Key findings from the Maldives Visitor Survey Presented to

Stakeholders
A meeting was held on Monday, 14th April 2014 to present the major findings of the Maldives Visitor
Survey conducted by the Ministry of Tourism to the government & tourism industry stakeholders.
The meeting was held at Nasandhura Palace Hotel at 10:00am.
The Maldives Visitor Survey is a series of surveys conducted by the Ministry of
Tourism as part of the efforts to improve quality of tourism services in the Maldives. The reports are
published with the aim of providing a useful resource material for policy makers in the government,
and decision makers in the tourism industry, with an in-depth breakdown of the visitor profiles and
their perceptions on the quality of the Maldives tourism product and the services related to it.
The Survey was conducted at the departure terminal of Ibrahim Nasir International Airport from
18th February to 5th March 2014. Questionnaires were prepared in 7 languages, namely English,
German, French, Italian, Russian, Chinese and Japanese with a sample size of 1,800.
Some key findings;
A significant percent (31%) of tourists to the Maldives are repeat visitors. Majority (83%) of the
tourists visit the Maldives with either a partner or with family. While 55% said they travelled with
their partner, 28% travelled with the family. Internet plays a major role as the media for source of
information and travel booking. 25% of the respondents said they learnt about the Maldives via
internet and 53% said they booked their holiday via internet. The Maldives natural environment
which includes underwater, beach and the weather were the main (52%) motivators for the tourists
to come and visit Maldives. With its uniqueness and peacefulness, the Maldives is still popular (54%)
among tourists as a rest and relaxation destination.
The length of stay was found to be 4 to 7 nights (48%). A huge majority of the tourist to the Maldives
are satisfied with their holiday spend in the Maldives. 96% of the respondents said their holiday met
the expectations and 98% would recommend the Maldives as a holiday destination to others. 91% of
the survey respondents intend to visit again.