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9 bc xy dng thng hiu c nhn thnh cng

Xy dng thng hiu c nhn v thng hiu doanh nghip c nhiu im tng ng. im khc bit
ln nht chnh l doanh nghip qung b sn phm hay dch v, trong khi thng hiu c nhn tp trung
vo qung b hnh nh ca chnh bn.

To dng c thng hiu c nhn l mt vic quan trng v cn thit cho mi ngi. Cho d vi mc
tiu khc nhau nh gip bn tm kim mt cng vic tt hn hay c thm nhng khch hng mi,
thng hiu s l mt nhn t quan trng trong s thnh cng ca bn.
Hy tham kho 9 bc xy dng thng hiu c nhn:
1. nh v bn thn: Bn l ai?
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- K nng ca bn: Nng lc, hc vn, kinh nghim chuyn mn.
- S am m: am m, nhit huyt, c tnh l mu cht to nn thng hiu mnh
- Th mnh bn thn: Xc nh th mnh, im ring khc bit d to s thnh cng.
2. Trong mt mi ngi bn c nh gi nh th no?

- Mi quan h c nhn: Bn b ni g v bn.
- Mi quan h cng vic: ng nghip khch hng ni g v bn.
- S ni ting online: Bn c c tm kim nhiu Online.

3. Mc tiu tm nhn bn mun t c l g?

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- Lnh vc kinh doanh: To c sn phm, dch v ca ring bn.
- Th trng ca bn: Chn chnh xc th trng mc tiu ca bn.
- Phong cch ca bn: Hoch nh truyn thng mt cch r rng v nhanh chng.


4. Kin to thng hiu


- t tn v sng to Slogan th hin chnh xc v bn m bo yu t n gin d nh.
- Chn mu sc, thit k logo, thit k nhn din thng hiu th hin chnh xc con ngi bn.
- To ra cu chuyn thng hiu chnh bn.

5. To dng h sinh thi ca bn
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- Cn nh ca bn: To Blog l ni trung tm bn c th kt ni truyn thng vi mi ngi.
- Cng vin ca bn: S dng Mng x hi chia s v kt ni.
- Nh ht v cu lc b: S dng knh truyn thng x hi chia s ni dung ca bn.

6. To mi quan h:

- Ngi nh hng: Hy i theo cc chuyn gia u ngnh trong lnh vc ca bn hc hi v to mi
quan h.
- Cng ng: Ch ng tham gia cng ng trong lnh vc ca bn
- Offline: Tham gia cc s kin Offline trong lnh vc ca bn.


7. Xy dng ni dung:
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- Blog: ng ci bi vit hay v cp nht thng xuyn.
- Knh truyn thng x hi: To v chia s cc ni dung to hiu ng lan truyn trn mng.
- Mng x hi: Thay i cch vit ca bn ty theo mng x hi
8. To ni kt v chia s:


- i thoi: Tham gia i thoi vi cc thnh vin trn mng x hi.
- Bnh lun: Tham gia bnh lun c gi tr trong cc blog chuyn ngnh.
- Chia s: Chia s ni dung c gi tr trn blog hay knh ca ngi khc.

9. Lng nghe v theo di:
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- Tin tc: Lu tr cc bi vit v bn trn mng.
- S ph phn: Lng nghe v ng x cc ph bnh mt cch chuyn nghip.
- Theo di: Theo di v ghi nhn li cc hot ng to dng xy dng thng hiu c nhn ca bn.