Group Members VISION Sonia Agarwal - 01 Moulding

GROUP 2
• Group Members • VISION

Sonia Agarwal - 01 Moulding Ourselves
Deepa Kunder - 28 Into a Brand.
Rameshwar Mahajan-31
Suhas Patil – 41 • MISSION
Hetal Shah - 48 Learning & Growing
Pragathi Shetty -51 Each Day & Working As
a Team.
11/02/2021 G4.a_Group02_ver1.1 1
TELECOMMUNICATION
INDUSTRY
11/02/2021 G4.a_Group02_ver1.1 2
INTRODUCTION
• Indian Telecommunication industry, consist about 464.82 million mobile
phone connections.
• It is the third largest telecommunication network in the world and the
second largest in terms of number of wireless connections. A large
population, low telephony penetration levels, and a rise in consumers'
income and spending owing to strong economic growth have helped make
India the fastest-growing telecom market in the world.
• The first and largest operator is the state-owned incumbent BSNL, which is
also the 7th largest telecom company in the world in terms of its number
of subscribers.
• Subsequently, after the telecommunication policies were revised to allow
private operators, companies such as Bharti Airtel, Tata
Communication, Vodafone, MTNL, Idea, and Loop Mobile have entered
the space. However, rural India still lacks strong infrastructure.
Source: wikipedia.com
11/02/2021 G4.a_Group02_ver1.1 3
TELECOMMUNICATION
TOTAL SALES PROJECTED SALES
• The total revenue in the • Telephony Subscribers (Wireless and
telecom service sector was Rs. Landline): 479.04 million (July 2009)
86,720 crores in 2005-06 as Cell Phones: 441.66 million (July 2009)
against Rs. 71, 674 crores in Land Lines: 37.41 million (July 2009)
2004-2005, registering a growth Yearly Cell Phone Addition: 113.26
of 21%. The total investment in million (2007)
the telecom services sector
reached Rs. 200,660 crores in • Monthly Cell Phone Addition: 14.38
2005-06, up from Rs. 178,831 million (July 2009)
crores in the previous fiscal year. Tele Density: 41.08% (July 2009)
Projected Tele Density: 626 million,
46% of population by 2010.
Source: wikipedia.com
11/02/2021 G4.a_Group02_ver1.1 4
Market Share(%)
Bharti Airtel Reliance Communication MTNL Idea Cellular TATA Communication
13% 3%
37%
21%
26%
11/02/2021 G4.a_Group02_ver1.1 5
Sales (year 2008-09)
Sales
34,048.32
35,000.00
30,000.00
25,000.00
20,000.00
15,086.66
15,000.00
10,000.00 6,719.99
4,457.02 3,749.43
5,000.00
0.00
Bharati Airtel Reliance Communication MTNL Idea Cellular TATA Communication
Source: moneycontrol.com
11/02/2021 G4.a_Group02_ver1.1 6
Profit After Tax(2008-09)
7,743.84
8,000.00
7,000.00
6,000.00
4,802.67
5,000.00
Profit After Tax
4,000.00
3,000.00
2,000.00
1,044.36
1,000.00 515.95
168.33
0.00
Bharati Airtel Reliance Communication MTNL Idea Cellular TATA Communication
Source: Moneycontrol.com
11/02/2021 G4.a_Group02_ver1.1 7
Number Of Employees
30000
30000
25000
20000
15000
15000
10001
10000 5500
4662
5000
0
Bharti Airtel Reliance Comm M T N L Idea Cellular TATA Comm
Source : linkedin.com
11/02/2021 G4.a_Group02_ver1.1 8
BCG Matrix
Reli ance C omm un icatio n -Refill-5 8 ,
Q uesti on Mar k
Bh arti Ai rtel -R efil l5 7 , STD R e 1
Bharti Ai rt el -Plan-30,Friendz
MTN L-Refi ll 9 0, Refi l l2 2 0
Rel iance Communi cation-Global

Plan
I dea-All I ndia Pl an
MTNL-M TNL t o M TNL 30p

Idea-Fast Int ernet Downloading
TATA- Do como
TATA-Free SM S card
Li fetim e
STA RS
BCG Matrix
DO G
TATA -High Speed Int ernet
Id ea-Idea Gang
MTNL-Garuda
In t ernet
Reliance Communication-Mobil e
Bhar ti Airtel-TV Cable
TATA-GSM
Idea-Idea To Idea Free
M TNL-Landl ine
Plan
Reli ance Communication-Al l India
Bharti Airtel -i -Phone
Cash Cow
11/02/2021 G4.a_Group02_ver1.1 9
Market Expansion Grid
Market
Product
Penetration
Development
Bharti Airtel-
MTNL-
iPhone
Landline
Reliance-
Idea-Idea
Global Plan
Gang
TATA-Docamo
Market
Development Diversification
Bharti Airtel- Reliance-
Broadband Services
Reliance-Mobile
Global Plan
Internet MTNL-Garuda
MTNL-Plan 30 Idea-Mobile
Idea-Idea To Idea Free
TATA-GSM
Internet
11/02/2021 G4.a_Group02_ver1.1 10
Reasons
Four Reason To Work In Four Reasons Not to
This Industry Work In This Industry
• This is Booming industry. • No Job security

• It leads to innovation in the • Stiff Competition
market • Hectic Work Schedule
• Telecom Industry offers • Rigidity in Promotional
attractive packages Policies
• Chance Of Global Tour • Political Interference.
• Enhances Knowledge Base
11/02/2021 G4.a_Group02_ver1.1 11
AUTO (FOUR WHEELERS)
11/02/2021 G4.a_Group02_ver1.1 12
INTRODUCTION
The automobile industry in India is the ninth largest in the world
with an annual production of over 2.3 million units in 2008.
In 2009, India emerged as Asia's fourth largest exporter of automobiles.
Following economic liberalization in India in 1991, the Indian

automotive industry has demonstrated sustained growth as a result of
increased competitiveness and relaxed restrictions.
Several Indian automobile manufacturers such as Tata Motors, Maruti

Suzuki and Mahindra and Mahindra, expanded their domestic and
international operations.
India's robust economic growth led to the further expansion of its

domestic automobile market which attracted significant India-specific
investment by multinational automobile manufacturers.
Source: Wikipedia.com
11/02/2021 G4.a_Group02_ver1.1 13
AUTO(FOUR WHEELERS)
TOTAL SALES PROJECTED GROWTH

Total Sales of Automobile Projected growth rate:
Industry: Automobile industry is likely
9.72 Million Vehicles to grow by around $47
billion by 2017.
Manufacturers have
anticipated Indian
Automobile Industry as a
hub for manufacturing auto
–components.
11/02/2021 G4.a_Group02_ver1.1 14
Market share(%)
13% TATA Motors

Maruti suzuki LTD
7% Mahindra Motors LTD
7% 45%
HYUNDAI Motors LTD
ToyotaKirloskar Motors
ltd
28%
11/02/2021 G4.a_Group02_ver1.1 15
SALES (YEAR 2008-2009)
30000 25660.79
25000 20852.52
20000
13093.68
15000
10000
4985.68 3948
5000
Column2
0
L td Ltd Ltd Ltd Ltd
s i s s rs
or uk or or o
ot Su
z ot ot ot
M aM iM rM
TA ruti d r d a k a
TA a i n n os
M u irl
ah Hy K
M
o ta
y
To
Source : Money Control.com/Annual Reports 08-09

11/02/2021 G4.a_Group02_ver1.1 16
PROFIT AFTER TAXES(RS IN CRORES)
1400
1236.9
1200
1000 921.51
772.91
800
600 Profit After Taxes(Rs in

Crores)
400
200 155.64 122

11/02/2021 G4.a_Group02_ver1.1 17
NUMBER OF EMPLOYEES
25000
23000
NO of Employees
20000
18000
15000
10000
6903
5524
5000 3500
11/02/2021
Source : Google.com G4.a_Group02_ver1.1 18
TATA Motors Ltd: Indigo
19 G4.a_Group02_ver1.1 11/02/2021
Maruti Suzuk i Ltd: Zen
Mahindra Motors: Qualis
Hy undai Motors: Accent,Verna
Toyota Kirloskar Motors: Camry
Dog Cash Cow
G
Question Mark? Star
BOSTON CONSULTING GROUP
Suggestions to company Product
Existing New
Market Penetration Product Development

TATA Motors Ltd: Launching a two-
TATA Motors Ltd: Indigo wheeler segment
Existing Maruti Suzuki Ltd: Maruti Ritz Maruti Suzuki Ltd: Can come up with a
Mahindra Motors:Xylo car of Rs 1lakh
Hyundai Motors : Sonato Mahindra Motors: Can come up with
M bikes
Hyundai Motors: They Can
a ComeUp With 8 seater car
r Toyoto kirloskar Ltd: Can Come up
k with more cars
e Market Development Diversification
t
TATA Motors Ltd: Rickshaws

TATA Motors Ltd: Fiat
Maruti Suzuki Ltd: Commercial Buses
New Toyota Kirloskar Motors: Prado
Mahindra Motors: 2 Wheeler Segment
Hyundai Motors: Mini Trucks
Toyota Kirloskar Motors: Small
Commercial Vehicles.
11/02/2021 G4.a_Group02_ver1.1 20
Five reason why one should work in auto mobile
industry
1:It is one of the fastest growing industry

2:It offers a great deal of knowledge in terms of automobile
operation
3:Employees are given best pay packages
4:It has more scope for Employment
5:It gives best Environment to work.
Five reason why one should not work in Auto

Mobile industry:
1:Pressure to be unique in their own way

2:Hectic Work Schedules
3:Govt offers very low subsidiary
4:Work schedules are not proper
5:Less incentives provided
11/02/2021 G4.a_Group02_ver1.1 21
Pharma & Healthcare
Industry
11/02/2021 G4.a_Group02_ver1.1 22
INTRODUCTION
Looking at the literature, pharmaceutical care is a way of dealing with patients
and their medication.
India Pharma Market size FY09 is Rs 93881 ($19 bn) cr on the basis of sales,
g=13%.
India is the world’s 4th largest producer of pharmaceuticals by volume
(accounting for around 8% of global production).
In value terms, production accounts for around 1.5% of the world total.
Employs around 500,000 .
Indian company meets 95% of domestic sales.
Fragmented industry contributes 1.6% to GDP.
5,600 smaller licensed generics manufacturers.
270 large R&D based pharmaceutical companies in India and their share is around
70%.
 India produces 22% of world generics .
11/02/2021 G4.a_Group02_ver1.1 23
Total Sales and Projected Growth
Total Sales : $770-780 billion
10 9.48
9 8.46
8 7.2
7 6.3
5.7
6 5.13
5
4
3
2
1
0
2005 2006 2007 2008 2009 2010
Source: www.biospectrumasia.com
11/02/2021 G4.a_Group02_ver1.1 24
MARKET SHARE
3%
9%
5%
6%
pfizer
Johnson & Johnson7.9
5% Novartis
GSK
Wyeth
72% Others
Source: www.scribd.com
11/02/2021 G4.a_Group02_ver1.1 25
SALES LAST YEAR 2008-09
14 13.6
12
10
8.6
7.7 7.8
8
Sales ($ Bn)
6 5.4
Source: www.moneycontrol.com
11/02/2021 G4.a_Group02_ver1.1 26
PROFITS FOR THE YEAR 2008-09
800 756.23
700 643.2
602.3
600 576.57
500
435.89
400 Profits(in rs. Cr)
300
200
100
11/02/2021 G4.a_Group02_ver1.1 27
NO. OF EMPLOYEES
118700
120000
106000 102695
100000
90924
80000
60000 No. of employees

50060
40000
20000
11/02/2021 G4.a_Group02_ver1.1 28
BCG Matrix
Johnson & Johnson – Stugron 25
Pfizer – Lipitor (atorvastatin)
Novartis - AstraZeneca
???
Wyeth - Eli Lilly
Pfizer - Becasule Tablets

Star
Johnson & Johnson - Respiratory

agents
Wyeth - Antipsychotics
No vartis - Anti-epileptics
Products
11/02/2021 G4.a_Group02_ver1.1 29
vulnerable in case of a ny negative
Pf izer - Whole company b ecom es
Product development
dynamics of its sales, caused f or

exam ple, by appearance of a
competing drug, f ound w ith
neg ative side ef fec ts, etc
Diversif ication
Pfize r – Sh ou ld st a rt wit h th e p r od uc tio n of g en er al
il lne sse s
Joh n so n & Jo hn so n – Sh ou ld wor k mo re in Mat er ia l
Scien c e a n d Che mic al bu sine ss se gme nt s
No va rt is- In ve stme n ts in r esea rc h a nd de ve lo p me nt a re
cru c ia lly impo rta n t f or su rviva l a n d p ro sp er ity
GSK– Sho u ld un de rg o mor e me rg er s
30
G4.a_Group02_ver1.1
11/02/2021
Wyeth - Major porti on of revenue f rom any drug
P fi zer – Shoul d concentrate on prof itabil ity and

GS K – S hould manage to keep its ROA, profit
shoul d come before the expi ration date of its

margin, and total assets turnover stabl e.
M arket Devel opment

risk analysi s.
patent.
REASONS
To work in the industry To not work in the industry
• It has a human touch • Have absolutely no
• Requires ethics which I can knowledge about the field
provide • Salary depends directly on
• Fastest Growing sales.
• Gives an understanding of • Requires lots of
most complicated concentration.
machinery in the world, • Stressed atmosphere.
Human Being. • Great responsibility
• An opportunity to serve
society in a noble manner
11/02/2021 G4.a_Group02_ver1.1 31
INFORMATION INDUSTRY
11/02/2021 G4.a_Group02_ver1.1 32
INTRODUCTION
• 1. IT, more than any other industry or economic facet, has an increased productivity, particularlyin the developed
world, and therefore is a key driver of global economic growth. Key segments are software and services
• 2. 1968: Tata industrial conglomerates and forms software services unit TCS.
• 3. Mid 1970s: Wipro starts to create India’s first homegrown PC.
• 4. 1994: Telecom liberalized.
• 5. 1995: TCS determines that its CasePac tool developed for IBM can be used to scan software for Y2K problems.
An industry is born.
• 6. 1999: Y2K contracts pile into India.
• 7. 2002: Indian companies expand hiring. Massive layoffs in US
• 8. 2003: Led by service conglomerates such as Wipro and Infosys, India becomes a primary destination for
offshore outsourcing as foreign companies seek to lower cost.
• 9. Primary factors of IT are cost, labour competitiveness & other factors such as business & political risks,
geographical location and Regulatory considerations
• 10. A wide variety of services come under the domain of the information technology industry. Some of these
services are as follows:
Systems architecture
Database design and development
Networking
Application development
Testing
Documentation
Maintenance and hosting
Operational support
11/02/2021 G4.a_Group02_ver1.1 33
Security
TOTAL SALES AND PROJECTED
GROWTH
• Verticals such as BPO/IT-enabled
Product Total Sales services, manufacturing, retail and
2008-09(in households, which traditionally account
Crores) for significant proportion of the IT
market, were very conservative in their
Services 99.67 IT spends in 2008-09. Sales of desktop
clocked 5.27 million (52.7 lakh units)
declining four percent, and that of
Notebooks, with netbooks taken
Computers 182.36 together, another 1.51 million (15.1
lakh) units with a degrowth of
seventeen percent. Consumption of
netbooks exceeded 70 thousand units
in fiscal 2008-09. The year also
BPOs 119.47
witnessed deviations from the
traditional downward trend in pricing
for IT products as the dollar continued
to be significantly strong compared to
11/02/2021 the rupee.
G4.a_Group02_ver1.1 34
MARKET SHARE
6%
11%
10% Mahindra satyam
TCS
Infosys
Wipro
61% 8% HCL
4% Others
11/02/2021 G4.a_Group02_ver1.1 35
TOTAL SALES LAST YEAR 2008-
09
25,000 Sales last year
22,404
20,264 20,987
20,000
15,000
10,000 8,137
4,675
5,000
0
Infosys TCS Wipro HCL Mahindra Satyam
11/02/2021 G4.a_Group02_ver1.1 36
NET PROFIT FOR THE YEAR 2008-09
6000 5819
Net Profit
5000 4696.21
4000
2973.8
3000
2000 1715.74
997.31
1000
0
Infosys TCS Wipro HCL Mahindra Satyam
11/02/2021 G4.a_Group02_ver1.1 37
NO. OF EMPLOYEES
3.5 No. of Employees (in Lakhs)

3.5
2.5
1.5 1.4
1
1
0.63
0.4
0.5
0
Infosys TCS Wipro HCL mahindra Satyam
11/02/2021 G4.a_Group02_ver1.1 38
BCG Matrix
HCL - Product engineering & R&D
Wipro – Software Development
Infosys – Software Products
Mahindra Satyam- BPO
???
TCS - TCS Smart Box
Infosys – Package Implementation

Star
Wipro- None
TCS - Support Central
HC L - Lapto ps
Mahindra Satyam-KPO
Products
Mahindra Satyam- Outsourcing

HCL - Software Development
TCS - TCS Rapid Sigma
Wipro - BPO
Development
Infosys – Maintenance Application and
Cash Cow
11/02/2021 G4.a_Group02_ver1.1 39
Di ver sifi cat ion
In fo sys - Ch an ging Bra nd ima ge fr om low valu e se rvic e
pro vide r t o h ig h va lu e ser vic e pr ovid er.
TCS – Ca n c o nc e ntr at e mor e o n ou tsou rc in g
Ma hind ra Sat ya m- Has to g o f or a co mplete t ra nsfo rmat io n
of its po sit ion in ma rk et .
40
G4.a_Group02_ver1.1
Strategies
11/02/2021
REASONS
TO WORK IN THE INDUSTRY TO NOT WORK IN THE INDUSTRY

• Being a Software Engineer, I • Having worked in the field I
am comfortable with the field. know that I do not want to
• Having a work experience in be doing only IT.
this field I have prerequisite • Monotonous work.
knowledge.
• Recession has affected the
• It requires just the application
industry badly.
of the learned facts.
• Most flourishing field and a • Very individualistic work in
safe field. isolation.
• Gives social status. • Too work oriented
11/02/2021 G4.a_Group02_ver1.1 41
PETROLEUM INDUSTRY
(OIL&GAS)
11/02/2021 G4.a_Group02_ver1.1 42
INTRODUCTION
 After the Indian Independence oil industry in India was a very small
in size and oil was produced mainly in Assam and the total amount of
oil production was not more than 2,50,000 tonnes per year .
 The oil that is produced by oil industry in India provides more than
35% of the energy.
 This industry includes the global process of exploration,
refining,petroleum products.
 The largest volume products are fuel oil & gasoline. The refining and
retailing of petroleum taken as a whole represents the worlds largest
industry in terms of dollar value.
 It is vital to many industries and important in maintaining industrial
civilization , a critical concern for many nations.
11/02/2021 G4.a_Group02_ver1.1 43
TOTAL SALES & PROJECTED
GROWTH
 The demand for oil is predicted to go higher and higher with
every passing decade and is expected to reach 250 million
metric tonnes by the year 2024.
 The total sales in the oil and gas sector is around us $ 35
billion to us $40 billion.
 It is an internationally growing industry leading to the
growth of the Indian economy.
 This industry also adds majorly to the national income of
the country.
SOURCE:http://www.google.co.in/search?
hl=en&q=TOTAL+SALES+AND+PROJECTED+GROWTH+OF+PETROLEUM+INDUSTRY&btnG=S
earch&meta=&aq=f&oq=
11/02/2021 G4.a_Group02_ver1.1 44
MARKET SHARE OF PETROLEUM
INDUSTRY
MARKET SHARE
20% 3% 22%
INDIAN OIL CORP
HINDUSTAN PETROLEUM
ONGC
ESSAR OIL LTD
RELIANCE PETROLEUM
17% 20% OTHERS
18%
hl=en&q=market+share+of+different+petroleum+industry+in+india&btnG=Search&
11/02/2021 G4.a_Group02_ver1.1 45
meta=&aq=f&oq=
SALES FOR THE YEAR 2008-2009
350000 307124
300000
250000
200000
150000 124935
100000 64003
38106 52065
50000
0 RS. IN CRORES
11/02/2021
SOURCE G4.a_Group02_ver1.1
:http :// www.moneycontrol.com. 46
PROFIT FOR THE YEAR 2008-2009
15578.95
16000
12000
7648
8000
4000
816 747.91 84
0
RS. IN CRORES
TD C
ION UM L G UM
A T
O LE
OI
L ON OL
E
R
O TR AR T R
RP PE S PE
O ES E
L C AN C
OI UST
LI AN
N
D IA I ND RE
IN H
SOURCE : http:// www.moneycontrol.com.

11/02/2021 G4.a_Group02_ver1.1 47
NO. OF EMPLOYEES IN
PETROLEUM INDUSTRY
45000 43000
40000
35000 34158
31000
30000
25000 24000
NO. OF EMPLOYEES
20000
15000
11245
10000
5000
0
11/02/2021 G4.a_Group02_ver1.1 48
BCG MATRIX OF PETROLEUM
INDUSTRY
STAR QUESTIONMARK
INDIAN OIL CORP:AUTOGAS
HP:AVIATION FUEL,LUBRICANTS RELIANCE PETROLEUM:NO PRODUCTS
INDIAN OIL CORP:PETROLEUM ONGC:LUBRICANTS
ONGC:NATURAL GAS ESSAR OIL LTD:NO PRODUCT
RELIANCE:PETROLEUM PRODUCTS HP:MARINE FUEL
ESSAR OIL LTD:NATURAL GAS
BCG MATRIX
CASHCOW DOG
HP:AVIATION FUEL
ONGC:CRUDE OIL ESSAR LTD:PETROLEUM
ESSAR:PETROLEUM PRODUCT INDIAN OIL CORP::AVIATION FUEL
RELIANCE:LUBRICANTS ONGC:MARINE FUEL
INDIAN OIL CORP:NOPRODUCT RELIANCE PETROLEUM:NO PRODUCT
HP:AUTOGAS
11/02/2021 G4.a_Group02_ver1.1 49
MARKET PENETRATION PRODUCT DEVELOPMENT
HP:START WITH MORE AUTO CARE SERVICES HP:PRODUCT QUALITY UPGRADATION
ESSAR OIL LTD:INTRODUCE PRICING STRATEGIES AS ESSAR OIL LTD:ECONOMICAL AND COST
THE PRODUCT PASSES EFFECTIVE
THROUGH DIFFERENT LEVELS. WAY TO MARKET PRODUCTS.
INDIAN OIL CORP:ENTER INTO JOINT VENTURE INDIAN OIL CORP:PRODUCE VALUE ADDED
WID FOREIGN COMPANIES PETROLEUM PRODUCTS
ONGC:START WITH MORE AUTO CARE SERVICES ONGC:RENEW EXISTING PRODUCTS WITH BETTER
RELIANCE PETROLEUM:BUILD A STRONG UTILIZATION
NETWORK OF DEALERS RELIANCE PETROLEUM:PROMOTION AND
ADVERTISING OF PRODUCTS
MARKET EXPANSION
MARKET DEVELOPMENT GRID
DIVERSIFICATION
HP:ADVANCED & RESEARCH DEVELOPMENT
PROGRAMMES HP:SHOULD GO FOR RENEWABLE ENERGY VENTURES
ESSAR OIL LTD:NETWORKING WITH RELIABLE CHANNEL ESSAR OIL LTD:RESEARCH & DEVELOPMENT CENTRE
PARTNERS. INDIAN OIL CORP:DEVELOP A GASOLINE PLANT TO SUPPLY
INDIAN OIL CORP:TRANSMISSION OF NETWORKS FOR GAS TO END USERS.
CONNECTING BETWEEN DEMAND & SUPPLY CENTRES. ONGC:SHOULD GO TECHNOLOGICAL & COLLABORATION
ONGC:DEVELOPED RELATED AREAS OF SERVICE SECTOR. SUPPORT.
RELIANCE PETROLEUM:BUILD A STRONG NETWORK OF RELIANCE PETROLEUM:SHOULD START WID OIL &
DEALERS. PETROLEUM PRODUCTS TRANSPORTATION SYSTEM.
11/02/2021 G4.a_Group02_ver1.1 50
REASON
REASONS TO JOIN THE PETROLEUM INDUSTRY.
1.It is an internationally growing industry.
2.The industry offers a wide range of learning strategies.
3.The petroleum industry has a huge market.
4.More job opportunities in the field of engineering.
5.Most of the petroleum industry are government sectors so they are
much more reliable in terms of employability.
REASONS TO NOT JOIN THE PETROLEUM INDUSTRY

1.It is an oil exploration industry.
2.Its work culture is more of extracting and refinement oriented.
3.Growth opportunities could be low.
4.This industry has a hectic work schedule.
5.May face health problems.
11/02/2021 G4.a_Group02_ver1.1 51
PAINT INDUSTRY
11/02/2021 G4.a_Group02_ver1.1 52
INTRODUCTION
 This industry is steadily shifting to environmental
friendly water based paints and moving away from
solvent based products.
 A strong trend given by environmental concern is the
emergence of water based products.
 The paint industry is optimistic on growth particularly
in the residential real estate segment where the rural
markets are opening up.
 The Indian industry paint has recorded a health
growth of 12%-13% annually this is mainly due to
drastic reduction on excise from a staggering 40% to
60%.
 It is one of the largest growing sectors in the Indian
economy. The paint industry has catered to human
11/02/2021 needs through innovative products and services.
TOTAL SALES AND PROJECTED
GROWTH
• The Indian paint industry has a total turnover of around

rs.70000 crores for 2008-09there a good paint volume sales
growth of 17.5%.
• The paint industry accounts for nearly one-third of the total
industry sales.
• The overall outlook for India appears to be positive.
• The Rs.11600 crore Indian paint industry is witnessing 14%
annual growth while the decorative paint sales revenue have
a growth of about 18%.
hl=en&source=hp&q=total+sales+and+projected+growth+of+paint+industry&btng=Google
11/02/2021 G4.a_Group02_ver1.1 54
+Search&meta=&aq=f&oq=
MARKET SHARE OF THE
COMPANIES
13% 30%
18%
20%
19%
ASIAN PAINTS NEROLAC PAINTS BERGER PAINTS
JENSON & NICHOLSON KELLY MOORE
SOURCE:http://www.google.co.in/search?hl=en&q=market+share+of++
11/02/2021 G4.a_Group02_ver1.1 55
+paint+industry+in+india&btnG=Search&meta=&aq=f&oq=
45000 42705
40000
35000
30000
25000
20000 13745.2 15137
15000
10000
3006.5
5000 374.7 RS IN MILLION
0
NTS NTS NTS O N R E
I I I S O
PA PA PA OL O
IA
N AC E R NI
C
LYM
S L RG & L
A R O E KE
NE B ON
E NS
J
SOURCE:
11/02/2021http://www.moneycontrol.com/promos/moneycontrol_wap.html
4000 3621
3500
3000
2500
2000
1500
940.8 781
1000
500 103.1 PROFIT IN MILLION
0
-680.1
..
-500 NTS NT S
NT S
O .
O RE
PAI PA I
PA I
IC H O
-1000N C R N M
I A A E & LY
L G L
AS O R N KE
NE
R BE NSO
JE
11/02/2021 G4.a_Group02_ver1.1 57
SOURCE : http://www.moneycontrol.com
NO. OF EMPLOYEES IN PAINT
INDUSTRY
2500
2259
2098
2000
1500
1500 1400
NO. OF EMPLOYEES
1000
497
500
0
11/02/2021 G4.a_Group02_ver1.1 58
BOSTON CONSULTING MATRIX
STAR
QUES?
ASIAN PAINTS:ROYAL EMULSION ASIAN :EXTERIOR EMULSION

BERGER:BERGER KIDZ KELLYMOORE:ACRYPLEX
NEROLAC :SURAKSHA NEROLAC: PLASTIC EMULSION
KELLYMOORE:NO PRODUCT BERGER :WEATHER PROOF EMULSION
JENSON & NICHOLSON:NO PRODUCT JENSON & NICHOLSON:BROLAC
BCG MATRIX
CASH COW DOGASIAN PAINTS:TOUCHWOOD
ASIAN PAINTS: HOME SOLUTIONS NEROLAC :OIL BOUND DISTEMPER
NEROLAC:NO PRODUTC KELLYMOORE: PROFESSIONAL
KELLYMOORE: WEATHER SHIELD BERGER: 2020 GLOSS PAINT
BERGER :EVERGLOW SHEEN EMULSION PAINT JENSON & NICHOLSON:NO PRODUCT
JENSON & NICHOLSON:ACRYLIC
11/02/2021 G4.a_Group02_ver1.1 59
MARKET PENETRATION PRODUCT DEVELOPMENT
ASIAN PAINTS: Improve the existing
ASIAN PAINTS: Local manufacturers should tie Quality of products.
up with multinational manufacturers. NEROLAC: Should build systems to
NEROLAC: Identify market potential and Provide product focus.
increase sales. BERGER: Streamline of supply chain &
BERGER: introduce new variety products. Design new products.
JENSON & NICHOLSON: Should go for better JENSON & NICHOLSON: Line extension
mix products. Of existing product to target the
KELLYMOORE: Should start with industrial Required market segment
application paints KELLYMOORE: produce waterborne products
EXPANSIMARKET ON
GRID
MARKET DEVELOPMENT DIVERSIFICATION
ASIAN PAINTS: Enhancing sales process ASIAN PAINTS: Set up service business model.
Control NEROLAC: Start product literature &
NEROLAC: Develop novel ways to Material for product advertisement
Capture market share. BERGER: Can set up emulsion & resin plants
BERGER: Expand network & conduct JENSON & NICHOLSON: Set up customer
Promotional activities. Feedback cell.
JENSON & NICHOLSON: Modernization of KELLYMOORE: set up feedback cell for
Products. customers
KELLYMOORE: Merchandizing, advertising
11/02/2021 G4.a_Group02_ver1.1 60
REASONS
REASONS TO JOIN THE PAINT INDUSTRY
1.It is the fastest emerging market in the economy.
2.It rewards innovative suggestions of employees.
3.It encourages employees participation in various fields.
4.It gives a near insight to the changing consumer preferences.
5.It is a steady moving industry ,not much affected by slowdown.
REASONS TO NOT JOIN THE PAINT INDUSTRY

1.The paint industry has less employment opportunities.
2.Only particular companies are leading in the paint industry.
3.There is steady but slow growth.
4.There are many other emerging industries.
5.This industry has a low market share as compared to other industries.
11/02/2021 G4.a_Group02_ver1.1 61
Power And Energy
11/02/2021 G4.a_Group02_ver1.1 62
INTRODUCTION
•The power industry plays a vital role in the economic development of any
country. A self sufficient power industry is vital for a nation to achieve economic
stability. The power industry is commonly split up into four processes.
• These are electricity generation such as a power station, electric power

transmission, electricity distribution and electricity retailing.
• Many households and businesses need access to electricity, especially in

developed nations, the demand being scarcer in developing nations.
• Demand for electricity is derived from the requirement for electricity in order to
operate domestic appliances, office equipment, industrial machinery and provide
sufficient energy for both domestic and commercial lighting, heating, cooking and
industrial processes.
• Because of this aspect of the industry, it is viewed as a public utility as

infrastructure.
11/02/2021 Source: Wikipedia.com G4.a_Group02_ver1.1 63
POWER AND ENERGY
TOTAL SALES PROJECTED GROWTH

Total Sales Of the Power Power and Energy Sector
And Energy Industry: is expected to grow by
17768.70 Million in the $11700 billion by
Financial year 2008-09 2013,since the demand
for power as well as
energy is going to
increase in the years to
come.
11/02/2021 G4.a_Group02_ver1.1 64
Market Share (%)
TATA Power Ltd
14 15 Torrent Power Ltd

9
17 Power Grid Cooperation
of India
NTPC Ltd
45
Suzlon Energy
11/02/2021 G4.a_Group02_ver1.1 65
Sales (08-09)in Crores
8000 7236.23 7251.94
6675.85
7000
6000
5000 4363.21 4192.73
4000
3000
2000
1000
0
L td L td d ia Lt
d
L td
er er In PC y
of T rg
ow ow N En
e
P P op
TA nt Co
-
lo
n
TA r re uz
To G rid S
er Sales (08-09)in Crores
w
Po
11/02/2021 G4.a_Group02_ver1.1 66
Profit After Tax(08-09) in Crores
2000
1690.61
1500
938.47
1000
Profit After Tax(08-09) in
480.77 Crores
500 407.89
0
r... r... p ... Ltd ...
-469.27
y
e e o C rg
o w o w C o P e
P P d T E n
-500 A n t ri N n
A T re G l o
T r er Su
z
To w
Po
Source : MoneyControl.com/Annual Reports 08-09
11/02/2021 G4.a_Group02_ver1.1 67
25000
No of Employees
24375
20000
15000 14000
10000 No of Employees
7645
6792
5000 3541
0
TATA Torrent Power Grid NTPC Ltd Suzlon
Power Ltd Power Ltd Co-op of Energy Ltd
India
Source :Google com/Wikipedia

11/02/2021 G4.a_Group02_ver1.1 68
CASH COW
TataPower Ltd : Power Suppl y To
Commercials
DOG
Torrent Power Ltd :Power Supply To
Residential Area
utili ties
Power Grid Co-op Ltd: Rural El ectrification
N TP C Ltd:Consultancy Ser vices
NTPC Ltd: N o ne
Suz lon Energy : Wind Resource Mappi ng
Su z lo n Energy :N o n e
69 G4.a_Group02_ver1.1 11/02/2021
Torrent Po wer Ltd :Electri c Co ntractin g
Tata Po wer Ltd :Po wer Su ppl y to pub l ic

Power Grid Co -o p L td:C o nsul tancy Services
Group
Boston Consulting
Existing Products New Products

Existing TATA Power Industries :Power Supply To TATA Power Industries: Set up power
Residential Customers plants that are based on natural heat
generation
Torrent Power Ltd: Electricity Generation
Torrent Power Industries: Power Supply from Nuclear Energy
M NTPC Ltd: Coal Mining
to Residential Areas
a
R
k
E
t
Market Development Diversification
N TATA Power Industries: Oil Exploration And
TATA Power Industries : Supply to BEST Energy Business
e Transport
w Torrent Power Industries: Wind Power
Torrent Power Industries : Power Supply Generation
to Railways Power Grid Co-op Of India: Broadband
Services
Power grid and NTPC can go for NTPC Ltd: Telecom Services
Distribution services to Suzlon Energy Ltd: Thermal , Solar
Commercial Establishments Turbines.
11/02/2021 G4.a_Group02_ver1.1 70
Five Reasons to work in a Power and Energy
Industry:
1:It is one of the fastest growing sector

2:Demand for Power is always rising
3:It is one of the sector with largest economic growth
4: There is always an opportunity to learn new things
5:Govt offers subsidiary.
Five Reasons to not work in a Power and
Energy Industry
1:Environment is highly risky
2:It Contributes to environment pollution in a large way
3:People with great skills are required:
4:Less Pay Package
5:Chances of Health Problem can occur.
11/02/2021 G4.a_Group02_ver1.1 71
FMCG
(Fast Moving Consumer Goods)
11/02/2021 G4.a_Group02_ver1.1 72
Introduction
FMCG Industry Alternatively Called CPG (Consumer packaged
Goods) Industry Deals with the Production, Distribution and
Marketing of consumer Packaged Goods.
The fourth largest sector in the Indian economy is all set for 16%
growth during 2008-09, from a base of Rs. 85470 crores, as
predicted by FICCI.
FMCG Sector in India is Estimated to grow 20% to 30% by 2010.
 FMCG Industry is regarded as the Largest sector in New Zealand
which Accounts for 5% of Gross Domestic Products.
Going forward, as anticipated by CRISIL, FMCG sector will touch
around Rs. 140000 crores by 2015 (33.4B$).
Source: www.Fratfiles.com & www.articlesbase.com

11/02/2021 G4.a_Group02_ver1.1 73
FMCG(Fast growing consumer)
Total Sales: Projected growth

FMCG sales grew 16.2 per Projected growth is set to
cent over April-May 2009, grow 20% To 30% in 2009-
lower than the 19 per cent 10 up from 10% to 20% in
growth achieved in FY09. year 2008-2009
Source: business.rediff.com
11/02/2021 G4.a_Group02_ver1.1 74
Market Share(%)
Procter & Gamble
Hindustan
25% 13% Unilever Limited
Nestle Group
Colgate Palmolive
14%
Amul (GCMMF)
21%
27%
11/02/2021 G4.a_Group02_ver1.1 75
Sales of The Companies
(Year 2008-2009)
25000
20601.56 Sales(Rs.Crores)
20000
15000
10000
6711.3
4335.11
5000
1770.82
772.81
0
http://money.rediff.com/companies/hindustan-unilever-ltd/12520002
http://money.rediff.com/companies/procter---gamble-hygiene---healthcare-ltd/12520009
http://money.rediff.com/companies/nestle-india-ltd/11120007
11/02/2021 G4.a_Group02_ver1.1
http://money.rediff.com/companies/colgatepalmolive-india-ltd/12520001 76
http://www.amul.com/organisation.html
Profit of the Companies
(Year 2008-2009)
Net Profit after Tax(Rs.Crores)
2407.55 Net Profit after
2500 Tax(Rs.Crores)
2000
1500 1218.74
1000 537.12
174.26 288.63
500
0
e . F)
bl iL .. u p iv e
m r Gr
o ol M
G a ve am C M
r& i le stle P l(
G
e Un Ne ate u
o ct an lg A m
Pr us
t Co
n d
Hi
http://money.rediff.com/companies/hindustan-unilever-ltd/12520002
http://money.rediff.com/companies/procter---gamble-hygiene---healthcare-ltd/12520009
http://money.rediff.com/companies/nestle-india-ltd/11120007
11/02/2021 G4.a_Group02_ver1.1 77
http://money.rediff.com/companies/colgatepalmolive-india-ltd/12520001
Total Number of Employees Of The Companies
(Year 2008-2009)
Number of Employeees
36000 36600 Number of
40000 Employeees
30000
20000
10000 4709 5000
282
0
bl
e d p e F)
ti e o u liv M
Ga
m
Li m Gr am
o
C M
r tle P l(
G
r& ve s e
c te ile Ne l ga
t
m
u
o n o A
Pr n
U C
ts a
d u
H in
http://www.scribd.com/doc/20751005/hindustan-unilever-limited
http://www.google.com/finance?q=BOM:500790
http://www.smartbrief.com/news/aaaa/companyData.jsp?companyId=178
11/02/2021 G4.a_Group02_ver1.1
http://wrightreports.ecnext.com/coms2/reportdesc_COMPANY_C35684980 78
BCG Matrix
o ap s oap
are C are
LUX& sLUX
Question Mark
le: Vicks
ral: COral
P rocter & Gamble: Detergents
Lifeb&o uy
l b utter
Question
HUL: Mark
le: Vicks
Santoor soap & Ci nthol Soap
l ive : Oive
: Beverages
P rocter
N estl e: & Gamble:
Breakfas Detergents
t Cereals
r & Gamb
P almol
ve, ouy
butter
HUL: Santoor
Colgate soap
Palmoli & one
ve: N Ci nthol Soap
everages
l: Amu
N estl e: Chocolate,
Amul: Breakfas t Cereals
Lass i,
r & Gamb
Lifeb
Palmo
rodu cts
Colgate
mi Palmoli ve: N one
thai mate
Dove,Do
Amul
C olgate
: Bstle
P rocte
Amul: Chocolate, Lass i,
Amul:Amu
HUL: HUL:
Pro duPcts
mi thai mate
Ne
Co lgate
Ne stle
Pro cte
Star Star
BCG Matrix
Dog Dog
range ran ge
Amul Amu
Col gate
Nes tle:
HUL: Al
Pro cter
ColPalmoli
NesPhtle:
HUL:
Procter
: Amul
bas e
a Bleach
& Gamb
gate Palmo
Amul: Moz arel la Cheese, Pi zz a
l : Amu
armPhacarm
Al a Bleach
bas e Palmol ive: Personal care
Colgate
& Gamb
Sh ake,
Amul:
N Babyarel
estle: Moz Item s(Cerelac)
la Cheese,
Food Pi zz a
ve: N
le: Gile:
eu ticals
Colgate nic Plive:
CliPalmol Personal care
l ShInfan
HUL: us Shampoo
li one
estle: Baby
Nrocter Femis(Cerelac)
Food Item
aceuticals
P & Gamble: na care
ve: N o ne
ake, tInmi
lleteGi llete
CowsCli nic Pl us Shampoo
Cash HUL:
produprod
P rocter & Gamble: Femi na care
fant
Cash Cows
lk mi lk
cts ucts
11/02/2021 G4.a_Group02_ver1.1 79
Suggestions to Company

Procter & Gamble:
Procter & Gamble:
Personal care
Soaps
products
HUL: Chocolates
HUL: LUX
Nestle: Biscuits
Nestle: Coffee
Colgate Palmolive:
Colgate Palmolive:
Shampoo
Colgate
Amul: Butter
Amul: Ghee
Market Development Diversification

Procter & Gamble: Procter & Gamble:
Detergents
Household Cleaners
HUL: Beauty Products
HUL: Food Products
Nestle: Breakfast
Nestle: Soft Drinks
Cereals
Colgate Palmolive: Colgate Palmolive:
Health Care Products Cleansing Agents
Amul: Curd Amul: Beverages
11/02/2021 G4.a_Group02_ver1.1 80
Reasons to work in FMCG Sector:
1. Huge Distribution Network

2. Brand managers to Business managers
3. 70% of the nation's population Not just rural population is numerically large; it is
growing richer by the day.
4. Most dynamic and demanding Industry
5. FMCG sector gives the opportunity to do creative work.
Reasons to not work in FMCG Sector :

1. Slow Individual Growth due to large sector.
2. Limited Mass Media Options.
3. Entry barriers are high due the nightmare logistics associated with distributing a
FMCG and the limited mass media options available to build a brand
4. To compound the problem, only around 10% of top executives in FMCG companies
have direct personal experience in Operations
5. Organization structure of many MNC's makes it's tough to optimize decision-
making or to spread best practices across units or countries
11/02/2021 G4.a_Group02_ver1.1 81
RETAIL
(ORGANIZED)
11/02/2021 G4.a_Group02_ver1.1 82
INTRODUCTION TO RETAIL
 Traditionally retailing in India can be traced to the emergence of the
neighborhood ‘Kirana’ stores catering to the convenience of the consumers.
 1980s experienced slow change as India began to open up economy.
 Textiles sector with companies like Bombay Dyeing, Raymond's, S Kumar's and
Grasim first saw the emergence of retail chains.
 Later Titan successfully created an organized retailing concept and established a
series of showrooms for its premium watches .
 The latter half of the 1990s saw a fresh wave of entrants with a shift from
Manufactures to Pure Retailers. For e.g. Food World, Subhiksha and Nilgiris in food
and FMCG; Planet M and Music World in music; Crossword and Fountainhead in
books.
 Post 1995 onwards saw an emergence of shopping centers, mainly in urban
areas, with facilities like car parking targeted to provide a complete destination
experience for all segments of society .
 Emergence of hyper and super markets trying to provide customer with 3 V’s -
Value, Variety and Volume.
 Expanding target consumer segment: The Sachet revolution - example of
reaching to the bottom of the pyramid.
11/02/2021 G4.a_Group02_ver1.1 83
Projected growth of
Total Sales for financial Retail industry by 2012
year 08-09
Total sales for the of Projected growth of

retail industry for Organized Retail is
financial year 2008- estimated upto 44%
09 US $550 Billion by 2012
11/02/2021 G4.a_Group02_ver1.1 84
MARKET SHARE OF THE
COMPANIES
Koutons Pantaloons Liberty Shoes Westside Others
10%
20%
48%
9%
13%
11/02/2021 G4.a_Group02_ver1.1 85
Sales In crores Rs.
120000 104668
100000
79345
80000
60000 49636.57
40000 24785
20000
1323.23
0
Vishal Mega Mart Koutons Pantaloons Liberty Shoes Westside
11/02/2021 G4.a_Group02_ver1.1 86
7954
8000 6947
6000
4000 2675.55
1552.29
2000
0
Vishal Mega Mart Koutons Pantaloons Liberty Shoes Westside
-2000
-4000 -9449
-6000
-8000
-10000
11/02/2021 Profit In Crores

NO. OF EMPLOYEES
12000
12000
10000 No. Of
Employees
8000
6000
4200
3500
4000 3000
2000 1000
0
t s s s e
ar t o n o n o e
sid
h t
gaM Ko
u tal
o
y S es
e n rt W
lM Pa b e
a Li
V ish
11/02/2021 G4.a_Group02_ver1.1 88
BCG MATRIX
QUESTION MARKS
Vishal Mega Mart---
Home Furnishing
Koutons---Koutons Jr.
Pantaloons---Glares
Liberty Shoes--Fortune &
Force10
Westside---Spring
Summer Trend
CASH COW
Vishal Mega Mart---
House Hold Goods
Koutons---Charlie Outlaw
Pantaloons---Accessories
Liberty Shoes---Leather
Bags
Westside---Formal Wear
11/02/2021 G4.a_Group02_ver1.1 89
G4.a_Group02_ver1.1
90 11/02/2021
M ARK ET DEVELOP MEN T
Vis hal Mega Mart---Other than home products
i t s hould concentrate on
Wes ts ide---Has to be little cost effective and
shoul d reach out to m asses
DIVERSIFICATION
market by increasing outlets
Kou tons--- Should expand their
GRIDMATRIX
Suggestions to company
Reasons for working in Reasons for not working
Retail Industry in retail Industry
• Steady Growth • No job security (Layoffs)
• Many options on the Job • High operational cost
• Mix of Global as well as • Competitive nature of Job
Domestic • You have to develop soft
• Less influence of skills
Government
• Boom in Industry
11/02/2021 G4.a_Group02_ver1.1 91
Media & Entertainment
11/02/2021 G4.a_Group02_ver1.1 92
Introduction
 The Indian Media & entertainment industry is one of the Fastest
growing Industries in the country.
 Its Various Segments- Films, Television, Advertising, prints media
& Music among others have witnessed Tremendous growth in the
last few years.
 The Media & Entertainment industry has an estimated size of US
$ 18.32 billon by 2010 with compound annual growth rate of 19%.
 According to a report jointly published by Federation of Indian
Chambers of commerce & Industry (FCCI) & KPMG the Media &
Entertainment industry in India is Likely to grow 12.5% per annum
over the next 5 years and touch US $ 20.09 Billion by 2013.
11/02/2021 G4.a_Group02_ver1.1 93
Media & Entertainment
• Total Sales: • Projected Growth

Total Turnover of the Indian Media &
sector estimated at entertainment Is
about $ 10 billon(50000 expected to clock 19%
crore rupees) in the by 2010 compared with
year 2008-09 growth of 17% in Year
2008
11/02/2021 G4.a_Group02_ver1.1 94
Market Share (%)
18%
31% CNBC TV 18 India Pvt.

Ltd.
Balaji Telefilms
23%
India times group
Zee entertainment
enterprise ltd
13% 17% UTV Motion Pitures
http://www.businessstandard.com/pdf/tu857%20zee%20090227.pdf
11/02/2021 G4.a_Group02_ver1.1 95
Sales of the Companies
(year 2008-2009)
Sales(Rs.crores)
1400 1210.24
1200
1000
800
600 319.09 294.92
400 131.65 162.54
200
Sales(Rs. crores)
0
td s s lc
t l l m o up l m s P
p v l efi gr e fi re
a e di
a el ct
u
d i ij t n e T
Pi
8 In ala s i Ze n
1 B e o
T V Ti
m oti
BC M
N V
C UT
http://www.moneycontrol.com/financials/zeeentertainmententerprises/profit-loss/ZEE
http://www.moneycontrol.com/financials/balajitelefilms/profit-loss/BT06
http://www.utvmotionpictures.com/pdf/utv-place-annual-report-2008-09.pdf
11/02/2021 G4.a_Group02_ver1.1 96
Profit of the companies
(Year 2008-2009)
350 309.74
300
250 Profit after
200 Tax(Rs.crores)
150
100 50.85
50 25.37 26.67 8.91
0
td s p s lc
L l m u l m P
v t e fi Gro e fi re
s
i aP T el i a T el ct
u
d i d e i
In la aj i n
Ze n
P
8 B es o
T v1 im oti
T M
NBC V
C UT
http://www.utvmotionpictures.com/pdf/utv-place-annual-report-2008-09.pdf
http://www.moneycontrol.com/financials/zeeentertainmententerprises/profit-loss/ZEE
http://www.moneycontrol.com/financials/balajitelefilms/profit-loss/BT06
11/02/2021 G4.a_Group02_ver1.1 97
Number of Employees of the companies
(year 2008-2009)
10000
10000
8000
6000 5000
4200
Column1
4000
2000 1150
110
0
http://wrightreports.ecnext.com/coms2/reportdesc_COMPANY_C356LO000
11/02/2021 G4.a_Group02_ver1.1 98
BCG Matrix
UTV Mo tio n Pic ture s: UTV Mo vi es
Tim e s Group: Tim es Of In di a,
Question Mark
CNBC TV: None
CNBC TV: CN BC TV 1 8
Balaji: None
Ze e Te lefilms : Zee TV
Times Group: None

Eco no mic Time s
Bal aji : TV Serial s
Zee Telefilms: Zee Café and Zee

studio
UTV Motion Pictures: None
Star
BCG Matrix
Dog
Movi es
UTV Motion P ictu re s : UTV World
Actio n
Ze e Te lefil ms : Zee Cl as si c and Zee
Time s Gro u p: N on e
Bal aji : None
CNBC TV: N one
UTV Motion Picture s: UTV Bi ndas s
Ze e Tel efilm s: Zee Ci nema
Magaz ines
Tim es Group: Mumbai M irror and Time
Balaji: Movi es
CNBC TV: CN BC Aawaz
Cash Cow
11/02/2021 G4.a_Group02_ver1.1 99
CNBC TV: CNBC Aawaz CNBC TV: Educational
Balaji: Production
Channels
House
Balaji: Reality shows
Times Group: Times
Times Group: None
Of India
Zee Telefilms: Zee TV
Zee Telefilms: None
UTV Motion Pictures: UTV Motion Pictures:
UTV Movies None
Market Development
Diversification
CNBC TV: None
CNBC TV: Newspapers
Balaji: Movies
Balaji: Advertisement
Times Group: None
Times Group: NGO
Zee Telefilms: Zee
Zee Telefilms: Movies
Action
UTV Motion Pictures:
UTV Motion Pictures: Cinema Hall
International Market
11/02/2021 G4.a_Group02_ver1.1 100

Reasons to work in The Media and Entertainment Sector:
1. The M & E Industry is one of the fastest growing sector.

2. Increase in expenditure by the consumer on M & E gives it an promising
market.
3. This industry can be used as an opportunity to bring awareness
4. It gets an market of the producers (for advertisement) and the consumers
(for entertainment and awareness)
5. Growing Importance in world Market.
Reasons to not work in The Media and Entertainment Sector :
1. Lack of social and personal life of the employee.

2. High stress levels on the work-force.
3. Less returns(rewards) on high inputs (working hours).
4. Problem of large number of competitors giving a situation of the survival
of the fittest.
5. Problem of Casting Couch
11/02/2021 G4.a_Group02_ver1.1 101

Banking & Financial
Services
11/02/2021 G4.a_Group02_ver1.1 102

INTRODUCTION
 There was a nationalization of 14 major banks in 1969.
 Banks in India can be categorized into non-scheduled banks and scheduled banks.

 Scheduled banks constitute of commercial banks and co-operative banks.
 There are about 67,000 branches of Scheduled banks spread across India.
 The Public Sector Banks (PSBs), which are the foundation of the Indian Banking system account for
more than 78 per cent of total banking industry assets.
 Unfortunately they are burdened with excessive Non Performing assets (NPAs), massive
manpower and lack of modern technology.
 On the other hand the Private Sector Banks in India are witnessing immense progress.
 They are leaders in Internet banking, mobile banking, phone banking, ATMs.
 On the other hand the Public Sector Banks are still facing the problem of unhappy employees.
11/02/2021 G4.a_Group02_ver1.1 103

Total sales for Projected growth of
financial year 08-09 banking industry by 2020
The estimated sale of According to analysts the
banking industry for Banking industry will
financial year 2008-09 is grow by approximately
Rs.2400 Billion 30-35%.The banking
industry will grow up
to $ 225 Billion
11/02/2021 G4.a_Group02_ver1.1 104

Market share of the
companies
ma Sales
SBI Saraswat HDFC ICICI Axis Others
25%
51% 1%
4%
6%
13%
11/02/2021 G4.a_Group02_ver1.1 105

70000 63788.43
60000
50000
40000 36200
30000
Column2
20000 16300
12300
10000
1150
0
11/02/2021 G4.a_Group02_ver1.1 106

10000
9121.24
9000
8000
7000
6000 Profit After Tax
5000
4000 3758.13
3000 2245
1815.36
2000
1000 249.29
0
11/02/2021 G4.a_Group02_ver1.1 107

No. of Employees
250000
205896
200000
Employees
150000
100000
50000 35000
13389 14878
3500
0
11/02/2021 G4.a_Group02_ver1.1 108

BCG MATRIX
STARS
QUESTION MARKS
SBI – Govt. SBI - Demat Services
Accounts/Business AXIS - Insurance
AXIS - Investment Banking Services
ICICI - Vehicle Loans ICICI - Travelers card
SARASWAT - Home Loans SARASWAT - Internet
HDFC - Commercial
Banking
Banking
HDFC – car loans
CASH COW DOGS

SBI – Deposit A/c SBI - Internet Banking
presence in vast area
AXIS - VBV/MSC Cards
AXIS - Personal loans
ICICI – fixed deposits
ICICI – low cost deposits
SARASWAT - Personal SARASWAT - Corporate
loans Banking
HDFC – housing finance HDFC - Private Banking
11/02/2021 G4.a_Group02_ver1.1 109

110 G4.a_Group02_ver1.1 11/02/2021
M ARKET DEVELOPMENT
SBI ---Trai n empl oyees & the product wi ll
automatical ly i mprove
SARASWAT---Get more advertis ing campaigns
Get new products

SARASWAT BANK---
for foreign investors.
DIVERSIFICATION
Suggestions
Suggestions to company
Reasons for working in Reasons for not working
Banking Industry in Banking industry
•Growing Domestic as well as • Personal accountability to

International market. Financial risks like loss of cash &
•Add on benefits like ,Loans @ loan defaulters.
lower interest rate ,Medical • Working in water type
insurance cover, Student compartment.
Scholarships. • Less Job opportunities due to stiff
•Authoritative control of RBI, competition
which restricts mal-practices. • Less chances of promotion due to
•Weak banks get Protection due to less opportunities & rigid
Merger & Acquisition. procedures.
•Job Security with Opportunity to • Industry is heading towards E-
grow. Banking
11/02/2021 G4.a_Group02_ver1.1 111

Non Government
Organization
11/02/2021 G4.a_Group02_ver1.1 112

INTRODUCTION
• Non Government Organization are committed to
social justice, sustainable development and human
rights.
• The right to communicate freely is a basic human
right and a necessity for sustainable development.
• Access to information is essential to informed
decision-making at all levels.
• They are committed to the dissemination of
information & sustainable development initiatives.
11/02/2021 G4.a_Group02_ver1.1 113

,
NON GOVERNMENT
ORGANIZATIONS
• Navjyoti India Foundation ,Dehli
• Goodwill Social Work Centre, Madurai
• ACTION GROUP FOR CITIZENS RIGHTS, Bihar
• Akshara - A women's Resource Centre , Mumbai
• ABM Samaj Prabodhan Sanstha, Thane
11/02/2021 G4.a_Group02_ver1.1 114

REASONS
Four Reason To Work In Industry
Four Reason Not To Work In Industry
• NGO contributes to welfare • Funds are Manipulated

of the society. • High political intervention
• This is an emerging industry. • Organization Bias
• NGO industry helps to • Survival is very difficult.
developed overall
personality.
• It creates social awareness.
11/02/2021 G4.a_Group02_ver1.1 115

Group Members VISION Sonia Agarwal - 01 Moulding

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GROUP 2

• Group Members • VISION

Rel iance Communi cation-Global

MTNL-M TNL t o M TNL 30p

• This is Booming industry. • No Job security

Following economic liberalization in India in 1991, the Indian

Several Indian automobile manufacturers such as Tata Motors, Maruti

India's robust economic growth led to the further expansion of its

TOTAL SALES PROJECTED GROWTH

13% TATA Motors

Source : Money Control.com/Annual Reports 08-09

600 Profit After Taxes(Rs in

200 155.64 122

Source : Money Control.com/Annual Reports 08-09

Market Penetration Product Development

TATA Motors Ltd: Rickshaws

1:It is one of the fastest growing industry

Five reason why one should not work in Auto

1:Pressure to be unique in their own way

Total Sales : $770-780 billion

60000 No. of employees

Pfizer - Becasule Tablets

Johnson & Johnson - Respiratory

dynamics of its sales, caused f or

P fi zer – Shoul d concentrate on prof itabil ity and

shoul d come before the expi ration date of its

M arket Devel opment

3.5 No. of Employees (in Lakhs)

Mahindra Satyam- BPO

Infosys – Package Implementation

Mahindra Satyam- Outsourcing

TO WORK IN THE INDUSTRY TO NOT WORK IN THE INDUSTRY

SOURCE : http:// www.moneycontrol.com.

REASONS TO NOT JOIN THE PETROLEUM INDUSTRY

• The Indian paint industry has a total turnover of around

ASIAN PAINTS NEROLAC PAINTS BERGER PAINTS

JENSON & NICHOLSON KELLY MOORE

ASIAN PAINTS:ROYAL EMULSION ASIAN :EXTERIOR EMULSION

REASONS TO NOT JOIN THE PAINT INDUSTRY

• These are electricity generation such as a power station, electric power

• Many households and businesses need access to electricity, especially in

• Because of this aspect of the industry, it is viewed as a public utility as

TOTAL SALES PROJECTED GROWTH

14 15 Torrent Power Ltd

Source :Google com/Wikipedia

Torrent Po wer Ltd :Electri c Co ntractin g

Tata Po wer Ltd :Po wer Su ppl y to pub l ic

Market Penetration Product Development

1:It is one of the fastest growing sector

Source: www.Fratfiles.com & www.articlesbase.com

Total Sales: Projected growth

Market Penetration Product Development

Market Development Diversification

1. Huge Distribution Network

Reasons to not work in FMCG Sector :

Total sales for the of Projected growth of

Sales In crores Rs.

11/02/2021 Profit In Crores

• Total Sales: • Projected Growth

31% CNBC TV 18 India Pvt.

13% 17% UTV Motion Pitures

Times Group: None

Zee Telefilms: Zee Café and Zee