A PROJECT REPORT ON

BRAND AWARENESS OF
KERALA KAUMUDI (P) LTD IN THE TRIVANDRUM CITY

Submitted in partial fulfillment of the requirement for the award of Degree of
MASTER OF BUSINESS ADMINISTRATION (CSS)
OF UNIVERSITY OF KERALA

SUBMITTED BY,
NIDIN DILIP
REG NO 1105126

Under the guidance of
V N BABU


INSTITUTE OF MANAGEMENT IN KERALA
ICM CAMPUS, POOJAPURA,
UNIVERSITY OF KERALA
THIRUVANANTHAPURAM
APRIL 2013
DECLARATION

I, NIDIN DILIP, declare that the project report entitled A study on Brand
Awareness of Kerala Kaumudi (P) LTD IN THE TRIVANDRUM CITY submitted by
me for the award of the degree of Master of Business Administration of the
University Of Kerala is my own work. The report has not been submitted for the
award of any other degree of this University or any other University.

Place :Trivandrum NIDIN DILIP
Date :30-04-2013 Reg. No: 1105126
ACKNOWLEDGEMENT

I thank the Almighty God for showering his blessings on me
to successfully complete this project.
It gives a great pleasure to place on record my sincere thanks
and since of gratitude to Dr. R K Menon Director of ICM for his
invaluable and timely co-operation for the accomplishment of the project
work at Kerala Kaumudi, Pettah
I hereby express my heartfelt and sincere gratitude to Mr. V.N
Babu for providing the necessary support to do this project
I also express my gratitude to Mr. Visakh, HR manager of
Kerala Kaumudi, for his support during the project. I am also thankful
to the heads of various departments at Kerala Kaumudi during the course
of study.
I take this opportunity to express my love and sincere thanks to my
family members and to my friends for their support and advice during
the various stages of this work.

NIDIN DILIP