attention ; 0ecall ; Inter!retation - +om!rehen ion Fn#er tan#ing 5enefit 5a e# attitu#e Attitu#e level -I#entifying im!ortant attri5ute or 5enefit - $egmentation u ing attitu#e tructure A ociating feeling 1ith the Bran# Im!ortance an# inten ity of feeling Tran formational a#verti ing? 0o iter Percy 6ri#? Attitu#e to1ar# the a#verti ement> Bran# (@uity? Image an# Per onality -Bran# e@uity? Bran# Image? Bran# !er onality a ociation - Im!lementation of Per onality trategy> 6rou! influence an# Bor# of mouth A#verti ing =ature an# influence of reference grou! -Information an# =ormative influence Me age Tactic - +reative A!!roache 0ational an# (motional A!!roache -F age of an (n#or er-4i traction (ffect ? +reative +once!t re earch The Art of +o!y1riting The creative !roce ; co!y1riting- Illu trating-2ayout? +reative tyle -(Aecution an# +ontent Au#io-:i ual creative eAecution 4evelo!ing conce!t for commercial ? &ormat for 0a#io an# T:? Mechanic of !ro#uction A#verti ing +o!y te ting an# 4iagno i --+o!y te ting trategy-4iagno tic +o!y te t $election of co!y te t Me"ia Strategy an" TacticsA Me#ia Planning A#verti ing Bu#geting 4eci ion? Me#ia +la #eci ion - Print? (lectronic an# other ? 0each an# &re@uency? Me#ia vehicle #eci ion-Me#ia o!tion #eci ion ? che#uling an# timing #eci ion > In#ian Me#ia $cene Me#ia o!tion ? 0ea#er hi! an# +irculation 4ata> Internet 9"-ertising Overvie1? =ature an# conce!t of Internet A#verti ing? Be5 Mea uring re ult #odule ; /-ents# Sponsorships# P:P an" :ut"oor 9"-ertising O5,ective an# +once!t ? Planning an# Bu#geting? Im!lementation an# (valuation-5enefit an# #ra15ac/ - Pac/aging an# 2a5eling ite-it e ta5li hment?

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+urriculum

Sales Promotion Im!oratnce an# Pur!o e? Ma,or $ale !romotional tool an# techni@ue - $ale !romotion #irecte# at +on umer ? Manufacturer E Promotion an# 0etailer E Promotion ? (valuation? 0i / ? 0egulation 1irect Mar,eting 0ole of 4irect Mar/eting? +once!t of 4irect mar/etingI Techni@ue of 4M- 4ata5 e mar/eting? 4irect Mail? Telemar/eting? 4irect 0e !on e a#verti ing? Infomercial Public Belations# Corporate 9"-ertising an" Publicity O5,ective for Pu5lic relation ? $trategie an# Tool of Pu5lic relation ? $co!e? o5,ective an# ty!e of cor!orate a#verti ing #odule 5 (ffect of A#verti ing Trac/ing A#verti ing 0e ult -A!!roache -Interme#iate an# #irect mea urer #odule 6 0egulation of A#verti ing =ee# an# nature of 0egulation? 6overnment an# non government regulation? The ocio? cultural an# ethical a !ect Re6eren-e Boo*s8 1> OE6uinn? Allen? $emeni/? A#verti ing an# Integrate# Bran# Promotion? Thom on 2earning? 200' 2> Belch . Belch? 9"-ertising Management? Tata Mc6r18ill?2002 3> 0a,eev Batra? Gohn 6 Myer ? 4avi# A Aa/er? 9"-ertising Management? P8I? 2001 %> 0o i ter an# Percy? 9"-ertising Communications & Promotion Management? Mc6ra1-8ill International? 1773 '> Manen#ra Mohan? 9"-ertising Management? Tata Mc6ra1- 8ill? =e1 4elhi ; 1*th (#ition? 2002 )> $emeni/# Promotion an" Integrate" Mar,eting Promotion? Thom on 2earning>

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+urriculum

$< D T!G!TION II #B! 565 2 -red()s

O23e-)(4es o To give the tu#ent /no1le#ge of the !rinci!le of #irect taA la1 an# the relevant rule an# !rinci!le emerging from lea#ing ca e o To teach the tu#ent to a!!ly the /no1le#ge of the !rovi ion of la1 to variou ituation in cor!orate !ractice > Pedagog5 F e of lecture metho# u!!lemente# 5y ca e tu#ie ? lecture ? Po1erPoint li#e ? ca e tu#ie ? !ro5lem an# !re entation > #odule 0 Ind(re-) Ta? &eature ? merit an# #emerit ? nature an# ty!e of eAci e #uty? meaning of goo# D eAci a5le goo# ? manufacturer? manufacture#D !ro#uce#? !roce#ure for regi tration> #odule 2 Cen)ral E?-(se !-)8 Br(e6 2a-*ground o6 e?-(se la: +la ification of goo# ? !rinci!le of cla ificationV8$=?T0A4( PA02A=+( T8(O0KW?:aluation un#er central eAci e? 5a i of valuation? valuation 5a e# retail ale !rice? a# valorem #uty? a e a5le value? valuation rule for A:? ale to relate# !er on? clearance of goo# > Payment of #uty? P2A? +(=:AT >+(=:AT on in!ut an# ca!ital goo# ? #ealer invoice? central eAci e !rovi ion a!!lica5le for $$I> #odule 1 Cus)o+s !-) Brief 5ac/groun# of cu tom la1? nature of cu tom #uty? meaning of goo# ? ty!e of cu tom #uty? valuation of cu tom #uty? com!utation of a e a5le value? eAclu ion from a e a5le value? metho# of valuation (A!ort-im!ort !roce#ure? a e ment of #utyD clearance? 5aggage? courier ? !o tal article ? eAem!tion from cu tom #uty? eA!ort !rovi ion cheme (OFD$(J? #uty #ra15ac/ #odule ; Ser4(-e Ta? Ba i of ervice taA? con titutional 5ac/groun#? !roce#ure for regi tration? ervice on 1hich taA i !aya5le #odule 5 Cen)ral Sales Ta? !-) 0956 8i torical 5ac/groun#? o5,ect of central ale taA act? #efinition ? ale or !urcha e in the cour e of inter tate tra#e? ale D !urcha e ta/ing !lace out i#e a tate? aleD !urcha e in the cour e of im!ort or eA!ort? tran fer of goo# other1i e than 5y 1ay of ale? regi tration of

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A#mini tration

+urriculum

#ealer ? #etermination of turnover? levy an# collection of taAe an# !enaltie ? goo# of !ecial im!ortance in inter- tate tra#e or commerce #odule 6 9ST( Carnata/a $ale TaA Act" - 4efinition ( ale? goo# ? turnover etc>" Re6eren-e Boo*s 1> 4atay : $? In#irect TaA? Ta;man Publications 2> +entral eAci e manual D Tariff 5oo/> 3> +u tom manual D Tariff 5oo/

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A#mini tration

+urriculum

H < %!BOUR %!E II &RE%!TION!% %!E' #B! 566 O23e-)(4es To ma/e the tu#ent a1are of o The em!loyer o5ligation un#er the tatute o The em!loyeeD1or/er right un#er the Act o +on e@uence of non com!liance of the tatute o The !o1er of the governmentDauthoritie un#er the Act Pedagog5 o 2ecture metho# 1ith the hel! of !o1er !oint o 6iving re!orte# ca e to tu#ent for analy i an# !re entation o 0ole !lay 5y tu#ent #O"U%E ,0 $O+IA2 $(+F0ITK 2(6I$2ATIO=$ ((m!loyer o5ligation un#er (P& Act 17'2? ($I Act 17%3? Bor/menE +om!en ation Act 1723? Maternity Benefit Act 17)1? Payment of 6ratuity Act17*2 #O"U%E ,2 I=4F$T0IA2 0(2ATIO=$ . 4I$PFT( 0($O2FTIO= ((m!loyer o5ligation un#er I>4> Act17%*? (m!loyment $tan#ing Or#er Act 17%) In#ian Tra#e Fnion Act 172) #O"U%E ,1 4I$+IP2I=(? 4i ci!linary Procee#ing . 6rievance 0e#re al #O"U%E ,; $A2I(=T &(ATF0($ The 0ecommen#ation $econ# =ational +ommi ion on 2a5our . Pro!o e# +hange in 2a5our 2a1 #O"U%E ,5 0O2( O& $FP0(M( +OF0T . 8I68 +OF0T$ I= 0($O2FTIO= O& I=4F$T0IA2 4I$PFT($ ($co!e of Brit . A!!eal in 8igh +ourt . $u!reme +ourt 2 -red()s

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Po t 6ra#uate 4e!artment of Bu ine

A#mini tration

+urriculum

Re6eren-e Boo*s 1> In#u trial 0elation . 2a5our 2egi lation ? Prof> M>0 $reeniva an? Magrham Publications 2> In#u trial 0elation ? +>$> :en/ata 0atnam? :;!or" Publications 3> In#u trial 2a1? :ol I . II? P>2> Mali/? /astern @oo, Company %> 2a5our 2a1 =ote ? Prof> 8>A>+> Po!!en

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Po t 6ra#uate 4e!artment of Bu ine

A#mini tration

+urriculum

# B D #!R9ETIN #B! 56<

RESE!RCH 2 -red()s

O23e-)(4es o The 5a ic aim of the cour e i to un#er tan# the 5a ic conce!t in Mar/eting 0e earch o It a ociate theory 1ith !ractice through an analytical? ca e 5a e# a!!roach to mar/eting re earch Pedagog5 Thi cour e 1ill 5e taught through lecture e ion ? ca e tu#ie ? a ignment ? role !lay an# cla !re entation > #odule 0 Na)ure and S-o.e o6 #ar*e)(ng Resear-7 D 8i tory ; =ee# ; +la ification ; Proce =ature ; Management an# Management 0e earch #ar*e) Resear-7 Pro2le+ ; Pro5lem 4efinition ; (thic in 0e earch #odule 2 Resear-7 "es(gn ; O5,ective ? 4efinition? +la ification? $ource of (rror? 0e earch Pro!o al E?.lora)or5 Resear-7 "es(gn ; $econ#ary 4ata? Primary 4ata ; 9ualitative 0e earch ; &ocu 6rou! Intervie1 ? 4e!th Intervie1 ? Pro,ective Techni@ue "es-r(.)(4e Resear-7 "es(gn ; $urvey Metho# ; O5 ervation Metho# Causal Resear-7 "es(gn ; (A!erimentation #odule 1 #easure+en) and S-al(ng ; +om!arative an# non +om!arative $caling ; $cale (valuation ; +hoo ing a $caling Techni@ue Ins)ru+en) "es(gn Sa+.l(ng "es(gn ; Pro5a5ility an# =on Pro5a5ility $am!ling techni@ue - u e #odule ; "a)a Pre.ara)(on "a)a !nal5s(s ; &re@uency 4i tri5ution? +ro Ta5ulation ? 8y!othe i Te ting ; Parametric an# =on Parametric Te ting? Analy i of :ariance an# +ovariance "a)a Presen)a)(on ;

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Po t 6ra#uate 4e!artment of Bu ine

A#mini tration

+urriculum

#odule 5 #ul)( Var(a)e !nal5s(s D +orrelation an# 0egre ion- (A!laining A ociation 4i criminant Analy i for +la ification an# Pre#iction - &actor Analy i for 4ata 0e#uction - +lu ter Analy i for Mar/et $egmentation - Multi 4imen ional $caling for Bran# Po itioning - +on,oint Analy i for Pro#uct 4e ign - Attri5ute Ba e# Perce!tual Ma!!ing u ing 4i ciminant Analy i #odule 6 In)erna)(onal #ar*e)(ng Resear-7 , &rame1or/? The (nvironment? $urvey metho# Re6eren-e Boo*s 1> Mar/eting 0e earch? 4avi# A> Aa/er? :> Cumar an# 6eorge $> 4ay? John Wiley an" Sons Inc) 2>Mar/eting 0e earch? Alvin Burn an# 0onal# &> Bu h? Prentice 8all Inc> 3> Mar/eting 0e earch ; An A!!lie# Orientation ; =are h Malhotra? Pearson /"ucation

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Po t 6ra#uate 4e!artment of Bu ine

A#mini tration

+urriculum

#B! 56B

$B D INTERN!TION!% $IN!NCI!% #!N! E#ENT 2 -red()s

O23e-)(4es o To !rovi#e tu#ent 1ith a conce!tual frame1or/ of ho1 financial #eci ion are un#erta/en in a multinational com!any> o To familiarize tu#ent 1ith uni@ue economic factor that challenge a financial manager in the international conteAt> Pedagog5 Thi cour e 1ill 5e taught through lecture e ion ? ca e tu#ie ? a ignment ? role !lay an# cla !re entation > #odule 0 In)rodu-)(on )o In)erna)(onal $(nan-(al #anage+en) ; the environment ; the nature of international ri / eA!o ure ; International Monetary y tem - #etermination of eAchange rate ;; Balance of Payment - ; Intere t !arity ; international fi her effect #odule 2 $ore(gn e?-7ange +ar*e) ; function ; Partici!ant - currency #erivative ; &or1ar# ; $1a! ; +urrency future an# O!tion ; Intere t rate future ; !eculation #odule 1 $ore(gn E?-7ange R(s* #anage+en) ; mea uring an# managing accounting eA!o ure ; tran action eA!o ure ; tran lation eA!o ure ; 8e#ging ; mea uring an# managing economic eA!o ure - managing o!erating eA!o ure ; managing intere t rate eA!o ure #odule ; #anag(ng +ul)(na)(onal o.era)(ons ; multinational taAation- inter-com!any fun# flo1 Multinational Bor/ing +a!ital Management- &oreign Tra#e - $hort;term &inancing &inancing the glo5al firm ; glo5al co t of ca!ital an# financial tructure ; (@uity an# #e5t financing through glo5al mar/et > #odule 5 $ore(gn (n4es)+en)s - #eci ion ; cor!orate trategy ; International !ortfolio #iver ification - foreign #irect inve tment - multinational ca!ital 5u#geting ; international !ro,ect a!!rai al - !olitical ri / an# country ri / analy i > #odule 6 !n o4er4(e: o6 6ore(gn )rade and 6ore(gn e?-7ange>Meaning-ty!e -financing of foreign tra#e-5an/ an# in titutional finance- - -eA!ort an# im!ort- financing an# 4ocument - letter of cre#it-ty!e -foreign eAchange an# foreign eAchange mar/et -!layer an# #ealer in foreign eAchange-volume an# #ynamic of foreign eAchange

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Po t 6ra#uate 4e!artment of Bu ine

A#mini tration

+urriculum

Management of foreign eAchange in trument - money mar/et an# ca!ital mar/et ; (Achange rate arrangement in In#ia- foreign tra#e contract - term an# #ocumentationmanaging of foreign eAchange re erve -an outline of &(MA an# foreign eAchange management in In#ia> Re6eren-e Boo*s 1> 4avi# C> (ieteman? et al? Multinational Bu ine &inance? Pearson /"ucation) 2> Alan +> $ha!iro? Multinational &inancial Management? Prentice Hall 3> Pra/a h 6> A!te? International &inancial Management? Tata McGraw Hill %> Ma#hu :i,? International &inancial Management? /;cel @oo,s> '> Geff Ma#ura? International &inancial Management? South Western Thomson *earning) )> Pra/a h 6> A!te? 6lo5al Bu ine &inance# Tata McGraw Hill> *> International financial management- (unD0e nic/ 'n" /"ition Tata McGraw HI** 3> International financial management ; $haran-2n# e#ition-Prentice ;hall In#ia> 7> 8>P> Bhara#1a, - &oreign eAchange han#5oo/-Wheeler publishing#$%%8 10> Ma#hu :i,-International financial management? /;cel @oo,s

-11%-

Po t 6ra#uate 4e!artment of Bu ine

A#mini tration

+urriculum

HB , CO#PENS!TION #!N! E#ENT #B! 569 2 -red()s

O23e-)(4es o To e#ucate the tu#ent on the theoretical foun#ation of re1ar# an# remuneration trategie in organization > o To eA!lain to the tu#ent the i ue in #e igning the re1ar# y tem ? the metho# an# aim of #ifferent form of !ayment y tem I an# o To ma/e tu#ent a1are of the em!loyer o5ligation un#er la5our tatute governing 1age an# alary a#mini tration> Pedagog5 o 2ecture metho# 1ith hel! of !o1er !oint> o Analyzing re!orte# court ca e on la5our la1 > o Teach tu#ent to u e la5our la1 ,ournal for ma/ing them u!#ate 1ith la1 > #odule 0 Bage . $alary A#mini tration +once!t of 1age . alary? theorie of Bage I Ty!e of 1age I +om!onent of 1age I &actor #etermining 1age ? Princi!le of 1age a#mini tration? Bage fiAation metho# I 0e1ar# ? incentive . &ringe 5enefit ? Ty!e of incentive !lan . their merit . #emerit #odule 2 Bage 2egi lationE ;Princi!le of (@ual Pay for (@ual 1or/> Go5 evaluation ; 4efinition o5,ective - !rinci!le ; metho# ? ran/ing? cla ification? &actor +om!ari on metho# an# Point metho# of ,o5 evaluation #odule 1 Bage $tructure ; Bage fiAation ; flat rate? merit rate? 1age urvey > Bage Payment ; 1age !ayment !olicie - 1age !ayment y tem ; 1age incentive !lan ? Blue +ollar em!loyee ? Bhite +ollar em!loyee > #odule ; (Aecutive com!en ation !lan ; 5a ic !ayment ? fringe 5enefit ? retirement 5enefit ? cafeteria fringe 5enefit - 1hy eAecutive are !ai# moreL #odule 5 +hallenge of com!en ation ; !erformance 5a e# com!en ation? /ill-5a e# !ay : > Go5 5a e# !ay? !ay revie1 ? !ay ecrecy? com!ara5le 1orth> Re6eren-e Boo*s

-11'-

Po t 6ra#uate 4e!artment of Bu ine

A#mini tration

+urriculum

1> &i her $choen of (l#t? an# $ha1- 8uman 0e ource an# Management> 2> :>$>P>0ao? 80M TeAt . +a e > 3> =>6> =air . 2atha =air- Per onnel Management an# In#u trial 0elation > %> 6eorge Bohlan#er? etal? Managing 8uman 0e ource ? Thomson- South Western> '> 0ichar# I>8en#er on? +om!en ation Management in a /no1le#ge-5a e# 1orl#> )> +>$>:en/ata 0atnam? In#u trial 0elation > *> In#u trial la1 :olume I . II> P>2>Mali/ 3> 2a5our 2a1 note 5y Prof>8>A>+>Po!!en 7> 2a5our la1 ,ournal 10> Be5 ite- 111>ni!m/erala>org

-11)-

Po t 6ra#uate 4e!artment of Bu ine

A#mini tration

+urriculum

#9 D S!%ES !N" "ISTRIBUTION #!N! E#ENT #B! 5<0 2 -red()s O23e-)(4es8 To eA!o e the tu#ent to the conce!t ? an# !rinci!le of ale an# #i tri5ution management> To #evelo! the nece ary /ill among the tu#ent regar#ing the !er onal elling an# !hy ical #i tri5ution> Pedagog58 Thi cour e 1ill 5e taught through lecture e ion ? ca e tu#ie ? a ignment ? role !lay an# cla !re entation > (A" $A2($ MA=A6(M(=T #odule 0 =ature an# im!ortance of $ale Management? 4imen ion of ale management 2ateral relation hi! of a $ale manager Planning an# organizing $ale &orce ( timating mar/et !otential an# foreca ting ale Im!ortance an# 4efinition ? $ale foreca ting Metho# -9uantitative an# 9ualitative techni@ue Organizing the ale force --=ature an# +haracteri tic ? Ba ic Ty!e of organization? $!ecialization 1ithin $ale #e!artment :ariou hierarchical level i ale tructure an# their ,o5 re !on i5ilitie #odule 2 Management of the $ale &orce $ale &orce $taffing Proce The Planning Pha e - The 0ecruiting Pha e - The $election Pha e - 8iring an# A imilation Pha e> Training the $ale &orce - Training A e ment? 4e igning an# Im!lementing training !rogram - (valuation of training !rogram 4irecting the $ale &orce Time an# Territory management --O5,ective an# +riteria for Territory formation? $ale Territorie 4e ign? Time Management? 0outing an# $che#uling $ale 9uota an# +om!en ation O5,ective of a +om!en ation Plan? Tren# in +om!en ation Plan +ontrolling an# (valuating the $ale &orce

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Po t 6ra#uate 4e!artment of Bu ine

A#mini tration

+urriculum analy i -Mar/eting +o t

Analy i of ale ? co t an# !rofita5ility? Bu#geting? $ale Analy i -Increa ing ale force !ro#uctivity>

#odule1 Per onal $elling Proce The #ifferent a!!roache -Benefit elling? 0elation hi! elling? The variou tage of elling !roce -Pro !ecting? Pre-a!!roach? A!!roach? Pre entation? Trial +lo e? 8an#ling O5,ection ? +lo e? &ollo1-u!? $elling Ai# 0eference Boo/ 1> 0o ann 2> $!iro? Billiam G> $tanton an# 6regory A> 0ich? Management o! a Sales 6orce? 11th (#ition? Mc6ra1 ;8ill Ir1in? 2003 2> 0ichar# 0> $till? (#1ar# B> +un#iff? =orman A> P> 6ovoni? Sales Management 1ecisions# Strategies an" Cases# 'th (#ition? Prentice 8all of In#ia? 2001 (B" 4I$T0IBFTIO= MA=A6(M(=T#odule ; An overvie1 of 4i tri5ution Management --Mar/eting +hannel Analyzing mar/eting channel tructure? &unction an# &lo1 - +hannel relation hi! +hannel $tructure +hannel tructure in Pro#uct : $ervice Organization $tu#y of channel in #ifferent in#u trie +hannel Planning 4e igning +hannel y tem --Organi ational Pattern in Mar/eting +hannel -- :ertical integration? Out ourcing --(lectronic +hannel #odule 5 +hannel Management Management of Mar/eting +hannel --Managing intra channel conflict? Managing multi!le channel Mar/eting +hannel Policie -- Mar/et? cu tomer coverage? !ricing? !ro#uct line !olicie +hannel Information y tem (lement of channel information y tem A e ing mar/eting channel Performance Mea urement an# evaluation of channel mem5er contri5ution

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Po t 6ra#uate 4e!artment of Bu ine

A#mini tration

+urriculum

#odule 6 Mar/eting 2ogi tic 2ogi tic an# com!etitive $trategy? +u tomer $ervice 4imen ion? 4evelo!ing the logi tic organization an# Management> Mar/eting 2ogi tic Re6eren-e Boo*s 1> Anne T> +oughlan? (rin An#er on? 2oui B> $tern? A#el I> (l-An ary? Mar,eting Channels? )th (#ition? Pear on (#ucation? 2001

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Po t 6ra#uate 4e!artment of Bu ine

A#mini tration

+urriculum

$9 , EE!%TH #!N! E#ENT #B! 5<0 2 -red()s

O23e-)(4es o To !rovi#e tu#ent 1ith a conce!tual an# analytical frame1or/ of evaluating a ecurity> o To !rovi#e tu#ent 1ith a conce!tual an# analytical frame1or/ of #ifferent financial in trument ? their ri / an# return an# trategie in managing fun# > o To familiarize tu#ent 1ith !ortfolio management techni@ue that challenge a financial manager>

Pedagogy:
+la room lecture ? 0ole !lay? +a e tu#y? Pro5lem olving? Be5 eAerci e an# Pro,ect 1or/

I. Financial planning and wealth management

5 Hours

Intro#uction to financial !lanning? 2ife cycle analy i ? &inancial !lanning !roce ? Intro#uction to Inve tment ? Inve tment management !roce ? Planning for future ; +ollege fun#ing? $y tematic inve tment ? 0etirement !lanning an# ( tate !lanning? $tructuring financial !lan ? Intro#uction to Bealth management - Ba ic ; 0ole of 5an/ ; Im!ortance of 1ealth a#vi ory - 0ole of !rivate 5an/er ; 8=BI ; 4river of 1ealth ; 6lo5al !er !ective ; In#ian !er !ective ; Bealth management !roce ; Bealth creation cycle ; +ritical i ue ? Intro#uction to A et cla ? +om!utation of 0i / an# 0eturn>

II. Relationship management

3 Hours

Ba ic ; Proce ; +lient egmentation ; Profile ; (A!o e ; $trategize ; (Aecute ; Monitor ; 0evie1 ; $trategic value formula ; (ffective communication an# =egotiation

III. Financial products

7 Hours

+ommon toc/ an# !referre# toc/? Money mar/et ecuritie ? Bon# - Trea ury? 6overnment? Mortgage 5ac/e# ecuritie ? +or!orate an# munici!al 5on# ? +onverti5le an# Jero cou!on Bon# ? In urance cum inve tment !ro#uct ? Mutual fun# ; (T& an# 0(IT an# 4erivative !ro#uct ; O!tion an# &uture > :aluation of common toc/ ? Preferre# toc/ ? 4e5t in trument an# 4erivative

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Po t 6ra#uate 4e!artment of Bu ine

A#mini tration

+urriculum

IV. Asset allocation and strategies

5 Hours

A et allocation #eci ion? (@uity !ortfolio trategie ; Active v Pa ive? Management trategie ? :alue v gro1th inve ting? A et allocation trategie ? 4erivative trategie ; F ing In#eA o!tion ? $toc/ o!tion ? In#eA &uture an# toc/ future in 8e#ging? !eculation an# Ar5itrage? Bon# !ortfolio management trategie ; Pa ive ; Buy an# hol#? In#eAing ; Active ; intere t rate antici!ation? :aluation analy i ? +re#it analy i ? Kiel# !rea# analy i an# Bon# 1a! ; +ore !lu management trategy ; Immunization trategie >

V. Alternati e in estments

5 Hours

8e#ge fun# ; Private (@uity fun# ; :enture ca!ital fun# ; 0eal e tate ; Preciou metal - Art

VI. ! aluation and In estment philosophies

5 Hours

+om!o ite e@uity !ortfolio !erformance mea ure ; TreynorE ratio? $har!eE ratio? Gen enE mea ure an# &amaE mea ure? +om!onent of inve tment !erformance ; $electivity? 4iver ification an# ri /? A et cla #i tri5ution analy i ? (valuation of 5on# !ortfolio !erformance> Ben,amin 6raham? Barren Buffet an# Peter 2ynch ; Inve tment Philo o!hy> Re6eren-e Boo*s 1> Bealth Management - An intro#uction 5y Mani h A hiya? I+&AI Pre 2> Inve tment Analy i . Portfolio Management 5y 0eilly 3> All a5out 8e#ge &un# 5y 0o5ert A Gaeger Tata McGraw Hill %> All a5out Inve ting 5y ( me &acr5er Tata McGraw Hill '> Intro#uction to financial !lanning 5y In#ian In titute of Ban/ing . &inance TaAmann Pu5lication P 2t# )> &A o!tion an# tructure# !ro#uct 5y F1e By tu!? Gohn Biley .$on lt# *> Private (@uity 5y 8arol# Beirman fr? Gohn Biley . on >

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Po t 6ra#uate 4e!artment of Bu ine

A#mini tration

+urriculum

H9 D STR!TE IC HU#!N RESOURCE #!N! E#ENT #B! 5<2 2 -red()s O23e-)(4es The /ey o5,ective i to un#er tan# the trategic im!ortance of 80M> The ylla5u i #e igne# in uch a 1ay that the tu#ent can relate 80M i ue to the trategy level Pedagog5 Thi cour e 1ill 5e taught through lecture e ion ? ca e tu#ie ? a ignment ? role !lay an# cla !re entation > #odule 0 Im!ortance of 8uman 0e ource at organization > 8uman 0e ource in relation hi! to to! management goal ? +om!any trategy? an# organization culture> #odule 2 $trategy &ormulation> Theoretical &oun#ation ? International $trategy? 8uman 0e ource +ontri5ution to trategy> #odule 1 8uman 0e ource Planning The $trategic 0ole? Management I ue > $electing foreca ting Techni@ue ? &oreca ting u!!ly of 8uman 0e ource ? &oreca ting 4eman# for 8uman 0e ource > #odule ; $trategy Im!lementation- Bor/force Ftilization an# (m!loyment Practice > (fficient utilization of 8uman 0e ource ? 4ealing 1ith em!loyee trategie ? election of em!loyee ? 4ealing 1ith em!loyee ur!lu ? $!ecial im!lementation challenge > #odule 5 $trategy Im!lementation- 0e1ar# . 4evelo!ment y tem > $trategically oriente# !erformance mea urement y tem ? +om!en ation y tem ? (m!loyee 4evelo!ment> #odule 6 The Performance Im!act of 8uman 0e ource Practice - In#ivi#ual 8igh-Performance Practice ? 2imitation of In#ivi#ual !ractice ? (volution of !ractice > #odule < 8uman 0e ource (valuation - Overvie1 of (valuation? A!!roache to (valuation? (valuating trategic contri5ution of Tra#itional Area ? (merging Area > Re6eren-e Boo*s 1> $trategic 8uman 0e ource Management 5y +harle >0>6reer-Pearson /"ucation 2> $trategic 8uman 0e ource Management 5y &re#>C>&aul/e -Prentice Hall

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Po t 6ra#uate 4e!artment of Bu ine

A#mini tration

+urriculum

# 00 D SUPP%Y CH!IN #!N! E#ENT #B! 5<1 2 -red()s

O23e-)(4es To give the tu#ent a clean un#er tan#ing of the conce!t of u!!ly chain management an# relate# logi tic management in the fa t changing 5u ine environment> The in!ut al o ho1 ho1 $+M can im!rove the enter!ri e effectivene 1ith the o5,ective of im!roving it !rofita5ility an# 5etter ynergy 1ith cu tomer an# u!!lier > Pedagog5 Thi cour e 1ill 5e taught through lecture e ion ? ca e tu#ie ? a ignment ? role !lay an# cla !re entation > #odule 0 In)rodu-)(on To SC# Fn#er tan#ing the $u!!ly +hain - The changing 5u ine lan# ca!e #riving force - $u!!ly chain conce!t an# characteri tic - 4i cu ion of logi tic interface 1ith micro economy uch a mar/eting? !ro#uction an# other functional area an# macro economy uch a glo5al economic !olicie #odule 2 Plann(ng "e+and and Su..l5 4eman# foreca ting - 0ole of aggregate !lanning - Planning trategie I M0P? (0P Managing !re#icta5le varia5ility #odule 1 Pro-ure+en) and In4en)or5 "e-(s(on #a*(ng In5oun# logi tic along the u!!ly chain - Material Management- Procurement an# im!ortance of item an# ervice !urcha e# - $ignificance of Inventorie in 5roa#er !er !ective - Inventorie in the organization- rationale for inventory - +la ifying inventory - A!!roache to managing inventory un#er con#ition of certainty an# uncertainty Inventory at multi!le location an# #etermining o!timal level of inventory - Pro5lem in inventory management #odule ; Eare7ous(ng "e-(s(ons 0ole nature an# im!ortance of 1arehou e - Barehou e o!eration an# #e ign - Material han#ling an# torage #odule 5 Trans.or)a)(on s5s)e+ and +anage+en) 0ole of tran !ortation in u!!ly chain - &actor affecting tran !ort #eci ion an# election #eci ion - Ba ic mo#e of tran !ortation - +la ification of carrier - Management trategy for carrier hi!ment - =et1or/ #e ign

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Po t 6ra#uate 4e!artment of Bu ine

A#mini tration

+urriculum

#odule 6 Su..l5 C7a(n and %og(s)(-s In6or+a)(on S5s)e+ F e of information in a u!!ly chain - Information y tem 5uil#ing !roce an# role of (5u ine in a u!!ly chain - Po itioning information in logi tic - O5 tacle to coor#ination in a u!!ly chain #odule < +urrent I ue Performance mea urement an# re!ortingI monitoring? controlling an# #irecting - +hallenge for futureI cycle re#uction trategie ? Inventory re#uction trategie an# (-+ommerce trategie - Borl# cla $u!!ly +hain Management Re6eren-e Boo*s 1> Burt ? 4o5ler an# $tarling? Borl# +la $u!!ly Management? - Tata McGraw Hill 2> +oyle Bon#i an# 2angely The management of Bu ine 2ogi tic a u!!ly chain !er !ective - Thomson South Western 3> Bover oA an# +lo ? 2ogi tical Management - Tata McGraw Hill %> 4avi# G> Bloom5erg? $te!hen 2emay? Goe B> 8anna 2ogi tic emay? Goe B> 8anna ; PHI '> $unil +ho!ra ?$u!!ly +hain Management? $trategy? Planning . O!eration? +ho!ra Pearson )> Germy $ha!iro ?Mo#eling an# $u!!ly +hain? ; 1u;bury Publication

-12%-

Po t 6ra#uate 4e!artment of Bu ine

A#mini tration

+urriculum

#B! 5<;

$ 00 D STR!TE IC $IN!NCI!% #!N! E#ENT 2 -red()s

O23e-)(4es The o5,ective of thi cour e i to intro#uce the tu#ent to the tool an# conce!t nee#e# to #eal effectively 1ith the formulation? Im!lementation an# Monitoring of $trategic &inancial #eci ion of the firm> Pedagog5 +a e tu#ie ? analy i of value metric of com!anie ? !re entation an# tu#y of variou con ulting firm in the area of harehol#er value> #odule 0 Intro#uction to $trategic &inancial Management ($&M" $&M? Interface of &inancial Policy an# $trategic Policy? the relevance? im!ortance an# the con tituent > #odule 2 $trategic a !ect of Inve tment Policie ? $trategic A !ect of &inancing . 4ivi#en# Policie ? $trategic +o t Management ? $toc/ refun#ing> #odule 1 A#,u te# 5oo/ value a!!roach? toc/ . a!!roach? 4irect com!ari on a!!roach? #i counte# +a h &lo1 (4+&" a!!roach 4+& 2 tage . 3 tage mo#el ? Inflation an# a e t valuation? valuation of Intangi5le an# /no1le#ge a et > Value Based #anage+en) A Value #e)r(-s $harehol#er value creation? Tra#itional a!!roache ? =e1 a!!roache :alue #river ? Mara5on a!!roach? Alcar a!!roach? Mc/in e a!!roach? (:A a!!roach? B+6 a!!roach? (Aecutive com!en ation an# value creation? toc/ o!tion . In#eAe# toc/ o!tion > #odule ; Tra#itional mea ure of (P$? 04I? (BIT? 0O+( etc> =e1 metric of - Mar/et to Boo/ 0ation (MB0"? Total harehol#er 0eturn (T$0"? Total Bu ine 0eturn (TB0"? (BIT4A> Mar/et :alue A##e# (M:A"? (conomic Pro,ect? (conomic :alue A##e# ((:A"? 0eturn on =et A et (0O=A"? &uture 6ro1th :alue (&6:"? +a h :alue A##e# (+:A"? +a h &lo1 0eturn on Inve tment (+&0OI" an# the Balance# $core +or# (B$+"> #odule 5 #ergers A !-@u(s()(ons A Res)ru-)ur(ngC Merger ? form of Merger ? 0ea on for Merger ? Proce of Merger ? 2egal !roce#ure TaA a !ect ? Accounting a !ect ? (valuation of Merger u ing 4+& techni@ue ? $toc/ : ca h !ayment ? Ba i for (Achange . hare ? Ta/e-over ? Purcha e . 4ivi ionD !lant? regulation of merger an# ta/eover > Anti-ta/eover 4efen e ? Goint venture ?

-12'-

Po t 6ra#uate 4e!artment of Bu ine

A#mini tration

+urriculum

Management of Ac@ui ition an# ta/e-over ? 2everage# Brogat (2BO "? Portfolio re tructuring? 4emerger ? financial 0e tructuring organizational 0e tructuring 4i inve tment of P$:E #odule 6 (thical a !ect of trategic financial management? ethic an# finance manager? ethical an# economical com5ination ? ethical 5ran# e@uity an# long term re ult ? a e ment of ethical financial !erformance> (thical #ilemma ? ethical ratio for o1ner an# to! management? ethical ratio for the manager an# u!ervi or ? ethical ratioE for the 1or/er an# other ,unior em!loyee ? accounting #i clo ure for ethical financial management> Re6eren-e Boo*s 1> 2> 3> %> 6>P>Ga/hotia? $trategic &inancial Management? 2i,as Publishing House> &re# Be ton an# (>& Brigham? Managerial &inance? 1ry"en Press Allen? An Intro#uction to $trategic &inancial Management? +ogam Page +o!lane# T? (tal? :aluation Mea uring an# Manager ; The :alue of +om!anie ? John Wiley '> Mathe1 P>C> +or!orate 0e tructuring an In#ian? Per !ective? Macmillan) )> $u#ar anam P>$> The ( ence of Merger an# Ac@ui ition ? Prentice Hall o! In"ia)

-12)-

Po t 6ra#uate 4e!artment of Bu ine

A#mini tration

+urriculum

H 00 D %!TEST TREN"S IN HU#!N RESOURCE #!N! E#ENT #B! 5<5 2 -red()s O23e-)(4es Thi cour e hel! the tu#ent un#er tan# the late t 80 !ractice an# tren# in the in#u try> The cour e #i cu e i ue relating to emerging 80 tren# an# !ractice > Pedagog5 Thi cour e 1ill 5e taught through lecture e ion ? ca e tu#ie ? a ignment ? role !lay an# cla !re entation #odule 0 2earning Organization? Meaning? +haracteri tic ? $ingle-loo! learning :D$ 4ou5le loo! learning> +reating a learning organization> #odule 2 Cno1le#ge management Meaning? challenge an# recent tren# > ( ; 2earning - +hallenge an# i ue #odule 1 P ychological +ontract> Meaning? Im!ortance? Ty!e an# managing the ! ychological contract> #odule ; $/ill Inventorie ? +om!etency ma!!ing? 0ecent tren# in training an# #evelo!ment . !erformance a!!rai al> #odule 5 8uman 0e ource Accounting an# Au#it- Meaning? !roce #odule 6 8uman 0e ource Information y tem- Meaning . !roce > #odule< Managing 1or/ force #iver ity ; +hallenge an# i ue Re6eren-e Boo*s $ummarie 5a e# on late t tren# in in#u try 1ill 5e #evelo!e# 5y the in titute on a yearly 5a i > an# im!ortance>

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Po t 6ra#uate 4e!artment of Bu ine

A#mini tration

+urriculum

$ ! D INSUR!NCE #B! 5<< 2 -red()s

O23e-)(4es To en itize the tu#ent to variou a !ect of ri / management through the vehicle of in urance> To tu#y the tructure of in urance !ro#uct an# it !ace in the area of financial !lanning> Pedagog5 Thi cour e 1ill 5e taught through lecture e ion ? ca e tu#ie ? a ignment ? role !lay an# cla !re entation > #odule 0 6eneral ri / li/e ri / ari ing out of fire? marine? commercial? earth@ua/e? tri/e an# riot an# life ri / an# management of uch ri / >- 8i torical #evelo!ment of 0>M? O0M Mo#el of 0>M #odule 2 0i / - 4efinition ; 5a ic categorie ; ty!e of !ure ri / ; han#ling ri / ; in ura5le ri / ; ty!e of in urance - 0i / Management - O5,ective ; te! ; #odule 1 Overvie1 of In urance - Place in financial y tem ; conce!t . role ; !ur!o e . nee# ; ocial ecurity ; role in economic #evelo!ment ; regulation - &un#amental Princi!le life - In#emnity ; in ura5le intere t ; u5rogation ; utmo t goo# faith ; contract +ontract con#ition ; in ura5le intere t ; a ignment ; limitation ; u5rogation ; contri5ution ; !roAimate cau e #odule ; 2ife In urance Pro#uct ;Term ; en#o1ment ; money 5ac/ ; unit lin/e# ; 1hole life ; annuitie - O!tion ; ri#er ; guarantee ; grou! ; !en ion ; rural ; ocial #odule 5 6eneral in urance !ro#uct ; &ire ; marine- Motor ; !er onal acci#ent #odule 6 4ocument . Premium - Pro!o al ; !olicy ; rene1al ; claim ; en#or ement ; !remium calculation - 5enefit - Fn#er1riting - 0ating ri / ; !remium fiAing #odule < Proce e - $tructure ; !ro !ecting ; ale ; !ro!o al ; @uerie ; un#er1riting ; !olicy rene1al ; claim - 5enefit - $ale . Mar/eting - +hannel ; a#verti ing ; trategie ; com!etition

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Po t 6ra#uate 4e!artment of Bu ine

A#mini tration

+urriculum

#odule B &inancial Planning - =ee# analy i ; life cycle !lanning ; a et allocation ; ri / cover ; taAation #odule 9 0egulation - In urance act ; co#e of con#uct ; agent ; agency la1 ; commi ion tructure - A#vi or - 0ole ; function ; re@uirement ; ale ; /ey ucce factor Re6eren-e Boo*s 1> 2ife In urance ; I+ 33 ; In urance In titute of In#ia 2> 6eneral In urance ; I+ 3% - In urance In titute of In#ia ; elect cha!ter 3> Be5 ite - In urance com!anie in In#ia? an# financial ervice

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+urriculum

# ! D RET!I%IN #B! 5<B 2 -red()s

O23e-)(4es8 The aim of thi cour e i to give tu#ent of retailing an un#er tan#ing of the variou a !ect of retail management ; +haracteri tic ? 5u ine environment? com!etition? com!leAity of the mo#ern con umer> 0etail organization? trategy formulation? retail 5u ine u!!ort? logi tic an# technology> &ormat ? franchi ing y tem? location trategy? cu tomer ervice? communication? merchan#i ing an# relation hi! mar/eting> Pedagog52ecture e ion along 1ith interaction? !re entation an# #i cu ion 5y tu#ent > #odule 08 T7e :orld o6 Re)a(l(ng8 Intro#uction to 1orl# of 0etailing Ty!e of 0etailer Multi channel 0etailing +u tomer Buying Behavior #odule 2 8 Re)a(l(ng S)ra)eg58 0etail Mar/et $trategy &inancial $trategy 0etail 2ocation $ite $election 8uman 0e ource Management Information $y tem an# $u!!ly chain Management #odule 18 #er-7and(se #anage+en) Planning Merchan#i e A ortment Buying $y tem ? Buying Merchan#i e Pricing an# 0etail communication miA #odule ;8 S)ores #anage+en) Managing the $tore $tore 2ayout? 4e ign an# vi ual merchan#i ing +u tomer $ervice> #odule 58 +a e an# variou 0etail tra#e relate# Act uch a $ho! an# ( ta5li hment Act ? ( ential commo#itie Act? +on umer !rotection Act etc>

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Po t 6ra#uate 4e!artment of Bu ine

A#mini tration

+urriculum

Re6eren-e Boo*s8 1> 0etail Management-A $trategic a!!roach 5y Barry Berman? Goel 0 (van > 2> 0etailing Management 5y Michel 2evy> 3> 0etail Management 5y +hetan Ba,a,? 0a,ni h Tuli an# =i#hi : $riva tava

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A#mini tration

+urriculum

CURRICULUM

YEAR - II

Trimester - VI

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A#mini tration

+urriculum

INTERN!TION!% BUSINESS #B! 610 2 -red()s

O23e-)(4es Thi cour e i #e igne# to familiarize the tu#ent 1ith conce!t ? !rinci!le ? an# trategie of running cro -5or#er 5u ine > Pedagog5 Thi cour e 1ill 5e taught through lecture e ion ? ca e tu#ie ? a ignment ? role !lay an# cla !re entation > #odule 0 =ature of international 5u ine ? #river of cro -5or#er 5u ine ? route of glo5al 5u ine an# active !layer in multinational 5u ine > Theorie of glo5al tra#e an# inve tment? Mercantili m? theory of a5 olute a#vantage? theory of com!arative a#vantage? factor en#o1ment theory? !ro#uct life cycle theory? PorterE national com!etitive a#vantage> International 5u ine environment ; !olitical? economic? technological an# cultural factor ? cro -cultural management? level of culture? mo#el to ai# international manager #odule 2 International trategic management ;!roce of trategic management> Organizing international 5u ine ; international #e ign ? factor influencing choice of a #e ign? i ue in organization #e ign #odule 1 Managing 5u ine function internationally-- Mar/eting ; 5enefit of international mar/et ? ma,or activitie in international mar/eting O!eration management ; o!eration management an# com!etitive a#vantage? trategic i ue in o!eration management> Technology tran ter ; i ue ari ing out of technology tran ter > International financial management ; ma,or activitie ? financing foreign tra#e? international accounting> International human re ource management? managing international 80 activitie #odule ; International trategic alliance ? nature? 5enefit ? !itfall ? co!e? ho1 to ma/e alliance 1or/ - Integration 5et1een countrie ? level of integration? im!act? ma,or tra#ing 5loc/ > BTO ; im!lication for In#ia

#odule 5

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Po t 6ra#uate 4e!artment of Bu ine

A#mini tration

+urriculum

$ocial re !on i5ility an# ethical i ue in international 5u ine ; national #ifference in ethic an# ocial re !on i5ility? co#e of con#uct for M=+E ? #eci ion flo1 chart for an M=+> Re6eren-e Boo*s 1> +harle B>2> 8ill? Arun C Gain? International Bu ine ? McGraw-Hill 2> Gohn 4> 4enial an# 2ee 8 4aniel . 0a#e5augh? International Bu ine ? Pearson /"ucation 3> An#re1 8arri on? et al? International Bu ine ? :;!or") %> Gohn B> +ullen? Multinational Management? $outh ; Western college publishing) '> 8o#gett an# &re# 2uthan ? International Management? Tata McGraw Hill) )> +)9swathappa - International Bu ine ? Tata McGraw-Hill

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Po t 6ra#uate 4e!artment of Bu ine

A#mini tration

+urriculum

# 00 D SERVICES #!N! E#ENTD STR!TE IES !N" PRO=ECTS #B! 660 2 -red()s

O23e-)(4es8
The aim of thi cour e i to im!art /no1le#ge nee#e# to im!lement @uality ervice an# ervice trategie for com!etitive a#vantage acro ervice in#u trie ? uch a 5an/ ? hotel ? ho !ital ? e#ucational in titution ? !rofe ional ervice an# other goo# in#u trie that #e!en# on ervice eAcellence for com!etitive a#vantage >

Pedagog5 8
+la room e ion 1ill 5e a com5ination of lecture ? conce!tual #i cu ion D article in the relate# area an# analy i of ca e -Presentations an" "iscussions)

E4alua)(on8
+la atten#ance Mi# term cla internal Mi# term eAam 6rou! !ro,ect (n# term (Aam - 'T - 10 T - 2' T - 10 T - '0 T

Course Boo*8
$ervice Mar/eting By -:alarie A> Jeithml an# Mary Go Bitner Tata- Mc6ra1- 8ill (#ition $ervice Mar/eting By 8ellen Boo#ruffe $ervice Management for +om!etitive A#vantage By Game A &itz immon Mc6ra1-8ill (#ition

Course Con)en)s8 Part I - &ocu on the cu tomer

+on umer 5ehavior in $ervice +u tomer eA!ectation of $ervice +u tomer Perce!tion of $ervice

Part II - 2i tening to cu tomer re@uirement

Fn#er tan#ing cu tomer eA!ectation an# Perce!tion through Mar/eting 0e earch Buil#ing +u tomer relation hi!> $ervice 0ecovery -13'-

Po t 6ra#uate 4e!artment of Bu ine

A#mini tration

+urriculum

Part III - Aligning $trategy? $ervice 4e ign? an# $tan#ar#

$ervice #evelo!ment an# 4e ign +u tomer-#efine# ervice tan#ar# Phy ical evi#ence an# the ervice ca!e

Part I: - 4elivering an# Performing $ervice

(m!loyee role in ervice #elivery +u tomerE role in $ervice #elivery 4elivery ervice through Interme#iarie > Managing 4eman# an# $u!!ly

Part : - Managing $ervice Promi e

Integrate# $ervice Mar/eting +ommunication Pricing of $ervice

Part :I ; The Big Picture

$trategic i ue in ervice mar/eting 6lo5al $trategy in $ervice Mar/eting The Integrate# 6a! Mo#el of $ervice 9uality 4i cu ion of 6rou! Pro,ect

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Po t 6ra#uate 4e!artment of Bu ine

A#mini tration

+urriculum

$00 D $IN!NCI!% RIS9 #!N! E#ENT #B! 662 2 -red()s

O23e-)(4es To !rovi#e the tu#ent an un#er tan#ing of the emerging area of 0i / Management an# to e@ui! the tu#ent 1ith the tool an# techni@ue nee#e# to manage financial ri / efficiently> Pedagog5 Thi cour e 1ill 5e taught through lecture e ion ? ca e tu#ie ? a ignment ? role !lay an# cla !re entation > #odule 0 +once!t li/e y tematic? non- y tematic ri / ? total ri /> 2evel of uncertainty? ri / to retun #odule 2 0i / eA!o ure an# their i#entification> Bu ine ri /-ty!e of ri /- mea urement of ri /? ri / o!timization- other 5u ine ri / > &inancial a et their character tic ? co!e of &0M> #odule 1 &inancial ri / ? O!tion ? future an# #erivative ecuritie > A e ment of financial a et ri / ? intere t rate . #e5t ecuritie ? value at ri />+A0?o!erational ri / in 5an/ ? 5a el II committee recomen#ation #odule ; Ba ic ar5itrage i#ea ? intro#uction to ar5itrage !ricing theory? the 5inomial o!tion !ricing mo#el ? the Blac/- chole analy i ? American o!tion an# other in trument 1ith early eAerci e feature > F e of financial ratio in 0M #odule 5 (@uity o!tion ? tocha tic volatility? Martingale mea ure ? intro#uction to intere t rate en itive ecuritie ? recent #evelo!ment an# tren# > In trument of tra#e cre#it (letter of cre#it" an# other non-in urance ri / financing tran form > $olvence? marzin ? mi rnatch of ha5ilitie an# a et (A2M"? regar#ing norm for inve tment I&0$

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Po t 6ra#uate 4e!artment of Bu ine

A#mini tration

+urriculum

H00 D HU#!N RE%!TIONS S9I%%S #B!661 2 -red()s

Course O23e-)(4es8 1> To !rovi#e tu#ent 1ith o!!ortunitie to eA!lore /ill to 5e an effective human 0e ource eAecutive> 2> To allo1 !artici!ant han# ; on eA!erience in the /ill an# increa e their elf efficacy in ta / an# #utie relating to 8uman 0e ource Management> Pedagog58 The /ill 1ill 5e action oriente# a#o!ting an eA!eriential learning a!!roach an# inclu#e ocial learning? role !lay ? 5ehaviour mo#ification an# live #emon tration an# !ro,ect > 2earning material for the cour e 1ill 5e #ra1n from #ifferent ource inclu#ing 5oo/ ? ,ournal ? magazine an# ne1 !a!er > $/ill 1- $elf A1arene $/ill 2- A ertivene ; Per onal . Inter!er onal /ill $/ill 3 e ion 3 e ion 3 e ion 3 e ion 3 e ion 3 e ion 3 e ion 3 e ion 3 e ion eti@uette /ill 3 e ion

$/ill 3- &ee#5ac/ . Performance A!!rai al /ill $/ill %- +onflict re olution /ill $/ill '- Managing #iver ity $/ill $/ill )- (m!loyee coun eling /ill $/ill 3- Team 5uil#ing /ill $/ill 7- +oaching /ill $/ill 10- 2ea#er hi! /ill $/ill 11- Bo#y language an# 5u ine

Bas(- Te?)8 Training in Inter!er onal $/ill ? 0o55in ? $> P? . 8un a/er? P>2? P8I? 2003>

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A#mini tration

+urriculum

# 02D BR!N" #!N! E#ENT #B! 66; O23e-)(4es8 The 5a ic aim of thi cour e i to Fn#er tan# Bran# Management conce!t Fn#er tan# the Bran# management !roce Pedagog58 Thi cour e re@uire the u e of a ,u#iciou miA lecture e ion ? ca e tu#ie ? a ignment an# cla !re entation > #odule 08Brand de6(n()(on and Su--ess $trategic $ucce an# Pioneer a#vantage? $ucce ful 5ran# ? +once!t of Mar/et re#efinition ? 6eneral ucce an# Bran# ucce #odule 28Brand e@u()5 +o t 5a e# metho# Price 5a e# metho# Bran# a et management trategy +u tomer 5a e# 5ran# e@uity 2 -red()s

#odule 1 8 Brand Iden)()5 Bran# I#entity? The I#entity tructure? 4evelo!ing Bran# I#entity y tem +larifying . ela5orating Bran# i#entity y tem A trategic !roce for Buil#ing Integrate# 5ran# ? Bran# :i ion? Bran# O5,ective +hoo ing 5ran# (lement ? 4e igning . Im!lementing Bran#ing $trategie 2everaging $econ#ary 5ran# /no1le#ge #odule 5 8 Brand e?)ens(on A Brand Por)6ol(o s)ra)eg5 Ty!e of 5ran# eAten ion? =ee# for 5ran# eAten ion Pro . +on of 5ran# eAten ion +ategory of relate# eAten ion . unrelate# eAten ion Bran# Portfolio $trategy> +reating relevance? #ifferentiation? leverage . clarity #odule 6 Brand Personal()5 Im!ortance of Bran# Per onality (motion centere# #efinition Bran# image Bran# Image an# country of origin? cele5rity? u er tatu ? Brand Re.os()(on(ng Po itioning an# re!o itioning 0elevance to con umer $earch for a via5le !o ition Ma/ing the 5ran# eriou ? contem!orary Bran# a a #ifferentiator Re6eren-e Boo*s8 1> Bran# Management - By K>2> 0> Moorthy 2> Bran# A et Management - By $cott M> 4avi# 3> Buil#ing $trong Bran# - 4avi# A> Aa/er

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Po t 6ra#uate 4e!artment of Bu ine

A#mini tration

+urriculum

In)erne) S()es 111>5ran#inga ia>com Blogs The5ran#ing5log>com

111>5ran#channel>com

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Po t 6ra#uate 4e!artment of Bu ine

A#mini tration

+urriculum

$02 D CO##O"ITY #!R9ET #B! 665 2 -red()s

O23e-)(4es The o5,ective of the cour e on commo#ity mar/et i to !rovi#e a com!rehen ive /no1le#ge to the tu#ent a5out the functioning of glo5al an# #ome tic commo#ity mar/et 1ith a !ractical a!!roach to im!arting the /no1le#ge? an# al o /in#le ufficient intere t in them to con i#er thi area for their career gro1th> #odule 0 1> Intro#uction to +ommo#ity &uture Mar/et a> Meaning of +ommo#ity 5> Ty!e of commo#itie i> Agricultural ii> Metal ; Ba e . Preciou metal iii> (nergy iv> Other c> $tructure an# evolution of Agri mar/et in In#ia #> +ommo#ity Mar/et - a !er !ective e> +a h mar/et ? &or1ar# an# &uture f> Brief hi tory of #evelo!ment of +ommo#ity Mar/et i> 6lo5al cenario ii> In#ian cenario iii> 0elevance an# !otential of commo#ity mar/et in In#ia iv> 0egulatory frame1or/ of commo#ity #erivative mar/et &+0A? &M+ Ca5ra +ommittee re!ort g> Benefit of Tra#ing in +ommo#itie i> Benefit to inve tor ? !ro#ucer ? con umer an# manufacturer ii> Benefit to economy h> +ommo#ity toc/ eAchange i> In#ian =ational D 0egional +ommo#ity $toc/ eAchange ii> 6lo5al +ommo#ity $toc/ eAchange #odule 2 2> 0ole of 1are hou e an# collateral manager in +ommo#itie Mar/et a> Barehou ing? 1arehou e-recei!t etc 5> 0ole an# function of collateral manager c> 0ole of a ayer an# 9uality of un#erlying a et #> 0ole of 0egi trar an# Tran fer agent #odule 1 3> +learing an# $ettlement a> 0ole of clearing eAchange an# it function i> Profe ional +learing Mem5er ii> Tra#ing an# +learing Mem5er

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Po t 6ra#uate 4e!artment of Bu ine

A#mini tration

+urriculum

5> c> #> e>

f> g>

iii> Tra#ing Mem5er 0ole of clearing mem5er +ontract !ecification in commo#ity future +alen#ar an# ettlement che#ule Margining i> Initial margin ii> 4aily Mar/ to Mar/et iii> 4elivery Margin iv> $!ecial D a##itional margin v> O!en Intere t 2imit Ty!e of Or#er &inal ettlement i> +a h ettlement ii> Phy ical ettlement 1> @uality i ue - !remium D #i count on contract !rice 2> #elivery con#ition etc

#odule ; %> &un#amental an# Technical Analy i in +ommo#ity Mar/et a> &un#amental Analy i i> 6lo5al an# #ome tic #eman# u!!ly #ynamic ? +lo ing toc/ !o ition ? +ro!!ing an# gro1th !attern ? !rice tren# an# factor that influence !rice 5> Technical Analy i i> Tra#ing trategie in +ommo#itie u ing technical analy i #odule 5 '> F ing +ommo#ity 4erivative i> Pricing of commo#ity #erivative 1> Bac/1ar#ation D +ontango mar/et ii> 8e#ging 0olling the he#ge Tailing the he#ge O!timal he#ge ratio 8e#ging effectivene +ro he#ge Ba i ri / iii> Ar5itraging +a h an# +arry ar5itrage 0ever e ca h an# carry ar5itrage +onvenience yiel# Im!lie# return &ull carry? =et carry iv> $!eculating #odule 6 )> TaAation i ue governing commo#ity mar/et $!eculative Tran action ? $et off rule ? Tran action co t ? $ale taA i ue

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Po t 6ra#uate 4e!artment of Bu ine

A#mini tration

+urriculum

Re-o++ended Boo*s8 +ommo#ity 4erivative 5y In#ian In titute of Ban/ing an# &inance MacMillan &uture Mar/et ; Ma#e ea y 1ith 9 . A TM8 +ommo#ity Mar/et 5y Gim 0oger =+&M $tu#y material for H+ommo#itie Mar/et E eAam Be5 $ite =+4(<>+OM? M+<>+OM? +BOT>+OM? 2M(>+O>FC? =KM(<>+OM

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Po t 6ra#uate 4e!artment of Bu ine

A#mini tration

+urriculum

H 02 E#P%OYEE COUNSE%IN #B! 666 2 -red()s

O23e-)(4es o To familiarize the tu#ent 1ith i ue in em!loyee coun eling> o To ma/e them un#er tan# the role of the coun elor> o To tu#y the role of 80 eAecutive in the area of em!loyee coun eling> Pedagog5 Thi cour e 1ill 5e taught through lecture e ion ? ca e tu#ie ? a ignment ? role !lay an# cla !re entation #odule 0 Intro#uction to (m!loyee +oun eling? Im!ortance? o5,ective ? 5enefit an# challenge of em!loyee coun eling? role of coun elor > #odule 2 In#ivi#ual +oun eling? Theorie of +oun eling? Buil#ing a !er onal theory? 6oal of +oun eling? The +oun eling !roce ? hort-term +oun eling? !ecial +oun eling !o!ulation #odule 1 6rou! Techni@ue for +oun elor ? 6rou! +oun eling? 6rou! lea#er hi!? 6rou! !roce ? 6rou! gui#ance activitie ? :alue an# +oun eling> #odule ; 8uman A e ment for +oun eling? $tan#ar#ize# te t core ? !re enting te t core ? electing a te t? ty!e of tan#ar#ize# te t ? #evelo!ing a te ting !rogram elf re!orting> #odule 5 +oun eling for career Planning an# 4eci ion ma/ing? The changing nature of the 1orl# of 1or/? theorie of career #evelo!ment an# #eci ion-ma/ing? Im!lication of career theorie for coun elor > +areer coun eling an# #evelo!ment of human !otential> #odule 6 +oun eling !rogram? 4evelo!ment an# Management? 4evelo!ing the accounta5le !rogram? (valuating the coun eling !rogram #odule < (thical an# 2egal 6ui#eline ? the nature of ethic > (thical i ue ? the coun elor an# la1? legal concern of coun elor > Re6eren-e Boo*s 1> Intro#uction to coun eling . 6ui#ance? 6i5 on . Mitchell? Pearson /"ucation 2> +oun eling theory . Practice- Go e!h &ranci Peryz 4evelo!mental +oun eling- 4onal# 8 Blocher

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