SY BBA Format of Project Report in Marketing Management

Guidelines for preparing and formatting the Industrial Visit Project Report: Title Page (Proforma is attached) Certificate from college (Proforma is attached) Acknowledgement (Proforma is attached) Preface (This should contain the purpose of visit and if possible, the reason for choosing a particular unit ) Index: (This should include serial number- Topic, Page Number, Annexure (if any)

Additional contents of Report 1 Company Profile 1.1 Name of the company 1.2 Location of works and registered office 1.3 Main business and Product Range 1.4 Form of the organization 1.5 A brief history 1.6 Mission and vision 1.7 Business Philosophy 1.8 Financial Information (if available) 1.9 Special achievements 1.10 Existing management group (Board of Directors) Marketing 2.1 Organization of marketing department 2.2Product Planning 2.2.1 Product Range 2.2.2 Product line and mix 2.2.3 Product decisions 2.2.3.1 Branding 2.2.3.2 Packaging 2.2.4 New Product Development 2.2.5 Product Life Cycle Stage 2.3 Market Segmentation 2.4 Pricing 2.4.1 Factors considered while setting prices 2,4.2 Pricing Approaches 2.5 Channels of Distribution 2.5.1 Types 2.5.2 Decisions about channels 2.5.3 Wholesaling 2.5.4 Retailing 2.6 Sales Promotion, Public Relations and Personal Selling 2.6.1 Sales Promotion tools and programmes 2.6.2 Public Relations tools and decisions 2.6.3 Sales Force Management 2.7 Advertising 2.7.1 Objectives 2.7.2 Setting Budgets 2.7.3 Strategies and Tools 2.7.4 Evaluation

2.8 Marketing Research 2.9 International Marketing 3 Findings 4 Suggestions 5 Conclusion (These would be an overall conclusion in terms of your entire project work. You could explain how far were you able to achieve the purpose that you have already specified in the section marked Introduction.)