PROGRESSIVE BUSINESS ORGANISATION-

MAHINDRA & MAHINDRA

Submitted to-
Dr. Madhumita Chatterji
By- Nirmal Kumar
11IFIM2S23






Mahindra & Mahindra
ABOUT MAHINDRA
Founded in 1945 as a steel trading company, Mahindra entered automotive manufacturing in 1947 with
a license to bring the iconic Willys Jeep onto Indian roads. Over the years, they have diversified into
many new businesses in order to better meet the needs of its customers. Mahindra follow a unique
business model of creating empowered companies that enjoy the best of entrepreneurial independence
and Group-wide synergies. This principle has led Mahindras growth into a US $16.2 billion multinational
group with more than 155,000 employees in over 100 countries across the globe.
Today, its operations span 18 key industries that form the foundation of every modern economy:
aerospace, aftermarket, agribusiness, automotive, components, construction equipment, consulting
services, defense, energy, farm equipment, finance and insurance, industrial equipment, information
technology, leisure and hospitality, logistics, real estate, retail, and two wheelers.
Mahindras federated structure enables each business to chart its own future and simultaneously
leverage synergies across the entire Groups competencies.
Mahindra group is united by a common purposeto enable people to Rise. They operate in the key
industries that drive economic growth, enjoying a leadership position in utility vehicles, information
technology, tractors, and vacation ownership. Mahindra have a growing presence in the automotive
industry, aerospace, aftermarket, components, consulting services, defense, energy, financial services,
logistics, real estate, retail, and two wheelers. A US $16.2 billion multinational group based in Mumbai,
India, we are more than 155,000 people in over 100 countries.



HISTORY
Mahindra and an independent India began their rise together. In 1945, two enterprising brothers
named J.C. Mahindra and K.C. Mahindra joined forces with Ghulam Mohammed and started Mahindra &
Mohammed as a steel company in Mumbai. Two years later, India won its independence, Ghulam
Mohammed left the company to become Pakistans first finance minister, and the Mahindra brothers
ignited the company's enduring growth with their decision to manufacture Willys jeeps under license in
Mumbai. The companys new name - Mahindra & Mahindra, of course.
The Mahindra brothers believed that new modes of transportation could be a key to Indias prosperity,
so one of their first goals was to build rugged, simple vehicles capable of tackling the Indian terrain.
Early pioneers of globalization, the brothers collaborated with a wide range of international companies
and before long, Mahindras reach extended to steel, tractors, telecom, and more.
Now, after more than six decades, Mahindra has grown from a humble local outfit to a US $16.2 billion
corporation employing more than 155,000 people around the world. Its been quite an adventure so
far, and were proud of our global leadership in utility vehicles, tractors, and information technology, as
well as our significant presence in financial services, leisure and hospitality, engineering, trade, and
logistics. As we accelerate into the 21st century, well continue to pursue innovative ideas that enable
people to rise. Weve come a long way, but the journey has just begun.
MAHINDRAS PURPOSE AND VALUES
Our motivation to give our best every day comes from our core purpose: we will challenge
conventional thinking and innovatively use all our resources to drive positive change in the lives of our
stakeholders and communities across the world, to enable them to Rise.
Our products and services support our customers ambitions to improve their living standards; our
responsible business practices positively engage the communities we join through employment,
education, and outreach; and our commitment to sustainable business is bringing green technology and
awareness into the mainstream through our products, services, and light-footprint manufacturing
processes.
This commitment to sustainabilitysocial, economic, and environmentalrests upon a set of core
values. They are an amalgamation of what we have been, what we are, and what we want to be. These
values are the compass that guides our actions, both personal and corporate. They are:
Professionalism
We have always sought the best people for the job and given them the freedom and the opportunity to
grow. We will continue to do so. We will support innovation and well-reasoned risk taking, but will
demand performance.
Good corporate citizenship
As in the past, we will continue to seek long-term success, which is in alignment with the needs of the
countries we serve. We will do this without compromising ethical business standards.
Customer first
We exist and prosper only because of the customer. We will respond to the changing needs and
expectations of our customers speedily, courteously and effectively.
Quality focus
Quality is the key to delivering value for money to our customers. We will make quality a driving value
in our work, in our products and in our interactions with others. We will do it 'First Time Right.'
Dignity of the individual
We will value individual dignity, uphold the right to express disagreement and respect the time and
efforts of others. Through our actions, we will nurture fairness, trust, and transparency.





MAHINDRAS LEADERSHIP
We have always believed that ethics and good governance coupled with vision and grit are
fundamental to being a successful business, and our leadership team embodies these beliefs.

Youll find many interesting personalities here; people that have helped shape the evolution of our
businesses and continue to guide our destiny. Youll come across achievements and awards that we
believe are merely a by-product of the work that we do.

Were proud that our people drive change and lead from the front.


KESHUB MAHINDRA

Chairman Emeritus Mahindra & Mahindra

ANAND MAHINDRA

Chairman & Managing Director Mahindra & Mahindra.


CSR AT THE MAHINDRA AND MAHINDRA GROUP

EDUCATION
Mahindra believe education is the single most powerful intervention for transforming lives. Knowledge
and skills impact not only earnings, but self-esteem; not only the standard of living, but how the life is
lived. By bringing quality education to more people, we help build a more tolerant, healthy, just, and
connected society.

NANHI KALI - Educating the girl child for a brighter tomorrow
Anand Mahindra founded Nanhi Kali in 1996 out of the conviction that empowering women through
education would have a tremendous positive impact on the nation in the long run. Girls education
correlates with a reduction in child and maternal mortality, improvements in child nutrition and health,
lower fertility rates, better economic production, and female empowerment. Through Nanhi Kali,
Mahindra hopes to play a small but significant role in shaping Indias future by empowering girls through
education.

MAHINDRA UNITED WORLD COLLEGE
At Mahindra United World College, we teach our students critical thinking so that they can engage with
the worlds diversity thoughtfully and positively. We bring together students from more than 75
countries to study foreign languages, sciences, performing and visual arts, mathematics, and sociology.
The focus on academics is rigorous and challenging, but the focus on exchange across race, religion,
ethnicity, class, caste, gender and nationality is just as important.
PRIDE SCHOOLS - Empowerment through livelihood training.
The Mahindra Pride School helps transform the lives of youth from socially and economically
disadvantaged communities by providing livelihood training. We give young people from scheduled
castes and scheduled tribes access to skills that empower them to earn a livelihood for themselves and
for their families.
GRANTS AND SCHOLARSHIPS
We understand that young people have dreams, big dreams, and we want to help them achieve them.
Beginning in the 1950s, the K.C. Mahindra Education Trust has set up scholarships and grants for socially
and economically underprivileged students. Our range of scholarships and grants make education
attainable for determined students across India.

ESOPS IN EDUCATION- We make a living by what we get, but we make a life by what we give.
Our Employee Social Options (Esops) program supports employees in creating volunteering projects
based on the needs of underprivileged communities in and around their place of work. Employees
generate ideas for projects, prepare annual activity plans, implement each activity, and monitor results.
To fund these employee initiatives, each sector targets to donate 0.5 percent of its profit after tax to the
central CSR fund and 0.5 percent to Esops.

ENVIRONMENT
All our business initiatives incorporate environmental responsibility, from our zero water waste
automobile factory at Chakan to our LEED-certified Mahindra Lifespaces residences. Quality of life and
environmental health are two sides of the same coin.

ESOPS IN ENVIRONMENT- We make a living by what we get, but we make a life by what we give.

Our Employee Social Options (Esops) program supports employees in creating volunteering projects
based on the needs of underprivileged communities in and around their place of work. Employees
generate ideas for projects, prepare annual activity plans, implement each activity, and monitor results.
To fund these employee initiatives, each sector targets to donate 0.5 percent of its profit after tax to the
central CSR fund and 0.5 percent to Esops.
GREEN FACILITIES-Laying the foundation for a greener tomorrow.

As part of our long-term sustainability plan, all our facilities are following comprehensive plans to reduce
waste, conserve resources, and minimize emissions. At Mahindra, we believe our responsibility to our
stakeholders extends beyond providing satisfying products and services to the integrity of our
production processes. In 2009, our Farm Equipment plant in Nagpur won the Confederation of Indian
Industries (CII) National Award for Excellence in Water Management and our Automotive plant in Nasik
received second prize in the state-level award for Excellence in Energy Management. All our
Automotive, Farm Equipment, and Components plants are either already ISO 14001:2004 certified or in
the process of obtaining certification.
SUSTAINABLE PRODUCTS
We are committed to making a positive impact across the entire product life cycle, from manufacturing
to disposal. During the production process, we strive to create local jobs and minimize environmental
impact by conserving raw materials and energy, eliminating toxic raw materials, and reducing the
quantity and toxicity of all emissions and wastes. Our products support entrepreneurship and
prosperity while minimizing negative environmental impact, and our services incorporate socioeconomic
development and green goals.

HEALTH
Good health is the foundation on which we build happy, prosperous, and meaningful lives. Our efforts
enable people to live healthier through education and medical services. We organize workshops on
HIV/AIDS, dental care, and hygiene and run medical camps providing free care. Our disaster relief
response to the 2008 Bihar floods touched 10,000 lives. And our Lifeline Express, Call 108, and 104
Advice services are expanding medical care into more and more regions that are not well served by the
formal system. By bringing knowledge and treatment to new regions, we are laying the foundation for
millions of people to lead stronger, more prosperous lives.

LIFELINE EXPRESS
The Impact India Lifeline Express arose from a simple yet powerful thoughtif people cant come to the
hospital, then the hospital should come to them. The Impact India Foundation created the Lifeline
Express to be the worlds first hospital on wheels, bringing medical facilities to remote areas and
treating people whose disabilities prevent them from making the journey to a formal hospital. Since
2007, we have supported the Lifeline Express every year with financial contributions and volunteering
through our Employee Social Options Program (Esops).
EMRI
In 2005, Mahindra Satyam partnered with the Emergency Management and Research Institute to
provide comprehensive emergency response services through a toll-free number108. We provide all
technical support, putting our cutting edge communications technology to work to deliver the quickest
response possible to any distress call, be it a medical, police, or fire related emergency.
HMRI-Delivering medical services through technological innovation.
The 104 Advice helpline brings quality medical consultation to anyone with a phone across the state of
Andhra Pradesh. As the number of Indians with cell phones booms, call-in health counseling is bringing
scientific care to rural and undeveloped areas for the first time. Set up in 2007, the 104 Advice medical
helpline run by the Health Management and Research Institute (HMRI) has already grown from 200 calls
per day to an average of 50,000. Mahindra Satyam is proud to provide the technical support for the
worlds largest health contact centre.
ESOPS IN HEALTH - We make a living by what we get, but we make a life by what we give.
Our Employee Social Options (Esops) program supports employees in creating volunteering projects
based on the needs of underprivileged communities in and around their place of work. Employees
generate ideas for projects, prepare annual activity plans, implement each activity, and monitor results.
To fund these employee initiatives, each sector targets to donate 0.5 percent of its profit after tax to the
central CSR fund and 0.5 percent to Esops.

CULTURE
India is world-famous for its rich cultural history. We help support our long heritage of performing and
fine arts through film festivals and awards, cultural festivals, and theatre awards. By providing a
showcase and funding for the arts, we help continue a long legacy of creativity and celebration.
META- Mahindra Excellence in Theatre Awards
MIAAC- Mahindra Indo-American Arts Council Film Festival
Mahindra Lucknow Festival

SPORTS
With a zest for competition and challenge, Mahindra is helping kickstart several sports India. We
partner with the American NBA (National Basketball Association) and the Scottish Premier League Celtic
Football Club (CFC) to start community basketball and football leagues in India. In 2010, we became the
first Indian company to partner with FIFA for the soccer World Cup through Mahindra Satyam. And in
2011, we brought India into the world motorcycle racing circuit by entering our own Mahindra Racing
team into the Moto Grand Prix.




FOUNDATIONS
At Mahindra, we believe that real change comes about when people give not just their money, but their
time as well. Were fortunate to be able to give both. Our many foundations and initiatives harness
thousands of employee volunteer hours and put millions of our own dollars to work expanding
opportunities for disadvantaged groups.

K.C. MAHINDRA EDUCATION TRUST -Empowering the nation, one graduate at a time.
TECH MAHINDRA FOUNDATION- Workforce development.
MAHINDRA EDUCATION SOCIETY - Bringing schools to industrial centers.
MAHINDRA FOUNDATION - The quest for a better tomorrow.
MAHINDRA FOUNDATION USA - Sponsor a student.

GATEWAY HOUSE
In 2009, Anand Mahindra joined forces with other business leaders and intellectuals to support the
creation of the Indian Council on Global Relations, better known by its brand-name, Gateway House.
Independent, nonpartisan, and membership-based, Gateway House is a foreign policy think-tank
established to engage Indias leading corporations and individuals in debate and scholarship on Indias
foreign policy.
NGO PARTNERS
We partner with many NGOs across India to improve local economies, health, and education in the
areas we touch.
EMPLOYEE SOCIAL OPTIONS
We make a living by what we get, but we make a life by what we give.
Our Employee Social Options Program (Esops) connects Mahindra employees with people who need
help. Each year, we organize ongoing initiatives or one-time programs to reach out to groups like the
elderly, the disabled, disadvantaged students, or rural population. During the year from 2012-2013,
19,867 Esops volunteers contributed 1,09,250 man-hours. And each year, more and more volunteers
join us in reaching outweve grown more than four times in size since the first Esops in 2006.





SUGGESTION
Mahindra is actively involved in many CSR activities and its being included in their values to serve
community.
Mahindra & Mahindra can add some more points to their CSR Strategy.
- Promoting CSR
Getting Stakeholders involved in CSR activities



REFERENCES
http://www.mahindra.com