Marketing Environment

Environment Factors
1.Macro Environment Factor Demographic Environment. Socio-Cultural Environment. Economic Environment. Political Environment. Natural Environment. Technology Environment. Legal Environment. Government Policies.

2.Specific to the business

The Market/Demand. The Consumer. The Industry. The Competition. Supplier Related Factors.

Demographic Environment
People Size Growth Rate Age Distribution Religious Composition Literacy level

Socio-Cultural Environment
Culture Tradition Beliefs Values Lifestyles

Economic Environment
General Economic Condition Inflation Rate Growth rate Exchange Rate Tax Rates Price of important materials Purchasing Power Growth Rate of Each Sector
Import & Export, Infrastructure, Agriculture, Industry, Services etc.

Political Environment

Natural Environment
Natural Resources Ecology: issues like; Pollution, Protection of Wild life. Climate

Technology Environment

Legal Environment
Corporate Affairs Consumer Protection Employee protection Corporate Protection Regulation of Products, Prices and Distribution.

Government Policies