Scribd Logo
Upload

Welcome to Scribd!

  • Experiential Marketing: How To Get Customers To Sense: Consumer Experience and Experiential Marketing: A Critical Review

    Uploaded by

    Ţărău Cristian
    10 views1 page
    This document discusses experiential marketing and the customer experience. It provides a critical review of how experiential marketing can be used to appeal to customers' senses and emotions. The document also analyzes experiential advertising approaches in emerging versus developed markets, and examines applications of brand experience psychology for managers.

    Original Description:

    Original Title

    Carti

    Copyright

    © © All Rights Reserved

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    This document discusses experiential marketing and the customer experience. It provides a critical review of how experiential marketing can be used to appeal to customers' senses and emotions. The document also analyzes experiential advertising approaches in emerging versus developed markets, and examines applications of brand experience psychology for managers.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    10 views1 page

    Experiential Marketing: How To Get Customers To Sense: Consumer Experience and Experiential Marketing: A Critical Review

    Uploaded by

    Ţărău Cristian
    This document discusses experiential marketing and the customer experience. It provides a critical review of how experiential marketing can be used to appeal to customers' senses and emotions. The document also analyzes experiential advertising approaches in emerging versus developed markets, and examines applications of brand experience psychology for managers.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Consumer Experience and Experiential Marketing: A Critical Review

    Experiential Marketing: How To Get Customers To Sense


    Functional and experiential routes to persuasion: An analysis of advertising in emerging versus developed markets Brand experience : managerial applications of a new consumer psychology concept

    You might also like