HTC COMMUNIICATION

PROBLEMS
Kevin Thompson
Dorian Leyva
Aide Bustamante
Rebecca Perez
HISTORY AND
DEVELOPMENT
1997-High-tech Computer Corporation (HTC) was founded by Cher Wang
and Peter Chou.

1998- HTC became the 1
st
to invent wireless and touch devices

One of the top-brand of mobile devices

Constantly competing with Samsung and Apple for top spot
VISION, MISSION, AND
GOALS
SWOT ANALYSIS
S.W.O.T.
Strengths
Motivation
Consistency
Production
Opportunities
New Products
Great Partnerships
Weaknesses
Communication
Problems
Marketing Strategy
Threats
Competition!!!!
NATURE OF COMPANYS
COMMUNICATION STRATEGY
Strategy #1 Merging


Strategy #2 Cost to quality


Strategy #3 Press and Public Campaign
MERGING
COST TO QUALITY
PRESS AND PUBLIC CAMPAIGN
CURRENT
COMMUNICATION
PROBLEM
CURRENT COMMUNICATION ISSUE
Can HTC keep up with Apple and Samsung

Consumers dont believe they are the best

Can we innovate new products?

Reported 1
st
Loss


SOLUTION
Understanding consumers wants and needs.

Survey current and previous HTC owners.

Switch from celebrity commercials to public experience
commercials.

DO NOT focus on only new customers, be sure to keep current
customers.