Samsung is a South Korean multinational conglomerate

company headquartered in Samsung town, Seoul. It comprises numerous subsidiaries

and affiliated businesses; most of them united under the Samsung brand, and is the
largest South Korean chaebol (business conglomerate).Samsung was founded by Lee
yung!chul in "#$% as a trading company. &'er the ne(t three decades the group
di'ersified into areas including food processing, te(tiles, insurance, securities and
retail. Samsung entered the electronics industry in the late "#)*s and the construction
and shipbuilding industries in the mid!"#+*s; these areas would dri'e its subsequent
growth. ,ollowing Lee-s death in "#%+, Samsung was separated into four business
groups . Samsung /roup, Shinsegae /roup, 01 /roup and 2ansol /roup. Since the
"##*s Samsung has increasingly globali3ed its acti'ities, and electronics, particularly
mobile phones and semiconductors, ha'e become its most important source of
income. ,or o'er +* years, Samsung has been dedicated to ma4ing a better world
through di'erse businesses that today span ad'anced technology, semiconductors,
s4yscraper and plant construction, petrochemicals, fashion, medicine, finance, hotels,
and more. &ur flagship company, Samsung 5lectronics, leads the global mar4et in
high!tech electronics manufacturing and digital media. 6hrough inno'ati'e, reliable
products and ser'ices; talented people; a responsible approach to business and global
citi3enship; and collaboration with our partners and customers, Samsung is ta4ing the
world in imaginati'e new directions. 7s stated in its new motto, Samsung 5lectronics-
'ision for the new decade is, 8Inspire the 9orld, 0reate the ,uture.8 6his new 'ision
reflects Samsung 5lectronics: commitment to inspiring its communities by le'eraging
Samsung-s three 4ey strengths; <=ew 6echnology,> <Inno'ati'e ?roducts,> and
<0reati'e Solutions.> !! 7nd to promoting new 'alue for Samsung-s core networ4s !!
Industry, ?artners, and 5mployees. 6hrough these efforts, Samsung hopes to
contribute to a better world and a richer e(perience for all. 7s part of this 'ision,
Samsung has mapped out a specific plan of reaching @A** billion in re'enue and
becoming one of the world:s top fi'e brands by B*B*. 6o this end, Samsung has also
established three strategic approaches in its management; <0reati'ity,> <?artnership,>
and <6alent.> Samsung is e(cited about the future. 7s we build on our pre'ious
accomplishments, we loo4 forward to e(ploring new territories, including health,
medicine, and biotechnology. Samsung is committed to being a creati'e leader in new
mar4ets and becoming a truly =o. " business going forward.