Kristina Dudarevitch

Cell 646-842-0799
kdudarevitch@aol.com

MARKETING & MEDIA PROFESSIONAL

Results-oriented marketing, advertising and media sales professional with extensive
expertise of integrated media including online, social media, print and events. Proven
success in exceeding budgeting goals resulting in expansion of existing client business
and development of new business. Extensive knowledge of integrated marketing
programs that deliver quantifiable ROI including branding/awareness, lead-generation
and out-of-box programs. In-depth knowledge of online industry including social media
and Media 2.0. Strong interpersonal and relationship building skills with colleagues and
clients including all levels of management including C-Level, VP Marketing, Marketing
Directors and Managers and all agency personnel including Group Supervisors, Media
Supervisors, Media Planners and Assistant Media Planners. Proficient in strategic
planning, CRM, marketing and sales, online evangelist, writing and presentation skills and
business development.

EXPERIENCE
Online Regional Sales Manager, Vendome Media Group Media Group, NY, NY
2008 - 2008
● Responsible for the redesign and repositioning of Vendome Media healthcare sites to
accomplish goal of 60%/40% billing print/and online from 80%/20% print and online.
● Create and present business plan on parameters to increase traffic and revenue
including SEO as well as new programs to meet goals.
● Meet weekly with publishers to introduce new online programs and discuss traffic
patterns.
● Act as online evangelist for publishers and sales representatives for all online
initiatives.
● Strategize, present and meet with agency and client prospects to introduce online
programs. Agency prospects include Ogilvy, Universal McCann, PHD, Lowe Group,
Initiative Group, OMD and Zenith Media.

Online Regional Sales Manager, CIO.com, CSO.com NY, NY 2006 - 2007

● Strategic planning, brand development and online execution for top-line technology
accounts including CA, IBM, Unisys, AT&T, Avaya, HP, EDS and BMC that served to
increase company’s branding/awareness and lead- generation.
● Strategic planning, brand development and online execution with top-line agencies
including Ogilvy, Mindshare, OMD, Zenith, Universal McCann, PHD, Lowe Group,
Initiative Media, JWT and PJA.
● Implemented out-of-box solution for HP Blade Servers campaign that increased
awareness of HP’s reputation as a leading green company.

District Manager/Account Manager, CMP Media, New York, NY 2004 - 2006

District Manager - InformationWeek and Optimize
● Grew East Coast territory to 25% over budget through development and
implementation of media/marketing platforms including print, online, research,
custom and face-to-face events.
● Strategic accounts included CA, Xerox, Canon, Intel, SAP, Kodak and IBM.

Account Manager/VIN
● Increased revenue 45% over budgeted goal of $1.5M through fully integrated media
platforms.
● Created and implemented marketing strategy to launch new publication, Advanced
Trading that resulted in additional revenue of $250K in territory, a 50% increase
over projected sales goal. Growth of publication revenue was key in increased frequency
in following year from 4 to 8 times.

Account Manager, Dempa Publications, New York, NY 2004 - 2004

● Growth and maintenance of major consumer electronics accounts including Sony,
Samsung, Panasonic and Toshiba
● Prospecting and development of new business.

Consultant Business Development, Hearst Publications, New York, NY 2002 -

2003
● Prospecting and development of non-endemic business accounts that included spirits,
financial/credit card and high-end car companies.

Account Director/Account Executive, CMP Media, New York, NY 1997 - 2001

Account Director - InfomationWeek, InternetWeek and Network Computing
● Prospecting and development of Southeast Territory which resulted in territory growth
of over 30% over goal ($10 million billing) with fully integrated marketing programs.
● Territory partnership resulted in year-end sales honors.

Account Executive - InternetWeek Marketplace

● Grew a non-existent West Coast territory to over $1.5M in billings. A 100% growth in
territory.
● Involved in the continued growth and maintenance of territory that resulted in year
over year billing of 20% over goal.
● Repositioned Communications Week to Internet Week. Repositioning due to changes
in technology industry from client server to internet.
● Earned sales person of the year honors based on continued growth and maintenance
of territory.

Senior Media Planner/Buyer, Billing Manager, CTA, Garden City, NY 1986 - 1997
● Senior Media Planer/Buyer - 1992 - 1997
● Billing Manager - 1986 - 1992

Administrative Assistant/Supervisor Client Accounting, Y&R, NY, NY 1981 -

1986
● Supervisor Client Accounting - 1982 - 1986
● Administrative Assistant - 1981 - 1982

EDUCATION
● Liberal Arts, Hunter College, New York, NY (completed 60 credits)