MARKET PENETRATION

PROJECT REQUIREMENTS:
- Group Members: 4-5 students.
- Companies: 2-close Competitors(International organizations)
- Strategy Age: 3 years or less.
- Tasks Required: Part A and Part

Part A: Comparison Analysis
i) Information of both companies, A & B.
ii) Strategy Concept and discussion.
iii) Strategy Information and Implementation of Company A & B, respectively.
iv) Strategy Analysis of Company A & B, with respect to Market(Consumers) and
Industry(Competitors).
v) Conclusion / Result.
Part B: Recommended Strategy:
Suggested Strategy Plan to each individual company, A and B.
Your plan should include the entire Process of SMP; From Idea Generation till Evaluation.