PASSION CONCEPT

Euro 2004
presentation - stage 4
STORY LINE
1
Defining the Problem
We love footbal l
WHAT DO WE FEEL ABOUT FOOTBALL ?
1 Defining the Problem
Many Emotions, One Passion
HOW TO CREATE A SENSE OF EXCITEMENT
ATMOSPHERE AROUND THE GAME ?
1 Defining the Problem
HOW TO REPRESENT THE PORTUGUESE PASSION
ABOUT FOOTBALL ?
1 Defining the Problem
Portugal Footbal l
+
2
Inspiration Resources
2 Inspiration Resources
IDENTIFYING A PORTUGUESE CREATIVE TREATMENT, IN ORDER TO ENSURE THE ORIGINALITY.
Portuguese Cultural References
Folk Art
2 Inspiration Resources
IDENTIFYING A PORTUGUESE CREATIVE TREATMENT, IN ORDER TO ENSURE THE ORIGINALITY.
Portuguese Cultural References
Traditional Ornamental Art
2 Inspiration Resources
IDENTIFYING A PORTUGUESE CREATIVE TREATMENT, IN ORDER TO ENSURE THE ORIGINALITY.
Portuguese Cultural References
Traditional Architectural Art
2 Inspiration Resources
IDENTIFYING A PORTUGUESE CREATIVE TREATMENT, IN ORDER TO ENSURE THE ORIGINALITY.
Portuguese Cultural References
Portuguese Light Environments
3
The Creative Process
3 The creative Process
1st step
reprentation of the Ideia
into the sketch drawings.
2nd step
addition of specific Portuguese
graphic elements, recreating the
portuguese heart
3 The creative Process
4th step
involving the
footbal l bal l.
5th step
Adding the rest
of the logo elements
3rd step
recreation of a footbal l
bal l with portuguese
graphic elements
3 The creative Process
The Portuguese heart
envolving the footbal l
represents the passion.
The expressive
handwrite lettering
indicates the emotion
around the event.
The standart UEFA
signature indicating the
organization credibility
The bal l represents the
footbal l essence and it
seems to be pumping out
from the center
of the heart.
The dots and the bal l
design, translate a
portuguese tradicional
environment of graphic
elements.
3 The creative Process
Yel low tones:
light and magic
shinig from the center
of the heart
Oranges and Reds:
passion and portugality
Green:
portugality
White/Black:
stengh