You are on page 1of 5

FICCI

CE

Time based competition

Time based competition

Customers now penalize suppliers that infringe on their time, whether through delays, mistakes or inconveniences. Todays customers demand operations that are airborne, on-line and real- time. Soon is not the answer the customers want to hear. They count the speed of response time as a Key Value Dimension. Their directive to the market place is loud and clear - continuously shrink the interval between our need and when you can fill it - qualitatively.

Time Based Competition : Added Value.

The key to time - based competition is not about driving people and machines faster, but about the elimination of waste. Waste is often confused with materials ruined or discarded or time which could obviously have been better spent . However this view is only partial.

Waste is any operation which does not add value.

Sources of unproductive Time.

Waiting time. Set- up times. Time spent on over production . Avoidable Transportation. Ineffective communication. Inopportune timing of activity.

Time based competition - Gains.

The implementation of a real-time organization, with real time systems , will have the effect of changing the working relationship within the organization as well as those with the partners and customers . The application of technology will change the corporate culture. As these systems are adopted , new ideas for services and products , new ways of gaining customer loyalty and new methods of team collaboration will take shape resulting in tremendous gains.

You might also like