Company:

NIKE

Your position in the company:

Assistant manager

Your job description:

I give some advice to the manager and assist him when possible. I prepare reports; I deal
with some personnel issues, keep track of the classified information. I organize meetings; I
talk to other departments even other companies and sometimes I act as a manager when he
is outside.

What does your company do/make?

It designs and sells shoes for a variety of sports, including baseball, cheerleading1, golf,
volleyball, hiking, tennis, and football. Athletic footwear2 (in general), additionally hats,
socks, bags, sunglasses, timing, sport accessories, etc. NIKE also sells Cole Haan dress and
casual shoes, as well as athletic apparel3 and equipment. In addition, NIKE operates
NIKETOWN shoe and sportswear stores4, NIKE factory outlets, and NIKE Women shops. NIKE
sells its products throughout the US and in more than 180 other countries.

What is your company’s market share? – (participacion en el mercado)

What is its turnover? (facturacion)
It’s about 50% all over the world
Its turnover is about US$ 18.627 million annually aprox.
Net income: $1,883.4 M

How does your company market itself? (promocionar-comercializar)

How does it advertise its products?
What is the image?
As we know Nike sponsors many famous teams around the world. They make millionaire
advertising campaigns. Their products always carry Nike’s famous logo. That’s one way they
market it.
They advertise their products through TV advertisements and stuff like that.

How successful has your company been this year?

What facts or figures do you know about your company?
Well, this year due to the situation around the world has been a little bit complicated, but
the sales are recovering this last month.
2006 12,000 m. turnover
2007 15,000 m.
2008 17,000 m.
2009

What are your personal career ambitions for next year?

Well, as an Assistant Manager, I don’t think I will be promoted. But in this position, I’ve got a
lot of experience.
Maybe, as a Director of any department. Possibly, I start my own business.

1 Animadoras
2 Calzado
3 US ropa
4 Tienda de ropa deportiva