Cognitive resistance

Cognitive resistance
Pertains to lack of information about change Information facts, analysis, description, presentations or logical arguments Reason behind the change not understood by the person Giving proper information or helping people discover the actual reason leads to cognitive clarity

Causes of cognitive resistance

1. Problem with information Not relevant to the issue Different sources indicate contradictory trends Information coming from incredible sources Given to early Overload 2. Interpretation of data Confusion about actual purpose of the proposed change effort

Dealing with cognitive resistance

Rationale for change- explain why changes are needed Orienting the audience- highlight important information Understandable language Multiple ways to make your case- include data, best practices and opportunity to interact

Dealing with cognitive resistance

Patience- time to think Free exchange-conversation among people Repetition- reinforcing message at periodic intervals Psychological safety- create safe forums to clear doubt