ASSIGNMENT OF INTERNATIONAL MARKETING

NISHAT TEXTILE MILLS

SUBMITTED TO: HINA IJAZ PROGRAM: BBA (HONS) SUBMITTED BY: KHALID JAMSHAD RAO 09-11 JUNAID AZEEMI AMMARA ZAFER 09-48 10-53

INTRODUCTION When Pakistan came into being there was only 16 textile mills out of which only 12 were in operation. It grew to 70 in 1957 as industrial development takes place. Now a day there are 596-textile mills out of which 442 are in operation. The export revenue of textile industry contributes a large share to the GDP of Pakistan. Textiles Exports from Pakistan Textiles constitute a major exporting sector for Pakistan, which accounts for about 60% Of the countrys total foreign exchange earnings. The major export items are yarn, gray Cloth, finished cloth, towels and bed sheets and their major customers are the USA, EU, Japan and Hong Kong. Many textile exports take place under quota arrangements With the EU and the United States. Gray cloth constitutes roughly 16-18% of total cloth Exports from Pakistan. Nishat gray cloth exports account for roughly 20 % of Pakistani gray cloth exports. The Firm has been exporting to the USA for many years, and has only recently started to export to EU countries. In Pakistan, the cotton crop season runs approximately from August to March. Prices are generally high at the start of the season in August/September, and fall later on as supply increases. Following income tax law, the fiscal year runs from October to September for textiles sector.

NISHAT MILLS LIMITED NISHAT MILLS LIMITED (NML) commenced business in 1951 as a partnership concern, which was converted into private limited company in 1959. In 1961, the company went public and was listed on the Karachi stock exchange, the only stock exchange in the country at that time. NML started out as a weaving unit with 500 semi-automatic looms; later 10000 spindles were added, laying the foundation on nations biggest textiles composite project. Composite project at Nishat mills limited Faisalabad covering 98 acre of land is providing all production process under one roof i.e. spinning, weaving, processing, stitching and power generation. The Founder A man of vision, courage and integrity, Mian Mohammad Yahiya was born in 1918 in Chiniot. In 1947 when he was running a leather business in Calcutta, he witnessed the momentous that swept the indo-pak sub-continent and resulted in the emergence of Pakistan. Like many of his contemporaries, he also migrated to the new country to help establish its industrial base. His is a story of success through sheer hard work and an undaunted spirit of enterprise. Beginning with a cotton export house, he soon branched out into ginning, cotton and jute textiles, chemicals and insurance. He was elected Chairman of All Pakistan textile Mills Association (APTMA), the prime textile body in the country. He died in 1969, at the age of 51 having achieved so much success in so short period.

The Chairman Today Mian Mohammad Mansha, the chairman of Nishat Group, like his father, continues the spirit of entrepreneurship and has led the group to become a multi dimensional corporation, with wide ranging interests. Nishat has grown from a cotton export house into the premier business group of the country with 5 listed companies, concentrating on 4 core business, Textiles, Cement, Banking, and Power Generation. Today, Nishat is considered to be at par with multinationals operating locally in terms of its quality products and management skills.

Firmly believing in Growth through Professional Management our corporate culture is based on decentralization, delegation of authority, encouraging the acceptance of responsibility and inculcating quality consciousness. It is our conviction that every successful organization is a reflection on the commitment, dedication, and team spirit of its employees, and Nishat is no exception. Our people are all imbued with the spirit, a fact manifested in our rapid growth and low turnover Nishat continue to strive to be a better group today than what they were yesterday, for their customers, for their shareholders, for their investors, for the environment, for the community and for their employees, for it is with them that Nishat has achieved so much success in last fifty years.

NISHAT COMPANIES

4 Major countries
Japan Malaysia United states Eroup Korea Middle east countries

Product Line
Sheet sets Quilt cover sets Bed spreads Comforters Bed skirts Oxford pillow cases Blanket covers Sleeping bags

HIERARCHY OF EXPORT DEPARTMENT

EXECUTIVE

GERENAL MANAGER MARKETING

CEO

DIRECTOR HOME TEXTILE DIVISION

STITCHING

PROCESSING

TECHNICAL DIRECTOR

DEPUTY GERENAL SALES/ MARKETING MANAGER EUROPE DIVISION 1

MARKETING MANAGER USA DIVISION 1

Manager Marketing Europe devision II

MARKETING
MANAGER USA DIVISION II

CEO

EXECUTIVE DIRECTOR HOME TEXTILE DIVISION

_______________________________________________________

GERENAL MANAGER MARKETING DIRECTOR

TECHNICAL

PROCESSING

STITCHING

SALES/ MARKETING

DEPUTY GERENAL MANAGER EUROPE DIVISION 1

MARKETING MANAGER USA DIVISION 1 MARKETING MANAGER USA DIVISION II MANAGER MARKETING EUROPE DIVISION II

PROCEDURE OF EXPORT DEPARTMENT

Internet I nfot ex (o rgan ized b y the so ft wa re hous es at po rt) By using personal contacts EBP (export promotion bureau) Trade Associations reports and publications.

PROCEDURE
Inquiry from the customers Reply to inquiry Price bargaining Gray Procurement sheet Sales contract Buyers Purchase Order Strike off program Opening of L/C Production Schedule Quality control Stitching Schedule Dispatching

Export documentation department

This is another very important department of any export organization like NML. The export manger banking supervises this department. This department prepares all the documents related to export the documents are prep a r e d o n t h e b a s i s o f t h e information received from the export department regarding a particular order. Then these documents are sent to the bank for collection of payment Following are the important documents, which are prepared in this department .Certificate of origin. Billing of lading

Quota statement Inspection certificate Bill of exchange Textile declaration Commercial invoice Wight note Vise form Beneficiarys certificate Foreign commission certificate. and Packing list