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Ti tr pht trin: microlink.vn

kenhtuyensinh.vn

Ja n 20 11

Microlink
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B MY TM KIM LM VIC NH TH NO?

Cng c tm kim c mt danh sch ngn cc hot ng quan trng, cho php h cung cp kt qu tm kim web c lin quan, khi ngi dng s dng h thng ca h tm kim thng tin. Cc thut ng chuyn ngnh xin c php khng dch ra khng lm lch ngha ban u.

Crawling the Web Search Engines s chy nhng chng trnh t ng c bit c gi l bots hoc spiders,nhng chng trnh ny s dng cu trc hyperlink ca website crawl cc page v document. Theo c lng th hin ti trn th gii c khong 20 t trang web nhng khng phi Search Engines crawl ton b m ch t 8 n 10 t trang. Indexing Documents Mt trang web sau khi c crawl th ni dung ca n c indexed v c lu tr trong mt database khng l ca search engines. Index y ta c th tm dch l ch mc (dng nh danh mc). Cc index ny c qun l rt chc ch mi khi c 1 request n th trong hng t document, n bit chn lc ra ci no cn thit v hin th cn hin th nh th no s trnh by phn sau. Processing Queries Khi 1 request tm kim thng tin c a n search engines, search engines s ly kt qu t cc index ca tt c document ph hp. Mt kt qu c xc nh v so snh nu 1 t hoc 1 cm t c tm thy trn trang v c nh ngha xc thc bi ngi dng. V d: Khi bn search t thu thuat wordpress th s c kt qu nh sau: 463.000 cho thu thuat wordpress. (0,06 giy) Nhng khi bn search cm t ( thu thuat wordpress ) th kt qu khc hn: 84.600 cho thu thuat wordpress. (0,06 giy) V sao li nh vy ? Vi ln search u tin, search engines cho ra cc trang c cha cc t n l thu thuat wordpress. Cn vi ln search th 2 n s tm ra nhng trang no c cha nguyn c cm t thu thuat wordpress. c th c c cc kt qu tt hn khi tm kim, bn c th tham kho thm link sau.
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Mt khi search engines xc nh c kt qu no tr v cho truy vn no, lc ny 1 thut ton ca engines s c thc thi v tnh ton t cc kt qu tm c, xc nh kt qu no ph hp nht i vi mi truy vn. Sau , cc kt qu s c phn loi, nhng ngi dng vn c th thay i cch phn loi ny ty theo mc ch ca mnh.

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SEO L G?
Bi vit ch mang tnh cht c kt qua nhng kinh nghim ca Microlink thc hin cho Khch hng, c th nhng nhn nh ca cc chuyn gia, cc cng ty SEO khc s khng ng nht vi Microlink a ra. u tin chng ta hy n vi nh ngha v SEO, ci ny th chc ai cng bit nhng Microlink s nh ngha li theo cch n gin nht: SEO l cch thc ti u ha hot ng ca trang web bng cch ci thin c v bn trong (ni dung) v bn ngoi (giao din) tng lng truy cp t cc b my tm kim t phn tch tm ra cc khch hng tim nng. Vi mi cng ty hay c nhn th li c nhng kinh nghim v th thut SEO ca ring mnh. Ti sao cc doanh nghip c giao dch trc tuyn, website li cn SEO? i a s lu lng truy cp n vi cc website hin nay u t cc b my tm kim ln nh : Google, Yahoo, Bing Nu website ca bn khng c tm thy bi cc cng c tm kim hoc ni dung khng nm trong c s d liu ca h th chnh l mt thm ha nu cng ty bn ang kinh doanh online hoc c giao dch trc tuyn hoc c i chng na nhng kt qu tm kim lun nm trang 3, 4, 5 tr i th cng coi nh l 1 tht bi. Cng tng tng nh th ny: bn ang kinh doanh ni tht v c mi khch hng tim nng ln Google, Bing g t kha tm kim : ni tht gi r th kt qu truy vn u tin p vo mt h l website ca bn. Theo sau , kh nng khch hng tim nng tr thnh khch hng thn thit s cao hn cc i th khc, v l d nhin, doanh s tng theo. Kinh nghim l lu lng truy cp, trong c cc khch hng tim nng c th nh hnh s thnh cng hay tht bi ca cc cng ty giao dch online. u t vo SEO hin ti vi th trng pht trin mnh v lin tc nh hin nay l iu m cc doanh nghip nn v phi lm, hy bt u ngay v khng bao gi l qu mun. Ti sao cc cng c tm kim khng th tm thy website ca ti nu khng c s tr gip ca SEO? Nu ni l khng th tm thy th khng hon ton ng. Thc ra, sau 1 thi gian (di), website bn cng c cc cng tm kim a vo index, nhng ch l cho c ch khng tht s nh nhng g m chng ta mun, v khi cc i th cnh tranh c s dng cc bin php SEO th website bn chng bao gi c lt vo cc trang u trn b my tm kim. D sao cng vic ca cc b my tm kim vn l thu thp d liu v tr v cho ngi dng kt qu tm c, nhng vn s c nhng gii hn. V nu khng c, th vic phn ra cc kt qu thnh trang 1, 2, 3, 4, 5 ri cng kt qu nhng c trang c ln u c trang khng khng xy ra. Khi c SEO tham gia vo cng vic ny, n s gip website bn tng th hng trn cc cng c tm kim v hin th ni dung nhng ni m ngi dng d thy v tm kim nht (kt qu hin th ngay trang 1). Thi i ton cu ha bin bt k mi trng lm vic no cng mang tnh cnh tranh, v th gii o cng khng ngoi l. Nhng cng ty no v ang quan tm n SEO th c 1 li th hn so vi i th ca mnh trong vic ginh ly khch hng.
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GOOGLE SEO - TI NGUYN CHO NGI MI BT U

1: C bn Nu bn thch hc bng cch c th xin mi load file hng dn cho ngi mi bt u vi SEO Nu mun trc quan hn th c th xem qua cc video ca Google ti y Li khuyn tt nht y google a ra m cng l Microlink a ra l nn c k cc guidelines 2. Thm d chi tit cc phn hi Sau khi hon thnh Basic (tuy l basic nhng hon thnh n th hon ton khng n gin) v bn s c rt nhiu thc mc? Nu vy th qu tt. V bn ng hy vng rng Microlink s c cu tr li cho bn m nn nghin cu topic ca Webmaster Help Center. V d nu bn ang thc mc v crawling and indexing hoc khng hiu links n l ci g?

3. Kim tra li Site trn Webmaster Tools n bc ny th bn cn 1 vi k nng nh nhng ng qu lo lng v mi cu hi ca bn u c tr li ti y hoc comment li c cu tr li nhanh nht. Sau khi bn c th kim sot site mnh trn Webmaster tools th bn c th: Xem cc thng tin c bn v site. Hoc bn c th hc qua tng bc c th control site mnh 1 cch hiu qu nht ti: Webmaster Tools Checklist 4. Nghin cu trc khi bn lm bt c vic g mt cch mnh m Thng th cc bc c bn u l cn thit nht cho SEO, cc thng tin v SEO by gi c th trn ngp mng internet i lc bn nh bi trong b, nhng c 1 iu tin quyt l d sao th bn cng thc hin cc thao tc ny google c th c tt, vy th nn tham kho google trc Nghin cu trong Help Center Tm c cc bi vit trn Webmaster Forum C thc mc hy hi ngay cng ng webmaster community nhng ngi y u c nhng k nng tuyt vi

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LOCAL SEO V LOCAL SEARCH OPTIMIZATION PHN 1

Khi u bi vit vi mt s thng tin th v nh sau: Ma h 2009 TMP Directional Marketing v comScore pht hin ra rng 46% ca local online search lin h vi doanh nghip qua in thoi sau khi thc hin cc thao tc tm kim. 37% trong s lin h trc tip khng thng qua hnh thc no. 30% tng s lng traffic hng thng s tr thnh khach hng ca doanh nghip. Vi nhng thng s trn theo nh gi ca Microlink local search ang ngy cng chim mt v tr rt quan trng trong SEO. Trc tin chng ta nn tm hiu qua bit local search: C bao gi bn ln Google Map hay cc thit b nh v GPS tm kim 1 a ch no ? Chc chn c t nht l 1 ln. Local search optimization hon ton khc vi SEO truyn thng n gin l cc thut ton dng trn google maps, khc vi trn google dng xp rank bnh thng. Dng n google search chng ta thng gp chung suy ngh c 2 ci l nh nhau nhng khng phi vy. iu ny cho php cc doanh nghip ti u local search nh l 1 chin lc online marketing i trc cc i th c tim nng v ti chnh ln hay s dng vo cc dch v c tr ph nh Paid Search Marketing v Banner Advertising. Chng ta khng th chi b c suy ngh l internet ang l ngun thng tin chnh cho cc doanh nghip (a phng). Local search ang ngy cng thay th cho cc trang vng (Yellow pages) v theo nh TMP Directional Media th ngy cng nhiu ngi s dng Search Engine tm kim thng tin doanh nghip hn l vo trang Yellow page. Chng ta cng tham kho qua hnh bn di xem nhng hnh ng no c t l cao nht trong 3 la chn: Local SEO chng ta cn thc hin 8 bc c bn sau y: 1. Nghin cu th trng 2. Keyword focus 3. Ti u ha website cho Local SEO 4. To danh sch local bussiness 5. Ti u ha local business profile 6. Xy dng Citations (*) 7. Chng nhn v review t khch hng 8. Lun cp nht lin tc v local search Phn tip theo ca ch s c tip tc ti http://tapchiseo.com

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LINK BUILDERS S DNG U TH SERP EM LI LI CH NH TH NO? PHN 1

Trong bi gii thiu ngn ny chng ta s c gii thch v u th SERPs (Search Engine Results Pages), ti sao chng li hu dng v cng c no cn thit bn c th thnh cng trong vic to cc backlink c trin vng. Trong cc phn tip theo chng ta s bn v vn nhn dng u th SERPs mang li li ch cho bn. Mc ch chnh vn l phn tch mang li thnh cng t cc link ca chng ta. Tt nhin bao gi cc phn u tin chng ta u phi nm qua ht cc kin thc c bn c th hiu su hn cc vn tip theo. Cc link builder phi thn thuc cc SERPs c th hiu kt qu trang no c tr v sau khi c mt truy vn v keyword xc nh no . Tng qut th nhng kt qu ny bao gm mt danh sch cc web page vi title, link n trang v cc description ngn cc keyword tng ng vi ni dung ca page. SERP c gii thch ngn gn nh sau: SERP l nhng site, URLs xut hin thng xuyn i vi cc keyword xc nh ca bn trn cc search engine results pages. Nhng hiu bit v SERPs s mang li li ch to ln cho bn, doanh nghip bn v ch ra cch thc bn c th ci thin website mnh tt hn. Nhng iu quan trng SERPs i vi link builders: 1. Pht hin ra ch th: iu ny d hiu thi v khi bn search cng 1 keyword trn cc SE th khi ra kt qu bn cng s pht hin ra cc i th ang cnh tranh vi mnh qua keyword . 2. N ch ra phn khc th trng no m bn c th tc ng c. 3. N s gip chng ta kho st cc backlink. Bng cch phn tch c chn cc d liu bn c th nhn ra c link no c nh hng n kt qu trn SERPs. 4. N c th l mc tiu tuyt vi cho cc backlink tim nng, social profile, guest post/article pitches, comment campaigns. Cnh bo: SERP c th lm cho chng ta d b lc ng. Mc d hu ht trong cc trng hp chng ta u thc hin thnh cng, rank cao v cc top keyword lun ng vng phc v ngi dng. Cng c phn tch dnh cho SERPs 1. Seo for Firefox 2. SeoBook Toolbar 3. Hostname & URL Frequency Counter 4. Yahoo Site Explorer 5. The SERPs Dominator Analysis Worksheet. 6. The Link Qualification Worksheet Phn tip theo chng ta s phn tch thm v s la chn keyword, thu thp data v lm th no s dng chng 1 cch tt nht.

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PAGERANK SCULPTING LUN BN

Ch ny trn google.com.vn c mt bi vit ca bn seovietnam, cn ngoi ra cc trang khc i copy t Tapchiseo.com - Microlink. Hin nay kh t ch ni v vn ny bng ting Vit nn Microlink lun bn thm r hn na, cc bn c th tham kho thm bi vit ca Seovietnam T gc l PageRank Sculpting c tm dch l Ch tc PageRank. Mc ch c bn vn l qun l link. Tng quan: Link chc nng n gin ca n l kt ni ni ny vi ni khc (c th trn trang hoc ngoi trang), hiu n gin l mt cy cu kt ni site vi site hoc page vi page. Khi Search Bot crawl Site chng ta th s bt gp nhng link trn v n s ln theo nhng link , nu link dn n cc site khc th n s xem th site ni g v site bn. Mt khi ni n Sculpting l ni rel=nofollow. Chng ta cng xem qua on video caa Matt Cutts trnh by: ti y Nofollow theo chng ta dch l sao? Dch l ng theo ti na? ng nh vy, khi ta add thuc tnh ny vo th ta mun ni vi cc SE rng: hy dng crawle link ny. Ta t thuc tnh ny trong cc meta tag thng bo cho search engines ng chy theo. V d nh sau: [code lang=html] <a title=Spam Topic href=http://trumspam.com/spamhoi rel=nofollow> Anh Google ng vo link ny nh</a> [/code] Google qun l vn ny th no? Khi thuc tnh add vo th google khng follow theo v t cng s khng tranfer pagerank qua cc link ny. V d chng ta nofollow 1 link c pagerank = 4 (gi s thc t ta khng bit n pr=4) th c th hiu l ta mt i 1 li th rt ln trong qu trnh linkbuilding. V c bn mc ch ta s dng nofollow l drop i cc link khng c tc dng lm tng rank. Sau y l vi minh chng ta thy r hn trong vic s dng nofollow: Ni dung khng ng tin: nu bn ang link ti 1 trang no nhng tin tng khng cao, in hnh nht cho vn ny l cc ni dung lin quan n comment. Paid links: nu cc bn tng linkbuilding th chc khng qu xa l ti thut ng ny, tm hiu l ta b tin ra mua mt s link tng th hng cao trn Google mt cch nhanh nht nhng y cng l con dao hai li. Gp trng hp ny x nh sau: o Add thm thuc tnh rel=nofollow vo <a> tag o Redirect qua mt page trung gian v block bng robots.txt Cc SE khng th ng k thnh vin cho bn v cng khng c l do g cho cc bot follow theo link lm g c, tt nht l nofollow. * Note: y chng ta cn phn bit robots.txt v rel=nofollow.
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2 CCH TM KEYWORD TT M N GIN

au u i tm cho mnh 1 keyword ng + p ng ng nhu cu ngi dng + th hin r content cn truyn ti l mt iu rt kh. Vy sao chng ta khng da vo chnh ni m ngi dng search xem h search ci g? V kt qu th no? Tnh kh dng keyword d nh ca chng ta l nh th no? 1. Google search box Khng g c th nh hng cho chng ta tt hn l google c bit l v khon SEO, nhng kt qu truy vn tr v khi search s l gi tt c ci nhn ng n v keyword m chng ta ang c nh nui. V d y keyword chng ta ang mun kim nghim l seo marketing v y l kt qu: Vi kt qu nh hnh bn th chng ta c th thy mt danh sch c a ra gi rt chi tit v r rng. Mun kim nghim su hn khi nghin cu keyword th c th click trc tip ln mi gi . Mi gi google a ra khng phi ngu nhin m l da trn s ln search nhiu nht n cc cm t lin quan trn, iu chng t l nhng keyword quan trng v c tnh cnh tranh cao. Tuy nhin, y du sao vn l gi mang tnh tham kho, chng ta vn c quyn la chn keyword khc v phn tch nhiu da trn content v nh hng sn phm. 2. Google AdWords Nn s dng tool ny c thm nhng gi gi tr. V d khi t cn gi v keyword SEO th c Google gi nh sau: Mt danh sch di l th nhng nhng c tm gn d nhn hn. c kt: trn y ch l nu ra chng ta c nh hng nn da vo cc SE c th tm ra cc keyword ng , ngoi ra cn c th da vo Yahoo, Bing, Ask. c th c ci nhn tt hn.

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HNG DN C BN CHO BLOGGER SEO TT PHN I

Chng ta i vo vn rt c bn, l cc hng dn c bn cho cc blogger mi tp tnh vit blog c th SEO tt hoc ch t cng lm cho cc bi vit ca mnh tr nn thn thin vi cc SE. Trc ht v sao chng ta li quan tm n Blog ngy cng nhiu nh vy? Blog ngy cng qu ph bin v khng cn tn qu nhiu cng sc to lp 1 blog c nhn thay v mt website honh trng. Cc ni dung c a ln blog ngy nay khng cn mang nhiu tnh chia s tnh cm c nhn dng nh: tnh yu, nht k, k nimv..v m ni dung (content) bt u hng vo cc s vic mang tnh phn tch thi s hn v c c kinh doanh trong . Th na l cc framework m chng ta dng to lp blog ngy c ti u 1 cch hon ton, hon ton y l c s kim chng. C th ly v d ra mt vi ci nh sau: Gi s bn s dng wordpress to blog th cc SEO vn l 1 th mnh ca framework ny ri v c th ni l rt mnh hin ti, nu bn dng dch v wordpress.org + plugin + theme tt. Hin ti c kh nhiu cng ty th 3 pht trin ring cho wordpress v SEO. Nu bn dng blogger ca google th d nhin l s c google u tin. V cn kh nhiu nn tng khc na nhng y Microlink chi nu ra 2 ng ln thi im hin ti v tt nht ny.

Nu bn mi khi search trn Google bn di s c thm 1 dng ch iu ny chng t rng blog ang ngy cng c 1 v th nht nh trn Google ni ring v trong tng lai l ca tt c cc SE ni chung. Vy Google bit g v Blog ca bn? Trc tin chng ta tm hiu cn bn v Google s hu dch v no lin quan n SEO ca chng ta. 1. Search 2. Dch v mail 3. iGoogle 4. Reader 5. Feedburner 6. Phn tch website 7. Mng qung co kim tin 8. Youtube Vng, bn trn l cc dch v google s collect data ca chng ta. V u tin l ta tnh n s tin tng.
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Nu ngi dng subscribes (mt thut ng) blog bn cng nhiu th tin cy ca blog bn trn google cng cao. V sao li nh vy? V nu bn vo mt bi vit no trn trang blog v comment li hay bn subscribes trang blog th chng t bn c mt s quan tm nht nh i vi blog , chng ta khoan hy ni v quan tm ti ci tt hay xu nhng trc ht l c s quan tm. Vn tip theo vn lin quan n s tin tng nhng ln ny l lin kt (link). Nu c 1 website/ blog no lin kt n bn th bn cng nn chn la trc khi lin kt, khng phi chng ta qu kh khn m y lin quan n vn k thut. Chng ta th v d rt n gin: nh bn (blog) trong 1 khu ph v bn mun c ci bng khen Gia nh vn ha th bn khng th sut ngy tip cc v khch nhu nht, c bc lm nh vy bn s mt lng tin v khng c ci bng khen . Cc im tt ca link lin kt ta cn quan tm nh sau: link c cht lng (c th nh gi qua PR, Alexa), link c lin quan n ni dung blog ca ta im g khc nhau gia Blog v Website (tnh, ng) SEO cho blog vn c nhng im rt khc khi ta SEO cho website. Khc khng c ngha l kh m c phn d hn v nh ta bit website th phi t tay thit k v cng c framework nhng framework ny thuc v code nh: dotnet2.0, 3.5 hay php4, php5, jsp, strut1, strut2. cn framework ca blog l 1 nn tng c sn vi cc chc nng c bn c sn v code c ti u v bn ch vic setup v vit bi.

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HNG DN C BN CHO BLOGGER SEO TT PHN II

Bn cht x hi ca blog: RSS v feed readers lm cho ngi c tip cn ni dung bn c d dng v t ng. Tnh nng ny ang c google pht trin vi 1 dch v c gi l: Google PuSH. D to hiu ng, i vi cc blog ni th vic mt bi vit c hng trm thm ch ln n hng ngn comment l chuyn tt yu. C s lin kt rt cao. Bnh dn v ai cng c th to mt blog v tham gia vit bi, c hai hng l bi vit ta hot th nhn c cc comment dn dn s to thnh mt lng c gi trung thnh, 2 l chng ta i comment cho cc bi vit khc to nn cc con ng mn dn i khp ni. Domain & Hosting (c th c bi vit: 4 bc lp mt blog wordpress) Mt khi nhc n SEO v t thn vn ng cho cc bi vit ca mnh th chng ta nn c mt domain & hosting c th control c nhiu th t giao din, code, plugin, V vn mua u, nh th no th chng ta c th tm hiu thm qua cc nah2 cung cp dch v. C mt vi ch y dnh ring cho cc blogger: Hin ti cc hosting Vit Nam cha c thm chc nng ti u ha sn dnh cho WordPress nhng cc hosting nc ngoi c chc nng ny. S rt tt khi ta mua mt hosting c ti u dnh ring cho WordPress. Nn tng: Microlink khuyn dng wordpress v tnh tin li v cc kh nng thn thin i vi SE rt cao. Nghin cu keyword y l vn ny mun th v lun c nhc n trong SEO. Cc bn c th search vn ny trong tapchiseo.com, ch c 1 vi ch nho nh nhng bt buc phi bit nh sau: Xc nh ni dung ch ca blog l g? Sau lit k 1 danh sch cc keyword lin quan. Vit content c lin quan n keyword v t nht l trong mi bi vit u c cha keyword. Vit title c cha keyword. Tng tc vi cc Social Media Tht l ph phm khi cc bi vit ca chng ta khng c public ln cc Social Media: Facebook, twitter, google buzz,.. Microlink xin gii thiu mt vi plugin c bn: WP Google-buzz TweetMeme Simple Facebook Share Button WP to Twitter SexyBookmarks Vit bi Nn gi tc vit bi v d nh: 2 ngy/ bi hay 3 bi/ ngy ch khng nn c tun khng c bi no n cui tun dn 7 bi mt ln l iu khng nn, d lm cho ngi c cm gic ngp thng tin. Vit blog by gi khng ging nh blog lc trc mt dng vn chng blog, kh ai c th c mt bi di l th.
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Bi vit nn c phn on, trong mt on cng cn ch cu u tin rt quan trng. Nn c hnh nh minh ha (lu ti u c hnh nh cho SEO). Bi vit khng nn copy/ paste t cc ngun khc tr khi blog bn nh 1 trang bo tin tc cn khng th iu ny hon ton v dng trong vic thn thin vi cc SE. Google tha thng minh bit gia 2 bi vit ging nhau th bi no ra i trc. Ni chung khng phi l n khng c tc dng tr khi blog bn c PR cao(4, hoc 5), Alexa tm <200k . v lu i ca domain , khi copy v th i khi ni dung c copy v hin th trn c kt qu tm kim ca mnh nhng vy khng xu hon ton. Nu bn cha ni th c th da vo vn ny (y cng l 1 cch SEO tt: vit bi ng ln cc blog/ website ni ting).

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HTML SEMANTIC WEB SEO

u tin semantic ngha l Ng ngha, vy chng ta tm thi hiu semantic web lm cho cc website hiu c nhng thng tin, dch v c xc nh trn internet v p ng c nhng yu cu ca ngi dng. Semantic web chnh l d liu ca mt website. Gii thchc v n gin nhng lm c nhng iu nh th th bn phi tri qua mt qu trnh kh kh khn. Trch t blog ca blogger 2K - ng Khi: Ti sao gp chung Semantic Web v SEO vo trong bi ny, l do l cc b my tm kim ngy cng ch trng n ni dung ca cc trang web, ni dung c thc s hu ch n ngi dng hay khng, v t trng s vo cc phn no trong trang web khi thc hin co. Co y ca 2K l cc Search Engine thc hin crawl website chng ta, th b v scan website chng ta. Chng ta qua ci thi CSS1 v ang trong thi ca CSS3 (nhng vn cn kh nhiu website vn duy tr CSS2 v l do g l ca cc website ). Tip tc trch t 2K Vy vic u tin chng ta phi ch l s dng ng th HTML cho tng ni dung khc nhau. Vn ny rt quan trng mt khi chng ta ni v SEO v hu nh cc coder thng hay b qua vn ny v ch bit ng m cc th ch khng phn bit content no tng thch vi html tag no, 1 iu quan trng trong SEO l cc SEOer phi lm vic ngay t nhng ngy u tin song hnh cng vi coder. <<< Rt quan trng. Bogger trn c ni n tm quan trng ca html tag H: Th u tin c nhc n l dng h ht. Nu dng ni dung ca bn l tiu cho mt on vn bn hay mt nhm cc ni dung khc, bn nn s dng cc th ht t <h1> n <h6>. Vic chuyn t CSS 1 sang CSS 2 khng phi l chuyn ton b th <table> sang th <div>. Th <div> nh dng khi chung chung, khng h c ngha ng ngha v tt nhin khng c t trng s trong vic co ca cc cng c tm kim. V cc cng c tm kim ch t trng s cho cc phn ni dung c t trong cc nhm th ni dung trong , th ht c t trong s rt cao. Vic s dng html tag H rt quan trng, cc bn c th c bi vit ca 2K c th r hn. Chng ta s i vo phn chi tit. Vi s tng nhanh ca Semantic Web, tt c cc d liu v cu trc c t chc 1 cch hon ton cho cc SE bit chnh xc l chng ta ang tm kim ci g. Gi y vi nhng ngi khng c c kin thc v lp trnh cng c th to dng nn nhng cu trc tt nht thng qua cc dch v h tr sn c nh : wordpress, blogger, v hu nh tt c cc thng tin c ti u ha cho cc SE (chng ta ni v c bn l tt cho cc SE ch khng ni l tt nht tc l ln top) . C mt cu ni: Semantic Web + SEO = SEO ++. Qu tht iu ny khng h sai vic kt hp k thut SEO th vi vit clean HTML kt hp vi cc robots cho php xm nhp vo cc ni dung site th rt tt. Chng ta s dng CSS trnh by cc layer, thc hin cc cu trc link tt, ti u metadata, ti u content mi phn u l 1 lnh vc cn c quan tm ng mc trong c SEO ln HTML. Mi ngi thng cho rng SEO l d dng, tht s i vi mt SEOer l mt ngi c
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kin thc rt tng qut nhng phi vng, khng n gin nh nhng ngi mi tm hiu v SEO th ch thy b ni cc k thut th. SEO lun thay i nhng s thay i khng thin v k thut, nhn chung th n nh nhau, nhng v khon thi gian ny th ci ny c ch trng ci kia yu i v n thi im khc th l ngc li. C chng l s thay i ph hp vi cc SE thi im . iu quan trng NHT, l thi quen ngi dng, d cho cc SE c thay i th no i chng na th s thay i vn l p ng ph hp vi th hiu ngi dng ch h khng th thay i mt cch ty tin c. H phi nghin cu rt k thi quen ca ngi dng thi im ny nh th no ri mi a ra cc thut ton hp l. V vy SEOer phi c k nng phn tch tt.

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CC QUY LUT C BN CA SEO COPYWRITING

SEO copywriting, khng phi ai cng c c k thut ny v n thuc v vit lch, c dng thuyt phc ngi c li trang lu hn vi cc cu t mch lc r rng. Nhn chung li n ti u khi c search trn cc SE v tng traffic cho wesbite. Cng vic cng kh n gin thi l tm ra mi tng quan gia keyword v cc text m ngi dng c kh nng search sau l. vit. Hin ti gi y Google ngy cng ch trng vo ni dung. Bn vit ci g v ni dung c mang li s hu ch i vi cng ng hay khng v iu ny th thng khi ta nghe n SEO th hay b qun ngay ln u m ch ch trng vo cc k thut th, y t th dng m ch cc k thut phi lm trong SEO nhng khi thc hin xong ri th hoc xem s tin trin ti u. Trong khi , v phn ni dung thng l giao ph cho khch hng mun lm sao th lm v iu ny c th l mt trong nhng nguyn nhn dn n tht bi trong SEO. Sau y Microlink s a ra cc quy lut c bn thuc v SEO Copywritting, gi l quy lut mi ngi c ci nhn trng tm hn: Keyword Research o Tc l trc khi lm ci g chng ta cng cn phi nghin cu nhng ci trng tm v y l keyword (c th hin ti keyword khng cn c google ch trng nhng SEO th c th thay i lin tc v vy y vn l mt vic phi lm), tm hiu xem nhng keyword hoc cm keyword no thc s l sn phm ch o ca website v t to ra mi quan h cht ch gia cc bi vit vi keyword c chn. C kh nhiu cch nghin cu keyword v chng ta c th da vo cc cng c lm iu ny. Bi vit tham kho. Vit cc miu t o Vit miu t cho tt c nhng g c th miu t l iu tt nht t miu t website cho n tiu bi vit. C 1 miu t m bt buc phi lm l miu t cho hnh nh bng cch thm thuc tnh ALT vo mi hnh. Mi on vn khng c 250 k t, mun bit ch xc chng ta c th dng 1 addon ca firefox c tn: word count plus. o Meta Description ch nn vit t 50 n 150 t l chun. o Sau y l thng tin v s tng quan cc keyword trong tomcatblog.info, tuy cha cao nhng cc ch s ny cng kh tt v c chiu hng tng. Title Relevance: 100 % Meta Description Relevance: 79.17 % Meta Keywords Relevance: 73.33 % Cn trnh Duplicate Content o Tc l trnh ni dung lp li mt khi Google Bot pht hin ra n s remove trang duplicate content (nu bn copy u 1 content v trang bn th google khng tin ni dung cho website bn), hin nay tnh trang ny cc k ph bin v google tha thng tin hiu bn copy ni dung t trang no. Bn ng ngh c copy tht nhiu v website mnh m khng backlink th ch nhn bi vit khng bit, nhng google th c v ngi thit cui cng vn l bn. Keyword Optimization o Cn c s kt hp cht ch keywords trn mi tiu trang, HTML headings (H1-6), meta de scription v meta keywords. Khng phi c mi ch l 1 keyword khc nhau m nn c s thng nht t trn cho xung di v ta bt u qu trnh nui dng nhng keyword ny. o Page Title xut hin trn thanh top bar ca cc trnh duyt v i khi n cng xut hin trong cc kt qu c tm kim.
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o o

H1-6 tags l nhng tag in hoa cho cc tiu u dng. Vic phn tch keyword v ti u ha n th no cc bn c th tm thy trn tapchiseo.

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SEARCH ENGINE OPTIMIZATION (SEO): HNG DN C BN

Bi vit tp hp v cng c li 1 s kin thc c bn v SEO. Vi phn ni dung nh sau: Search Engine l g? SEO l g? B my tm kim lm vic nh th no? Lm th no bit website c c SE indexed cha? Lm th no a site vo SE? Nhng im cn lu trc khi bt u SEO. Search Engine l g? SE l 1 cng c gip cho ngi dng c th ly c thng tin bng cch type text ln search box v click search button submit. Mt lng ln thng tin c th ly c thng qua cc keyword hoc 1 cm keyword. SE tp hp 1 lng data khng l bao gm: web pages, images, cc sn phm, cc tin tc, videos v rt nhiu cc th loi d liu khc. Cc SE hin ti ang ph bin trn th gii: Google Yahoo Bing Ask.com Aol Alta Vista SEO l g? SEO l cch thc ti u ha hot ng ca trang web bng cch ci thin c v bn trong(ni dung) v bn ngoi(giao din) tng lng truy cp t cc b my tim kim t phn tch tm ra cc khch hng tim nng. Tham kho thm! B my tm kim lm vic nh th no? Trong bi vit Microlink cng cp n vn ny, trong bi vit ny xin ni r hn 1 cht na v vn : Processing Queries. Chng ta c th nhn vo tin trnh bc hnh bn l c th hiu r hn.

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Lm sao bit website c c SE indexed cha? Theo 3 bc n gin sau y: 1. G vo : www.Google.com, www.Yahoo.com, www.Bing.com 2. nh vo search box: Site: www.yourdomain.com 3. Submit search

Nu site chng ta c listed th s c kt qu cn nu cha th khng. Lm th no a site vo SE? 1. a vo Google n a ch : www.google.com/addurl v thao tc nh hnh bn.

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2. a vo Yahoo n a ch: http://siteexplorer.search.yahoo.com/ submit v thao tc nh hnh bn.

3. a vo Bing n a ch: www.bing. com/docs/submit.aspx v thao tc nh hnh bn.

Nhng im cn lu trc khi bt u SEO Ch vo content cho tht tt, mang li nhiu li ch cho ngi dng. Khng cn vit nhiu nhng phi l t vit hn ch tnh trng copy/paste. Ti u CSS. Vit cc title tt v th hin tnh tng quan keyword vi content trong bi vit. Add cc H tags vo heading bi vit. Add thuc tnh ALT vo cc image. S dng tag anchor (neo) cho bi vit. Trang HTMl size khng c qu t 50 > 100 KB. S dng cc link iu hng v breadcrumb. Nhng a ch hu ch: 1. Keywords 2. [PDF] Search Engine Optimization Starter Guide 3. Meta tags 4. Provide unique and relevant content 5. Google Features: Query suggestions 6. Google keyword tool 7. Wordtracker 8. Keyword Discovery 9. Google Basics Serving results 10. HTML suggestions 11. Making sure your content is text-based and readable 12. Google Sites index stats

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9 BC SEO THNH CNG-BC 1-PHN 1

y l 1 seri 9 bc SEO thnh cng bao gm t chi tit tm hiu cn k cho n nhng kin thc cao hn, bi vit ny c ly t ngun thedailyanchor Microlink xin trch dch v bin tp li vi ngn t d hiu nht (bao gm cc kin thc v kinh nghim thc hin cho khch hng ca Microlink) cc bn c th nm bt c. Chng ta s i t bi u tin s mang kh nhiu kin thc m cc bn nghin cu v SEO bit ri nhng chng ta s i ng quy trnh bi vit.

Search Engine Optimization - gii thiu v tng qut Bi vit ny kho st t m v cc thnh phn ca Search Engine Optimization. Seri bi vit ny khng nhm mc ch a ra cc b mt nng cao th hng trn cc kt qu tm kim v cng khng bo m rng rank ca bn s cao hn i th. Hy xem y nh l mt hng dn tham kho ch khng phi hng dn s dng. V d vui th coi nh ang tr chuyn vi u bp v cch nu 1 mn n ngon hn l mt cun sch hng dn bn nu n thnh cng. nh ngha theo Microlink nh sau: Search Engine Optimization l 1 qu trnh to dng v cp nht website nhm tng rank trn cc kt qu tm kim v vi mc tiu tng cht lng traffic. Cn phi thc hin cc thao tc (site architecture, link structure, content, keywords, title tags, etc.) and off page (link building.) iu quan trng trong nh ngha trn chnh l tin trnh. SEO khng phi l vic g m ch lm mt ln l thnh cng m l mt chui cc hnh ng kt hp gia vic ti u ha v kinh nghim bn thn tng hiu sut trn cc kt qu tm kim. SEO cn phi c: Thi gian + K nng ti u ha + Ti nguyn (c th l cc tool analytics b tr) Cn phn bit gia SEO v SEM Bn khng c ln ln gia Search Engine Optimization (SEO) vi Search Engine Marketing (SEM). SEM l mt thut ng chung trong bao gm SEO v Paid Search Advertising (qung co tnh tin). SEM = Mt hnh thc internet marketing tm kim thc y cc website trn Search Engine Results Pages (SERPs) vi 2 th loi l non-paid/natural (SEO) v tnh tin (tr tin cho v tr, qung co theo ng cnh, paid inclusion). SEM cng l t c vit tt ca Search Engine Marketer, cc Marketer cng thc hin cng vic SEM. SEO = L 1 nhnh ca SEM ch c cc hnh thc non-paid/organic/natural/algorithmic. Mt ln na c li v phn nh ngha v SEO cng l t vit tt ca Search Engine Optimizer. Thng th SEO i hi tn thi gian v cng sc hn SEM rt nhiu. Paid Search Advertising = Cng l 1 nhnh ca SEM nhng l vi hnh thc qung co tr tin v cn c
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bit vi ci tn gi Pay Per Click. Search Engine Results Pages (SERPs) hin th cc qung co vn bn c lin quan n lin kt khi mang ngi dng s dng cc SE tm kim mt t c th. V d nu bn mua mt t kha trn google vi tn: giy da mo Tom th khi ngi dng search t giy da n s hin th trn trang tm kim nhng mt v tr khc ch khng phi l v tr theo th t trong trang u. Xem hnh bn di

V c ph nht nh c tnh vi mi ln click gi l Click Through Rate (CTR). Gi tr ca hnh thc ny chnh l v tr xut hin ca n. Trong khi SEO c xem nh l mt b mn khoa hc mang tnh ngh thut th Praid Search Advetising li c xem nh l mt cuc u gi. Vi Praid Search Advetising th ch ph thuc vo 2 yu t l ti tin ca bn th no v keyword th l xong khc vi SEO l bn phi c ni dung tt, link cht lng v..v.. v v.v.. By gi chng ta hy nhn vo bc tranh tip theo. C n 86% lt click trn Search Engine Results Page c thc hin l do SEO v ch c 14% l ca SEM (Source: Beussery). V cng c n 60% lt click u tin n t SEO v SEM, vy nu bn khng SEO v SEM bn b l bao nhiu c hi (kinh doanh ln khng kinh doanh).

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Gi tr ca Search Engine Optimization Ngi dng tm kim c xem nh l 1 ngi ang i vo siu th tm mua hng ha 37% mi ngi online v mua hng ha thng qua cc SE v 56% trong s ny thc hin cng vic thng qua cc local SE(search trc tip trn 1 trang mua bn no ) v 80% trong s ny c gi l khch hng tim nng. 60% nhng ngi i mua hng online s chi tr cho mn hng ca mnh (Source: Network Solutions).

Source: SearchEngineLowDown.com Google thng tr th trng tm kim trong thp k qua nhng hin ti th Microsoft cng cho ra cng c Bing thay th cho MSN/ Live Search v by gi th c l cha thy g nhng trong vi nm ti th s c s cn bng. Hu ht by gi Bing u xy dng traffic da trn Yahoo(Yahoo! is now powered by Bing).

Sau y l thng tin Search Engine market vo thng 8 - 2009:

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Source: StatCounter Bng thng tin Search Engine market trong vng 3 nm tr li y:

Source: SEOConsultants.com
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Cc con s bn trn mang ngha nh th no? Mc d li ch mang t SEO n l rt ln nhng ch c 17% cc doanh nghip va v nh c mt k hoch marketing online cho mnh v cn khng khip hn vi 83% cc webmaster c ngh tri sinh voi t sinh c (to website ra v ngh th no cng c ngi bit n). Hy tnh gic trc khi qu mun, tr khi bn l ci ch cung cp mi th th may ra ngi dng bit n bn cn khng th hy ngh n SEO (Source: Network Solutions). SEO tht s khng hp dn bn? Hy ngi xung ly bt vit v 1 ci my tnh ra tnh ton xem trong thng ri khng SEO bn mt bao nhiu khch hng? V hy th SEO v lm 1 bng so sanh vi trc khi SEO n nh th no? V d 1 cch tnh nh sau: 10,000 lt search/ngy X 70% Google market share X 10% CTR X 5% conversion rate X $100 transaction amount = $3,500/day or around $1,280,000/year. Nhng con s hp dn ny liu c c ngha th no vi Marketing?

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9 BC SEO THNH CNG-BC 1-PHN 2

Google quyt nh Page Rank ca 1 website nh th no? Cng thc c bn c nh nh sau: Tnh tng thch + Tnh ph bin + tin cy = Ranking Website Good Nu nu dung website bn c mi tng quan tt vi keyword th s c google nh gi l c tnh ph bin (cc inbound link n page nhiu), v nh gi tin cy qua tui ca domain(tc l thi hn tn ti trn mng ca domain ), link wieghtv dn dn bn i ng hng. Tnh tng thch: c quyt nh khi m ni dung trang web c tr v khi c mt truy vn tm kim. Tnh tng thch cng tng khi cc keyword xut hin cng lc trn nhiu page hoc nhiu keyword trn 1 page, c bit lu khi xut hin trn title tag hoc heading tag (H1, H2,H3). Tnh ph bin: Tm quan trng ca 1 trang web c xc nh bng lng lin kt n trang t cc ngun khc. Tnh ph bin cng tng khi c thm cc link mi n. C 1 iu cn ch l cc SE khng ch nh gi cc ng link n vi trang web m cn nh gi cht lng ng link nh th no na. tin cy: ph thuc vo gi tr ca links v ni dung. Nh ni bn trn th cng nhiu ng links n page bn th ph bin ni dung cng cao. Ni dung l u tin hng u iu ny cn phi xoy vo ngh ca bn v bn cn nh l bn phc v khch hng ch khng phi phc dch cho cc SE. Rank cao ch l nh gi mt mt no ch thc s cc khch hng khi tm kim khng quan tm site bn rank PG bao nhiu hay Alexa bn nh th no? Qun trng nht vn l ni dung. Tm l cn phi nhanh v khng tn thi gian chnh l cc i tc ca cc SEOer, tht kh c th c hiu ng trong mt thi gian ngn i vi SEO ch t cng phi ba thng hoc su thng v ln top th mt c nm. Nhng khng phi l khng c cch nu mun nhanh? Hy ngh n AdWords campaign (c tnh ph ca Google) nhng hy nh khi s dng trng hp ny bn chi c th ly c tm 14% traffic m thi. Hy nh SEO cn thi gian v kin tr mi c kt qu v khi bn tham gia tr chi ny th hy chi cho ng lut, trn th gii cng c c nhng SEOer m en chuyn dng cc th thut gian ln. Keyword i lin vi ni dung l iu cn phi nh.
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Hm nay c th hiu qu nhng ngy mai li thi Tt c nhng iu bn c trn y c th hin ti n ng nhng khng ai bit c tun sau hay thng sau iu ch l d vng? SEO l vy. Thut ton ca cc SE c th thay i, keyword c th thay i (v d c th nm sau li c quan nim keyword khng l g). C rt nhiu cng thc dng cho SEO ng 10 nm tr li y nhng c rt nhiu thay i trong nm va qua v hin ti th iu thay i hng thng. Google update cc thut ton ca h thng xuyn hn l chng ta bit - hng thng? C mt vi thay i nh bn nn tham kho ti y Search Engine Spiders Cc SE xem website bn bng nhiu cch khc nhau. Cch m t n gin nht cho vic ny l hnh dung mt ngi ng t bn ngoi v nhn vo website ca bn, h khng th thit k cc logo ca bn hay to cc image trn website bn m ch c th c v copy. Search engine spiders/robots l nhng chng trnh (vd : GoogleBot) bng cc phng php nh browse/crawl/spider lng sc khp internet ( hiu hn bn nn c bi vit B my tm kim lm vic nh th no). Cc spider bt u cng vic bng tm kim 1 danh sch cc URLs ving thm, nhn dng tt c hyperlinks ca page , sau li add cc link vo ln ving thm k tip. Thng tin ny s c indexed vo cc SE, v sau khi chy thut ton th link c hin th v rank c a ln ph hp cho cc kt qu tm kim. Tt c cc SE u c ring cho mnh cc spider. Nu bn mun test nhng g Microlink cp th c th nh n tool Yellowpipes LynxViewer sau th hy tri nghim. Hy nh l vic cho cc spider thc hin cng vic ca n trn site bn trn tru l cc k quan trng, v d cc spider khng th xem image th hy lun s dng thuc tnh ALT v cn nhiu th khc na.

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9 BC SEO THNH CNG-BC 1-PHN CUI

Nhng iu sau y s lm cho cc spider m h v website ca bn: URL vi 2 tham s ng. VD: http://tomcatblog.info/category.php?id=4&post=34rr&User=%Tom%, tt nhin vi nhng URL nh iu u tin s lm ri ngi dng v kh nh n th 2 l lm cho cc spider min cng hoc khng crawl. Page c hn 100 link duy nht n cc trang # trn site (iu ny rt t gp). Page c click 3 ln mi n c t trang ch(trang b chn qu su) s thng b cc spider t chi tr khi c kh nhiu external link(link ngoi) lin kt n site. Page cn cc session id hoc cookies c iu hng mi n c (spider khng phi cc browser nn c khng th gi li cc trang kiu nh vy). Page b chia ct bi cc frame s cn tr vic crawling v lm ln xn i vi vic xp rank. Nhng iu sau y s git cht cc spider: Pages c iu hng n bi cc submit button (coder rt r v iu ny). Pages hin th khi c x xung t cc drop menu (spider khng th bypass c cc javascript). Cc ti liu c tm thy trong search box (spider vn cha thng minh v iu ny) Ti liu b kha c ch ch (trong trng hp ny l do bn s dng cc robots.txt) Pages cn phi login. Pages cn phi redirect mi thy c thng tin. Pages load chm, vi giy th khng vn g c nhng mt n 20s load th l 1 vn ln. chc chn rng trang ca chng ta lun c cc spider crawl hon ton th cn cung cp cc direct link HTML n cc trang m cn c crawl. Tng th, nu trang khng th vo c t trang ch bng click th cng ging nh khng th vo c bng cc SE. Khng nn gian ln: y cng nh l mt li nhc nh cho nhng ai c nh c mt kt qu nh ch sau mt thi gian ngn i vi SEO v cn ch nhng iu sau: Cn trnh duplicate content. Nu chng ta ch c mt trang sn phm nhng li c truy cp bi nhiu URL cng mt lc, spider s hiu chng ta c cng mt ni dung nhng li c t ti nhiu ni. Khi spider pht hin n s b qua trng hp ny. Chng ta gp ph bin nht vn ny l config domain khng r rng gia www v khng www. Khng copy ni dung t site khc. Google tht s khng thch tm thy duplicate content trn site chng ta.
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Khng lin kt vi nhng hng xm xu. Nu chng ta lin kt vi nhng spam site th google cng ngh chng ta l ng phm Khng nn n cc hnh nh, vn SEO Image cn c quan tm hn rt nhiu, v c nhc n nhiu ln v s dng thuc tnh ALT.

ng qu ngc Trc khi change URL th hy tham kho v 301 redirects. ng ln ln gia 301 redirects vi 302 redirects. Cn xem qua ch ny ti link ny. ng xy dng site bng Flash nu c mun SEO. ng s dng Title tags ging nhau cho tt c cc page trn site. Frames (hin th nhiu trang nh trn 1 trang n, 1 dng ct trang ra thnh cc phn). iu ny s lm cc link ti ni dung tr nn su hn v chng ta khng nn s dng. Javascript. S dng tit kim v thng minh, khng nn s dng vo vic iu hng. Javascript menus lun khng c cc SE truy cp nhng a phn th chng ta u dng v vy cn c sitemap v HTML iu hng footer.

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TI U HA CU TRC URL TR NN THN THIN VI CNG C TM KIM

Ti sao phi ti u ha URL? Nguyn nhn u tin phi ti u cu trc URL chnh l lm tng kh nng th hng trn cc search engine ni mang li cho chng ta phn ln cc traffic. Nguyn nhn tip theo chnh l kh nng lm cho URL d nh s lm tng lng click, mt trang web vi URL qu kh nh tt nhin ngi ta ch n (direct) ln u tin. Thng thng URL s mang ni dung tng qut ca website/blog Ti u ha URL Sau y l 1 vi kin c th tham kho 1. Chuyn cc URL ng sang URL tnh ng l sao? chnh l khi URL ca bn mang theo c cc d liu v d nh sau: http://www.example.com/product.php?category=food&title=banhxeo Nhn vo URL trn bn c th on c d liu cn quan tm l danh mc(category) l thc n(food) v tn thc n (title)l bnh xo v cn km theo cc ton t nh ? & = nh vy s lm chm i tc x l Cn tnh th rt n gin nh sau m li d nh http://www.example.com/product/category/banhxeo 2. Du cch gia cc t kha (keyword) Cc du cch gia cc t trn URL s lm cho cc search engine d dng tm ra URL bn hn http://www.example.com/optimize-url-structure-for-search-engines 3. Khng nn c qu nhiu t kha Ci g nhiu cng khng tt lm, cng nhiu t kha s lm cho cc search engine tm ra trang bn chm hn cc trang khc c cng ni dung nhng t kha gn v sc tch. 4. Ch nn gi li cc t kha trn URL Cn loi b bt cc s v nhiu t khng phi l t kha , ci ny th ty thuc vo bn thn mi ngi c cch nhn tt v title m mnh vit ra. 5. Khng nn qu nhiu subfolders Ngha l: http://www.example.com/blog/wordpress/plugins/twitter/twitter-tools/ 6. Gi cho cc t kha gn tn domain ca bn nht http://freethinking360.com/tai-lieu-seo-websiteblog-cua-googlge 7. Khng nn URL c du URL bng ting vit th nn b du i v mt s search engine khng c c ting vit c du [gp ca Misaos blog]. Ci ny th hin ti cng hi kh cho ngn ng ting Vit, v hu ht cc title blog u c th hin bng ting Vit.

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TITLE TAGS CCH TI U NH TH NO?

Ti sao title li quan trng? n gin l ni bn click i n trang c tm kim trn SE, th hin phn no s lin quan n keyword. L ni u tin m cc spider, webcrawler thy khi bt u qu trnh scan. Ni cho cc SE (hoc l user) bit site bn ang ni v ci g. Title tt c th gip chng ta hin th v ng vng tt trn SERPs cho mi ln c truy vn, iu ng ngha mang li thm nhiu khch hng (user) tm nng. C th tm Titles Page u? Trn SERPs

Trn trnh duyt

Trong Source Code

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Vy lm sao c th to Titles Page thn thin? 1. Add keyword ch o, loi b cc keyword khng lin quan n ni dung. 2. Gii hn mi title khng qu 70 k t

3. Ngoi tr tn cng ty hay doanh nghip chng ta qu ni ting (vd: FTP, Ch in t, Trung Nguyn Coffee,) khng th nn t cui cng hoc chng b ra khi keyword. Nu tn doanh nghip chng ta mang lun keyword, v khi SEO Title tt th nh nht tin song iu, ngi dng s bit n chng ta, khng nn tn khng gian cho vic khng nht thit phi lm.

4. C gng l duy nht Hin nay sn phm + cc hnh thc kinh doanh ca cc cng ty gn nh rt ging nhau cho nn keyword cng c hin tng tng t. Hy c gng keyword ca chng ta l gn nh duy nht trong ci m bng bong nhng vn m bo c tnh kh dng cao. Nn tm kim s gip t mt copywritter l mt iu ng suy ngh.

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10 SEO TIPS FOR INTERNET MARKETING NEWBIES

SEO Search Engine Optimization l nhng kin thc theo quan st ca Microlink l nhanh b lc hu nht, v th nhng kin thc m chng ta hc c hm nay qua ngy hm sau c th b ri vo qun lng. V d mun chuyn t code dotnet 2.0 -> 3.0 -3.5 lun cn c nhng khong thi gian nht nh updated v nhng th cng ngh khng th li thi 1 sm 1 chiu nhng vi SEO (ph thuc kh nhiu vo cc SE) th khi cc SE c s thay i no l cc SEOer cn phi thay i cc phng n SEO ca mnh cho ph hp nht v nhanh nht. y l mt s nn tng c bn chng ta cn xem qua. 1. S dng t kha chnh xc iu u tin l cn phi xc nh c keyword v cm keyword ca site cn SEO. Phi chc chn rng keyword ny th hin ng ni dung ca site v i theo site trong sut qu trnh hot ng. Sau khi xc nh c ri th vic tip theo chng ta cn lm l t chng vo cc th Tile Tag ca trang, nn t trong cc <meta name=description /> v <meta name=keywords />. Vic tham lam chn qu nhiu t kha c khi khng lin quan s lun l iu khng tt. Ngn gn v xc tch vn lun l iu tt nht. 2. S dng Description TAG hp l Nh phn trn c nhc n vn meta tag, bao gm 2 phn chnh cn quan tm: description tag v keyword tag. Trong description l ni tht s miu t tng quan v site v bn c th s dng keyword trong description tag ny. To mt on miu t ngn t 25-30 t l . <meta name=description content=Ni dung cn miu t. /> 3. S dng Keyword TAG sng sut Cn t tt c cc t kha lin quan n mc ch cng nh ni dung ca site vo keyword tag. Tt c y khng c ngha l bn vit mt bi vn nh v mc ch ca site bn v a vo y m c s trch lc. S l khng th khi site bn chuyn bn qun o thi trang li cho vo keyword tag: kim tin online, cho thu nh gi r,. hon ton khng lin quan v y s l tai ha. Keyword tag cn c hnh thnh ngay t nhng giai on u ca vic thit k site ch khng hn l u vo y ri mi ngh n vic chn la keyword. <meta name=keywords content=keyword, keyword phrase y. /> 4. S dng H1 v H2 Tag Cc SE c v thch tm thy cc heading tag v phn thng cho cc site ny l ranking 8-). 5. S dng Blod Tag trn cc keyword quan trng
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Hy nh khng phi l tt c m ch l trn nhng keyword quan trng ch o m thi. 6. t keyword vo bn trong ni dung Hy lun c gng lm sao cc keyword lun c mt trong cc bi vit ca bn, nghe c v d tha nhng nhiu ngi t keyword xong th mc k chng v c ngh vy l xong nhng l mt sai lm. 7. Mi Title Tag l khc nhau iu ny c ngha l lun cn phi to mt Title Tag ch mi bi vit. Vic ny khng tn thi gian lm nhng li ch mang li thc s rt to ln. 8. Back Links cht lng C mt iu m ai cng bit l lun phi to back links n site mnh nhng cng v ngha m c trao i trn lan khng mc ch r rng. Phi xc nh back links n site ta nh th no? Cht lng khng? Ni dung c tng thch khng? C khi cn xt c traffic cc back links na. 9. Chn keyword phrase khi trao i Ngha l chn ra 1 trong cc keyword ch o ca ta lm back link i trao i. 10. Submit site ln cc SE iu cui cng ny l vic d nhin nhng i lc khng phi ai cng lm.

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BEST BACKLINK ANALYSIS TOOLS

1. Yahoo! Site Explorer B ci bng qu ln ca google nn i lc chng ta b qua nhng g lin quan n yahoo nhng trong bi vit ny th chng ta nn xem li. Cng vic ca chng ta n gin ch vic type vo textbox l xong nh hnh minh ha bn di

2. Webmaster Tools Login vo ti khon vi ng dn trn v chn Links to your site check backlink nh, c s chnh lch gia yahoo v google, bn tomcatblog mi bn yahoo google ln lt l : 7549 7422.

C mt cch tt hn na xem c th l Anchor text

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3. Open Site Explorer y l tool c tnh ph nhng rt tt khi s dng, chng ta c th s dng 1 s chc nng gii hn quyt nh c mua lun gi full hay khng.

1 s chc nng chng ta c th tham kho s qua nh sau:

4. Majestic SEO y cng l 1 tool c tnh ph khc, bn phi tr t 9.99 n 259 $/ thng ty theo cc chc nng mun s dng.

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FIREFOX SEO ADDON

Sau y l nhng tool m dn SEO nn ch v s dng, s b tr rt nhiu. Hin ang s dng trang ny thy rt tin v hu ch. Microlink xin php gi nguyn bn ting Anh khng b sai lch i ngha st nht ca cc Addon, c gi c th paste vo google translate.

SeoQuake by SeoQuake Team Seoquake is a Mozilla Firefox extension aimed primarily at helping web masters who deal with search engine optimization and internet promotion of web sites. Seoquake allows to obtain and investigate many important SEO parameters of the internet RankQuest SEO Toolbar by Vincent Brown RankQuest SEO(Search Engine Optimization) Toolbar provides you quick access to more than 30 intuitive SEO tools. Alexa Rank and Page Rank provided by Alexa and Google respectively ensures the popularity of the site. Once you download and install the SEO Toolbar you are only one or two clicks away from carrying out most of your day to day SEO SEOHAND by serjio28 SEO services: Track sites placement at Google and Yahoo for any keyword. Watch Google PageRank (PR), Backlinks, Saturation over time. Graph and table presentation of the data.

SEOpen by Damian Provides some basic tools to help with search engine optimization. Including google backlinks, yahoo backlinks, PageRank check, http header viewer, and more. All features are available by right-clicking on an open area of a web page, or by using Niche Watch Tool by Mong This wonderful SEO extension provides you the technical information required to beat your competitor websites in serps.It gives you backlinks number, indexed pages, keyword occurences on the page, page rank, all in anchor, all in title and all in

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KGen by Nicolas FROIDURE KGen (Keyword Generator) is an extension that allows you to see what keywords are strong on visited web page. Than, you can retrieve them for social sharing (tag filling) or webmastering/SEO. SearchStatus by Craig Raw Display the Google PageRank, Alexa rank and Compete ranking anywhere in your browser, along with fast keyword density analyser, keyword/nofollow highlighting, backward/related links, Alexa info and more.

MetaTags by Victor Porton This sidebar displays page meta-information (metatags, links, etc.) Has automated search engine submission menu. Features include: Watches currently loaded Web page and automatically updates the sidebar. Displays metatags, links, language, base Twitterbar by tones Post to Twitter from your address bar Tab Catalog by SHIMODA Hiroshi This shows contents of all of tabs as a thumbnail-style list.BMMS5HX72GHT Source : bookseobook

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TNG HP K THUT SEO C BN TI LIU CA GOOGLE PHN 1

y l cc kin thc c bn v SEO cho chnh Google cung cp, Microlink xin trch dch v chn lc li cc bn c th nm c r rng hn. Xin trch dn li ca Google v ti liu ny nh sau: Mc ch ban u ca ti liu ny l nhm tr gip cho cc nhm trong Google, tuy nhin chng ti ngh rng y l ti liu hu ch cho ngi quanr tr web vn cn b ng v vn ti u ha cng c tm kim v mun ci thin s tng tc gia cc trang web ca h vi c ngi dng v cng c tm kim. Mc d hng dn ny khng tit l bt k b mt no s t ng xp hng trang web ca bn ln top i vi cc truy vn trong Google(rt tic!), lm theo cc thc tin tt nht c ghi r di y s gip cc cng c tm kim thu thp d liu v lp ch mc ni dung ca bn d dng hn. To tiu trang chnh xc v duy nht M t chnh xc ni dung trang - chn tiu truyn t hiu qu ni dung trang Trnh: Chn tiu khng lin quan n ni dung trang S dng cc tiu mc nh khng r rng nh Untitle hoc New Page To th tiu duy nht cho mi trang - mi trang ca bn nn c duy nht th tiu , th ny gip Google nhn bit trang ny khc cc trang khc trn trang web ca bn im no. Trnh: S dng tiu duy nht cho tt c cc trang web ca bn S dng cc tiu ngn gn, nhng mang tnh miu t Tiu c th va ngn gn, giu thng tin. Nu tiu qu di th Google s ch hin th 1 phn tiu trong kt qu tm kim. Trnh: S dng cc tiu qu di khng c ch cho ngi dng. B dung cc t kha khng cn thit trong tiu . S dng th meta description Bin php tt Tm tt chnh xc ni dung trang Vit m t va cung cp thng tin va thu ht ngi dng nu h nhn thy th meta description ca bn di on trch trong kt qu tm kim. o Trnh: Vit th meta description khng lin quan n ni dung trang. S dng cc m t chung chung nh y l 1 trang web v Ch in cc t kha vo m ta. Sao chp v dn ton b ni dung ca ti liu vo th meta description. S dng cc m t duy nht cho mi trang - mi trang c mt th meta descrription khc nhau gip c ngi dng v google, c bit l trong cc tm kim m ngi dng a ln nhiu trang trn tn min ca bn (vd: cc trang web s dng trang web: ton t). Nu trang web ca bn c hng nghn thm ch hng triu trang , cc th meta description c to
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th cng c l khng kh thi lm. Trong trng hp ny, bn c th t ng to cc th meta description da trn ni dung ca mi trang. o Trnh: s dng th meta description cho tt c cc trang web hoc cho s lng trang web ln. Ci tin cu trc URL ca bn Bin php tt S dng cc t trong URL URl cha cc t lin quan n ni dung v cu trc trang web ca bn s thn thin vi khch truy cp hn khi iu hng trang web ca bn. Khch truy cp s d dng nh n chng hn v truy cp tt hn. o Trnh: S dng cc URL di dng v cc ID khng cn thit. Chn tn trang chung chung nh page1.html S dng qu nhiu t kha nh cho-thue-nha-nha-gia-re-chung-cu-cao-cap-bat-dong-san.html To cu trc th mc n gin S dng cu trc th mc t chc ni dung tt ca bn v gip khc truy cp d dng bit v tr ca h trn trang web ca bn. Th s dng cu trc th mc ca bn ch nh loi ni dung c tm thy ti URL . o Trnh: C cu trc lp thu mc qu su. S dng tn th mc c ni dung khng lin quan . Cung cp phin bn URL lin kt n ti liu - ngn ngi dng lin kt n phin bn URL v ngn nhng ngi khc lin kt n phin bn URL khc (iu ny c th chia ct uy tn ni dung gia cc URL), tp trung s dng v tham chiu ti URL trong cu trc v lin kt bn trong trang ca bn. Nu bn pht hin nhiu ngi cng truy cp 1 ni dung thng qua nhiu URL, vic thit lp 301 redirects t cc URL khng a thch n cc URL vt tri l gii php cho vn ny. o Trnh: C cc trang truy cp t tn min ph v th mc gc (vd: domain.com/page.html v sub.domain. com/page.html) truy cp cng 1 ni dung trang. Ln ln gia www v khng c www S dng cc vit hoa URL k quc.

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SEO MISTAKES AND FIX PHN 1 LUN BN V KEYWORD

Khi lm bt c vn g cng c pht sinh li v SEO cng vy, cc li trong bi vit ny Microlink s c gng vit mt cch thc t nht. Cng ngy nhiu cng ty nhn ra s li th khi SEO v h thu cc cng ty chuyn ngnh lm chuyn v h hon ton giao ph chuyn cho cc cng ty kia, u t mt ng tin ri ch bit i kt qu. SEO cn phi c s tng tc t 2 pha nht l giai on phn tch v t vn content. Bi vit ny hon ton khng trnh by k thut m ch l ni bn lun cc k thut v cc gii quyt n nh th no, ln lt Microlink s c gng i ht cc vn ang gp hin nay trong thc t.

T kha Khch hng y c 2 dng: - Th nht l khch hng khng bit g v SEO hoc chuyn ngnh lm vic khng ph thuc vo IT nhiu nh: bt ng sn, fashion, mua bn vi khch hng ny th thng h ch bit h c ci website v ni vi chng ta rng : ti mun anh lm sao mi khi ngi ta search th ra website ti u tin , tc l h khng c ch sn cc keyword no m ta s l ngi phn tch keyword v lm tt tn tt cho h. Lc ny s d dng c 1 li xut hin l chng ta phn tch khch quan cc t kha da trn tinh thn ta l ch ci website , trong khi thc t iu khng ng. Nu ta khng tng tc vi khch hng trong qu trnh ny th s khng tt v sau. - Th hai l khch hng ny c sn ht cc t kha quan trng v vic chng ta lm l da trn n ch khng phn tch thm. Khi lm vic vi dng khch hng ny s d dng hn v h c hiu bit v nhng g chng ta lm v tng tc lin tc, nhng nu im ny ta cng nhc cng d b mc li, phi t vn cho h hiu l: t kha ny tt nhng theo phn tch ca chng ti th ta c th th thm t ny xm sao? Hoc thi quen ngi dng l nh vy nh vy anh c th xem qua ln na bn phn tch ca chng ti c khng? Vi cch khc phc hoc d tr tnh hung: Brainstorm hoc mindmap cc soluton v yu cu khch hng sau trnh by nhiu kh nng c th xy ra. Review website content ca cc i th canh tranh vi khch hng. S dng cc Socia Media phn tch tnh kh dng ca cc keyword. Nu website ci t sn analytics web th phi phn tch a trn . Hin ti th t kha khng cn ci thi hong kim ca n nhng tm l nhiu ngi vn cn focus qu nng vo n, hin nay chng ta nn hiu rng ra keyword khng cn nm trong cc meta tag na.

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