Tools for Requirement Analysis

KANO

Use Kano analysis to categorize and prioritize needs

Kano analysis

Customer data collection

Interviews

Planning

Focus groups Surveys Internet / passive research

Evaluation / conclusions

Kano analysis
Purpose
To help sort customer needs into categories and allow you to make decisions on the most important customer features and functionality. This tool forces you to become very customer focused!

During customer data collection

Uses

To help determine the questions to ask

To evaluate customer needs as they are identified

To help make product functionality decisions Provides very nice complement to MGP by providing delighter ideas for the future phases

Risk

Needs fall into the must be category because every new product must do everything the old product did. Trying to include too many delighters in a new process / product

Customer needs Kano analysis

Satisfaction
+ Satisfiers

Delighters Product / service dysfunctional Must be (Dissatisfiers) Product / service fully functional

Dissatisfaction

Thank You
Thank You

Padmanabha Holla