Lindsay Loechler Project 3: Toy Project Brief Description: Petal Play is a toy that is educational by teaching children how

plants are grown and also encourages creativity.

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Plant your seed! Give it lots of sunshine & water! Stem & roots begin to grow

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Leaves will begin to appear Flower bud appears! Bud blossoms into a flower

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Logo: Petal Play Logo Description: When making my logo I wanted to create something that was connected with my actual toy. I choose to use the two Ps as a break in my design by using the letterforms as the petals to my flower. I also think placing the two words together creates a harmonious flow with the curves of the letterforms. Theme: Process of flower growth Theme Description: Since this is an education toy I wanted that to be the focus of my info-graphic. Throughout my info graphic I show the process of a growing a flower. Having this included in the toy will hopefully help children visualize the flower actually growing while they build it!

Plant the seed to creativity!

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Little ones can grow their own owers! Simply add petals, leaves and the stem to create a unique blossom in seconds! This is sure to plant the seed to your childs creativity!

Packaging: Petal Play Packaging Description: For the packaging, these two banners are placed on the front and back of the planter box. I wanted these banners to be playful and welcoming. For the front banner i choose to use the text from my logo and expand the size to grab the attention of the buyer. I choose to add the dirt texture to the background to give depth to my design.

Color Palette