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Pepsio

1938 The Pepsi Trademark is registered in the Soviet Union
(However, it took a long time to begin selling the drink on the local market.)

1959- The first American National Exhibition, where Nikita Khrushchev tasted Pepsi.
company became a distributor of Stolitchnaya vodka in the USA.


In July 1959, Pepsi-Cola executive Donald Kendall brought Pepsi to
the first American National Exhibition in the USSR. On the exhibitions
opening day, US Vice President Richard Nixon, who lead the
American delegation, invited Soviet leader Nikita Khruschev to
the Pepsi-Cola stand and offered him the chance to taste Pepsi.
Khruschev drank a few cups of the soft drink with evident pleasure.
Pictures of Khruschev treating his colleagues with Pepsi spread all
over the world. It was an indisputable success over 3 million cups
of Pepsi were drunk during the exhibition.
Despite this breakthrough, it took another ten years to sign an agreement
between Donald Kendall, who was now PepsiCo President and
CEO, and Alexey Kosygin, Chairman of the Council of Ministers of
the USSR, to produce and sell Pepsi-Cola in the USSR. As a part of
the deal, the company became a distributor of Stolitchnaya vodka
in the USA.
1974- First Pepsi bottling plant opens in Novorossiysk.
1992- PepsiCo introduces Lays potato chips in Russia.
1997- Pepsi bottling plant opens in Samara.
1998-- Pepsi bottling plant opens in Ekaterinburg
1999- Pepsi bottling plant opens in St. Petersburg
2002- The first Russian plant for the production of Frito Lay savory snacks opens in Kashira.
2008- PepsiCo acquires Lebedyanskiy OJSC, Russia's largest producer of natural juices.

2011:
One of the biggest deals in the company's history:PepsiCo acquires Wimm-Bill-Dann, Russia's
largest producer of dairy products and juices.


operates more than 30 production plants and
employs around 27,000 people in Russia.
Russia's largest industrial processor of potatoes and one of the largest processors of raw
milk.
2013:I nvested $70 million in programs to support our agricultural partners in Russia.


Shares of various categories in revenue ( Russia)

snacks
30%
beverages
70%
2007

snacks
12%
beverages
18%
diary
55%
juices
15%
2011