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IN1LkNAL CAMAIGN MLMCkANDUM

1C: 8LkGLk CAMAIGN 1LAM


IkCM: kC8 AU1k
DA1L: AkIL 22, 2014
kL: CCNIIDLN1IAL - NCk1n CAkCLINA CD 6 SUkVL kLSUL1S

ML1nCDCLCG
1hls daLa comes from a survey of 300 llkely 8epubllcan rlmary voLers ln norLh Carollna's SlxLh
Congresslonal ulsLrlcL conducLed on Aprll 8 and 10, 2014. 1he survey has a margln of error of
3.66.

kL IINDINGS
h|| 8erger Ir. has a strong|y favorab|e |mage among ||ke|y kepub||can r|mary voters. lully
81 of llkely prlmary voLers have heard of 8erger, and 34 have an oplnlon of hlm, maklng
8erger Lhe mosL recognlzable candldaLe ln Lhls race by far. ComparaLlvely, only 28 of llkely
prlmary voLers have an oplnlon of Mark Walker and 8ruce vonCannon, and [usL 26 have an
oplnlon of Zack MaLheny.

AddlLlonally, almosL half (48) of llkely voLers vlew hll 8erger !r. favorably, whlle only 6 vlew
hlm unfavorably. 1hls lmpresslve favorablllLy raLlng ls even sLronger among groups mosL llkely
Lo Lurn ouL ln a prlmary conLesL - self-ldenLlfled sLrong 8epubllcans, very conservaLlve voLers,
soclal/rellglous conservaLlves, and senlor clLlzens.

h|| 8erger ho|ds a 22-po|nt |ead on a crowded pr|mary ba||ot. Cn Lhe prlmary balloL LesL,
8erger recelves 36 of Lhe voLe, wlLh Mark Walker Laklng 14, 8ruce vonCannon 6, and Zack
MaLheny 6. lmporLanLly, 8erger hlLs Lhe run-off Lhreshold of 40 on Lhe balloL among self-
ldenLlfled sLrong 8epubllcans (40 8erger), sLrong 8epubllcans who are ldeologlcally very
conservaLlve (40 8erger), and sLrong 8epubllcans who are over 63 years old (42 8erger). ln
oLher words, hll 8erger leads sLrongly among Lhose who are mosL llkely Lo voLe.

CVLkVILW
1here's a loL of good news ln Lhls daLa and lL shows Lhe campalgn ls progresslng nlcely. hll
8erger !r. ls noL only Lhe mosL well-known and favorably-raLed candldaLe ln Lhls race, buL he
also leads hls challengers wldely and has an opporLunlLy Lo avold a prlmary runoff, a rare feaL ln
such a crowded open-seaL race. Whlle races llke Lhls do Lyplcally LlghLen up wlLhln Lhe lasL few
weeks, Lhls daLa lndlcaLes lL wlll be Lough for any of oLher candldaLes Lo caLch up Lo us ln Lhe
remalnlng Lwo weeks.