Diana Monica MANTA

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Masters Thesis

The Impact of Marketing Strategy of Avon on Customer Satisfaction in Romania

Supervised by Prof Dr

International Business Administration and Foreign Trade University of Applied Science Worms

Diana Monica MANTA N655414 Frauenstrasse 6 67549 Worms

dia_manta2005@yahoo.com

Summer term 2014

Submitted in Worms, the date

Diana Monica MANTA Table of content

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Table of content Students declaration 1. Introduction 1.2 Research background and scope 1.3 Aim and objectives of research 2. Literature review 2.1 Marketing 2.2 The Marketing Concept in the Organization 2.3 The Marketing Environment 2.4 Marketing Mix 2.5 What is Strategy 2.6 Strategic Marketing Plans and Planning 2.7 Customer satisfaction 2.8 Consumer behavior 2.9 Impact of Marketing Strategy on Consumer Satisfaction 3. General presentation of the company AVON 3.1 Companys history 3.2 Companys evolution 3.3 Companys principles 3.4 Current companys situation 3.5 Companys concerns towards the environment protection 3.6 Avon in Romania 3.7 The role and the responsibilities of a representing 3.8 Selling conditions and terms 3.9 Working system Financial economical results 4. The Market, the Competition and the Clients of Avon in Romania 4.1 Market characterization 4.2 Competitors of Avon in Romania 4.3 Customers of Avon in Romania 5. The Marketing Strategy of Avon in Romania 5.1 Marketing Mix of Avon 6. Methodology 6.1 Aims and objectives 6.2 Methodology employed 6.3 Qualitative/Quantitative analysis 6.4 Research instruments 3

Diana Monica MANTA 6.5 Data collection methods 6.6 Sample size/sampling 7. Analysis and findings 7.1 Introduction 7.2 Findings and analysis 7.3 Summary and conclusions 8. Conclusion References Appendix Copy of questionnaire Completed Questionnaire

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Diana Monica MANTA Students declaration

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I hereby declare that this thesis is my own original work and that no other than the listed references have been used as sources of information. I further declare that no part of this thesis has been previously submitted to this or any other institution. Diana Monica MANTA