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BYNIKHIL TRIPATHI(12MCMB10) TARUN MEHROTRA(12MCMB11) SUDHIR KUMAR PANDEY(12MCMB14) (M.TECH IT)
INTRODUCTION
Flipkart is an Indian e-commerce company founded by SACHIN BANSAL and BINNY BANSAL in October, 2007. Initially, they focused only on online sales of books but later expanded to other products. Today as per Alexa traffic ranking, Flipkart is among top 20 Indian websites and has been credited with being Indias largest online book seller with over 11 million titles on offer.
FUNDING
Initially self-funded with Rs. 400,000. Later raised two round of funding from Accel India and Tiger Global Management.
EXPANSION OF FLIPKART
2010- branched out to selling CDs, DVDs, mobile phones and accessories, cameras, computers, computer accessories and peripherals 2011- pens & stationery, other electronic items such as home appliances, kitchen appliances, personal care gadgets, health care products etc. 2012 - added A.C, air coolers, school supplies, office supplies, art supplies & life style products.
movie songs, Film/OST, devotional and spiritual, Hindustani, Carnatic, Pop, Rock, Indipop and others Indian languages. Recently only Flipkart had acquired Mime360 a Mumbai-based digital content platform company which manages music streaming for popular Indian labels like Saregama, Universal Music and Inreco and also delivers music content to publishers like Gaana, Myusic and iMusti. Flyte provides DRM (Digital Rights Management) free MP3 files at prices starting from Rs 6 a song and Rs 25 for an album. Users can listen to a 30-second clip before making their purchase. Music purchase from Flyte is currently restricted to users in India only. Flyte-An online e-book store: Flipkart.com's digital store Flyte has forayed into the eBooks category. To read these eBooks one needs to download the Flyte eBooks app. At present, this app is available only on the Android platform but will be making its way soon to Windows 8. It is not clear by when can one expect this app to be rolled out on other platforms such as iOS and BlackBerry. The Flyte eBooks store currently has 100,000 books starting from Rs. 30. There are also about 4,000 free titles available to encourage Indian readers. AFFILIATE Program: The Flipkart affiliate program is a great way for you to earn commissions by placing product banners or links on your website to refer users to the Flipkart.com website. You can earn up to 6% every time a user clicks on the banner/link and makes a purchase on our site. Flipkart.com pays commission to affiliates depending on category of product sold via their website, The referral rates are stated below: Books :6% Mobiles & Accessories : 1% Computers : 0.5% Cameras : 2% Digital :10% Games & Consoles : 1% Movies & TV Shows : 4% Music : 4% Audio & MP3 Players : 1%
Personal & Health Care : 1% Home & Kitchen : 1% TV & Video : 0.5% Pens & Diaries : 4% Watches : 8% Leather & Travel Accessories : 8% Health & Beauty : 4% Toys : 4% Baby Care : 4%
Markup Language
XHTML Strict 1.0: Strict version of XHTML. Advantages: - Compatibility: Because XHTML documents are written in compliance
with the rules of XML, XML-processing programmes can effortlessly convert an XHTML file to another format (e.g. PDF, RSS or RTF).
Character Encoding
UTF-8: UTF-8 (8-bit Unicode Transformation Format) is a variable-length character encoding for Unicode, which is backwards compatible with ASCII.
Advantages:
- there is no advantage to use utf-8 charset but for some languages like Greek, Armenian , Arabic and farsi you have to use utf-8 charset because every character in these languages use 2 byte for store in database and utf-8 is standard charset for multibytes languages.
Site Elements
Gzip Compression: Gzip (GNU zip) is a file compression algorithm.
Advantages:
- Decrease Bandwidth Usage & Increase Page Views When you enable Gzip on your web pages, the compressed files will decrease the average page load size, therefore, decreasing bandwidth usage. This makes it much more convenient for viewers to access and navigate through your website with faster loading pages as well as making the usage of your web server resources more efficient. -Increase Search Engine Indexing
Enabling Gzip compression
allows web spiders to crawl your web pages faster, which means the faster they crawl through your website, the more pages per day they can index. IPv6: The Internet Protocol version 6 (IPv6) provides amongst others a vastly larger address space than the preceding version 4. We consider a website to support IPv6 if a 128-bit addresses is assigned to it, regardless of the content delivered at that address. -According to webstatsdomain.com,"Ipv6.flipkart.com is ranked 275 in the world (among the 30 million domains), a low rank means that this website gets lots of visitors. -This site is relatively popular among users in the India.
-It gets 96.6% from India. - Ipv6.flipkart.com has 75% seo score.
Web Server
Advantages:
STRATEGIES
Internet web strategy- Flipkart is using Google AD, blogs, social networking such as FB and twitter, youtube for its expansion. Social media used as feedback mechanism.
WAREHOUSE LOCATIONS
Flipkart is having its warehouses in the cities: Bangalore, Chennai, Delhi, Hyderabad, Mumbai, Noida, Kolkata, Coimbatore, Bhiwandi. Moreover, Flipkart delivers products to 95 cities which includes 2500 pincodes across India.
HIRING
Hiring or rather right hiring is one of the critical factors contributing to a startups success, So some of the key criteria that the Flipkart team looks at while hiring are :
They typically dont look at specialists to come on board rather they look out for generalists with the attitude to learn and adapt to the fast pace of growth. Everyone in the team on a collective and individual level needs to have a high sense of ownership. This is something which clearly differentiates a high performing organization from the others. Hiring process is the best brand campaign Transparency in hiring is one of the best ways to attract the right kind of talent.
THREATS
No major threats till now. Challenge- Entry of Amazon.com in India.
COMPARISON
Some e-commerce sites like Homeshop18 provide free Shipping across all products on its website while flipkart provide free shipping on the products having costs more than 300/-. There are some commercial websites like indiaplaza, landmark, bookadda and infibeam that sells their books at lower price than that of flipkart.
RECOMMENDATIONS
There are some of the points reagarding the improvements in the services and products of FLIPKART.They are as follows: You can start up city based library services wherein you deliver us the books for a particular period of time. You can create packages of products for a group of people , preferably for a group of college students or a group of people leaving in the same locality ...that could give you fixed delivery stations. You can look towards becoming a direct interface between two customers who want to exchange 2nd hand products There is no customer loyalty yet. I go for the guys who give me the lowest price for the same product. Since, I know the service levels at all these are comparable, it comes down to cost. That is a hard one to fight as a business. It should provide services at international levels. Claiming of vendors via a certificate that a particular product has been given to Flipkart for its selling. Domain of the product delivery should be reachable to remote areas. Less information on footwear and clothing products at the first look. For e.g.,
In the above example, users cant find the various sizes of the shoes which are available. They get this information only when they open the detailed information about the product. This results in a little waste of time while surfing for the appropriate products.