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Whirepool Europe Case 1
Whirepool Europe Case 1
Sales Unit
New Units
Total Unit
Price/Unit
Sales Revenue
Cost of Good Sold
Expenses
Maintenance
Employees
License Maint
1999
2271139
2271139
2271139
210.372
477,784,053.71
418,925,047.09
58,859,006.62
2271139
210.372
477,784,053.71
418,925,047.09
58,859,006.62
600,000.00
1,200,000.00
2000
2271139
26260
2297399
210.372
483,308,422.43
423,474,839.73
59,833,582.70
1,800,000.00
45,000.00
100,000.00
2001
2271139
68276
2339415
210.372
492,147,412.38
430,284,482.64
61,862,929.74
2,400,000.00
45,000.00
200,000.00
2000
105040
New Units
Starting P
1997
Target
Diff
total Amount
25%
40%
35%
210.3719764
Gross margin
Revenue
%
Operating Cost Sving
Order Desk Headcount
73.50%
92%
18.5
2000
2001
2002
105040
26260
42016
36764
58859
477784
12.32%
12.32%
12.38%
0.06
0
81
12.57%
18.38%
190
135
Finance Headcount
Warehouse Space
Bad Debt Expense
Infromation System
CAPEX
CAPEX
CAPEX
CAPEX
Licenses
Licenses
Total Capex
Depreciation 1
Depreciation 2
Depreciation 3
Depreciation 4
Total Depreciation
Implementation
Employees
Salary
Total Cost
Consultant
Salary/M
Maintenance
Task Force Cost
18
72
4,300.00
8,600.00
6,900.00
600.00
4,900.00
50.00
45,000.00
19.00
600,000.00
300.00
8,900.00
980.00
6,900.00
980.00
1,780.00
980.00
2,760.00
45,000.00
45,000.00
2002
2003
2271139
105040
2376179
210.372
499,881,528.59
437,046,420.44
62,835,108.14
3,000,000.00
45,000.00
300,000.00
2004
2271139
105040
2376179
210.372
499,881,528.59
437,046,420.44
62,835,108.14
3,000,000.00
45,000.00
400,000.00
2005
2271139
105040
2376179
210.372
499,881,528.59
437,046,420.44
62,835,108.14
3,000,000.00
45,000.00
400,000.00
2006
2271139
105040
2376179
210.372
499,881,528.59
437,046,420.44
62,835,108.14
3,000,000.00
45,000.00
400,000.00
2007
2271139
105040
2376179
210.372
499,881,528.59
437,046,420.44
62,835,108.14
3,000,000.00
45,000.00
400,000.00
12.57%
12.57%
12.57%
12.57%
12.57%
411
216
442
324
474
405
506
405
537
405
2271139
105040
2376179
210.372
499881528.6
437046420.4
62835108.14
3,000,000.00
45,000.00
400,000.00
569
405
155
230
274
288
288
288
4,100.00
4,100.00
980.00
1,780.00
1,380.00
4,140.00
980.00
1,780.00
1,380.00
820.00
4,960.00
980.00
1,780.00
1,380.00
820.00
4,960.00
1,780.00
1,380.00
820.00
3,980.00
1,380.00
820.00
2,200.00
820.00
820.00
45,000.00
45,000.00
45,000.00
45,000.00
45,000.00
45,000.00