Website Analysis

By Mary Moreck & Josue Amendola

Purpose
The purpose of Peta2, its website and content
is to inform the public of how animals are
being treated in order to bring us our small
daily joys. Most of the general public is not
aware of the horrific processes behind brining
us these small things so Peta2 spreads
awareness of this treatment ultimately though
the pathos rhetorical appeal.
Ethos:
Peta2 logo
Relation to child abuse
Pathos:
Relation to child abuse
Sad face of the Elephant
Logos:
Relation to child abuse
Ethos:
Peta2 Logo
Relation to human trypanophobia
Pathos:
Relation to human trypanophobia
Sad face of the monkey
Logos:
Disregard of the fact that animals
are capable to phobias as well
Ethos:
Peta2 Logo
Pathos:
Comparison of death of animals entire lives to our quick meal enjoyment
Look of a pig clearly exhausted throughout its life
Pig trapped in a small space
Dark color shades in the picture overall
Logos:
Comparison of death of animals entire lives to our quick meal enjoyment
Ethos:
Peta2 Logo
Animals Dont Smoke campaign
PETA
Pathos:
Quiet
Slow
Helpless rat victim
Cruel treatment of rat/trapped in small space with gas
Logos:
Conceptually forcing animals to smoke without their concesnsus though humans
have the choice to smoke or not
References
Peta2.com
Facebook.com/Peta2
Instagram.com/officialpeta2#
Peta2.tumblr.com
Youtube.com/user/peta2tv