Crisis Communication

Elise Claycomb, Rob Leonard and Megan Petrie

Puppy & Paws

Small, local non-profit ! Only no-kill animal shelter in Augusta, GA

Walking in their Paws

Pendleton King Park ! On-site Adoption Adoption by a public figure ! Live Entertainment ! Food Provided by Vendors ! Introduce New Leadership !

Goals and Objectives

To improve the communitys opinion of the shelter by 65% over the course of our two week campaign and by 85% over the following six months. ! To increase informative communication with our publics by 90% over the course of six months. ! To raise 20% of the shelters annual operating costs during our two week campaign ! Increase public donations by 60% over six months ! Have at least 20 dogs adopted at the dog walk

Programming
Press Release! PSA! Social Media! Posters! Mailed flyers ! Annual Newsletter

Evaluation
Two Weeks! Shelter Finances! Pet Adoption ! Six Months! Community Survey ! Shelter Finances! Pet Adoption!