MBA PartI (Semester-II) 1

()* Ma a!eme t I +ormatio Systems , De#isio Support Systems Course Overview

The objective of this course is to introduce the students to the managerial issues relating to information systems, its role in organization, support for decision-making and how information technology can be leveraged to provide business value.

Course Syllabus
Group I: MI need and concepts, characteristics, Typology of MI , tructure of MI . !lanning for MI , ystem "evelopment Methodologies, #onceptual and detailed designs of MI , ystem Implementation strategies and process, ystem $valuation and Maintenance. %dvanced #oncepts in Information ystems& $nterprise 'esource !lanning, upply #hain Management, #ustomer 'elationship Management, "ata, (arehousing and "ata Mining. Group II: Introduction to "ecision upport ystems. #haracteristics and )bjectives, 'ole of "ecision upport ystems and its applications, #omponents of "ecision support ystems & "ata ubsystem, Model ubsystem, and *ser-interface, +roup decision support systems ,+" -, $.pert systems, $.ecutive Information. ystems and its integration with " , "ecision-making& #oncept, !rocess, imon/s model, Information ystem support for "ecision Making !hases, "ecision making under assumed certainty, risk and uncertainty. Group III: Database Ma a!eme t wit" MS A##ess: Introduction to "atabase and M %ccess #reating database, adding, editing and moving 'ecords. 0uerying& #reating, aving and $diting, #reating and using forms #reating and printing 'eports and 1abels. 2uilding real life " practical through $.cel.

$e#omme %e% &e'ts

3ames, %. )/2rien, Introduction to Information Systems, Tata Mc+raw-4ill !ublishing #o. 1td., 5ew "elhi, 6778. $fraim Turban, 3ay $. %ronson and Ting-!eng 1iang, Decision Support Systems and Intelligent Systems, !rentice-4all of India, 5ew "elhi, 9th $dition, 677:. +eorge M. Marakas, Decision Support Systems, !rentice-4all of India, 5ew "elhi, 6776. ;enneth #. 1audon and 3ane !. 1audon, Management Information Systems , !rentice-4all of India, 5ew "elhi, <th $dition, 677=.

I stru#tio s
>. Theory& +roup-I and +roup-II carry ?7 marks each ,$.ternal and Internal-. 6. !ractical& +roup-III carries :7 marks which will be jointly evaluated by Internal and $.ternal e.perts. ?. i. @uestions to be set, three to be attempted, not more than two to be attempted from each group. :. "uration of the paper will be two hours. 8. (ritten paper will be from +roup-I and +roup-II only.

School of Management Studies, Punjabi University, Patiala

MBA PartI (Semester-II) 2

()( Busi ess Statisti#s , $esear#" Met"o%olo!y Course Overview

The objective of this course is to have a general understanding of 'esearch Methodology and tatistics as applicable to 2usiness Management and its use and relevance in areas of Management 'esearch. (hile mathematical material will be covered, the major goal is for the students to develop a set of skills and tools which will be important in their management careers. %t the conclusion of the course students should be able to& ,>- develop the skills to identify the appropriate statistical techni@ues for the analysis of dataA and ,6- learn how to collect, analyze, present and interpret research data.

Course Syllabus
Group I: 'esearch Methodology& )bjectives, 'ole B cope in Management 'esearch, !rocess of 'esearchA 'esearch "esigns& $.ploratory, "escriptive B $.perimental 'esearch "esigns and their %pplicationsA ampling "esign& #oncepts, types and their applicabilityA caling Techni@ues including 1ikert, Thurston, emantic "ifferential caling techni@ues, etc. Tools B Techni@ues of "ata #ollection& !rimary B econdaryA #lassification B Tabulation of "ata. Group II: Introduction to tatistics, tatistics B 2usiness 'esearch, Measures of #entral Tendency& Mean, Median and ModeA Measures of "ispersion, #oefficient of CarianceA kewness B ;urtosis& #oncept and MeasuresA #orrelation %nalysis& imple, !artial B Multiple ,$lementary-A 'egression %nalysis& #oncept B Measures, 1inear 'egression. !robability #oncepts& !ermutations and #ombinations. $lementary !robability Theory& #oncepts, "efinitions and !roblems. Group III: !robability "istributions& 2inomial, !oisson and 5ormal "istributionsA Testing of 4ypothesis& #oncepts like types of hypothesis, significance level, degrees of freedom, $rrors in hypothesis testing, !rocedure of testing hypothesis etc.A tatistical Tests& #hi-s@uare test, t-test, %5)C% D > way and 6 wayA ! and 'eport !resentation& *se of tatistical !ackage for ocial ciences, 'eport (riting - Mechanics of 'eport (riting, !reliminary pages, Main body and %ppendices including 2ibliography, "iagrammatic and +raphical presentation of "ata.

$e#omme %e% &e'ts

%mir ". %czel B 3ayavel ounderpandian, Business Statistics, Tata Mc+raw-4ill !ublishing #o. 1td., 5ew "elhi, =th $dition. "onald '. #ooper B !amela . chindler, Business Research Methods, Tata Mc+raw-4ill !ublishing #o. 1td., 5ew "elhi, <th $dition. +. #. 2eri, Business Statistics, Tata Mc+raw-4ill !ublishing #o. 1td., 5ew "elhi, 6nd $dition. 3. ;. harma, Business Statistics, !earson $ducation, 5ew "elhi, ?rd 'eprint, 6778.

I stru#tio s
The e.ternal paper will carry 87 marks and would be of three hours duration. The @uestion paper will be divided into three groups, i.e., I, II, III. The @uestion paper will consist of nine @uestions, three from each group. #andidates will be re@uired to attempt five @uestions in all, selecting not more than two @uestions from each group. The internal paper will carry 87 marks and it will be distributed as follows& Two Mid- emester Tests each carrying >7 marks %ssignments E !roject work carrying 68 marks #lass !articipation and %ttendance to be of 8 marks
School of Management Studies, Punjabi University, Patiala

MBA PartI (Semester-II) 3

()- .i a #ial Ma a!eme t Course Overview

The objective of this course is to ac@uaint the students of management with the basic knowledge of finance function in a corporate enterprise. This course also highlights the emerging issues of corporate restructuring, mergers and ac@uisition decisions.

Course Syllabus
Group I: Financial Management& %n )verview, +oals and Functions of Finance, Financial ystem& %ssets, Markets, Intermediaries and 'egulatory Framework. #apital Market and Money Market, #oncepts in Caluation& Time value of money, !resent Calues, I'', 2ond returns, 'eturn from tock Market Investments. Group II: #apital Investment "ecision making& !rinciples of #ash Flows, "iscounted and 5on-"iscounted #ash Flow Techni@ues for appraising capital investments, 'isk %nalysis in #apital 2udgeting. (orking #apital Management& %n )verview, "eterminants, (orking #apital #ycle, Management of #ash, 'eceivables and Inventories. Financing (orking #apital needs. Group III: 1everage& )perating 1everage and Financial 1everage. #ost of #apital. #apital tructure and firm/s value& Theories, MM 4ypothesis, )ptimization of #apital tructure, #apital tructure !lanning. "ividend !olicy and firm/s value, "ividend !olicy in practice. #orporate 'estructuring& Mergers and %c@uisitions, motives, considerations and regulations.

$e#omme %e% &e'ts

3.3. 4amton, Financial Decision Making: Concepts, Pro lems and Cases , !rentice-4all of India, 5ew "elhi, :th $dition. ;han and 3ain, Financial Management, Tata Mc+raw-4ill !ublishing #o. 1td., 5ew "elhi, :th $dition. tephan %. 'oss, 'andolph (. (aterfield and 3effery 3affe, Corporate Finance, Tata Mc+raw-4ill !ublishing #o. 1td., 5ew "elhi, 9th $dition. 'ichard %. 2realey and tewart #. Meyers, Principles of Corporate Finance, Tata Mc+raw-4ill !ublishing #o. 1td., 5ew "elhi, =th $dition.

I stru#tio s
The e.ternal paper will carry 87 marks and would be of three hours duration. The @uestion paper will be divided into three groups, i.e., I, II, III. The @uestion paper will consist of nine @uestions, three from each group. #andidates will be re@uired to attempt five @uestions in all, selecting not more than two @uestions from each group. The internal paper will carry 87 marks and it will be distributed as follows& Two Mid- emester Tests each carrying >7 marks Two %ssignments each carrying >7 marks #lass !articipation and %ttendance to be of >7 marks

School of Management Studies, Punjabi University, Patiala

MBA PartI (Semester-II) 4

()/ Ma a!eme t o+ 0uma $esour#es Course Overview

The student should be able to critically analyze organizational situations, prescribe courses of action necessary for problem solving, and integrate the steps necessary for effective implementation. *pon completion, the student should be able to indicate and e.plain various human resource management interventions that may be re@uired when dealing with the work environment, people, and problems.

Course Syllabus
Group I: #oncept, scope, functions, importance of !ersonnel Management, environment scanning, building up skills for effective 4' manager. +lobal 4'M. )rganization of personnel department and its relationships with other departments. 4' in& information technology firms, mergers and ac@uisitions. Integrating 4' strategy with 2usiness trategy, !ersonnel !olicies, Manpower !lanning, %nalyzing (ork and "esigning 3obs, Managing eparations and 'ightsizing. Methods of Manpower earch and election of 4uman 'esources. Induction, !lacement, ocializing, !romotion and uccession. Group II: $.ecutive "evelopment and Training Manpower, 'etention of Talent. !erformance %ppraisal and !otential $valuation. Managing 2asic 'emuneration. 3ob $valuation. Motivation in %ction& $mpowerment, 0uality of (ork 1ife, !roblem $mployees. Incentives, haring !roductivity +ains and !rofits, $mployee tock )ption !lans. Group III: +rievance 4andling, "isciplining and #ounseling of employees. #oncept and !resent tate of Industrial 'elations. % brief idea of Trade *nionism. Industrial *nrest and 'emedial Measures.

$e#omme %e% &e'ts

+arry "esseler, !uman Resource Management, !rentice-4all of India !vt. 1td., 5ew "elhi, >7th $dition. $dwin 2. Flippo, Personnel Management, Mc+raw-4ill 2ook #ompany, =th $dition. 'aymond 5oe, (right, +erhart B 4ollenbeck, !uman Resource Management " #aining $ Competiti%e $d%antage, Tata Mc+raw D4ill !ublishing #ompany 1td., 5ew "elhi, 8th $dition, 6779.

I stru#tio s
The e.ternal paper will carry 87 marks and would be of three hours duration. The @uestion paper will be divided into three groups, i.e., I, II, III. The @uestion paper will consist of nine @uestions, three from each group. #andidates will be re@uired to attempt five @uestions in all, selecting not more than two @uestions from each group. The internal paper will carry 87 marks and it will be distributed as follows& Two Mid- emester Tests each carrying >7 marks Two %ssignments each carrying >7 marks #lass !articipation and %ttendance to be of >7 marks

School of Management Studies, Punjabi University, Patiala

MBA PartI (Semester-II) 5

()1 Mar2eti ! Ma a!eme t Course Overview

The objective of this course is to develop the ability in the students to define and analyze the marketing problems through the formulation of marketing objectives, policies, programmes and strategies.

Course Syllabus
Group I: 5ature, cope and #oncepts and )rientations of Marketing, Marketing Tasks, Modern #oncepts of Marketing, Marketing $nvironment and $nvironment canning, Marketing Information ystems and Marketing 'esearch, trategic !lanning in Marketing Management, *nderstanding #onsumer and Industrial Markets, #onsumer 2ehaviour& Factors Influencing #onsumer 2uying 2ehaviour, 2uying !rocess, Market egmentation, Targeting and !ositioning. Group II: !roduct "ecisions& !roduct Mi., !roduct 1ife #ycle, 5ew !roduct "evelopments. 2randing and !ackaging "ecisions. !ricing Methods and trategies. !romotion Mi. "ecisions& %dvertising, ales !romotion, !ublic 'elations, !ersonal elling, "irect Marketing. Managing the ales Force. Marketing )rganisation. Group III: #hannel Management& Types B Functions, election, #ooperation, #onflict Management, Certical Marketing Implementations and ystems, Marketing 1ogistics, $merging Issues in Marketing& +reen Marketing, 4olistic Marketing, 5etwork Marketing, $vent Marketing, 5ucleus Marketing, Ciral Marketing.

$e#omme %e% &e'ts

;otler !hilip B %rmstrong, +., Principles of Marketing, !rentice-4all of India, 5ew "elhi, 6779. ;otler !hilip, Marketing Management, !rentice-4all of India, 5ew "elhi, 6779. ;otler !hilip B ;eller, Principles of Marketing, !rentice-4all of India, 5ew "elhi, 677=. a.ena 'ajan, Marketing Management, Tata Mc+raw-4ill !ublishing #o. 1td., 5ew "elhi, ?rd $dition, 6778.

I stru#tio s
The e.ternal paper will carry 87 marks and would be of three hours duration. The @uestion paper will be divided into three groups, i.e., I, II, III. The @uestion paper will consist of nine @uestions, three from each group. #andidates will be re@uired to attempt five @uestions in all, selecting not more than two @uestions from each group. The internal paper will carry 87 marks and it will be distributed as follows& Two Mid- emester Tests each carrying >7 marks Two %ssignments each carrying >7 marks #lass !articipation and %ttendance to be of >7 marks

School of Management Studies, Punjabi University, Patiala

MBA PartI (Semester-II) 6

()3 Operatio s Ma a!eme t

Course Overview
The objective of this course is to have an understanding of )perational issues in Manufacturing B ervice ector )rganisations that include "esigning, %c@uiring, )perating, and Maintaining the facilities and processesA !urchasing raw materialsA #ontrolling and Maintaining InventoriesA and providing the proper labour needed to produce a good or service so that customersG e.pectations are met. %t the conclusion of the course students should be able to& ,>- build both @uantitative and @ualitative analysis skills, especially those needed for managing operating systemsA and ,6- provide common-sense modelling concepts which can be used to help managers evaluate various management problems.

Course Syllabus
Group I: 'ole and cope of )perations Management, )perations trategy, )perations Management as an Inter-Functional imperative. Types and #haracteristics of Manufacturing systems, !roduct !lanning and "esign& )perations and the 1ife #ycle, "eveloping 5ew !roducts. Forecasting "emand& Forecasting methods, Forecast $rrors. !lant 1ocation& Factors B 0uantitative Models, !lant 1ayout& Models B Techni@ues, %ssembly 1ine 2alancing. Group II: #apacity !lanning, Materials re@uirement planning& procedure, benefits and disadvantages. cheduling& scheduling jobs on machines, control of schedules, scheduling in services, Introduction to tatistical 0uality #ontrol& !rocess #harts B %cceptance ampling, !$'T and #!M, %pplication of )' techni@ues to )perations Management such as Transportation, %ssignment, e@uencing. Group III: Inventory Management, !lanning and #ontrol& Inventory concepts, cope, )bjectives B Functions of Inventory #ontrol, #lassification of Inventories, Inventory costs concepts, elective Inventory #ontrol ystems, Inventory #ontrol Models& $conomic )rder 0uantity ,$)0- with B without shortages, $)0 under Fluctuating "emand, $)0 with 0uantity discounts, $conomic !roduction 0uantity ,$!0-, Fi.ed )rder #ycle ,F)#- and Fi.ed )rder 0uantity ,F)0ystems.

$e#omme %e% &e'ts

$lwood . 2uffa, Modern Production&'perations Management, (iley eries, Hth $dition. 3ames '. $vans, "avid '. %nderson, "ennis 3. weeney and Thomas %. (illiams, $pplied Production and 'perations Management, (est !ublishing #ompany, International $dition, Minnesota. 3ohn ). Mc#lain and 1. 3oseph Thomas, 'perations Management, !rentice 4allof India, 5ew "elhi, 6nd 'evised $dition. ;anishka 2edi, Production and 'perations Management, ).ford *niversity !ress, <th Impression, 677=. 1ee 3. ;rajewski, 'perations Management, !rentice-4all of India, 5ew "elhi, H th $dition.

I stru#tio s
The e.ternal paper will carry 87 marks and would be of three hours duration. The @uestion paper will be divided into three groups, i.e., I, II, III. The @uestion paper will consist of nine @uestions, three from each group. #andidates will be re@uired to attempt five @uestions in all, selecting not more than two @uestions from each group. The internal paper will carry 87 marks and it will be distributed as follows& Two Mid- emester Tests each carrying >7 marks Two %ssignments each carrying >7 marks
School of Management Studies, Punjabi University, Patiala

MBA PartI (Semester-II) 7 #lass !articipation and %ttendance to be of >7 marks

()4 Semi ar O I ter atio al Busi ess 5 viro me t , Ma a!eme t Course Syllabus
Group I: International 2usiness& %n overview - Types of International 2usinessA The $.ternal $nvironment, The $conomic and !olitical $nvironment, The 4uman #ultural $nvironmentA Influence on Trade and Investment !atternsA 'ecent (orld Trade and Foreign Investment TrendsA 2alance of !ayments %ccounts and Macroeconomic ManagementA Theories and Institutions& Trade and Investment +overnment Influence on Trade Investment A "etermination of Trading !artnerGs Independence, Interdependence and "ependenceA (orld Financial $nvironment Group II: #ross-national #ooperation and %greementsA Tariff and 5on-Tariff 2arriers A 'egional 2locksA International productionA Internationalisation of ervice Firms A )peration Management in International FirmsA (orld Financial $nvironment & Foreign $.change Market MechanismA "eterminants of $.change 'atesA $urocurrency MarketA )ffshore Financial #entresA International 2anksA 5on-2anking Financial ervice FirmsA tock Markets Group III: +lobal #ompetitivenessA $.port ManagementA 1icensing A 3oint Centures Technology and +lobal #ompetitionA +lobalisation and 4uman 'esource "evelopmentA +lobalisation with ocial 'esponsibilityA (orld $conomic +rowth and the $nvironmentA #ountry $valuation and electionA International 2usiness "iplomacy. 5egotiating an International 2usiness, Issues in %sset !rotectionA Multilateral ettlementsA #onsortium %pproachesA $.ternal 'elations %pproach.

$e#omme %e% &e'ts

%lworth, 3ulian ., (he Finance, in%estment and (a)ation Decisions of Multinationals, 1ondon, 2asil 2lackwell, ><HH. 2halla, C.;., and . hivaramu, International Business, *n%ironment and Business, 5ew "elhi, %nmol, ><<8. 2halla, C.;., International $conomy& 1iberalisation !rocess, 5ew "elhi, %nmol, ><<?

I stru#tio s
The evaluation will be as follows& Ma.imum Marks& >77 Internal %ssessment& >77

School of Management Studies, Punjabi University, Patiala