Kin thc Internet Marketing: Nhng b mt th v v Email Marketing

Ngy nay, email tr thnh 1 phn khng th thiu ca ngi dng Internet c bit nhng ngi ang lm trong lnh vc Internet Marketing. Tt c mi thng tin, mi cp nht u c gi i mt cch nhanh chng qua email. Cng khm ph nhng b mt th v v qu trnh pht trin ca emailmarketing trong bi vit di y: 40 nm trc, bc th in t (Electronic Mail - Email) u tin c gi i, nh du s ra i ca mt trong nhng khi nim quan trng nht ca tng lai. Tri qua 40 nm tn ti v pht trin, email c nhiu bc thng trm, tr thnh cng c giao tip ph bin v rng ri nht th gii ngy nay. 1971, Ray Tomlinson, k s my tnh ngi M, ngi c xem l cha ca email, gi i bc th in t u tin trong lch s trn h thng mng ARPANET (tin thn ca mng Internet), vi ni dung: QWERTYUIOP (ton b chui k t trn dng u tin ca bn phm), gia 2 my tnh c t st cnh nhau.

Ray Tomlinson, cha ca th in t c bit, Tomlinson s dng k t @ phn cch gia tn ngi dng v tn ca my tnh. T , k t @ c s dng trong cc a ch email, phn cch gia tn s dng v tn min ca dch v email. Nm 1976, n hong Elizabeth Nh (Anh) l nguyn th quc gia u tin trn th gii s dng email. Nm 1978, bc email c ni dung qung co u tin trn th gii c gi i, thng qua cc h thng mng ca chnh ph v ca cc trng i hc. Nm 1982, t email (vit tt ca Electronic Mail - Th in t) ln u tin c s dng. Cng trong nm ny, biu tng :-), biu tng mt ci u tin v cng ph bin nht hin nay c to ra bi Scott Fahlman, mt gio s my tnh ca trng i hc Carnegie Mellon.

Scott Fahlman, ngi to ra biu tng mt ci u tin trn th gii Nm 1997, khi email bt u dn tr thnh mt dch v quen thuc ca ngi s dng, g khng l Microsoft nhn thy mt tng lai ti sng ca email, nn b ra s tin 400 triu USD mua li dch v cung cp email HotMail. Cng trong nm ny, Microsoft cho ra mt phn mm qun l email Microsoft Outlook. Thng 10/1997, Yahoo! trnh lng dch v email ca ring mnh v nhanh chng tr thnh mt trong nhng dch v email ln nht th gii. Nm 1998, hng phim Warner Bros sn xut b phim You've Got Mail (Bn c th), vi ni dung xoay quanh chuyn tnh ca 2 ngi lm quen vi nhau thng qua email, vi s tham gia din xut ca nam din vin ni ting Tom Hanks.

B phim gt hi c rt nhiu thnh cng v mang v cho Warner Bros s tin 250 triu USD, k lc dnh cho mt b phim vo thi im by gi. Cng trong nm ny, t Spam (th rc) cng c a vo trong t in ting Anh Oxford, nh du s pht trin mnh m ca email. Nm 1999, mt bc email la o, vi ni dung cho bit Bill Gates (ngi giu nht th gii thi im by gi), d tnh s chia s ton b gia ti ca mnh cho ngi dng Internet. Bc email ny ngay lp tc c lan truyn n hng triu ngi s dng Internet. Nm 2003, tng thng M George Bush k vo o lut u tin v gii hn vic s dng email cho cc dch v thng mi v qung co ngn chn nn Spam th rc. Nm 2004, cc t vit tt nh LOL (ci sng khoi) v nhiu t vit tt khc thng c s dng trong email c a vo t in ting Anh Oxford.

21/3/2004, Google ln u tin th nghim dch v email Gmail ca mnh di dng Beta. Ch nhng ai c mi mi c th tham gia th nghim dch v ny, v mi ti khon Gmail li c cung cp ti a 50 th mi n nhng ngi dng khc. Hin nay, trong ti khon Gmail vn cn gi li chc nng gi th mi tham gia Gmail.

Gmail ra i v nhanh chng tr thnh dch v email hng u n nm 2007, Gmail mi chnh thc b mc beta tr thnh dch v email m ca cho tt c mi ngi tham gia. Gi y, Gmail ang l dch v email c lng ngi dng ln nht trn th gii. Nm 2008, Barack Obama (khi l ng c vin tng thng) thu thp c 13 triu a ch email ca ngi dng ti M. Obama s dng cc a ch email thu thp c, cng nh cc dch v mng x hi ni ting thi by gi nh MySpace hay Youtube ku gi s ng h ca ngi dn M.